• Korean journal of communication and information
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• v.74
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• pp.109-135
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• 2015

This study investigated the news report tendency and frame by three major Korean television networks(KBS, MBC, and SBS) in their news reports on issues involving their own interests and considering in social level. The three issues chosen for this study are 'advertising regulations for total amount', 'the reallocation of 700MHz spectrum' and 'raising TV license fee'(this issue applicable only to KBS). By using content analysis method, this study identified extremely weighted tendency toward themselves by the network television channels. They have used highly biased tone and sources to reinforce their private interests in news reports about the three controversial issues. In terms of story content, the news reports have used attribution of responsibility frame dominantly in 'advertising regulations for total amount' issue, whereas the moral frame was dominant in the other two issues.

• Journal of Families and Better Life
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• v.21 no.6
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• pp.69-79
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• 2003

The purpose of this study was to examine the effects of social norms and personal ethics on recycling behavior. For this purpose, survey data from four hundred and fifty seven individuals were collected and analyzed using an SPSS program. The major findings were as follows: First, social norms had a positive impact on personal ethics and recycling behavior. Second, personal ethics significantly affected recycling behavior. Third, awareness of the consequences of recycling behavior (AC) and ascription of responsibility for environmental problems(AR) did not significantly translate personal ethics into actual recycling behavior. Fourth, ascription of responsibility for environmental problems(AR) and awareness of consequences of recycling behavior(AC) affected recycling behavior. These results suggest that in order to encourage recycling behavior, it is necessary to inform and educate the public so as to enhance social norms and personal ethics.

• Journal of the Korea Convergence Society
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• v.8 no.3
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• pp.295-306
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• 2017

The purpose of the study was to explore media frames and its contents regarding foreign athletes' naturalization to Korea. For data, 101 media reports from the year of 2014 to 2016 were collected and analyzed. As results, in the simple-fact-report frame, facts regarding foreign athletes' naturalization process and results of the matches were reported. In the economic frame, legitimacy of the naturalization was supported by emphasizing its benefits. In the humane-interest frame, personal history and difficulty as foreign athletes were described. In the conflict frame, negative effects by the foreign athletes' naturalization were mainly reported.. In the morality/responsibility attribution frame, Chelsey Lee's document forgery case was mostly highlighted that later issued naturalized athletes' morality and following legal actions.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.112-122
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• 2020

This study analyzed how KBS's 'Type and Format', 'Professionalism' and 'Infectious Disease-related Issues' appear in the media news related to Corona-19 under the three periods of 'discovery', 'diffusion' and 'recovery'. According to an analysis of a total of 473 media news, In all three periods, 'Straight Report' and 'Information Delivery Frame' were high to inform the truth of the infectious disease. In addition, the 'transmission of facts' frame was more used than the emotional transmission in reporting the risk situation. However, the proportion of 'moral evaluation frames' in the second phase was relatively high, and the proportion of non-professional journalists was still overwhelmingly higher than professional journalists. Meanwhile, infectious disease-related issues had the most content on 'infection control', and relatively little information on how to deal with them. Based on the above findings, this study suggested the implications of 'Increased in-depth and professional press coverage', 'Refrain from moral evaluation frames' and 'a comprehensive presentation of various infectious disease-related information'.

• Asia Marketing Journal
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• v.2 no.2
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• pp.86-113
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• 2000

본 연구는 환경지향제품구매와 재활용행동을 설명하기 위한 것으로 Schwartz 가 제기한 규범이론에 관한 이론고찰과 실증분석을 병행하고 있다. 규범이론의 핵심은 사회규범을 개인의 행동으로 전환시키는 과정을 설명하는 것이다. 규범이론에 따르면 환경지향제품구매와 재활용과 같은 이타적 행동은 사람들이 일종의 추상적이고 객관적인 방식으로 동의하는 도덕적 행동에 관한 사회규범으로 시작된다. 그러나 사회규범은 행동을 지배하기에는 너무 일반적이고 소원하다. 따라서 이러한 사회규범은 개인적 차원에서 우리들 각 개인에게 적응되어 개인규범이 된다. 사회규범은 사회적 구조의 차원에서 존재하는 반면 개인규범은 강력하게 내면화 된 도덕적 태도가 된다. 개인이 규범을 내면화 했지만 이에 따라 행동하지 않을 수도 있는 데 상황에 적절하도록 개인규범이 정의되어야 한다. 규범이론은 주어진 상황에 적절하도록 사회규범을 개인규범으로 정의하도록 유도하기 위해서는 바로 행동결과지각과 책임귀인지각이 개입되어야 한다고 제기하고 있다. 본 연구는 이상의 규범이론에 근거하여 소비자의 환경지향제품구매행동과 재활용행동을 설명하고자 다음 세 가지 연구목적을 설정하였다. 첫째, 사회규범이 개인규범의 형성에 어떠한 영향을 미치는가? 둘째, 사회규범이 내면화 된 개인규범은 환경지향제품구매행동과 재활용행동에 직접적인 영향을 미치는가? 셋째, 규범이론은 조절변수가 개입되는 경우 개인규범이 행동으로 전환되는 것이 더욱 용이해진다고 제기한 바, 조절변수의 하나인 환경지향행동결과의 중요성지각의 영향을 검증하고자 한다. 연구결과, 환경문제가 개입된 상황에서 사회규범은 개인규범의 형성에 강한 영향을 미치며 개인규범은 다시 환경지향제품구매와 재활용행동에 영향을 미치는 것으로 나타났다. 그리고 환경지향행동결과의 중요성지각 역시 개인규범이 환경지향제품구매행동으로 전환되는 과정에서 조절적 역할을 함으로서 양변수간 관계를 더욱 강화하는 변수임을 연구결과는 제시하고 있다. 그러나 개인규범-재활용행동사이에서의 조절적 역할은 없는 것으로 나타났다.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.32 no.4D
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• pp.313-322
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• 2012

This study analyzes taxi driver's risk-taking propensity with respect to risk-taking behaviour and traffic locus of control. In order to explore the traffic risk-taking, we present a predictive model by structural analysis of driver's risk-taking propensity. By applying this model to survey data from taxi drivers, we can observe that driver's risk-taking propensity has a significant impact on the traffic violation intention, and the higher perception of law and the lower lack of law-abiding drivers have, the more they tend to violate. Second, we test using multivariate analysis if the level of risk-taking propensity differs by the locus of control( external or internal). Drivers of external control shows higher risk-taking level compared to those of internal control so that the risk-taking propensity shows difference according to the locus of control for the responsibility of traffic accidents. The structural equation model of our study yielded ${\chi}^2$ = 279.7, ${\chi}^2$/df = 1.55, RMSEA = 0.44, GFI = 0.911, TLI = 0.916, CFI = 0.929.

• Korean journal of communication and information
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• v.45
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• pp.425-462
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• 2009

The present study delves into how rape reports are framed in popular Korean newspapers over time. Specifically, the primary purpose of this study was to examine how rape myths and ambivalent sexism and were presented in three Korean newspapers. In order to assess longitudinal trends of rape reports, the sample for the content analysis was drawn from 1990 to 2007. Four newspapers, Chosun-Ilbo, Dongah-Ilbo, Jungang-Ilbo and Hankyoreh, which have been the most popular in terms of circulation and ad revenues, were selected for this longitudinal content analysis. Using random stratified sampling and screening process, A total of 2160 articles were content analyzed for the main study. The results revealed that rape reports appearing in Korean newspapers were overwhelmingly dominated by episodic frame rather than thematic frame. Particularly, It was found that Korean rape reports generally have attributed the cause of rape crimes to the victims. Implications for results were discussed in terms of rape myth and ambivalent sexism theories.

• Korean Journal of Culture and Social Issue
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• v.23 no.1
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• pp.75-96
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• 2017

The present research investigated the psychological nature of low levels of trust in Korean society and the role of family expansionism, a cultural psychological factor, in this phenomenon. Specifically, we examined the possibility that Koreans' distrust toward social system is, at least partially, due to high standards for trust, which might be closely related to Koreans' cultural characteristic of family expansionism. In Study 1, the relations between levels of family expansionism, trust standards, and actual levels of trust for parents, judiciary, and politicians were examined among 540 Korean adults. In Study 2, we manipulated levels of family expansionism to examine its effect on trust standards. Results showed that trust standards were higher for politicians than parents. Participants' trust standards for politics were unrealistically high, especially on the responsibility factor. Actual levels of trust for judiciary and politicians were low when the trust standards for these targets relative to trust standards for parents were high. Moreover, the trust standards and levels of trust for judiciary and politicians (relative to those for parents) were positively correlated to levels of family expansionism. In other words, higher levels of family expansionism were linked to higher trust standards and levels of distrust for judiciary and politicians. In addition, Study 2 results showed that trust standards became high when family expansionism was induced. Unlike previous studies which focused on causes of low levels of trust while assuming that Korean society itself is a low trust society, the present research investigated the underlying mechanism behind the seemingly low trust in Korean society.