• Title/Summary/Keyword: 촉진효과

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카탈로그에서 활용되는 희소성 메시지의 광고 효과에 대한 연구

  • Kim, Jin-Byeong;Do, Seong-Sil
    • Journal of Global Scholars of Marketing Science
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    • v.3
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    • pp.195-213
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    • 1999
  • 정보사회로의 급격한 변화와 소비자들의 편리함에 대한 욕구의 증가로 최근 홈쇼핑은 새로운 유통환경을 창조하며 기업의 마케팅 활동과 소비자의 소비 구매 행태를 크게 변화시키고 있다. 이는 쌍방적 구조로 이루어져 있는 전형적인 직접마케팅 형태 중 하나로 일반 유통 구조와는 색다른 촉진 기법을 사용하고 있다. 본 연구에서는 홈쇼핑의 대표적인 촉진기법 중 하나인 희소성 메시지의 광고효과를 살펴보는 바, 각각의 고/저관여 제품에 있어 두 유형의 희소성 메세지(주문 가능한 제품의 수량을 제한하는 주장, 제품의 주문 가능한 시간을 제한하는 주장)와 희소성 메세지가 포함되지 않은 광고 사이에 광고 효과에 차이가 있는지 비교 분석함으로 희소성 메시지의 광고효과를 살펴보고자 하였다. 카탈로그를 통한 실험 연구 결과, 저관여제품이나 고관여제품 모두에서 시간을 한정하거나 수량을 한정하는 희소성 메세지와 비희소성 메세지간에 소비자의 광고에 대한 태도나 광고상표에 대한 태도 및 구매의도에 유의한 차이가 나타나지 않았다. 단지 시간을 한정하는 희소성 메시지는 유의한 차이를 보였으나 그 차이 역시 미미하였다. 이로써 카탈로그에서는 고관여제품, 저관여제품 모두에서 희소성 메세지의 광고 효과를 확인할 수 없었다. 따라서 카탈로그에서 희소성 메시지는 소비자에게 영향을 미칠만한 광고효과를 창출하지 못하므로 광고 효과를 강화시키는데는 적합한 수단이라고 볼 수 없으며, 희소성 메세지를 활용하는 것은 무의미함을 알 수 있었다. 저관여제품에서 희소성 메시지의 효과가 입증되지 못한 이유는 실험 매체로 이용한 카탈로그 자체가 Krugman(1965)이 주장한 저관여 정보처리 과정을 거치는 저관여 매체이기 때문이라 추측된다. 그리고 고관여 제품의 경우 시간을 한정하거나 수량을 한정하는 희소성 메시지의 비효과성이 입증된 것은 정교화 가능성 모델(ELM)에서 주장되는 연구와 일치함을 의미한다.

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Enhancing mechanism of the saccharification of uncooked starch in an agitated bead reaction system (무증자전분의 분쇄마찰매체에 의한 효소당화촉진 Mechanism의 규명)

  • 조구형;이용현
    • Microbiology and Biotechnology Letters
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    • v.14 no.5
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    • pp.407-413
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    • 1986
  • In an agitated bead reaction system, the enzymatic saccharification of uncooked starch was substantially enhanced. The enhancement mechanism was investigated front the view of the structural aspect of starch. The mechanical impact caused by the movement of the attrition-milling media resulted neither the destruction of microcrystalline structure nor the fragmentation of starch granule. instead, the most distinct phenomenon was the swelling of starch granule up to about 2.5 times, and the swelling mechanism was not similar with that caused by cooking. However, in the case of the enzyme addition in the attrition coupled reaction system, the swollen starch was easily fragmented into the large number of small particles by the synergistic action of the enzyme and milling-media. The exposed surface area of the fragmented particles plays the major role in enhancing the saccharification. The saccharification rate was quite different depending on the source of starch, the reason was discussed in terms of the granular structure of uncooked starches.

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A Study on the Effect of Accelerated Curing on 28-Days Compressive Strength of Concrete (촉진양생이 콘크리트의 28일 압축강도에 미치는 영향에 관한 연구)

  • 최세규;유승룡;김생빈
    • Magazine of the Korea Concrete Institute
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    • v.8 no.4
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    • pp.141-148
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    • 1996
  • The pulished works on Accelerated Curing Effect were generally performed around from 1960 to 1970th century for 18 to 24 hours - total curing periods. It is not possible to define the effect of temperature rise because those results were obtaine mainly by using the manually operated steam-curing tank. Thus, it may not be available to apply those data immediately on the domestic PC wall production line. The testing specimens were made from the standard mix proportion according to those of domestic PC factories to establish a basic data for the Accelerated Curing Effect. The experimental tests were conducted according to the conditions of each sub-curing periods. By comparing the results of compression tests on de-molded and 28-day water-curing specimens, we find that the most effective curing condition to obtain more than the required design strength after 28 day of water curing may be as follows: the presteaming period does not affect seriously and less than$30^{circ}C/hr$- the rate of temperature rise andless than $82^{circ}C$ - maximum temperature are necessary. It seems that post-curing procedure is very important factor to increase the effect of accelerated curing.

The Stimulatory Effects of Epimedium koreanum Nakai Extract on Melanogenesis (음양곽 추출물의 멜라닌 생성 촉진 효과)

  • Lee, Eung-Ji;Bae, Seong-Yun;Lee, Yong-Hwa
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.35 no.4
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    • pp.265-270
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    • 2009
  • To develop a natural stimulating agent for hair melanogenesis, we investigated the stimulatory effects of Epimedium koreanum Nakai extract (EKNE) on melanogenesis. EKNE both increased melanin content in B16 melanoma cells up to about 104 % and intracellular tyrosinase activity up to about 95 % at a concentration of $50\;{\mu}g/mL$ without cell cytotoxicity (below $100\;{\mu}g/mL$). From the result of western blot, we could find that EKNE dose-dependently induce the expression of TRP-2. Also, EKNE increased melanogenesis up to about 25 % at a concentration of 5 % (w/v) in back hair of C3H/Hej mouse. These results suggest that EKNE has an effect to stimulate melanin formation through the induction of tyrosinase activity and TRP-2 expression which are involved in melanin synthesis in melanocyte. Therefore, we suggest that EKNE could be used as a useful melanogenesis stimulator for development of natural hair cosmetics.

On the Possible Fusion-Promoting Factor Secreted from Cultured Myoblasts (培養 鷄胚 筋原細胞로부터 분비된 細胞融合 촉진 물질에 관한 연구)

  • Park, Hye-Gyeong;Park, Young-Chul;Lee, Chung-Choo;Ha, Doo-Bong
    • The Korean Journal of Zoology
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    • v.29 no.4
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    • pp.294-306
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    • 1986
  • In order to find out whether myoblast cells release into the culture medium any substances that induce or promote the fusion of myoblasts, chick embryonic myoblasts were cultured and the cultured medium (muscle-conditioned medium, MCM) was collected. The MCM was then added to the newly cultured myoblasts to examine if it has fusion-promoting activity. The MCM was also analyzed for its protein content before and after its addition to the second culture. The MCM apparently showed fusion-promoting activity when applied to unfused young myoblasts, suggesting that it contained substances that promote the fusion and that had been released from cells fo the previous culture. Analysis of proteins in the myoblasts and in the MCM suggested that the released protein was absorbed by or tightly bound to myoblasts of the second culture. One of the released proteins of about 175 kilodalton was degraded to a polypeptide of approximately 145 kilodalton, which appeared to act upon the membrane proteins of unfused myoblasts so as to stimulate their membrane to fuse with neighboring cells.

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RESTORATION OF RADIATION INJURY BY GINSENG EXTRACT II (인삼에 의한 방사선 손상 회복효과)

  • Yonezawa M.;Takeda A.;Katoh N.
    • Proceedings of the Ginseng society Conference
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    • 1984.09a
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    • pp.133-140
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    • 1984
  • 인체가 방사선에 의해 손상을 받게 되면, 실제적으로 치료, 회복시킨 수 있는 물질은 아직 발견되지 않았다. 이에 저자는 720R의 X-선을 조사시킨 mice에 Oura 등의 방법에 따라 부분 정제한 인삼 추출물을 투여하여 X-선 손상으로부터의 회복능을 검정하였다. 주사한 인삼 추출물의 용량에 의존적으로 30일간의 생존율이 증가하였다. Saline을 주사한 대조군과 인삼 추출물을 주사한 실험군 사이의 생존율의 차이는, 동물 한 마리당 1.8mg을 투여한 실험에서 조차 통계학적으로 유의성을 보였다. (P<0.001) 550R의 X-선을 조사시킨 mice에 인삼 추출물을 투여하면 적혈구와 혈소판의 양적 회복이 촉진되었다. 또한 인삼 추출물중 열에 안정한 분획이 비장이 비대하여지는 것과 같은 부작용이 없어 방사선의 손상으로부터 보호 효과가 있음을 알았다. 이 분획은 mice뿐만 아니라, 반치사량의 X-선을 조사한 rat, guinea pig와 같은 실험동물에 있어서도 30일간의 생존율이 더 연장되므로서 현저한 효과를 보였다. 혈액상태 특히 혈소판의 양적 회복은 열에 안정한 이 분획에 의해서도 촉진되었다. 열에 안정한 분획을 투여한 mice에 있어서 X-선 조사에 의한 출혈이 방지되는데, 이를 매일 매일의 변에서 잠재혈액을 측정함으로써 정량적으로 관찰하였다. 결론적으로, 인삼 투여로 방사선에 의한 치사율이 감소되는데 이의 기전은 혈소판 생성을 촉진시키며, X-선에 의한 출혈을 감소시키기 때문이다.

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Married Working Women's Work-Family Conflict and Facilitation on Depression (맞벌이 여성의 일가족 경험이 우울에 미치는 영향 : 일가족갈등과 일가족촉진의 통합적 접근)

  • Kim, So-joung
    • Korean Journal of Social Welfare Studies
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    • v.47 no.3
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    • pp.161-185
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    • 2016
  • This study set out to investigate relationship between work-family conflict and depression and especially moderating effect of work-family facilitation. Data came from Korean Longitudinal Survey of Women and Family 2012. The final sample size was 2,716 married employed women in South Korea. Analysis methods were multiple regression analysis. The major findings of this study are as follows. First, married employed women showed more higher level of work-family facilitation than work-family conflict and work-family facilitation correlated with work-family conflict positively. Second, work-family conflict affected significantly depression. Third, work-family facilitation moderated significantly the relationship between work-family conflict and depression. The limitations and implications of the findings from this study were discussed with respect to further studies.

항생제 첨가효과에 따른 배합사료의 품질

  • 원송대
    • KOREAN POULTRY JOURNAL
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    • s.108
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    • pp.55-59
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    • 1978
  • 항생물질의 닭에 대한 사료첨가는 닭의 질병 저항율 증가, 사료효율 증가, 폐사율 감소, 성장촉진 등 지대한 효과를 가져온다. 그러나 축산물에 항생물질이 잔유되어 해가 미친다는 이유로 많은 사용제한을 받고 있으며 사용한다해도 크게 유의해야 한다.

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Eeffect of Wood Xylem Flour in Liquid Culture on Mycelial Biomass of Lentinus lepideus and Lentinus edodes (목분 첨가 액체배양에 의한 잣버섯 및 표고 균사배양의 촉진 효과)

  • Lee, Wi-Young;Ahn, Jin-Kwon;Park, Eung-Jun;Ka, Kang-Hyeon
    • The Korean Journal of Mycology
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    • v.36 no.1
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    • pp.45-50
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    • 2008
  • This study was carried out to investigate the promoting effect of wood flour on the mycelial growth of Lentinus lepideus and Lentinus edodes. To determine the optimal culture condition, we first examined the tissue origin of pine flour (Pinus densiflora) including needle, bark, root and xylem. Only the xylem-derived flour increased mycelial growth compared to no treatment control. The addition of the xylem flour (5 g/l) showed the highest increase and the glucose level in the basal medium was best at 10 g/l. The smaller particle size of the xylem flour showed the positive effect on mycelial growth; two-fold increase when supplemented with flour of which particle size is less than $106\;{\mu}m$ in diameter compared to $425\;{\mu}m$. The addition of the xylem flour continuously increased the mycelial production for 25 days while mycelia stopped growing within 15 days without the xylem flour. In addition, when woody flour obtained from the different tree species was applied to L. edodes mycelial culture, all treatments accelerated mycelial production compared to the control. Based on all results described above, we conclude that the supplementation of woody flour to culture medium may be an another promising way to increase mycelial production of economically important fungi.

Isolation and Characterization of Plant Growth Promoting Rhizobacterium Bacillus subtilis YK-5 from Soil (토양에서 식물생육촉진 활성을 가진 균주 Bacillus subtilis YK-5의 분리 및 특성)

  • Yeo, Soo-Hwan;Yook, Young-Min;Kim, Hyun-Soo
    • KSBB Journal
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    • v.24 no.4
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    • pp.334-340
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    • 2009
  • For the isolation of a plant growth-promoting rhizobacteria, strain YK-5 was selected from approximately 400 thermostable strains isolated from special soil samples. Strain YK-5 produced an antifungal compound, and optimum carbon and nitrogen sources for the production of the antifungal compound were investigated against Aspergillus flavus as a test strain. Modified LB medium containing 1% peptone, 1% yeast extract and 5% black sugar was determined to be the optimal medium for growth and antifungal compound production. Culture broth of strain YK-5 potently inhibited growth of the phytopathogenic fungus Fusarium oxysporum KACC 40052 for 7 days. The plant growth-promotion function of strain YK-5 was tested against radish and rice in pot trials. Leaf number, plant height and root length in YK-5-treated radish markedly exceeded (> 60%) those of untreated radish. Leaf length and white rootlet development were markedly more prominent than in commercially-treated rice plants. Strain YK-5 was determined to be Bacillus subtilis YK-5 by physiological, chemotaxonomical, and phylogenetical analyses.