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The Tool to Design Sustainable Business Models: A Case Study for the Social Ventures  

Park, JaeWhan (College of Business and Economics, Chung-Ang University)
Jeon, Hyejin (Dept. of Entrepreneurship, Chung Ang University)
Publication Information
Asia-Pacific Journal of Business Venturing and Entrepreneurship / v.14, no.1, 2019 , pp. 187-198 More about this Journal
Abstract
The purpose of this study is to seek ways of utilizing TLBMC by understanding business model of social ventures that are accompanied by social and environmental as well as economic missions. In order to achieve this, business models from economic, environmental and social perspectives will be analyzed, and we seek to enhance sustainability of social venture entrepreneurs. As the analysis tool, TLBMC(Triple Layered Business Model Canvas) expands upon the business model canvas that is widely utilized and recognizes economical terms. The TLBMC is proposed by Joyce, A., & Paquin, R. L.(2016) to help achieve a holistic view with horizontal and vertical associations. The study tries to overcome limitations of previous studies and observe a variety of economic, environmental, and social perspectives that social ventures should have with the TLBMC. As a result, it has the following implications; Firstly, creating separate social, environmental and economic business model canvas helps a business to have a holistic approach. Secondly, it was found that social venture characteristics of environmental and social perspectives were applied in practice. Lastly, we have established experience data on social venture business model. This study focuses on the opinions, the meanings and the subjective views of the participants. As a result, conclusions are drawn by the researchers ' assertions and has limitations as a research on case studies. However, this study will help people who are preparing or studying social ventures to have economic, environmental, and social perspectives. Also, redefinition of the direction and value of entrepreneurs operating social ventures, such as vision and mission, will help clarify the roles and responsibility of organizations. As a fundamental step for future empirical studies, this study could be the base for social venture business model studies.
Keywords
TLBMC(Triple Layered Business Model Canvas); Social Enterprise; Social Ventures; Sustainability; Social Business Model Canvas; Environmental Business Model Canvas; Sustainability; Entrepreneur;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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