• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.348-359
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• 2019

In recent years, movie content consumption has increased not only in theaters but also through online channels. As movie channels become more diverse, there is a growing interest in movie channel selection process, and the movie channel selection can vary depending on the characteristics of consumers. Therefore, in this study, we examined the effect of consumer personality(neurogenic, conscientiousness, openness, agreeableness) on channel selection factors(primary and secondary factors of the theater, primary and secondary factors of online channel) and channel attitudes(attitudes towards theaters, IPTV, cable TV, OTT). The results of this study shows that consumer personality has significant impact on consumers' movie channel selection process and findings provide strategic directions for companies offering online and offline service for movie consumption.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.707-723
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• 2016

The purpose of this study is to focus on the effects of different channel types of Word-of-Mouth on the product attitude. Additionally, the product involvement and gender are considered as moderating variables. The results of this study show that different word-of-mouth channel types have different effects on the product attitude, that is, off-line has more influence than on-line does. Also the product involvement moderates the relationship between the channel types of word-of-mouth and the product attitude, while the gender does not. The results imply that while building the word-of-mouth marketing strategy, companies should not only pay attention to the on-line media channel, but lay importance on the off-line communication channel.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.3
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• pp.177-187
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• 2016

The purpose of this study is to look into the influence of salesperson's human networking and knowledge on its job in an insurance company in its performances and to suggest how to effectively manage and develop salespersons. For this study, 305 salespersons participated in a questionnaire survey and we used T-TEST to analyze the data. The results are as follows. Its performance is positively influenced by salesperson's networking and knowledge on its job. In term of moderating effect on the attitude for its job, making efforts to organize networking was rejected, however the attitude for retaining their networking positively affected to the performance. As a result, the higher the level of salesperson's knowledge and networking is the higher its performance. To increase competitiveness, an insurance company has a strategy for the support to organize networking and the training of salespersons to become high performers.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.95-104
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• 2018

This study is focused on analyzing the difference by demographical characteristics of users on acceptance behavior of tourism omnichannel based upon Unified Theory of Acceptance and Use of Technology. Through field survey with 392 respondents, the results are as follows. Partially differences on acceptance behavior are found according to gender, age, education and job as demographic characteristics of tourism omnichannel. And the difference by demographic characteristics on acceptance behavior about preferring tourism information is not significant. However performance expectancy and effort expectancy as factors of UTAUT are significantly positive in thirties group of tourism omnichannel users.

• Korean journal of communication and information
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• v.58
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• pp.154-177
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• 2012

Considering the growing importance of TV favorite channel setting function due to the rapid increase of number of TV channels, this study tried to find factors which affect the attitude toward and intention to use the favorite channel setting function. As related theories, this study used theory of diffusion of innovation, channel repertoire, channel changing behaviors, and social influences and suggested research hypotheses and questions based on the theories. After collecting data through online survey of 192 general audience, this study empirically analyzed the data by using multiple regression analysis. The result showed that innate innovativeness, relative advantage and social critical mass affected attitude toward using the favorite channel setting function and that compatibility, visibility, social critical mass influenced intention to use the function.

• Proceedings of the Optical Society of Korea Conference
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• 1998.08a
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• pp.152-153
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• 1998

PLC 기술을 이용하여 16 채널 실리카 AWG 모듈을 제작하여 특성을 측정하였다. 입출력 광섬유간의 삽입손신은 3.77~6.55dB, 옆 채널간 crosstalk는 19dB, 채널 사이의 파장 간격은 0.8$\pm$0.02nm으로 측정되엇다. 온습도 주기 시험을 통하여 모듈의 신뢰성을 검증하였다.

• Proceedings of the Korean Institute of Communication Sciences Conference
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• 1994.06a
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• pp.537-541
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• 1994

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.1
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• pp.183-194
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• 2018

This study investigated the characteristics of Omni Channel and examined the influence of them on consumers' perceived functional value and emotional value as well as the effect of perceived functional value and emotional value on user's intention of use through Omni Channel. To verify the research model, the questionnaire survey was conducted on 20's to 40's men and women residing in Seoul and the metropolitan area by convenience sampling. The number of copies used for data analysis was 696. To verify the research model, factor analysis, reliability analysis, and structural equation model analysis were performed using AMOS 20.0. First, Omni Channel characteristics consisted of four factors: instant connectivity, location-based provability, interactivity, and entertainment. Second, the instant connectivity, location-based provability and entertainment positively influenced functional value and emotional value; however, the interactivity was significant only to the emotional value. Third, consumers' perceived value of Omni Channel characteristics had a significant effect on attitude. Fourth, the more favorable the attitude toward Omni Channel is higher for the intention to use Omni Channel.

• Proceedings of the Korean Nuclear Society Conference
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• 1995.05b
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• pp.867-873
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• 1995

개방수조형 연구로인 하나로에서 가상적인 채널유동 차단사고에 따른 방사능 방출시의 환경영향을 부지 기상자료 측정결과를 이용하여 고공방출과 지표 면방출의 두가지 경로에 대해 평가하였다. 계산 결과, 지표면방출이 고공방출보다 피폭선량이 크게 나타났으나, 두 경우 모두 제한구역(EAB) 및 저인구지역(LPZ) 경계에서의 피폭선량 허용기준치를 만족하였다. 그리고 비상계획구역은 800 m로 설정하면 적절함을 입증하였다.

• Proceedings of the KIEE Conference
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• 2006.07d
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• pp.2017-2018
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• 2006

전력선 통신기술은 추가 배선이 필요 없는 유용성에도 불구하고 전력선 채널에 대한 정확한 채널 모델링과 전력선 모뎀의 전송 신뢰성에 대하여 많은 문제점을 나타내고 있다. 본 논문에서는 전송선로의 주파수에 대한 잡음과 임피던스 특성을 분석하고, 이의 해결을 위하여 전력선 채널에 Spread Spectrum 기법을 적용한 신호를 전송하였을 때의 시뮬레이션 결과와 구현된 FPGA 보드를 비교분석 하였다. 채널 모델링은 잡음과 감쇄 특성을 고려하였으며, Spread Spectrum 변조 방식을 적용한 전력선 모뎀의 FPGA를 구현하여 성능을 분석하였다.