• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.5 s.153
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• pp.800-806
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• 2006

The purpose of this study was to investigate the differences in the make-up behavior influenced by make-up preference images, and the order of importance in the make-up behaviors. The questionnaires were given to female residents in the ages between $20\sim45$ in Seoul and Kyung-gi province during October 2004. 322 questionnaires were used for data analysis. The collected data were analyzed by using SPSS 10.0 software with various techniques such as ANOVA test, Duncan test and Paired t-test. The make-up behaviors were divided into three main categories: facial make-up behavior, color make-up behavior, and additional make-up behavior. The results showed that the skin care behavior was considered the most important among other make-up behaviors. Generally facial make-up was thought to be most important and color make-up, and additional make-up were followed orderly. The results of the make-up behavior differences by make-up preference image. The natural make-up preference image group considered all the make-up behavior less important than other make-up preference image groups. The modern make-up preference image group considered additional make-up behavior more important.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.635-640
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• 2012

A changed image that they feel through makeup manipulates impression by linking with cultural standards and will be able to direct a variety of makeup images. Makeup in modern society has been expanding into the area of prevention of diseases and health of skin due to the development of cosmetics and has beautifully changed a face into a someone else's face due to the development of makeup technique. Also, assuming that motivation of makeup act of men and women is related to sexual instincts, I tried to analyze what kind of association the gender roles and the function of makeup required by the society has with age and regional and social background. In particular, I tried to explain that makeup act of men not only represents cognitive change of gender roles that have been perceived differently in modern society but has been adopted by men for the pure purpose in a socially equitable competition.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.4
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• pp.131-144
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• 2015

The object of this study was to find out the influence of female consumers' cosmetics purchase experience on image-making efficacy and cosmetics pursuit benefits. Total 405 surveys of women working at the industrial complex in Daegu-Kyoungbuk area were used for data analysis. Frequency, factor analysis, reliability analysis, regression analysis, and ${\chi}^2$-test were used for data analysis. Our findings are as follows. Cosmetics purchase experience of female consumers had factors as recognition experience, relationship experience, emotional experience, visit experience, and sensual experience. The factors of image-making efficacy were self-confidence in displaying, ability of facial expression and display ability while those of cosmetics purchase experience turned out to be trend/brand pursuit, appearance improvement pursuit, functionality pursuit and economic feasibility pursuit. Cosmetics purchase experience was found to have significant effects on the factors of image-making efficacy, and cosmetics purchase experience on factors of cosmetics pursuit benefits. The differences by ages variable was examined with relation to the level of make-up and how they chose products when buying.

• Journal of the Korean Home Economics Association
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• v.39 no.6
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• pp.123-133
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• 2001

The purose of this study was to investigate the effect of clothing image, benefit sought, perceived risk, demographic and consumer's characteristics on the Purchase Intention of Saenghwal-Hanbok. The questionnaire was administered to 227 women in Seoul Data were analysed by factor analysis, correlation and multipleregression. The resets of this study were as follows: 1. The clothing images of Saenghwal-Hanbok were composed of dignified, comfortable, conservative and innovative dimensions. The benefits sought of Saenghwal-Hanbok were identified to traditional aethetics, contemporary aethetics, comfortability The perceived risk of Saenghwal-Hanbok was the only risk on the negative viewpoint of others. 2. The images of Saenghwal-Hanbok with the exception of innovative image have influenced on the benefit sought and the perceived risk of Saenghwal-Hanbok. 3. The positive effects of benefits sought iud negative effect of perceived risk ell the purchase intention of Saenghwal-Hanbok were found. There were also the significant effects of demographic and consumer's characteristics on the clothing image, benefit sought, perceived risk.

• 한국정보교육학회:학술대회논문집
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• 2006.01a
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• pp.57-62
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• 2006

현 ICT 교육과정에서는 컴퓨터를 이용한 응용 소프트웨어 및 교수학습 소프트웨어를 익히는 기능 위주의 학습을 추구하고 있다. 이러한 경향은 컴퓨터 교육의 생명인 지식교육에 소홀하고 있다. 또한, 앞으로의 지식 정의화 사회에서는 아이들에게 생각하는 힘 즉 사고력(思考力)을 키우는 것을 필요로 한다. 이 사고력은 문제 해결력에 직접적으로 도움이 된다. 하지만, 기존의 교육방법으로 응용 소프트웨어를 이용하는 것은 사고력 증진에 크게 도움이 되지 않았다. 이에 본 연구에서는 초등학생을 대상으로 지식교육의 핵심인 컴퓨터 구조와 작동원리 중의 하나인 영상 이미지 저장 방범 풍 비트맵 이미지 저장 원리에 관한 학습을 연구하였다.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.95-97
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• 2010

중국광고는 서양광고를 모방(模倣)하는 시기(時期)를 지나 현재 창의(創意)적 발전(發展)의 전환점에 와 있다. 중국 전통 이미지의 심미적(審美的) 추구(追求)는 중국의 광고 산업에 지대(至大)한 영향(影響)을 끼치고 있으며 보다 더 효율적(效率的)으로 중국 전통이미지를 활용(活用)하기 위해 매진하여야 한다. 따라서 중국광고 디자이너들은 전통문화에 대한 소양과 깊은 이해를 바탕으로 광고자체의 기본철학을 확립하여 중국(中國) 문화(文化)의 특색(特色)을 바로 잡아 만들어가야 한다. 본 연구에서는 2008년~2010년 중국주류(中國酒類)의 잡지광고에서 나타난 이미지 분석을 통해서 중국광고 디자인의 표현방법을 알아보고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.157-158
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• 2012

본 연구는 온라인 채널상에서 소비자의 구매의사결정이 어떠한 영향을 미치고 있는지 알아보기 위한 실증적인 연구조사이다. 온라인 채널의 가치를 담고 있는 채널자산에는 소비자의 이성적요인과 감성적요인이 영향을 미치고 있다. 이러한 요인들이 소비자의 브랜드 선호도와 브랜드이미지에 영향을 주어 궁극적으로 구매의도를 형성한다는 것을 규명하고자 하였다. 따라서 감성적인 요인이 온라인에 대한 애호도와 선호도에 유의적인 영향을 주는 것으로 밝혀졌고 온라인 이용자가 정보 수집을 추구하면서 단순히 정보탐색자체를 즐기기도 한다는 기존 연구결과를 재확인하였다. 또한 소비자의 감성적 요인이 브랜드 선호도와 이미지에 유의한 결과를 갖게 되어 인지-태도의 순도 가능하다는 것이 규명되었다.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.321-322
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• 2019

오늘날의 시장 환경에서 경쟁은 매우 치열하고, 발전의 길에서 상점들은 시대의 발전에 따른 여러 가지 요구에 직면하고 있다. 브랜드의 개선과 혁신은 브랜드의 업계 이미지를 새롭게 수립하기 위한 것이다. 소비자 및 시장 환경에서 상점의 전체적인 이미지가 자신의 전략적 포지셔닝과 상응하고 긴밀하게 결합하며, 관중들의 인상에서의 차이와 부족을 개선할 수 있도록, 상점의 특징에 초점을 맞춰 VI디자인을 개선하는 것은 상점의 경쟁력과 브랜드 이미지의 향상을 위한 필연적인 선택이 되었다. 상점의 특색을 직접적으로 표현할 수 있고, 가장 짧은 시간 내에 소비자들에게 상점의 정신적 이념과 주체 운영 범위를 표현하는 것은 VI디자인이 핵심적으로 추구하는 것이다. 본 논문은 현재 성숙한 비주얼 아이덴티티 시스템을 갖춘 브랜드의 VI디자인을 조사하고, 비교를 통해서, 이 서점의 VI디자인 개선의 필요성을 연구하였다.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.168-178
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• 2015

This article analysis the aesthetics of metal-body of (1989) and its metamorphosis of dehumanization through visual desires expressed by body images. This paper suggests theoretical analysis based on aesthetic views to understand the underlying meanings. The research categorizes three types of images; surreal image, grotesque image and eros image from the metamorphosis of dehumanization and transformation throughout the film. As the surreal image, the metamorphic process of transformation, demolition, derangement, illusion, and human desire continues to reflect the evil side of a human in everyday life. It also visualizes the images of exaggeration through weakness and bizarre side of metal-body. The grotesque image of body metamorphosis displays and symbolizes double-sides of bizarre and weak side of human in the everyday environment when malformation reaches its peak when Tetsuo finally shows his transforming figure. Finally, the eros image is analogized as a man's inner self and self-destruction in surreal world and a grotesque figure when overwhelming desire of transforming into rebirth of a perfect metal-body, Tetsuo. The surreal image, grotesque image, and eros image portraits human desires inner and outer-self into visualized image and that represents the means of excessive desire for dreaming of world domination with merging non-organic medium of metal and organic body to create a perfect body-image.

• Journal of the Korea Convergence Society
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• v.10 no.6
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• pp.147-155
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• 2019

In the glocal era, the competition becomes more intense in regional development centered around cities rather than countries. This suggests that increasing the city's unique charms through a positive city image can allow the city to gain a competitive edge in the competition for regional development. In this background, this study would contribute to improving the positive image of Pyeongtaek City, presenting the value and development direction of the image it would pursue, aiming to develop a promotional design for the improvement of the city image. As the details of the research, this study recognized the city image as an efficient means of public relations of the city from its concept and necessity. Thus, this study conducted a survey on the analysis of status and image of Pyeongtaek City. This study would contribute to improving the positive image of Pyeongtaek City, presenting the results of the development of a promotional design of its administration and a plan for utilization in the manual, proceeding by stages.