• Korean Journal of Construction Engineering and Management
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• v.22 no.2
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• pp.80-87
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• 2021

Shortage of SOC budget and inappropriate initial construction cost planning have worsened the economic sentiment of the construction firm. Construction VE can be one of the solutions for improving the profitability of construction projects. This study identifies the strong and weak points of construction firms for establishing the strategy of effective construction VE by using importance-performance analysis. As a result, construction firms have strong points on support, cooperation, and knowledge about construction VE, but have weak points on 'VE experience of VE leader', 'Detailed cost estimation', and 'Idea generation and evaluation'. This paper contributes to establishing the strategy of effective construction VE from the perspective of the construction firm, which is differentiated from previous studies that have focused on the institutional approach for construction VE.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.113-132
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• 2021

This study is a new evaluation using the Arrhenius equation, which is known as the chemical reaction rate estimation equation, to evaluate the intrinsic and extrinsic value elements of patents as a model. The performance of the evaluation model was superior to the SVM, Logistic reg. and ANN models that were used as patent evaluation models in prior studies. In addition, there was a strong correlation between the predicted lifespan of the patent and the actual lifespan of the patent. These evaluation models may be used for evaluation purposes only, or if an evaluation is required, including a commercialization entity or technical characteristics.

• KDI Journal of Economic Policy
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• v.27 no.1
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• pp.81-122
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• 2005

The paper aims to establish the characteristics of the Korean firms' R&D investment and to estimate the private rate of return to R&D investment. For the empirical analysis, a balanced panel data is constructed with 695 firms on 8 year observations. The panel data enables to characterize R&D investment of the Korean firms, which is mostly conformed to the 'stylized facts' of R&D investment that found in the previous studies on foreign firms. Klette model was used to estimate the private rate of return on R&D investment and depreciation rate of R&D capital. The paper estimates that the rate of return on R&D investment is 10.5% on average or 16.4% on median for the whole industry whereas manufacturing firms show 10.4% on average or 16.4% on median. The depreciation rate was estimated about 32.9% for whole industry, where it ranges from the minimum 11.6% for metal industry and 49.5% for services. The median estimate of the rate of return for R&D investment of Korean firms is roughly two times higher than real interest rates for the same period, which implies that R&D investment allows sizable rent in addition to the opportunity cost of capital investment.

• Journal of Agricultural Extension & Community Development
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• v.21 no.2
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• pp.81-99
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• 2014

This study is carried out to find out Chinese cabbage price sensitivity of consumer. Even though Chinese cabbage is the most important vegetable in our country, the price fluctuation continues to be changed ever year. However, there was no price criteria which is low, high, optimum price level for stabilization policies. In this paper, we investigated urban consumer price sensitivity by using the price sensitivity measurement(PSM), and then suggest to farmer and policy maker the results. The purchasing attribute Chinese cabbage of consumer will be provided to farmer. Optimal willingness to pay price of Chinese cabbage was analyzed between 1,991~2,018 won per head. If the consumer price were formated that price range, the costs will be able to satisfied both producers and consumers. The consumer's acceptable price range was from lower price (PMC) 1,472 won to the upper limit price of 2,714 won (PME). So when the market price researched above 2,714 won, import should be considered. The most important attribute when purchasing was a taste of cabbage, and he most suitable size was 3kg per head.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.12
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• pp.372-379
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• 2019

The purpose of this study was to examine the service awareness perceived by 25 groups using animal-assisted intervention(AAI). Data collected were analyzed for variables on the effectiveness of AAI by using SPSS Win 25.0 statistical program. The study findings showed that AAI service is very effective for psychological meaning in both expecting purpose before and substantive effect after using AAI. They were satisfied with AAI generally, particularly in terms of participant engagement and differentiated services. Also, they perceived that the cost of AAI service is generally appropriate in consideration of activities with animals and satisfaction of participants but a bit expensive compared to other programs. Also, it was found that the value and the possibility of public expansion of AAI are very high and that the immersion and professionalism of the participants affect the effectiveness of AAI. The results of this study indicate that it is necessary to develop programs and verify effectiveness as a psychotherapy technique and are expected to be useful as basic data for establishing and developing a quality service of AAI.

• Journal of KIISE:Information Networking
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• v.33 no.4
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• pp.289-298
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• 2006

Algorithms for application-level multicast often use trees to deliver data from the source to the multiple receivers. With the tree structure, the throughput experienced by the descendant nodes will be determined by the performance of the slowest ancestor node. Furthermore, the failure of an ancestor node results in the suspension of the session of all the descendant nodes. This paper focuses on the transmission of data using multiple virtual forwarders, and suggests a scheme to overcome the drawbacks of the plain tree-based application layer multicast schemes. The proposed scheme elects multiple forwarders other than the parent node of the delivery tree. A receiver receives data from the multiple forwarders as well as the parent node and it can increase the amount of receiving data per time unit. The multiple forwarder helps a receiver to reduce the impact of the failure of an ancestor node. The proposed scheme suggests the forwarder selection algorithm to avoid the receipt of duplicate packets. We implemented the proposed scheme using MACEDON which provides a development environment for application layer multicast. We compared the proposed scheme with Bullet by applying the implementation in PlanetLab which is a global overlay network. The evaluation results show that the proposed scheme enhanced the throughput by 20 % and reduced the control overhead over 90 % compared with Bullet.

• Journal of Korea Port Economic Association
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• v.32 no.2
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• pp.123-135
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• 2016

This study uses Data Envelopment Analysis(DEA) to investigate the management efficiency of Korean shipping companies based on business administration costs such as corporate entertainment, advertisement, and labor costs. We analyze shipping enterprises listed on the Korean stock market of the period of 2010-2014. Corporate entertainment, advertisement and labor costs are used as input variables and sales and net income are used as output variables. We use technical efficiency, pure technical efficiency, scale efficiency and returns to scale to propose a plan to improve the efficiency of inefficiency decision-making units (DMUs). The results of the efficiency analysis show that six of the DMUs in the technical efficiency of CCR model and eight of the DMUs in the pure technical efficiency of BCC model are in efficient state. In terms of return to scale, six of the DMUs(24% of all DMUs) show increasing returns to scale, while 13 DMUs(52% of all DMUs) showdecreasing returns to scale. Because multiple efficient state for DMUs exist in the technical efficiency analysis, we conduct a super efficiency analysis. The results show that the efficient state of the twomost efficient DMUs are 1.314 and 1.243, respectively. This implies that these DMUs could maintain their current levels of the efficiency if they increase the amount spent on advertisements, corporate entertainment and labor costs by 31.4% and 24.3%. respectively. We conclude this study by providing the efficiency states of each DMU and target for improving the inefficiencies in each case.

• Information Systems Review
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• v.17 no.2
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• pp.77-100
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• 2015

This study examined the factors that influence the smartphone user's decision to accept the personalized mobile advertisement. As a theoretical basis, we applied the privacy calculus model (PCM) that illustrates how consumers are engaged in a dynamic adjustment process in which privacy risks are weighted against benefits of information disclosure. In particular, we investigated how smartphone users make a risk-benefit assessment under which personalized service as benefit-side factor and information privacy risks as a risk-side factor accompanying their acceptance of advertisements. Further, we extend the current PCM by considering advertisement fatigue as a new factor that may influence the user's acceptance. The research model with five (5) hypotheses was tested using data gathered from 215 respondents through a quasi-experimental survey method. During the survey, each participant was asked to navigate the website where the experimental simulation of a mobile advertisement service was provided. The results showed that three (3) out of five (5) hypotheses were supported. First, we found that the intention to accept advertisements is positively and significantly influenced by the perceived value of personalization. Second, perceived advertisement fatigue was also found to be a strong predictor of the intention to accept advertisements. However, we did not find any evidence of direct influence of privacy risks. Finally, we found that the significant moderating effect between the perceived value of personalization and advertisement fatigue. This suggests that the firms should provide effective tailored advertisement that can increase the perceived value of personalization to mitigate the negative impacts of advertisement fatigue.