• Title/Summary/Keyword: 창구화 모델

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Analysis of Netflix and Hulu for Online Video Content Distributors' Business Model Comparison in N-Screen Era (N스크린 시대 온라인 비디오 콘텐츠 유통 비즈니스 모델 비교를 위한 넷플릭스(Netflix)와 훌루(Hulu) 연구)

  • Chung, Yoon-Kyung
    • The Journal of the Korea Contents Association
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    • v.14 no.5
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    • pp.30-43
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    • 2014
  • The number of online video content distributors are rapidly increasing in N-screen environment. The purpose of this study is to analyze the business model of these distributors, especially Netflix and Hulu. Basis on STOF model, environmental domain, service domain, organization domain and financial domain of each company are analyzed and compared. This study finds that each company's business model had distinct characters in earlier stage. Netflix offered online and offline service in low cost, while Hulu offered up-to-date TV contents without fees. However, two companies' business models are getting similar. The result of this study shows that highly competitive environment and increasing content budget affect two companies to adopt similar business model to survive.

A Conceptual Framework for One Source Multi Use Strategy of Culture Content (브랜드 아이덴티티 기반 문화콘텐츠 OSMU 전략 연구)

  • Kim, Young-Jae
    • Cartoon and Animation Studies
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    • s.28
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    • pp.155-180
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    • 2012
  • This article is to propose a conceptual framework for the One Source Multi Use (OSMU) strategic model of culture content. In this study, OSMU is defined as a series of marketing activities to increase the value created by culture content. The framework of brand equity strategy is applied to develop the strategic model of OSMU, as both share the same goal - maximization of long term value created by brand or culture content. This article suggests the brand identity-based OSMU strategic model, in which the brand identity of culture content guides, integrates, and coordinates every decision-making of OSMU activities. For the maximization of brand equity value of culture content, the copyright holder of original content should decide the content's brand identity, which should provide the criteria of all decision makings regarding window strategy, adaptation of content to other genre, and merchandising. This brand identity-based OSMU strategic model can not only contribute to the sales of OSMU content, but also the creation of high equity culture content in the long run. Also, the model allows monitoring and evaluation of content's brand equity, which can be used for the strategic adjustment for the sake of long term value of the content. This study is differentiated from previous study on OSMU and expected to invigorate the further discussion on OSMU in several points. First, it broadens the scope of OSMU discussion as it views OSMU as a series of process including feedback. Second, this study points out the need for integration and coordination of various OSMU activities. Third, the strategic focus is laid on the value maximization of the original content, not 'multi used' content. Fourth, the suggested model emphasize the strategic role of copyright holder who takes the charge of the content brand management. Fifth, the model requires discussion on the components of marketing communication in addition to the content itself, which means the model includes the prospects, not only the content consumers, as the major future source for value creation.

A Comparison of Influential Factors for Media Selection: Personal Banking Transaction Context (매체선택 영향요인에 대한 비교 분석적 접근: 개인의 은행거래를 중심으로)

  • Jo, Nam-Jae;Park, Gi-Ho;Im, Hye-Gyeong
    • 한국디지털정책학회:학술대회논문집
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    • 2006.12a
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    • pp.337-354
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    • 2006
  • 본 연구는 금융거래를 위한 매체 특성과 금융 업무처리를 위한 개인의 매체 선택에 미치는 영향 요인을 규명하고자 하였다. 또한 매체간 특성을 고려하여 차이점에 대하여 실증적 검증을 시도하였다. 아울러 금융 채널의 사용에 영향을 미치는 매체의 특성들이 반영된 상황 발생시 상황에 얼마나 부합되는 금융 채널을 선택하는지에 대해서도 실증 분석하였다. 정보 기술의 발전으로 금융거래를 위한 채널이 다양화 되었으며, 최근 인터넷 뱅킹에 이어 모바일 뱅킹이 도입되면서 금융 채널의 다양화와 급속화가 진행되고 있다. 이는 차별적 채널의 도입과 운용의 필요성을 제시하며, 고객의 특성 및 거래액, 고객이 느끼는 각 채널별 특성을 고려하여 고객 만족 전략을 전개할 수 있음을 시사한다. 연구결과, 오프라인 거래채널인 은행 창구와 ATM은 입지에 민감한 금융 매체임에 따라 편리성이 사용량에 영향을 미치는 요인으로 나타났으며, 온라인 매체라 할 수 있는 폰뱅킹 , 인터넷 뱅킹 , 모바일 뱅킹은 입지나 위치와는 상관없는 기술적 안전성이 보장되어야 하는 신뢰성이 사용량에 영향을 미치는 요인으로 나타났다. 본 연구에서는 금융 매체별 사용량에 영향을 미치는 특성을 파악함으로써 금융 기관의 차별적 고객 채널의 도입과 운용의 필요성을 제시하고 있다.

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Factors of Media Characteristics for Banking Transaction;Perspective of Media Selection Theory (금융거래 채널 사용에 영향을 미치는 매체특성요인;매체선택이론 관점)

  • Jo, Nam-Jae;Park, Gi-Ho;Im, Hye-Gyeong
    • 한국IT서비스학회:학술대회논문집
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    • 2006.11a
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    • pp.434-445
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    • 2006
  • 정보 기술의 발전으로 금융 채널의 다양화를 이루게 되었으며, 최근 인터넷 뱅킹에 이어 모바일 뱅킹이 도입되면서 금융 채널의 다양화와 급속화가 진행되고 있다. 이는 차별적 고객 채널의 도입과 운용의 필요성을 제시하며, 고객의 특성 및 거래액, 고객이 느끼는 각 채널별 특성을 고려하여 고객 만족 전략을 전개할 수 있음을 시사한다. 본 연구는 다양화된 금융 매체의 특성과 금융 업무 처리를 수행함에 있어 각 매체별 사용량에 영향을 미치는 요인의 차이는 어떤 것이며, 금융 채널의 사용에 영향을 미치는 매체의 특성들이 반영된 상황 발생시 상황에 얼마나 부합되는 금융 채널을 선택하는지에 대해서도 실증 분석하였다. 연구결과, 오프라인 매체라 할 수 있는 은행 창구와 ATM은 입지에 민감한 금융 매체임에 따라 편리성이 사용량에 영향을 미치는 요인으로 나타났으며, 온라인 매체라 할 수 있는 폰뱅킹, 인터넷 뱅킹, 모바일 뱅킹은 입지나 위치와는 상관없는 기술적 안전성이 보장되어야 하는 신뢰성이 사용량에 영향을 미치는 요인으로 나타났다. 본 연구에서는 금융 매체별 사용량에 영향을 미치는 특성을 파악함으로써 금융 기관의 차별적 고객 채널의 도입과 운용의 필요성을 제시하고 있다.

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Analysis of Bioequivalence Study using a Log-transformed Model (로그변환 모델에 따른 생물학적 동등성 판정 연구)

  • 이영주;김윤균;이명걸;정석재;이민화;심창구
    • YAKHAK HOEJI
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    • v.44 no.4
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    • pp.308-314
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    • 2000
  • Logarithmic transformation of pharmacokinetic parameters is routinely used in bioequivalence studies based on pharmacokinetic and statistical grounds by the United States Food and Drug Administration (FDA), European Committee for Proprietary Medicinal Products (CPMP), and Japanese National Institute of Health and Science (NIHS). Although it has not yet been recommended by the Korea Food and Drug Administration (KFDA), its use is becoming increasingly necessary in order to harmonize with international standards. In the present study, statistical procedures for the analysis of a bioequivalence based on the log transformation and a related SAS procedure were demonstrated in order to aid the understanding and application. The AUC parameters used in this demonstration were taken from the previous bioequivalence study for two aceclofenac tablets, which were performed in a single-dose crossover design. Analysis of variance (ANOVA), statistical power to detect 20% difference between the tablets, minimum detectable difference and confidence intervals were all assessed following log-transformation of the data. Bioequivalence of two aceclofenac tablets was then estimated based on the guideline of FDA. Considering the international effort for harmaonization of guidelines for bioequivalence tests, this approach may require a further evaluation for a future adaptation in the Korea Guidelines of Bioequivalence Tests (KGBT).

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Requirments Analysis and AAS Design for Energy Digital Twin (에너지 디지털 트윈을 위한 요구사항 분석 및 AAS 설계)

  • Park, Kishik;Oh, Seongjin;Kang, Changku;Sung, Inmo;Sakar, Aranya
    • Smart Media Journal
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    • v.9 no.4
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    • pp.109-117
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    • 2020
  • Recently, with the advent of the 4th industrial revolution, digital twins are emerging as an important technology that connects and integrates physical systems and cyber systems. In this article, we analyzed the major requirements of digital twins required for the construction of digital twins of power equipments in the energy field, focusing on the industry 4.0-based Asset Administration Shell(AAS). However, since not so many studies have been conducted yet on a common platform or demonstration model for implementing digital twins both domestically and internationally, digital twin requirements are analyzed with the consideration of digital twinning of power equipment in the energy field. Also, we suggested necessary procedures and specific functions of AAS to establish a smart energy digital twin in the future by analyzing the core requirements necessary for the construction and designing the AAS design for specific power equipment.

The Study on Train Separation Control Technology using Balise for Conventional Line Speed Up (기존선 속도 향상을 위한 발리스를 이용하는 열차간격제어 기술에 대한 연구)

  • Baek, Jong-Hyen;Lee, Chang-Goo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.2
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    • pp.256-263
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    • 2009
  • KORAIL carries out an improvement project of railway signaling system for the conventional line from the existing method which permits a train to move within limited speed the ground signal of ATS(Automatic Train Stop) system. The proposed system makes possible that a train can be driven using a speed profile created by onboard signaling system(ATP) with the movement authority from ground balise. A driving test over 100,000km is being executed by developing a tilting train for the speed elevation on the conventional line. And, the introduction of the tilting train by ATP system to the Jung-ang line is expected. However, a speed elevation on a curved line section has a restriction. Therefore, research on safety braking model and train separation control technology for the localization of ATP system is required preferentially. In this paper, we presented a safety braking model of ATP system and a train separation control method that use ground balise as variable information provider, and executed a performance simulation.

Statatistical Analysis of Three Sequence-Three Periods Bioequivalence Study : Application to Bioequivalence Test of Ondansetron Formulations ($3{\times}3$ 라틴 방격법 모델에 따른 생물학적 동등성 시험의 통계 해석 : 온단세트론 제제에 대한 적용 예)

  • Lee, Young-Joo;Lee, Myung-Gull;Chung, Suk-Jae;Lee, Min-Hwa;Shim, Chang-Koo
    • Journal of Pharmaceutical Investigation
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    • v.28 no.1
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    • pp.35-42
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    • 1998
  • A $3{\times}3$ Latin square crossover study for the bioequivalence of three ondansetron formulations was conducted. Test products were $Vominon^{\circledR}$ 8 mg and $Vominon^{\circledR}$ 4 mg tablets and reference product was $Zofran^{\circledR}$ tablet. Twenty one healthy Korean male subjects received each formulation at the ondansetron dose of 8 mg and plasma concentrations of ondansetron were monitored by HPLC for over a period of 12 hr after the oral administration. Statistical procedure for bioequivalence evaluation of AUC {e.g., analysis of variance (ANOVA), multiple comparison and confidence intervals} was carried out. There were no significant differences in AUC among the formulations. The confidence intervals for the AUC of $Vominon^{\circledR}$ 8 mg and $Vominon^{\circledR}$ 4 mg were between -0.24 and 15.54% and between -2.41 and 13.36% respectively, within a range that proposed by the Korea Food and Drug Administration Guidelines for Bioequivalence. These statistical procedure could be standardized and generally applicable for the assessment of bioequivalence for multiple (more than two) formulations.

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Development of An Interactive System Prototype Using Imitation Learning to Induce Positive Emotion (긍정감정을 유도하기 위한 모방학습을 이용한 상호작용 시스템 프로토타입 개발)

  • Oh, Chanhae;Kang, Changgu
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.14 no.4
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    • pp.239-246
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    • 2021
  • In the field of computer graphics and HCI, there are many studies on systems that create characters and interact naturally. Such studies have focused on the user's response to the user's behavior, and the study of the character's behavior to elicit positive emotions from the user remains a difficult problem. In this paper, we develop a prototype of an interaction system to elicit positive emotions from users according to the movement of virtual characters using artificial intelligence technology. The proposed system is divided into face recognition and motion generation of a virtual character. A depth camera is used for face recognition, and the recognized data is transferred to motion generation. We use imitation learning as a learning model. In motion generation, random actions are performed according to the first user's facial expression data, and actions that the user can elicit positive emotions are learned through continuous imitation learning.

Development of a Flood Disaster Evacuation Map Using Two-dimensional Flood Analysis and BIM Technology (2차원 침수해석과 BIM 기술을 활용한 홍수재난 대피지도 작성)

  • Jeong, Changsam
    • Journal of Korean Society of Disaster and Security
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    • v.13 no.2
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    • pp.53-63
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    • 2020
  • In this study, the two-dimensional flow analysis model Hydro_AS-2D model was used to simulate the situation of flooding in Seongsangu and Uichang-gu in Changwon in the event of rising sea levels and extreme flooding, and the results were expressed on three-dimensional topography and the optimal evacuation path was derived using BIM technology. Climate change significantly affects two factors in terms of flood damage: rising sea levels and increasing extreme rainfall ideas. The rise in sea level itself can not only have the effect of flooding coastal areas and causing flooding, but it also raises the base flood level of the stream, causing the rise of the flood level throughout the stream. In this study, the rise of sea level by climate change, the rise of sea level by storm tidal wave by typhoon, and the extreme rainfall by typhoon were set as simulated conditions. The three-dimensional spatial information of the entire basin was constructed using the information of topographical space in Changwon and the information of the river crossing in the basic plan for river refurbishment. Using BIM technology, the target area was constructed as a three-dimensional urban information model that had information such as the building's height and location of the shelter on top of the three-dimensional topographical information, and the results of the numerical model were expressed on this model and used for analysis for evacuation planning. In the event of flooding, the escape route is determined by an algorithm that sets the path to the shelter according to changes in the inundation range over time, and the set path is expressed on intuitive three-dimensional spatial information and provided to the user.