• Title/Summary/Keyword: 창업 기회탐색

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The Study on the Balance of Ambidextrous Strategy of Exploration and Exploitation for Startup Performance (조직의 탐색과 활용에 대한 양손잡이 전략의 균형이 스타트업 성과에 미치는 영향)

  • Choi, Sung Chul;Lee, Woo Jin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.6
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    • pp.131-144
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    • 2021
  • The organizational ambidexterity is an organizational strategy designed to pursue exploration activities to seize new opportunities and exploitation activities to efficiently use resources. Most of these ambidextrous structures have been studied for large corporations with slack resources, and there are still not many studies on the necessity of an ambidextrous structure for startups with relatively low-level resources. However, recently, the startup ecosystem is being advanced globally, and the amount of VC investment is rapidly increasing. This is a time when a lot of venture fund is invested in startups and a startup-friendly environment for rapid growth is created. This is the time to discuss the necessity and applicability of an ambidextrous organizational structure for startups. Therefore, this study conducted a hypothesis test whether the importance and necessity of balance that startups solving market problems with new ideas and utilizing accumulated resources have. To conduct this study, we analyzed 140 startups data gathered from the survey and the moderation effect was also analyzed. As a result of the study, it was verified that the balance of startup exploration and exploitation had a significant effect on startup performance, and the moderating effect of environmental dynamics was found to have a significant effect on the relationship with non-financial performance. Therefore, for startups with insufficient resources, it was concluded that the surplus resources generated in the process of a firm's growth should be effectively utilized and the balance between exploration and exploitation should be balanced from the initial stage of searching for a new business. In other words, it was confirmed that it is important for continuous growth and survival to seek the structure of an ambidextrous organization in order to internalize a mechanism that enables startups to pursue both effectiveness and efficiency in the long term. This study suggests a strategic direction for the growth of startups from the perspective of organizational structure. We expect that this meaningful results on the relationship between the ambidextrous capabilities of startups and performance contribute to the growth of startups in the rapidly growing startup venture environment.

A Study on the Current status and the Educational Needs of Entrepreneurship Education Program : Focused on Elementary and Secondary School Teachers (초·중등 기업가정신 교육 현황과 교육요구도 분석: 초·중등 교사를 대상으로)

  • Baek, Min-Jung;Kang, Kyoung-Kuen;Yi, Bum Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.12
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    • pp.564-574
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    • 2017
  • This study reviews the current status of entrepreneurship education programs in elementary and secondary schools, and analyzes the following educational needs among teachers. We have made the following conclusions from the study. First, career development teachers shared a strong need for entrepreneurship education programs. Second, the programs provided by these teachers were substandard despite the strong need expressed. In particular, insufficient training period and incentives were provided to teachers involved in the programs, and the teachers exhibited low standards in job specialization and class evaluation abilities. Third, the awareness of people involved in the education scheme was most critical in the cultivation and activation of entrepreneurship educations-according to the Borich educational demand calculations comparing the required and actual entrepreneurship education standards. In summary, the general educational conditions, such as the teachers' job specialization, educational support and environment, and partakers' awareness, were lacking in entrepreneurship education programs aimed at the youth. To stimulate the programs' effectiveness, teachers must be better trained; the programs should be better advertised; and specialization should be cultivated during training. Furthermore, the government's support towards program development and diversification through appropriate policies should aim to help the education's recipients in their proactive career development during the current 4th industrial revolution.

Machine Learning for Predicting Entrepreneurial Innovativeness (기계학습을 이용한 기업가적 혁신성 예측 모델에 관한 연구)

  • Chung, Doo Hee;Yun, Jin Seop;Yang, Sung Min
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.3
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    • pp.73-86
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    • 2021
  • The primary purpose of this paper is to explore the advanced models that predict entrepreneurial innovativeness most accurately. For the first time in the field of entrepreneurship research, it presents a model that predicts entrepreneurial innovativeness based on machine learning corresponding to data scientific approaches. It uses 22,099 the Global Entrepreneurship Monitor (GEM) data from 62 countries to build predictive models. Based on the data set consisting of 27 explanatory variables, it builds predictive models that are traditional statistical methods such as multiple regression analysis and machine learning models such as regression tree, random forest, XG boost, and artificial neural networks. Then, it compares the performance of each model. It uses indicators such as root mean square error (RMSE), mean analysis error (MAE) and correlation to evaluate the performance of the model. The analysis of result is that all five machine learning models perform better than traditional methods, while the best predictive performance model was XG boost. In predicting it through XG boost, the variables with high contribution are entrepreneurial opportunities and cross-term variables of market expansion, which indicates that the type of entrepreneur who wants to acquire opportunities in new markets exhibits high innovativeness.

The Tool to Design Sustainable Business Models: A Case Study for the Social Ventures (지속가능한 비즈니스모델 설계 도구: 소셜벤처 사례를 중심으로)

  • Park, JaeWhan;Jeon, Hyejin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.1
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    • pp.187-198
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    • 2019
  • The purpose of this study is to seek ways of utilizing TLBMC by understanding business model of social ventures that are accompanied by social and environmental as well as economic missions. In order to achieve this, business models from economic, environmental and social perspectives will be analyzed, and we seek to enhance sustainability of social venture entrepreneurs. As the analysis tool, TLBMC(Triple Layered Business Model Canvas) expands upon the business model canvas that is widely utilized and recognizes economical terms. The TLBMC is proposed by Joyce, A., & Paquin, R. L.(2016) to help achieve a holistic view with horizontal and vertical associations. The study tries to overcome limitations of previous studies and observe a variety of economic, environmental, and social perspectives that social ventures should have with the TLBMC. As a result, it has the following implications; Firstly, creating separate social, environmental and economic business model canvas helps a business to have a holistic approach. Secondly, it was found that social venture characteristics of environmental and social perspectives were applied in practice. Lastly, we have established experience data on social venture business model. This study focuses on the opinions, the meanings and the subjective views of the participants. As a result, conclusions are drawn by the researchers ' assertions and has limitations as a research on case studies. However, this study will help people who are preparing or studying social ventures to have economic, environmental, and social perspectives. Also, redefinition of the direction and value of entrepreneurs operating social ventures, such as vision and mission, will help clarify the roles and responsibility of organizations. As a fundamental step for future empirical studies, this study could be the base for social venture business model studies.

Janus's Two Faces: SME's Performance Through Ambidextrous Organization Capabilities (야누스(Janus)의 두 얼굴: 조직의 양손잡이 역량을 통한 중소기업의 성과관리)

  • Choi, Yoon Jeoung;Lee, Woo Jin;Oh, Hye Mi
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.1
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    • pp.197-208
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    • 2020
  • The firms must perform both exploitation activities that efficiently use current resources and exploration activities that capture new opportunities. A company that simultaneously performs two opposite attributes, exploitation and exploration activities, is called an 'Ambidexerity Organization' or 'Organizational ambidexterity', which is called the Ambidextrous organization. This study examines whether the key factors of entrepreneurial orientation affect a firm's performance using two-handed strategies, and empirically analyzes the moderating effects of environmental dynamics. The results show that the entrepreneurial orientation has a significant effect on a firm's performance in the Ambidextrous organization. In addition, the moderating effect of environmental dynamics showed a moderating effect on the relationship between entrepreneurial orientation and organizational ambidexterity. This study not only suggests practical implications for SMEs, including venture firms and startups, but also has a significant impact on the relationship between organizational ambidexterity and a firm's performance. It is expected to make academic contributions by introducing variables and analyzing influential relationships.

A Case Study for the Social Ventures through using TLBMC(Triple Layered Business Model Canvas) (지속가능한 소셜벤처를 위한 TLBMC(트리플 레이어드 비즈니스 모델 캔버스) 활용 사례 연구)

  • Jeon, Hye Jin;Park, Jae Whan
    • 한국벤처창업학회:학술대회논문집
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    • 2017.08a
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    • pp.55-68
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    • 2017
  • The purpose of this study is to seek ways to enhance sustainability by understanding the business model of social ventures that should be accompanied by social and environmental missions as well as economic missions. To achieve this purpose, We seek to enhance sustainability by analyzing the business model of social venture entrepreneurs. The analysis tool used TLBMC (Triple Layered Business Model Canvas). It is extended from a business model canvas that is widely utilized and recognized in economical terms. The TLBMC is proposed by Alexandre & Raymond (2016) to help achieve a holistic view with horizontal and vertical associations. Based on the TLBMC, we found that each of the social ventures needed additional factors or unnecessary factors, and that they were approaching a different meaning from the beginning to stabilizing phase. And social entrepreneurs have concluded that using TLBMC to provide stakeholder and staff basic understanding of economic, social, environmental and environmental factors, enabling rapid and accurate communication and collaboration. This study will help people who prepare and study social ventures to have economic, environmental, and social perspectives. t could also be used to redefine the direction and value of entrepreneurs operating social ventures, such as vision and mission to help clarify the roles of the organization.

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Study on Characteristic Factors of Female Entrepreneurs for Vitalization of Female Entrepreneurship: Focusing on Case Studies (여성창업 활성화를 위한 여성창업가의 특성요인에 관한 연구: 사례연구를 중심으로)

  • Kim, Yun-Sun;Lee, Il-Han
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.5
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    • pp.49-65
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    • 2022
  • This study conducted an exploratory study based on in-depth interviews to understand the characteristics and capabilities of female entrepreneurs to promote women entrepreneurship. Therefore, in this study, through in-depth interviews with eight female entrepreneurs, the main contents of entrepreneurial attitudes (need for independence, development desire, favorable conditions), start-up entry rate, start-up motivation, start-up activities and constraints were analyzed. As a result, first, it was found that the entrepreneurial attitude of female entrepreneurs has a strong motivation for successful management based on a feeling of self-satisfaction, has characteristics that prioritize independence and self-actualization, and favorable conditions for starting a business are important. Second, it was found that women's individual differences from men and social structural factors had no significant effect on the entry rate of women. Third, it was found that the most important entrepreneurship motivation for women is the spirit of challenge, self-satisfaction, and the desire to balance work and family. Fourth, female entrepreneurs showed little difference in perception between male and female entrepreneurs in terms of resource access, but there was some discrimination in the network. Fifth, the main industries of female entrepreneurs are small businesses, and there is a tendency to be concentrated in industries with low profit margins and low growth and sales. Finally, it was found that barriers to women's entrepreneurship still exist. Based on the results of this study, the following implications are suggested. First, this study is differentiated in that it mainly identified the characteristics of women's experiences and social environments while starting a business and running a business. Second, in the case of female entrepreneurs, there is a need to spread a positive awareness of women entrepreneurship by arguing that the barriers to entrepreneurship unique to women are not high and can be sufficiently overcome. Lastly, although opportunistic start-ups based on women's social experience or management ability in work life are important for women's entrepreneurship, government support policies are needed to promote professional technology start-ups.

A Study on the Effects of Entrepreneurial Marketing Orientation on the Management Performance: Mediated Effect of Organizational Marketing Capabilities (창업자의 앙트레프레니얼 마케팅 지향성이 경영성과에 미치는 영향: 조직내 마케팅역량의 매개효과)

  • Byun, Hong Joo;Byun, Chung Gyu;Ha, Hwan Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.4
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    • pp.87-100
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    • 2022
  • Early start-up companies have an inherent limitation of lack of resources. Despite these limitations, in order to survive, the entrepreneur's personal ability to efficiently use limited resources is required. In the marketing field, various studies are needed to reduce the business failure rate through establishing growth strategies and innovation. Accordingly, it is necessary to apply the concept of entrepreneurial marketing, which has been researched and developed overseas for 30 years, to fit the domestic reality. According to the flow of this study, an empirical study should be preceded to clarify the influence relationship between entrepreneurial marketing orientation, marketing competency, and management performance, along with a theoretical theorem on entrepreneurial marketing that is suitable for early start-ups and small and medium-sized enterprises(SMEs) and can respond innovatively to changes. The establishment of entrepreneurial marketing orientation and the processes from which this concept leads to business performance through the organization's marketing capabilities and its effects will be empirically verified. For an empirical survey, a survey was conducted on founders of 220 companies, and path analysis using structural equations was used for hypothesis verification. The findings are as follows. First, it was found that the entrepreneurial marketing orientation had a positive effect on both the organization's marketing capabilities and management performance. Second, it was found that the organization's marketing capabilities also had a positive effect on management performance. Third, as a result of empirical analysis of the mediating effect of the organization's marketing capabilities on the relationship between entrepreneurial marketing orientation and management performance, it was found that marketing capabilities showed a greater mediating effect on non-financial performance than financial performance. On the other hand, it was confirmed that marketing performance had a stronger mediating effect on financial performance than non-financial performance. By confirming and presenting the concept and constituent factors of entrepreneurial marketing orientation of domestic start-ups, which were academic gaps for the purpose of this paper, the academic research is differentiated in that they were verified as six components of entrepreneurial marketing. The practical implications of the research results will be that the entrepreneurial marketing-oriented mindset of small and medium-sized companies will optimize market analysis capabilities, network with various stakeholders, and increase the organization's ability to demonstrate marketing capabilities.

Discovery of Market Convergence Opportunity Combining Text Mining and Social Network Analysis: Evidence from Large-Scale Product Databases (B2B 전자상거래 정보를 활용한 시장 융합 기회 발굴 방법론)

  • Kim, Ji-Eun;Hyun, Yoonjin;Choi, Yun-Jeong
    • Journal of Intelligence and Information Systems
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    • v.22 no.4
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    • pp.87-107
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    • 2016
  • Understanding market convergence has became essential for small and mid-size enterprises. Identifying convergence items among heterogeneous markets could lead to product innovation and successful market introduction. Previous researches have two limitations. First, traditional researches focusing on patent databases are suitable for detecting technology convergence, however, they have failed to recognize market demands. Second, most researches concentrate on identifying the relationship between existing products or technology. This study presents a platform to identify the opportunity of market convergence by using product databases from a global B2B marketplace. We also attempt to identify convergence opportunity in different industries by applying Structural Hole theory. This paper shows the mechanisms for market convergence: attributes extraction of products and services using text mining and association analysis among attributes, and network analysis based on structural hole. In order to discover market demand, we analyzed 240,002 e-catalog from January 2013 to July 2016.

A Case Study on the Opportunity Realization Process of the i-KAIST Venture: Entrepreneurial Intent, Organizational Learning, and Technology/Market Domain Shifts (기업가적 의지, 조직학습, 기술/시장 변화에 의한 대학발 창업 벤처기업의 기회실현 과정: i-KAIST 탐색적 사례연구)

  • Kwon, Sang Jib;Baek, Seoin;Kim, Hee Tae;Chang, Hyun Joon;KIm, Seong Jin
    • Knowledge Management Research
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    • v.14 no.5
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    • pp.55-79
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    • 2013
  • This study primarily focused on the opportunity realization process of a korean venture firm based on university. This research examined the relationship between entrepreneurial intent and organizational learning produced in a sustainable opportunity realization process with technology/market domain shifts. Therefore, this research explores the determinants of sustainable growth of a venture firm at the organizational level and suggests optimal solutions for promoting entrepreneurial intent and opportunity realization for many entrepreneurs. The results showed that CEO's entrepreneurial intent is a key driving factor that can positive impacts on opportunity recognition and organizational learning based on university's expertise. Furthermore, the orientation of a entrepreneur can affect venture's technology/market domain shift through the advanced technological knowledge of university. In conclusion, this research sheds light on the growth of a venture firm based on university suggesting more customized solutions for many entrepreneurs. Implications for the results and the future directions are discussed.

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