• Journal of the Korean Institute of Landscape Architecture
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• v.51 no.2
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• pp.68-80
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• 2023

With the recent changes in society and the introduction of new technologies, the usage patterns of parks have become diverse, leading to increased complexity in park management. As a result, there is a growing demand for flexible and diverse park management that can adapt to these new requirements. However, there is inadequate discussion on these new demands and whether urban park management policies can respond. Therefore, empirical research on how park usage patterns are evolving is critical. To address this, blog data, in which individuals share their experiences, was used to examine the spatial consumption patterns through semantic network and topic analysis. This study also explored whether these spatial consumption patterns exhibit experiential consumption characteristics according to the experience economy theory. The results showed that consumption behaviors, such as renting picnic sets and having food and drinks delivered, were prominent and that emotional experiences were pursued. Furthermore, these findings were consistent with the experiential consumption characteristics of the experience economy theory. This suggests that park planning and maintenance methods need to become more flexible and diverse in response to the changing demands for park usage.

• Journal of the Korean Institute of Landscape Architecture
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• v.42 no.1
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• pp.50-63
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• 2014

Eco-tourism has been recognized as a form of sustainable development that simultaneously satisfies the need for environmental preservation and the activation of local economies. Although some research findings relating to its positive environmental and social effects have been published, there is still controversy regarding its pros and cons in terms of its actual economic benefits, and little research about how they can be increased. Thus, the following research analyzes how the tour activities, attitudes and satisfaction of 314 actual visitors was related with their consumption behaviors, by surveying tourists to Suncheon Bay, a highly popular destination with a large number of visitors. The results are as follows. First, if the tourists were involved in a link-up tour, had prior eco-tourism experience, or had researched information on SunCheon bay eco-tourism before their visit, these were all positively correlated with consumption behaviors, and increased the amount of money they spent. In particular, among tour spending activities, accommodation cost is shown to be highly correlated with tour activities. Second, Free Independent Tourist(FIT) tended to show more positive tour attitudes than package tourists, spending more on accommodation and experience programs. The visitors to SunCheon Bay showed strong environmental attitudes, followed by social and cultural attitudes, and economic attitudes, in that order, and tourists with positive attitudes had a high rate of participation in experience programs. In addition, program participants showed a willingness to donate, and high satisfaction. Therefore, the following thesis proposes that Free Independent Tourist(FIT) should be induced to increase their contribution to the local eco-tourism economy, and highlights the need to develop various experience programs, aggressive advertisements and educational activities.

• The Journal of the Korea Contents Association
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• v.11 no.7
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• pp.458-466
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• 2011

JeJu Island is famous for beautiful scenery but relatively little attention was paid to social cultural attractions. My aim is to provide an alternative attraction for JeJu destination. Two main goals of this paper are to apply to the Pine and Gilmore Experience Economy Theory framework on performance arts experiences and identify causal relations among experience factor, experience satisfaction and performance loyalty. To accomplish the study object, theoretical review and empirical analysis were jointly carried out. Using samples of 280 participations in nonverbal comic performance 'Nanta' who were required to rate performance experiences, experiences satisfaction, and performance loyalty. Results of SEM(Structured Equation Model) was showed that only Entertainment factor of 4 experiences factors(aesthetics, entertainment, education, escapist) affected experiences satisfaction. While experiences satisfaction affected performance loyalty. These results support the concept of experiential Economy framework suggested by Pine and Gilmore on culture-arts products consumption.

• Journal of Digital Convergence
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• v.17 no.1
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• pp.389-401
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• 2019

The purpose of this study is to clarify the relationship between servicescape experience of visitors to professional baseball stadium, control perception on the spot, consumption emotion, and revisit intention. A total of 273 questionnaires were analyzed using SPSS 20.0 and AMOS 20.0. The validity of the data was verified through frequency analysis, reliability analysis, confirmatory factor analysis, and correlation analysis. The hypothesis was verified by structural equation model analysis. First, servicescape has a statistically significant effect on control perception. Second, the control perception in the servicescape has a significant effect on the consumption emotion. Third, servicescape effected consumption emotion. Fourth, consumption emotion had a significant influence on the revisit intention. The results of this study suggest that visitors to baseball stadiums can induce revisit intention through positive experience of servicescape. The specific discussions and implications are described in the text.

• Information and Communications Magazine
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• v.32 no.2
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• pp.24-33
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• 2015

본고에서는 스포츠(Sports)와 엔터테인먼트(Entertainment)를 융합하여 스포츠를 통해 "재미와 감동"을 서비스하기 위한 융합산업을 제시한다. 기존의 스포츠 경기가 가지고 있는 고전적 요소에 엔터테인먼트의 재미 및 흥행코드를 가미해 운동효과와 사실적 체험을 통한 재미의 극대화로 소비 라이프를 증진시키는 스키 시뮬레이터 동향을 살펴본다. 또한, 겨울철에 대중적인 참여가 많은 스키의 기본적인 자세를 알아보고 움직임을 분석하여 스키 스포테인먼트 실감체험플랫폼 6DOF(Six Degrees of Freedom) 적용시킨 기구 설계와 함께 사용자가 실제 스키를 타고 가는 느낌을 주기 위한 6DOF의 기구 움직임을 시뮬레이션하기 위한 가상 스키 시뮬레이션 동작 및 데이터 형식 정의에 대해 언급한다. 마지막으로 실감 재현을 위한 환경 데이터 획득 등 스키 스포테인먼트 실감체험플랫폼 개발 현황을 살펴본다.

• Journal of The Korean Association of Information Education
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• v.12 no.1
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• pp.23-32
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• 2008

This study was designed to create a situational and procedural simulation of web-courseware which will enhance students' self-directed learning styles during the economics class in elementary schools. When teaching the students how to be wise consumers, it is important to provide them with various experiences that will lead them to make active and rational decisions. Actual experiences are, however, rather limited in reality which consequently result in learning economics only vicariously at school. The purpose of the study was, therefore, to develop a courseware which allows the student to have indirect experiences through computer simulations. The courseware will not only assist the student in making decisions and taking actions appropriately during the various situations given in the program, but also overcome the limitations of the classroom setting by using the procedural simulation.

• Journal of Venture Innovation
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• v.2 no.1
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• pp.119-130
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• 2019

In this study, we intend to test whether experience variables such as sense, feel, think, relate, and action experiential activities of farming village can be usefully applied to revisit intention. As a result, we found that the sense, relate, and action experiences were adopted, while the feel and think variables were rejected, leading to the conclusion that Schmitt's (1999) experiential marketing theory was also applied to 6th industry experience marketing activities in rural areas. Therefore, the significant effect of rural experience activities on revisiting intention is thought to be related to the fact that they stimulated sensitivities by drawing attention and interest of consumers during the 6th industrial experience configuration, and to the environmental facilities connected to the experience site. The Feel experience has been rejected due to limitation of development of emotional element from the 6th industry certification business experience program, leading to the necessicity for development of a program that can stimulate the consumer's emotions. The reason why the Think experience was rejected is that the experience of the rural area 6th industry did not create surprises or curiosity, and thus does not meet the expectations of consumers. In case of relational experience, experiential marketing through social organizational relationship formation is expanding, and in case of behavioral experience, experience of 6th industry constitutes experience related to interaction with others and lifestyle.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.435-441
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• 2021

In recent years, with thedevelopment of digital media technology immersive experiential exhibitions that provide realistic and realistic exhibition experiences to the audience are increasing In this study, the representative cases of these immersiveexperiential exhibitions were analyzed with a focus on the elements of the exhibition design. We also introduced the exhibition case of 'A Hero's Adventure' which was held and operated by applying game design elements to thethe directing planning of an immersive experience exhibition. In addition, the effects and utilization methods of the exhibition that applied game planning elements such as challenges goals conflicts rules and wins and losses were considered.

• Electronics and Telecommunications Trends
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• v.27 no.3
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• pp.51-61
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• 2012

정보통신과 콘텐츠 기술의 발달로 소비자는 고품질의 2차원 가시화 형태의 콘텐츠에 만족하지 않고, 보다 사실적인 체험이 가능한 3D 콘텐츠를 요구하고 있다. 2010년대에는 이미 3D 입체 디스플레이 기술이 소비자 가전 시장에서 주요 관심 대상이 되었고, 가상현실 연구의 전통적인 가시화 인터페이스로 활용된 착용형 디스플레이와 몰입형 및 대형 입체 디스플레이 장치도 3D 영화관 및 전시관 등을 통해서 일반 소비자기 쉽게 체험할 수 있게 되었다. 이러한 3D 입체 디스플레이 기술은 사용자 개인을 중심으로 보다 사실적인 입체감과 공간감을 제시하려는 형태로 발전되고 있으므로, 본고에서는 개인 사용자 중심의 착용형 디스플레이 기술과 고품질의 3D 영상 체험을 제공하는 관련 디스플레이 기술의 동향을 정리하고, 국내 최신 연구 개발 사례를 소개한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.3
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• pp.173-189
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• 2023

Although many researches have been conducted that the contents consumption, called Hallyu, has a positive effect on the national image of Korea, which leads to product purchases, there have been few empirical studies based on the experience economy theory that connects to value relationships with customers. Therefore, based on the experiential economy theory, this research conducted an empirical analysis of the effect on Korean image and cosmetics purchase intention targeting women living in Malaysia and the Philippines who have experienced the Korean Wave(Hallyu). As a result of the research, entertainment experience, educational experience, and escape experience had a significant effect on the image of Korea, but aesthetic experience did not. Entertainment experience, educational experience and escape experience also had significant relationships in the indirect effect of Korean image on cosmetics purchase intention. In the moderating effect analysis comparing the two countries, in Malaysia, escape experience had a significant effect on the image of Korea, but in the Philippines, entertainment experience and educational experience had a significant effect on the image of Korea, so there was a difference between the two countries. The effect of Korean image on cosmetics purchase intention was confirmed significantly in both countries, but it was greater in the Philippines than in Malaysia. This research is meaningful in that it is an empirical study based on the systematic framework of experiential economy theory. In order to maintain the effectiveness of the Korean Wave(Hallyu), various improvements in the contents that make up the Korean Wave are required and policy consideration by the relevant authorities is needed. It is also necessary to consider each country's different acceptance of the Korean Wave(Hallyu).