• Journal of Consumption Culture
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• v.15 no.2
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• pp.143-169
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• 2012

Consumption is the most important cultural keyword in the modern society. This study tried an exploratory comparison of consumer culture of Korea, USA and Sweden in response to the needs on cultural comparison research perspective. Triandis's cultural dimensions were adopted to explore each country's cultural characteristics. A qualitative in-depth interviews were conducted to consumers who lived both in Korea and USA, or in Korea and Sweden, which enabled them to get familiar with each country's consumer culture. The research found that the culture is projected to the consumer culture in a micro domain. The individualism allowed consumers in USA and Sweden to be unconscious of other's eyes. But collectivism in Korea made Korean consumers locked in other's judgement. In contrast, in a macro domain of consumer culture such as donation and pro-environmental consumption, consumption practices were in a dissonance with their cultural orientation, where includes interaction with society and environment. In addition, in a post-materialistic society, symbolism of consumption goods gets weakened and experiential consumption evolves with a transition from mass consumption society to plural culture society. Lastly, consumer culture functions as a creative mechanism of new culture by consumer's reflexive planning, which is one of the clues of an autonomous consumer culture. This study tried to explore the consumer culture of Korea, USA and Sweden as an exploratory trial for the comparison of consumer cultures. To increase empirical consumer culture study, refined questionnaire item pool is to be extracted through various exploratory researches, which can be utilized commonly in various cultures. Moreover, an additional research is in need about a consumer culture in a macro domain and experiential consumer culture in a post-materialism society.

• Science of Emotion and Sensibility
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• v.24 no.3
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• pp.41-60
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• 2021

The purpose of this research was to determine whether multimodal cues in an online shopping environment could enhance tactile consumer mental imagery, purchase intentions, and attitudes towards an apparel product. One limitation of online retail is that consumers are unable to physically touch the items. However, as tactile information plays an important role in consumer decisions especially for apparel products, this study investigated the effects of multimodal cues on overcoming the lack of tactile stimuli. In experiment 1, to explore the product, the participants were randomly assigned to four conditions; picture only, video without sound, video with corresponding sound, and video with discordant sound; after which tactile mental imagery vividness, ease of imagination, attitude, and purchase intentions were measured. It was found that the video with discordant sound had the lowest average scores of all dependent variables. A within-participants design was used in experiment 2, in which all participants explored the same product in the four conditions in a random order. They were told that they were visiting four different brands on a price comparison web site. After the same variables as in experiment 1, including the need for touch, were measured, the repeated measures ANCOVA results revealed that compared to the other conditions, the video with the corresponding sound significantly enhanced tactile mental imagery vividness, attitude, and purchase intentions. However, the discordant condition had significantly lower attitudes and purchase intentions. The dual mediation analysis also revealed that the multimodal cue conditions significantly predicted attitudes and purchase intentions by sequentially mediating the imagery vividness and ease of imagination. In sum, vivid tactile mental imagery triggered using audio-visual stimuli could have a positive effect on consumer decision making by making it easier to imagine a situation where consumers could touch and use the product.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2002.12a
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• pp.497-501
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• 2002

개인의 경험을 통해 얻어지는 외부의 물리적 자극에 대한 복합적인 감성을 측정.분석하여 공학적으로 처리함으로서 인간이 보다 편리하고 안락한 생활을 영위하도록 하는 연구가 진행되고 있다. 본 논문에서는 인간의 오감 즉 시각, 청각, 후각, 미각, 촉각 중 소비자의 구매 욕구에 많은 영향을 주는 시각(색)에 따른 감성상태의 패턴을 분류하기 위해 색채 심리를 다치오토마타 모델을 이용하여 입력 이벤트와 상태 사이의 관계를 활용하여 감성을 처리할 수 있는 방법을 제안한다. 인간의 심리 상태를 학습할 수 있도록 오토마타의 입력 값(색)에 따른 상태(감성상태)의 변화를 신경망 모델로 구현함으로서 색채에 대한 감성을 처리하였다.

• Proceedings of the Korean Information Science Society Conference
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• 2005.11a
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• pp.589-591
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• 2005

전자상거래분야는 시공간을 넘은 소비자의 취향 및 요구에 따라 보다 효율적인 서비스 지원을 위하여 급속히 변화되고 있다. 이는 오프라인 매장 중심의 판매활동인 촉각이 우선 되던 패턴에서 벗어나 시각이 우선 되는 것을 의미한다. 따라서 소비자의 다양한 욕구에 부응하고 이에 맞는 컨텐츠의 개발을 통한 쇼핑몰의 구축으로 물품구매까지 연결시킬 수 있어야 한다. 본 연구에서는 포토샵, 일러스트레이터등을 사용하여 상품 컨텐츠를 보다 시각화하여 게시함으로서 구매자로 하여금 깨끗하고 산뜻한 이미지를 나타내고, 쇼핑 물품에 대하여 쉽게 이해할 수 있도록 하여 구매욕구를 증가시키도록 하였다. 이러한 적용결과는 쇼핑몰 방문자들로부터 쇼핑을 컨텐츠의 이미지에 대한 느낌을 설문조사를 통하여 그 반응을 살펴봄으로서, 다양한 이미지 효과들이 쇼핑몰의 이미지에 많은 영향이 있음을 보였다.

• Proceedings of the Korea Contents Association Conference
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• 2003.05a
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• pp.185-188
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• 2003

Entrance on the stage of electronic commerce based on internet is acting role that take away regional limitation in commercial transaction. This means that must establish common idea until now in commercial transaction newly, That is, feeler escapes in pattern that is been prior and it means that sight is been prior. We say too much may not be even if success and failure availability of electronic commerce shopping mall catches this sight. And, We Must be able to meet and attach goods purchase by construction of shopping mall through development of correct contents about in various desire of costomer. Therefore, in this paper, we recognize and studied about the efficiency of practical use for useful contents to satisfy customer'a desire in shopping mall construction.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.4
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• pp.517-526
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• 2013

This thesis revolves around dual sensory therapy techniques using perception arts group counseling program focused on Popcorn Brain phenomenon. The program emphasizes intrinsic motivations for changes by activating the brain's dual sensory such as a sense of smell, tactile sensation and vision to deal with brain issues caused by digital devices addiction. Perception arts group counseling program is based on voluntary satisfaction of relationship desires, which can lead to a sense of accomplishment and belonging. Expression methods using dual sensory were presented as an alternative to resolving digital devices addiction by blending cognitive-behavioral counseling technique and group art therapy technique. The blending method offers an environment that can maintain a change to a senseless and lackluster brian due to excessive uses of digital devices, the main cause of Popcorn Brain, by emphasizing "thoughts${\rightarrow}$emotions${\rightarrow}$behavior" with a structural expression approach. If perception arts group counseling program is established in more systematic fashion and used strategically to offer such environment, it may be used as a treatment for brain issues described above. In addition, the program can be used a basis for encouraging voluntary treatment to satisfy relationship desires.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1009-1014
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• 2009

Meta-thinking is a kind of thinking beyond certain scope or border, which sees objects as an expanded definition exceeding its essence. It can be experienced when people come into contact with new things. As for digital media, experience acquired from computer screen makes users' thinking be changed continuously and help their thinking to be expanded. Today, studies on development of digital technology regarding virtual reality (VR) and experience obtained from digital media become a topic of conversation, however, this experience depends on the sense of sight through screen. Actually, transparent experiences in digital media are not the same with those in real world, therefore, this study investigated experience expansion through interaction with real things which are much closer to daily lives than virtual experiences. It can be found in media art which induces positive participation of audiences and shows them a new meaning through delight and amusement experienced in the process of interaction. Visual expression in digital media should be more than spectacular which is only full of excessive images. In addition, interface should not be remained as an expression from technological attempts, instead, it is necessary to find humans aspiration with meta-thinking which accepts things expansively and visualize their experiences.