• Journal of the Korean Home Economics Association
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• v.47 no.9
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• pp.91-99
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• 2009

Mothers are a powerful consumer force in the children clothing market, and somatotype plays an crucial role on their evaluation of clothing and decision to purchase. It is therefore essential to identify the roles of mother's somatotype & somatotype cognition in relation to purchasing of children clothing. This study aimed to investigate the effects of mother’s actual somatotype & somatotype cognition on their children’s clothing evaluative criteria. In order to compare the clothing evaluative criteria of the groups and among the groups by mother’s somatotypes at the point of children’s clothing purchases, mother’s actual somatotype & somatotype cognition of their self and their children were adopted as variables. Total usable questionnaires were obtained from 147 middle-aged mothers of students aged between 10 & 13. Results indicated that practical, commodity & symbolic dimensions of children’s clothing evaluative criteria were used differently by each group to decide on purchase of clothing for thin, moderate & heavy children. This study provides important commercial information about mother’s actual somatotype & somatotype cognition related to their children’s clothing evaluative criteria, and as such can be used strategically to the effective communication with consumers.

• Journal of the Korean Home Economics Association
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• v.41 no.11
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• pp.73-80
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• 2003

The purpose of this study is to demonstrate the actual somatotype and perceptual somatotype, and to compare actual somaotype with ideal somatotype, and to explore segmentation based on perception of slim/obese somatotype. The respondents included 201 female student volunteers, aged 19 to 27, who were enrolled at university in Busan. Data were analyzed by paired t-test, correlation analysis, cluster analysis, and ANOVA. The results were as follows; The subjects tended to be satisfied with long and slim, slim limbs, and preferred to be tall in height and light in weight. And perceptual somatotype was related to satisfaction of somatotype. Cluster analysis was female college students to identify groups of respondents based on the perception of somatotype(all the body, the upper half of the body, the lower half of the body)difference factors. Based on the finding, three distinct groups were formed: slim tendency group, moderators tendency group, obese tendency group. There were a significant among slim tendency group, moderators tendency group, and obese tendency group base on the perceptual somatotype. There were significant differences among the three groups in terms of perception of somatotype and satisfaction of somatotype.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.8 no.1
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• pp.179-184
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• 2004

This paper presents an image segmentation algorithm to obtain the 3D body shape data that the grid pattern and the body contour lute in the background image are extracted using the new proposed hybrid method. The body contour line is extracted based on maximum biased anisotropic recognition(MaxBAR) algorithm which recognizes the most strong and robust edges in the image since the normal derivative at the edges is large, while the tangential derivatives can be small. The grid patterns within body contour lines are extracted by grid pattern detection (GPD). The body contour lilies and the grid patterns are combined. The consecutive run test based on heuristic method is used to link the disconnected line and reduce noise line. This proposed segmentation method is more effective than the conventional method which uses a gradient and a laplacian operator, verified with application two conventional method.

• Journal of Korean Home Economics Education Association
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• v.22 no.4
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• pp.65-75
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• 2010

The purpose of this study was to examine the effect of sociodemographic factors, BMI, self-esteem, body image, and external factors including parents, peers, and mass media on dieting behavior. The data were collected from 360 high school students in Gyeongbuk region. The respondents who have performed diet in the past or present were classified into the diet group. The students of diet group and non-diet group were 238 and 122, respectively. Frequencies, Cronbach's $\alpha$, t tests, and logistic regression analysis were carried out by SPSS Windows V.17.0. The results of this study were as follows. The diet group had higher level of BMI and concerns about diet than non-diet group. In addition, the diet group showed the more positive attitude about diet, and lower level of self-esteem and body image than the non-diet group. The diet group was more influenced by parents, peers, and mass media on body type than the non-diet group. Finally, according to the result of logistic regression analysis, BMI, attitude about diet, body image, effect of peers on body type, and effect of mass media on body type were significant factors to determine dieting behavior. These results imply that mass media should inform adolescents of proper body image and knowledge about diet. In addition, education for regular exercise also needs for healthy diet.

• Proceedings of the KSCN Conference
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• 2000.11a
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• pp.69-69
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• 2000

• Journal of the Korean Society of Food Science and Nutrition
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• v.39 no.3
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• pp.383-391
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• 2010

This study was performed to investigate the food habits, eating behaviors, perception of body shape, statuses of body weight control by BMI (Body Mass Index) of 732 middle school students in Gwangju and Jeonnam. The results of this study were compared among under weight (UW), normal weight (NW), and overweight (OW) groups according to BMI levels. In the OW group, female students had low scores in eating at night only, while male students had low scores in eating at night, eating speed, and food selection. All subjects wanted more height than measured. Only male students in the UW group wanted weight loss, whereas female students in the OW and NW groups did. Higher BMI in female students resulted in more weight difference between measured and wanted. All subjects responded properly themselves in perception of body shape but the OW groups showed a big difference between their present weight and wanted weights. Higher BMI in all students corresponded to more interest in concern and experience of weight management. In the male students, the reason for weight management showed high tendency in being healthy, whereas the female students had high tendency in having a slender figure. Higher BMI in all students corresponded to bigger difference between wanted and perceived body shape. In contrast, lower BMI in all students meant more stress. Greater difference between wanted and measured weight and greater difference between wanted and perceived body shape corresponded to less satisfaction in body shape. In conclusion, compared to the NW and UW groups, the OW group had overeating habits highly linked to stress. Also the OW group didn't have desirable eating behaviors and attitudes because of their greater interest in concern and experience of weight control and stress accumulation, and finally there was difference in food habits and behaviors according to the BMI level. Therefore these results suggest that effective nutritional programs should be developed including correct body image and good dietary habits.

• Journal of the Korean Home Economics Association
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• v.43 no.10 s.212
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• pp.155-165
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• 2005

The purpose of this study was to analyze difference in clothing preference based on the perceived body types. The objects of this study were to prepare for the establishment of a marketing strategy and alternative plan intended for users operating in a subdivided market, after analyzing the differences in clothing preference based on the perceived body types. The respondents comprised 192 female adults, who were residents in Busan. The questionnaire was composed of three sections: style, textile, and color of clothing. Data were analyzed by frequency, factor analysis, cluster analysis, discriminate analysis, and ANOVA. Cluster analysis was employed to identify groups of respondents based on the five delineated measure items. Based on the findings, three distinct groups were formed: thin, normal, and obese. The result of this study showed statistically significant differences among the three groups in terms of style, textile, and color of clothing, as well as in terms of demographic characteristics. Marketing and management implications for effectively targeting the segments are discussed.

• Women's Health Nursing
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• v.22 no.3
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• pp.162-169
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• 2016

Purpose: This study was done to investigate the prevalence and factors affecting body shape misperception among Korean adult women. Methods: We analyzed raw data from the fourth Korean Longitudinal Survey of Women and Families, for 7,658 women over 20 years of age. For the multiple logistic regression model, the dependent variable was existence of misperception (yes/no). Results: The prevalence of body shape misperception was 42.6% (overestimation 6.5%, underestimation 36.1%). Multiple logistic regression analysis revealed that age, education level, marital status, economic status and BMI were significantly associated with body shape underestimation. Education level and BMI were significantly associated with body shape overestimation. Conclusion: An effective obesity intervention program for women must reflect and monitor body shape perception as well as BMI.

• Proceedings of the KSCN Conference
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• 2005.04a
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• pp.93-94
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• 2005

• Proceedings of the KSCN Conference
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• 2005.10a
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• pp.57-58
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• 2005