• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.6
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• pp.153-161
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• 2014

This study is to contribute to the policy decision of cosmetic industry through analyzing marketing mix factors which affects customers' buying intention. For this study, marketing mix factors that impact on cosmetic customers purchasing intention were collected and chi-square independence analysis of SPSS and qualitative analysis technology of Kano & Timko were used. Analysis reached one conclusion, which factors were maximizing customers satisfaction, shows the price discount policy and recommendation from family and colleague. Product's effectiveness, usefulness and skin compatibility were rated as an one-dimensional quality as those factors were linearly affected when customers needs were satisfied. However product's containers, package design, colors, brand reputation, low and middle price, distribution channel and advertising medias were investigated as an indifferent quality and they were rated as low satisfaction/dissatisfaction coefficient of Timko. Therefore they do not need to invest to those factors too much budget for attaining customers' buying intention.

• Informatization Policy
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• v.17 no.1
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• pp.23-42
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• 2010

Lee Myung-bak Administration declared the National Infomatization Strategy(NIS) in a timely manner from its inauguration. The NIS is a new program which innovates old-fashioned Infomatization policy of the past administration. NIS aims to upgrade Information-society(NIS defines its goal as 'The Creative and Trustful Knowledge-Information-society') This study examines both the Legislative Implication and the Legislation Principles for fulfilling Lee Myung-bak Administration's National Infomatization Strategy(NIS) by deducting legislative way concerning concrete plan for NIS. We expect this study to contribute to the IT Legislative policy of Lee Myung-bak Administration.

• Asia Marketing Journal
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• v.3 no.1
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• pp.48-66
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• 2001

1990년대에 들어서야 개인 컴퓨터 시장에 적극적으로 참여하기 시작한 삼성전자는 반도체, CRT 등의 관련 기술에 대한 노하우와 가전 시장에서의 마케팅 경험을 토대로 1994년 시장 선두업체인 삼보컴퓨터를 제치고 시장 점유율 1위로 올라섰다. 1997년의 외환위기로 인하여 수요가 극도로 위축되고 동시에 환율 급등으로 인한 원가 상승요인 등으로 인하여 개인 컴퓨터시장은 매우 어려운 상황을 맞게 되었다. 이러한 상황하에서 삼보 등 업계의 주요 경쟁업체들은 "체인지업" 과 같은 저마다의 독특한 제품 및 마케팅 전략을 수립하면서 시장확보에 노력을 기울여왔다. 본 사례에서는 매직스테이션이라는 브랜드를 이용하여 개인 컴퓨터 시장에서의 선두 위치를 고수하려는 삼성전자의 전략을 살펴본다. 특히 각 세분시장의 특성을 토대로 제품, 가격, 유통, 광고 및 판매촉진 등의 마케팅 믹스 요소들 간의 시너지를 극대화하려는 삼성전자의 통합 마케팅 커뮤니케이션(Integrated Marketing Communication; IMC) 전략을 분석하고 향후 이 시장에서의 전략적 과제를 제시한다.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.364-368
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• 2006

Recently the Northeast Asia region, which includes Korea, China and Japan, has become one of the top three regions for trade and, therefore, is being recognized as a new hub for the global economy. Meanwhile, tourism not only improves the economy, but also enhances mutual understanding through interchange and has cultural functions such as that of the sharing of human values for a bright future. In addition, the promotion of the tourism industry will not only ensure Korea of becoming a hub for the Northeast Asia economy, but it can be a win-win plan that contributes in forming a future Northeast Asian community achieved through peace and prosperity based on the social and cultural connections within the region. Taking the above into consideration, there is a need to carefully scrutinize the status of tourism in Northeast Asia for the management of the future of Korea.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.8 no.3
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• pp.660-672
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• 2007

Today venture holds highly skilled technical manpower and high-tech products. To maintain the superiority in competition in the market, it is necessary to complete preparations, first of all, the effectual global marketing strategy should take precedence over the others. Therefore, this research is based on the research report of the special feature, the state of affairs and marketing strategy of venture business and is made up the questionnaire to interview total 200 companies of venture that was registered in Dec. 2006 and then is made the analysis of relevance of the statistical data of 154 companies of them and set up a hypothesis. As the result of it, it is set up two hypotheses. One of them is the difference of products, price, distribution and promotion according to the growth period. And the other is the difference of distribution and promotion according to the turnover. The venture places the great deal of weight on the discriminatory products concerned technical development and marketing activity. It is pointed out that it is to be passive to seek a new market promote the products, because of limitations of manpower, funds, technology and information in the beginning with smalt turnover.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.3
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• pp.59-73
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• 2007

The purpose of this study is to find out the promotion methods for successful management of 'the fashion saho internet shopping mall' with a small capital. This study analyze the research reports, the news items, the documents on the internet shopping mall and data on promotion method which are offered by the hosting companies of the internet shopping mall like 'Cafe 24', 'Make shop', 'Whoismall' and the promotion consulting companies like 'Whoisad', 'Naver keyword shop'. And also analyze the data that interviewed the administrator of internet shopping mall and directly observed the famous internet shopping mall sites. Generally speaking, the promotion mix, marketing communication program can classify 'advertisement', 'publicity', 'personal selling', and 'sales promotion'. This study analyze the research materials on the basis of advertisement, publicity, personal selling, and sales promotion. The result are as follows. 1. The promotion methods at the stage of information the shopping mall site to the consumer are advertisement, and publicity. ${\bigcirc}$ The methods of advertisement are 'searching engine registration', 'advertisement of key word', 'advertisement of overture', 'advertisement of banner', 'advertisement cooperation marketing', 'advertisement of e-mail'. ${\bigcirc}$ The methods of publicity are using 'cafe', 'blog', 'Naver information site', 'community bulletin board', 'the fashion magazine or a press report' and 'cosponsorship'. 2. The main promotion methods at the stage of inducing the purchase are 'personal selling', and various 'sales promotion'. ${\bigcirc}$ 'Personal selling' at the shopping mall have an effect on the communication at bulletin board over the internet and the telephone. ${\bigcirc}$ 'Sales promotion' are attempted by 'VMD', 'deposit system', 'sale', etc.

• Journal of The Korean Association of Information Education
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• v.26 no.3
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• pp.175-186
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• 2022

This study has explored the facilitating factors affecting the learning persistence of university students and divided Emergency Remote Teaching(ERT) into two types based on its policies. The conclusions are as follows: First, perceived usefulness was the facilitating factor affecting learning persistence in Synchronous ERT. Therefore, learning persistence would improve by establishing various strategies such as exploring appropriate teaching strategies and building a stable infrastructure. Second, it was perceived usefulness, social presence, and system quality that were the facilitating factors affecting learning persistence in Asynchronous ERT. Thus, learning persistence would increase accompanied by immediate feedback, more active interaction, and so on.

• Defense and Technology
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• no.4 s.254
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• pp.18-29
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• 2000

다급한 전력화 요구를 충족시키느라 급속히 팽창한 우리 나라 방위산업은 괄목할 외형성장의 내면에 구조적인 취약성의 씨앗도 은밀히 배태하고 있었다. 따라서 방산업계는 업체차원에서 경영개선, 전략계획 등을 통해 체질개선과 경쟁력을 강화하고, 업체상호간 연대강화 모색, 해외로의 수출 및 국제적 공동개발 참여 등을 통해서, 그리고 민수겸업을 통한 군수의존도 축소, 방산 틈새시장 개척 등 근본적인 자구노력을 통해 생존과 성장전략을 능동적으로 추구해야 할 것이다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1993.04a
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• pp.151-157
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• 1993

본 연구에서는 산.학.연 협동을 통해 기술실용화와 중소기업창업을 촉진하는 효과적인 추진방법의 하나로, 대학캠퍼스나 인근지역에 "기술창업.개발센터"(Technology Business Development Center: TBDC)를 설립하는 방안을 제시하고, 구체적인 기술창업.개발센터의 개념과 체계, 설립운영방안, 우리나라에서의 효과적인 추진전략을 제시한다. 특히 국가적 차원에서 TBDC를 지방대학들을 중심으로 한 지역기술개발센터(Regional Technology Center:RTC)의 형태로 전국 각 지역에 설립하여 육성하되, 공개경쟁을 통해 선별적으로 TBDC를 지정할 것을 제의한다. 아울러 정부의 TBDC지원유형과 TBDC의 단계별 육성방안도 제시한다.성방안도 제시한다.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.443-444
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• 2011

본 연구는 최근 스마트 기기의 등장과 급속한 확산과 함께 그 중요성이 더욱 부각되고 있는 콘텐츠산업의 트렌드를 분야별로 분석해보고, 스마트시대의 유망콘텐츠 사례를 조사하였다. 그리고 스마트 시대의 콘텐츠산업의 주요이슈를 분석하고 콘텐츠산업을 촉진하고 활성화할 수 있는 전략들을 제시하였다.