The Effect of Cosmetics Selection Attributes Focusing on Consumer's Deal Proneness on Consumer's Purchase Propensity and Recommend Intention: Multi-Group Analysis of Information Sources (소비자 할인추구성향에 초점을 둔 화장품 선택속성이 구매의도와 추천의도에 미치는 영향: 정보원천에 대한 다중모집단분석)
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- The Journal of the Korea Contents Association
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- v.21 no.6
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- pp.81-93
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- 2021