• Title/Summary/Keyword: 체면

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An Investigation on the Impact of Psychological Factor on the Adoption of Mobile Device: Based on the Preferences of iPhone in China (모바일 기기 수용에 대한 심리적 요인에 대한 고찰: 중국 내 아이폰 선호를 중심으로)

  • Seonyoung Shim
    • Information Systems Review
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    • v.18 no.3
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    • pp.31-50
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    • 2016
  • This study investigates the impact of social-face sensitivity of smartphones on the adoption of iPhone in China. Social-face sensitivity is divided into three dimensions, namely, other-directed sensitivity, self-directed sensitivity, and formality-directed sensitivity. We surveyed 218 university students in China through an online survey site. The results showed that formality-directed and other-directed sensitivity have significant impacts on iPhone preferences. Self-directed sensitivity was not significant. We investigated two moderate variables, namely, financial ability and brand sensitivity. Both variables showed significantly moderate impacts on the intention to purchase iPhone. The impact of social-face sensitivity on iPhone preferences implies that the iPhone has dual characteristics to the Chinese, namely, as utility and luxury goods. This finding offers managerial implications for Apple and other mobile service companies in terms of production and marketing strategies.

Korean University Students' Perception on Intergenerational Communication: Focusing on cultural factors (한국 대학생들의 세대 간 커뮤니케이션에 대한 인식 : 문화적 요인을 중심으로)

  • Yang, Jungeun
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.86-98
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    • 2020
  • The purpose of the study is to examine the factors that influence on the Koreans' intergenerational communication. A survey was conducted with university students in their 20s, and the impacts of filial piety and indigenous cultural factors(confucianism and Chemyon) on intergenerational communication styles and intergeneral communication satisfaction were tested. Results of hierarchical regression analyses showed that politeness and confucianism had positive influence on intergenerational communication while deference and Chmyon had negative influence on intergenerational communication. The indigenous cultural variables increased total R2 significantly, proving the crucial impact of confucianism and Chemyon on the Koreans' intergenerational communication. Finally, male students perceived higher level of communicative satisfaction than female students in the intergenerational communication context.

A Study on Relationship between Cause Related Marketing and Luxury Brand - On the Perspective of Financial Attitude - (공익연계마케팅과 명품브랜드태도 관계연구 - 한국의 체면중시문화를 중심으로 -)

  • Lee, Jae-Jin;Yoon, Sung-Yong
    • CRM연구
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    • v.4 no.1
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    • pp.1-18
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    • 2011
  • The consumer's expectation of companies' social responsibilities has been continuously getting higher as the consumerism has been matured. So, the company has faced the shift to move forward to the positive social activity such as charity, donation, and sponsorship. In addition, the company which does make a success needs to reach goals not only to maximize profits but also to make justices of social and cultural boundaries. Thus, success of an enterprise aims at the maximization of profits as the economic objective and the creation of competitive, powerful brands. Accordingly, as enterprises consider social responsibility as the concept of effective investment to enhance the asset value of corporation, they seek to extend their brands in order to pursue cause-related marketing, which accomplishes and complements two objectives each other the performance of social responsibility and the pursuit of powerful brand assets. In Korea, there are traditional ritual ceremonies such as ceremonies of coming-of-age, marriage, funeral, and ancestor worship and they consider those ceremony occasions as very important. Moreover, social positional grade of rank like the two upper classes of old Korea made people pretend to be noble and sensitive to other people around themselves. This old custom could influence Korean people's way of life, especially, consumer-action. This deep rooted custom also could influence consumption life considerably. Through this study, we can understand the consumer behaviors of Korean who consider ritual ceremonies and saving face as essential and are influenced by this culture. on another hand, we intend to check the effects on buying luxury brands.

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Error Analysis of Terrestrial LiDAR According to the Measurement Angle (지상 LiDAR 측정 각도에 따른 오차분석)

  • Kim, Jong-Suk;Sohn, Hong-Gyoo;Kim, Seong-Sam;Cho, Hyung-Sig;Jeong, Seong-Su
    • Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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    • 2008.10a
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    • pp.324-328
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    • 2008
  • 지상 LiDAR(Light Detection And Ranging)는 정밀하고 빠르게 물체의 3차원 형상을 측량할 수 있는 시스템이다. 기본적으로 종전의 레이저 측량기의 기능을 갖고 있으며, 초당 최대 $5,000{\sim}50,000$ point의 레이저를 대상체 표면에 발사하여 대상체면에 투사한 레이저의 간섭이나 반사를 이용하여 대상체면상의 point could의 공간정보를 취득하는 관측방식의 3차원 정밀 측량으로서 대상체의 표면으로부터 상대적인 3차원(X, Y, Z) 지형공간좌표를 각각의 Point 데이터로 기록한다. 이러한 측정방법은 레이저가 반사되어 돌아오는 시간을 계산하여 거리를 결정하고 ${\theta}_h$(수평각)과 ${\theta}_v$(수직각) 각도만큼 수평, 수직으로 회전하여 측정한 점의 위치를 결정하므로 데이터 취득 각도에 따른 오차가 발생하게 된다. 본 연구 에서는 지상LiDAR 데이터 취득각도에 따른 오차 시뮬레이션 실시하여 실제 실험과의 비교 및 입사각에 따른 정확도 분석을 실시하였다.

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Study of the Relationship between Impulsive Internet Shopping Tendency and Personality (인터넷 쇼핑 충동구매성향과 개인성향의 관계 연구)

  • Yang, Moonhee
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.710-719
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    • 2016
  • Impulsive buying has been considered as one of the major negative shopping behavior. Indeed, it happened more easily in the Internet shopping area. This study attempted to examine the influence of personality on the compulsive buying tendency of college students who are actively shopping clothing and apparels through Internet. The results of the current study showed that there are four types of compulsive buying tendency such as 'diversion', 'no-plan', 'buyer/ product-stimuli' and 'promotion-stimuli.' It seemed that personality such as sensation seeking, need-for cognition, self-esteem, and face-consciousness had influence on the impulsive buying tendency. More specifically, people with low self-esteem and high face-consciousness tend to have more impulsive buying tendency. The relationship between each of the impulsive buying tendency and personality had been discussed.

Three-dimensional Behavior and Strength Characteristics of Cubical Hal-dening Materials. (입방체경화재료의 삼차원거동 및 강도특성)

  • 강병선
    • Geotechnical Engineering
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    • v.5 no.3
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    • pp.19-28
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    • 1989
  • This study has been carried out as a fundamental course for the analysis of the constitutive- equation for the materials like sands being hardened during Ehear. For this aim, experimentall tests with variable stress paths for the concrete material are performed using the cubical multi- axial test in which the three principle stresses are arbitrarily controlled. Stress-strain behaviors. and strength characteristics are suggested in octahedral planes. Various tests such as HC, CTC, . TC, 55 are performed. The main results summarized are as follows; 1. The order of strength from the largest to the smallest is CTC, TC, SS, and TE test. 2. The octahedral Ehear strength of concrete specimens is dependent upon the stress path(8) 3. There is a direct relation between strength and confining pressure. 4. The ultimate envelopes in the octahedral planes are non-circular-cone shaped. 5. Any ultimate criteria used to predict the strength behavior of concrete must include thin effect of the tensile stresses.

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