• Title/Summary/Keyword: 창조환경

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마케팅창조성에 관한 연구

  • Kim, Gyeong-Hun;Park, Yeong-Geun;Hong, Seong-Ung
    • Journal of Global Scholars of Marketing Science
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    • v.2
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    • pp.235-260
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    • 1998
  • 최근 우리의 경제는 최대의 변혁과 전환점에 서 있다. 이러한 위기를 극복하기 위해서는 개인과 조직을 새롭게 하려는 창의적인 대안과 경제에 다시 활력을 불어넣는 기업가정신이 필요하다. 본 연구의 목적은 금융기관을 대상으로 조직에 활력을 주는 마케터의 마케팅창조성과 그에 대한 영향 요인간의 관계를 규명함으로써 국내 금융영업점의 마케팅창조성의 수준을 향상시킬 수 있는 마케팅관리 전략을 도출하는데 있다. 본 연구의 발견들과 결론을 이용하여 다음과 같은 금융점포의 창조성을 높일 수 있는 마케팅전략적 시사점을 제안한다. 첫째, 금융점포 관리자의 상품에 관한 지식수준, 특히 상품자체의 지식과 운영환경에 관한 지식의 수준을 향상시키기 위한 관리적 방안을 구체화하여야 한다. 둘째, 금융점포의 마케팅창조성을 높이기 위하여 계획의 정형성을 높일 필요가 있다. 셋째, 금융영업점의 마케팅창조성을 높이기 위해서는 적정한 시간압박수준을 유지해야 한다. 넷째, 금융기관은 금융영업점이 마케팅계획수립시에 본사의 관련 부서들과 활발한 상호작용을 하도록 유도해야 한다. 다섯째, 금융기관은 영업점이 성과를 높이는데 지원을 아끼지 않아야 한다. 여섯째, 금융영업점의 마케팅창조성을 높이기 위해서 금융기관은 영업점 관리자의 상황적인 요인에 대한 관리에 주력해야 한다.

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A Case Study on Entrepreneurial Motivations of Independent Creative Firms (1인 창조기업의 창업동기에 관한 사례연구)

  • Shim, Jae-Hu;Choi, Myeong-Gil
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.11
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    • pp.3363-3372
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    • 2009
  • Continued jobless growth in economy, coupled with the current economic recession, is aggravating the situation of job market. In order to create more jobs and reduce the economic gap in a society, an independent creative firm of a sole entrepreneurs is suggested as an alternative mean. Understanding entrepreneurial motivations of a sole entrepreneur will be helpful in developing educational programs on starting an independent creative firm and in establishing a relevant government policy. This study, therefore, proposes a new model on entrepreneurial motivations in the independent creative firm and performs case study. The results of the study show that the personal environment and the personal characteristics of entrepreneurs have much effects on motivation of starting the independent creative firms. Among the personal environments, entrepreneurs' educational backgrounds, work experiences, and personal networks have great influences on entrepreneurial motivations. The processes of sustained entrepreneurship involve: (a) the determination of business ideas and goals, (b) the inception of a new business and managerial activities, (c) the entrepreneur's assessment of both intrinsic and extrinsic rewards of business performances, and (d) the adjustment of business ideas and goals in accordance with the results of the assessment. The results of the study could be applied in developing educational programs and consulting guidelines on independent creative firms and in establishing government's supportive policies on the firm.

New Governmental National Agenda and New Executive Bodies' R&D Strategic Goals on Geoscience and Mineral Resources (신정부 국정과제 및 지질자원 분야 R&D 정책 방향 분석)

  • Ahn, Eun-Young;Lee, Jae-Wook;Park, Jung-Kyu
    • Economic and Environmental Geology
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    • v.46 no.5
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    • pp.469-476
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    • 2013
  • With the advent of a new Korean government, a new national agenda (140 items) was reported. Additionally, Work Plans of the executive bodies were also released, including the Ministry of Science, ICT and Future Planning (MSIP); the Ministry of Trade, Industry and Energy (MOTIE); the Ministry of Oceans and Fisheries (MOF); and the Ministry of Environment (MOE); the Ministry of Land, Infrastructure, and Transport (MOLIT). For government-supported research institutes, it will be important to watch and analyze the changes in the government's primary policies and strategic goals. In this paper, we analyzed new governmental research and development (R&D) policy with respect to geoscience and mineral resources technology. The results indicated that the executive bodies emphasized, for the job creating 'creative economy' and the 'safety and integration society', the establishment of the creative economy; science and technology development based on creativity and innovation; creation of new growth engines by fusion and diffusion; construction of stable energy systems; promotion of environmental industry; and creating satisfactory land services. In the area of geoscience and mineral resources technology, it is time to search for a new, creative, and interagency fusion R&D contents to meet the needs of the public and boost its national competitiveness.

Exploring the Formation Process and Key Drivers of a Creative Milieu in the Early Arts and Cultural Ecosystem: The case of Seongsu-dong, Seoul, Korea (초기 문화예술생태계에서 창조적 환경의 형성과정과 추동요인: 서울시 성동구 성수동 지역을 사례로)

  • Lee, Jiwon
    • Journal of the Korean Geographical Society
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    • v.51 no.5
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    • pp.691-711
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    • 2016
  • Recently, Economic spaces around the world have changed dynamically. Creative arts and cultural actors have begun to emerge in old industrial neighborhoods of major metropolitan cities. These new actors can be seen as creative actors in arts and culture, as well as non-economic actors that have been somewhat overlooked in the traditional approaches of economic geography. They contribute to overcoming regional economic crisis, as these actors bring a particular deviant and creative atmosphere in the neighborhood. Especially, informal gatherings of artistic communities play a pivotal role in knowledge platforms for dynamics of knowledge creation and creativity, which has a significant effect on shaping a creative milieu in the initial stage of formation of a regional ecosystem. In this regard, this paper will investigate the fundamental mechanisms and driving forces of urban spatial restructuring through a case study of the creative arts and cultural ecosystem in Seongsu-dong, Seoul, Korea. Thus, the main purpose of this study is to identify the formation process and key drivers behind the development of the early arts and cultural ecosystem in Seongsu-dong from an evolutionary perspective.

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환경정책 - 생물다양성 보전 및 지속가능한 이용 정책과 방향

  • Kim, Jong-Ryul
    • Bulletin of Korea Environmental Preservation Association
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    • s.411
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    • pp.4-7
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    • 2014
  • 환경부에서는 지난 3월 제3차 국가 생물다양성 전략을 수립하였다. 2050년까지 "생물다양성을 풍부하게 보전하여 지속가능하게 이용할 수 있는 대한민국을 구현"하는 장기 비전과, 2020년까지 "생물다양성 보전과 생태가치 제고를 통한 창조경제 견인"하는 중기 비전을 정하고, 이를 달성하기 위하여 6대 전략과 18개 실천목표를 마련하였다.

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A study on creativity knowledge support system of computer in ubiquitous (유비쿼터스환경에서 Abduction을 이용한 창조적 컴퓨터지식 과학지원시스템에 관한 연구)

  • Jung, Chang-Duk
    • Journal of the Korea Computer Industry Society
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    • v.6 no.2
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    • pp.325-330
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    • 2005
  • 이 논문은 실제 추론 방법을 활용한 프로젝트연구실험이다 abduction은 추론방법이다. 원래는 컴퓨터로 실현하는 경우에는 가설집합 등을 제약하는 것으로 연구되어왔다. 가설추론이 그 대표적인 시스템으로, 설계, 진단 등으로 적용되어 왔다. 이 논문에서는 애브덕션을 이용한 창조적, 발상지원시스템을 모델링하여 진단, 간호분야의 실험연구를 통해 적용가능성을 얻었고 초보자도 쉽게 다룰 수 있는 시험 시스템도 개발하였다.

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