• Knowledge Management Research
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• v.21 no.3
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• pp.249-269
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• 2020

Recently, as the online market has matured, it is facing many problems to prevent the growth. The most common problem is the homogenization of online products, which fails to increase the number of customers any more. Moreover, although the portion of the online market has increased significantly, it now becomes essential to expand offline for further development. In response, many online firms have recently sought to expand their businesses and marketing channels by securing offline spaces that can complement the limitations of online platforms, on top of their existing advantages of online channels. Based on their competitive advantage in terms of analyzing large volumes of customer data utilizing information technologies (e.g., big data and artificial intelligence), they are reinforcing their offline influence as well through this online for offline (O4O) business model. On the other hand, most of the existing research has primarily focused on online to offline (O2O) business model, and there is still a lack of research on O4O business models, which have been actively attempted in various industrial fields in recent years. Since a few of O4O-related studies have been conducted only in an experience marketing setting following a case study method, it is critical to conduct an empirical study on O4O selection attributes and their impact on customer satisfaction and loyalty. Therefore, focusing on China's representative O4O business model, 'Fresh Hema,' this study attempts to identify some key selection attributes specialized for O4O services from the customers' viewpoint and examine the impact of these attributes on customer satisfaction and loyalty. The results of the structural equation modeling (SEM) with 300 O4O (Fresh Hema) experienced customers, reveal that, out of seven O4O selection attributes, four (mobile app quality, mobile payment, product quality, and store facilities) have an impact on customer satisfaction, which also leads to customer loyalty (reuse intention, recommendation intention, and brand attachment). This study would help managers in an O4O area well adapt to rapidly changing customer needs and provide them with some guidelines for enhancing both customer satisfaction and loyalty by allocating more resources to more significant selection attributes, rather than less significant ones.

• Journal of IKEEE
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• v.25 no.3
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• pp.493-500
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• 2021

In this paper, we propose the development of deep learning structure to improve quality of polygonal containers. The deep learning structure consists of a convolution layer, a bottleneck layer, a fully connect layer, and a softmax layer. The convolution layer is a layer that obtains a feature image by performing a convolution 3x3 operation on the input image or the feature image of the previous layer with several feature filters. The bottleneck layer selects only the optimal features among the features on the feature image extracted through the convolution layer, reduces the channel to a convolution 1x1 ReLU, and performs a convolution 3x3 ReLU. The global average pooling operation performed after going through the bottleneck layer reduces the size of the feature image by selecting only the optimal features among the features of the feature image extracted through the convolution layer. The fully connect layer outputs the output data through 6 fully connect layers. The softmax layer multiplies and multiplies the value between the value of the input layer node and the target node to be calculated, and converts it into a value between 0 and 1 through an activation function. After the learning is completed, the recognition process classifies non-circular glass bottles by performing image acquisition using a camera, measuring position detection, and non-circular glass bottle classification using deep learning as in the learning process. In order to evaluate the performance of the deep learning structure to improve quality of polygonal containers, as a result of an experiment at an authorized testing institute, it was calculated to be at the same level as the world's highest level with 99% good/defective discrimination accuracy. Inspection time averaged 1.7 seconds, which was calculated within the operating time standards of production processes using non-circular machine vision systems. Therefore, the effectiveness of the performance of the deep learning structure to improve quality of polygonal containers proposed in this paper was proven.

• Geophysics and Geophysical Exploration
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• v.6 no.3
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• pp.126-133
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• 2003

High-resolution shallow marine seismic surveys have been carried out for the resources exploration, engineering applications and Quaternary mapping. To improve the resolution of subsurface structure image, multichannel digital technique has been applied. The quality of the image depends on the vertical and horizontal resolution and signal to noise (S/N) ratio which are associated with the data acquisition parameters such as sample interval, common midpoint (CMP) interval and CMP fold. To understand the effect of the acquisition parameters, a test survey was carried out off Yeosu and the acquired data were analyzed. A 30 $in^3$ small air gun was used as a seismic source and 8 channel streamer cable with a 5 m group interval was used as a receiver. The data were digitally recorded with a shot interval of 2 s and sample interval of 0.1 ms. The acquired data were resampled with various sample intervals, CMP intervals and CMP folds. The resampled data were processed, plotted as seismic sections and compared each other. The analysis results show that thin bed structure with ${\~}1m$ thickness and ${\~}6^{\circ}$ slope can be imaged with good resolution and continuity and low noise using the acquisition parameters with a sample interval shorter than 0.2 ms, CMP interval shorter than 2.5 m and CMP fold more than 4. Because seismic resolution is associated with the acquisition parameters, the quality of the subsurface structure can be imaged successfully using suitable and optimum acquisition parameters.

• Journal of Broadcast Engineering
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• v.22 no.6
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• pp.829-849
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• 2017

Due to the large-scale TV display, the convergence of broadcasting and broadband, and the advancement of signal compression and transmission technology, terrestrial digital broadcasting has evolved into UHD broadcasting capable of providing simultaneous broadcasting of fixed UHD and mobile HD. The Korean standard for terrestrial UHDTV broadcasting is based on ATSC 3.0, the broadcasting standard of North America. The terrestrial UHDTV broadcasting standard chose that as a new AV codec standard, HEVC video codec which can compress with higher efficiency compared to AVC, and MPEG-H 3D audio codec for realistic audio. Also, DASH and MMT are adopted as transmission format instead of MPEG-2 TS to support broadband as well as broadcasting network, and in order to provide 4K UHD/mobile HD service simultaneously ROUTE multiplexing technology is applied. In this paper, we propose an audio/video encoder, which is required to provide HDR/WCG supported high quality video service, 10.2 channel/4 object supporting stereo sound service, fixed UHD and mobile HD simultaneous broadcasting service based on ATSC3.0, also we implemented the ATSC 3.0 LDM system for ROUTE/DASH packager, multiplexing system and physical layer transmission/reception, and verified the service ability by applying it to real time broadcast environment.

• Geophysics and Geophysical Exploration
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• v.16 no.4
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• pp.240-249
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• 2013

The seismic data quality of marine geological and engineering survey deteriorates because of the sea swell. We often conduct a marine survey when the swell height is about 1 ~ 2 m. The swell effect correction is required to enhance the horizontal continuity of seismic data and satisfy the resolution less than 1 m. We applied the swell correction to the 8 channel high-resolution airgun seismic data and 3.5 kHz subbottom profiler (SBP) data. The correct sea bottom detection is important for the swell correction. To detect the sea bottom, we used maximum amplitude of seismic signal around the expected sea bottom, and picked the first increasing point larger than threshold value related with the maximum amplitude. To find sea bottom easily in the case of the low quality data, we transformed the input data to envelope data or the cross-correlated data using the sea bottom wavelet. We averaged the picked sea bottom depths and calculated the correction values. The maximum correction of the airgun data was about 0.8 m and the maximum correction of two kinds of 3.5 kHz SBP data was 0.5 m and 2.0 m respectively. We enhanced the continuity of the subsurface layer and produced the high quality seismic section using the proper methods of swell correction.

• Korean Journal of Remote Sensing
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• v.39 no.3
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• pp.363-370
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• 2023

Various earth observation satellites need to provide accurate and high-quality data after launch. To maintain and enhance the quality of satellite data, it is crucial to employ a cross-calibration process that accounts for differences in sensor characteristics, such as the spectral band adjustment factor (SBAF). In this study, we utilized Landsat-8 and Sentinel-2A satellite imagery collected from desert sites in Libya4, Algeria3, and Mauritania2 among pseudo-invariant calibration sites to calculate and apply SBAF, thereby compensating the uncertainties arising from variations in bandwidths. We quantitatively compared the reflectance differences based on the similarity of bandwidths, including Blue, Green, Red, and both the near-infrared (NIR) narrow, and NIR bands of Sentinel-2A. Following the application of SBAF, significant results with reflectance differences of approximately 1% or less were observed for all bands except NIR. In the case of the Sentinel-2A NIR band, it exhibited a significantly larger bandwidth difference compared to the NIR narrow band. However, after applying SBAF, the reflectance difference fell within the acceptable error range (5%) of 1-2%. It indicates that SBAF can be applied even when there is a substantial difference in the bandwidths of the two sensors, particularly in situations where satellite utilization is limited. Therefore, it was determined that SBAF could be applied even when the bandwidth difference between the two sensors is large in a situation where satellite utilization is limited. It is expected to be helpful in research utilizing the quality and continuity of satellite data.

• The Korean Journal of Food And Nutrition
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• v.14 no.1
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• pp.34-39
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• 2001

The purpose of this study was to examine physical properties of the addition of green tea powder on bread flour and dough rheology of white pan bread. Three levels(0.1, 0.5 and 1.0% ) of each green tea powder with bread flour were tested for their effects in dough mixing using rapid disco analyzer, alveogram and farinogram. Addition of green tea powder tended to reduce initial pasting temperature and increase peak viscosity, break down and set back. L(extensibility) and G(swelling index) value in alveogram showed decrement with increasing green tea powder. These meant that the volume of white pan bread would show same tendency. The use of green tea powder increased consistency and water absorption of the bread flour but decreased development time, salability and degree of softening on farinogram. White pan bread with green tea powder had higher value of hardness and springness than without it. Sensory evaluation determined that the white pan bread with 0.5% green tea powder had the highest score.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.4
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• pp.195-209
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• 2021

According to the 2019-2020 social media usage survey conducted by the Seoul e-commerce center, 5 out of 10 consumers have experienced shopping through social media. The cost of traditional advertising media has been reduced and advertising spending on social media has risen by 74%, indicating that social media is becoming a more important marketing element. While the number of users of social media has increased and corporate marketing activities have increased accordingly, research has been conducted in various aspects of marketing such as user motivation for social media, satisfaction, and purchase intention. There was no subdivided study on the differences in the social media usage frequency of consumers in actual purchasing behavior. This study attempted to identify differences in consumer characteristics by cluster in the agrifood purchase situation by grouping them by type according to the frequency of use of social media for consumers who purchase agri-food online. Product involvement, product need, and online purchase channel Consumer characteristics such as demographic distribution, perceived risk, and eating and lifestyle in each cluster were checked for the three agrifood purchase situations including choice, and types for each cluster were presented. To this end, questionnaire data on the frequency of social media use and online agrifood purchase behavior were collected from 245 consumers, and the validity of the measurement variables was secured through factor analysis and reliability analysis. As a result of cluster analysis according to the frequency of social media use, it was divided into three clusters. The first cluster was a group that mainly used open social media, and the second cluster was a group that used both open and closed social media and online shopping malls; The third cluster was a group with low online media usage overall, and the characteristics of each cluster appeared. Through regression analysis, the effect on product involvement, product need, and purchase channel selection when purchasing agri-food online through each of the three clusters was confirmed through regression analysis. As a result of the regression analysis, the characteristic of cluster 1 in the situation of purchasing agri-food online is a male in his 30s living in a rural area who has no reluctance to purchase agri-food on social media or online shopping malls. The characteristics of cluster 2 are mainly consumers who are interested in purchasing health food, and the consumer characteristics are represented. In the case of cluster 3, when purchasing products online, they purchase after considering quality and price a lot, and the consumer characteristics are represented as people who are more confident in purchasing offline than online. Through this study, it is judged that by identifying the differences in consumer characteristics that appear in the agri-food purchase situation according to the frequency of social media use, it can be helpful in strategic judgments in marketing practice on social media customer targeting and customer segmentation.

• Journal of Korea Multimedia Society
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• v.12 no.11
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• pp.1593-1608
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• 2009

If a certain relay node in multi-hop wireless networks might become a malicious node that does not cooperate with other nodes or a selfish node, network throughput will be dramatically decreased. Most of existing ad hoc routing protocols assuming that the nodes will fully cooperate with other nodes do not resolve the problem of network performance degradation due to malicious and selfish nodes. This paper presents the CARE (Cooperative Ad hoc routing protocol based REputation) scheme incorporating the reputation management that can achieve a multi-hop wireless network with high throughput performance. The proposed scheme provides the horizontal cross-layer approach which can identify misbehaving malicious, selfish nodes dropped out of the hop-by-hop based packet processing in the network and then set up an optimal packet routing path that will detour misbehaving nodes. And the vertical cross-layer approach contained in the CARE scheme attempts to improve the quality of routing paths by exploiting the quality of link information received from the MAC layer. Besides, it provides high TCP throughput by exploiting the reputation values of nodes acquired from the network layer into the transport layer. A case study on experiments and simulations shows that the CARE scheme incorporating vertical and horizontal cross-layer approaches yields better performance in terms of the low rate of packet loss, fast average packet delivery time, and high TCP throughput between end-to-end nodes.

• Journal of KIISE:Information Networking
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• v.36 no.4
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• pp.286-296
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• 2009

A major challenge in next generation optical Internet (NGOI) networks based on dense-wavelength division multiplexing (DWDM) is the provision of guaranteed quality-of-service (QoS) for a wide variety of multimedia applications. One of the critical issues in NGOI is the routing and wavelength assignment problem that is embossed as very important and plays a key role in improving the global efficiency for capacity utilization. But the previous researches had the delay problem, and the path routed by higher priority nodes may be congested and interfere with potential future multicast session requests. To overcome these problems, in this research we suggest a Priority-based Minimum Interference Path Multicast Routing (PMIPMR) algorithm, a new routing algorithm which finds alternative routes based on node priorities and Virtual Source (VS) nodes that has both splitting and wavelength conversion, and then chooses a path that does not interfere with potential future multicast session requests when congestions occur in the network. The PMIPMR algorithm reduces blocking rate significantly and increases the wavelength utilization by avoiding congestion in future multicast session requests.