• Title/Summary/Keyword: 창업준비정도

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Analysis of Categories of Internationalization Strategy by Korean Ventures and Their Performances (한국 벤처기업 국제화 전략의 유형과 성과 분석)

  • Lee, Gi-Whan;Choi, Bong-Ho
    • Korea Trade Review
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    • v.43 no.4
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    • pp.177-217
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    • 2018
  • The purpose of this study is to classify the types of internationalization strategies utilized by Korean ventures and to examine whether there is a significant relationship between these types and internationalization performances. Specifically we tested whether there is a good feasibility through empirical analysis of the study model constructed through the following process. As a criterion of typification, the capability of international entrepreneurship and the capability of effectuation of a venture were chosen, and a model in which those three types exist based on the capabilities is established. The characteristics of each type and the contents of internationalization strategy are explained and empirical analysis is conducted. We also test whether there are significant differences in internationalization performance for each type. As a result of the cluster analysis, we concluded that there are three types : pioneer, careful preparation and passive response. In addition, these three types have significant differences in the levels of performances of reputation in foreign markets and the accumulation of knowledge in international management. This implies significant differences among the performances of each type of ventures according to their internationalization strategy positions. Therefore, the type of venture should be considered when a venture establishes its internationalization strategy and governments set supporting policy for venture companies.

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