• Journal of Internet of Things and Convergence
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• v.9 no.6
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• pp.83-92
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• 2023

The purpose of this study is to provide a rational management strategy to improve the management performance of companies through intellectual property activities. Through this study, we aim to explore countermeasures to strengthen competitiveness in a changing global environment. A survey of 200 companies was conducted from September 1 to October 30, 2023. Statistical analysis was conducted using frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and difference analysis. The conclusions are as follows. First, the impact of intellectual property activities on management performance was found to be creation and utilization. Second, the impact of management strategies on management performance was found to be differentiation strategy, cost advantage strategy, and concentration strategy. Third, cost advantage strategy has a partial mediation effect on the relationship between creation activities and managerial performance of intellectual property activities. Fourth, the differentiation strategy has a partial mediating effect on the relationship between the creation of intellectual property activities and managerial performance. In addition, differentiation strategy has a full mediating effect on the relationship between the utilization of intellectual property activities and performance. Fifth, concentration strategy has a partial mediating effect on the relationship between intellectual property activity utilization and management performance. Sixth, there is a difference between creation activities, protection activities, utilization activities, cost advantage strategy, differentiation strategy, financial performance, and non-financial performance based on venture certification status. As the importance of intellectual property is increasing in the era of technological hegemony, IoT companies will need to improve their management performance through venture certification and strategies utilizing intellectual property in order to secure future competitiveness. Based on this study, we hope that IoT companies will maximize their performance by implementing efficient strategies that consider IP activities.

• Proceedings of the Korean DIstribution Association Conference
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• 2000.05a
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• pp.21-31
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• 2000

$\square$ 800여 전자상거래 사이트(실제 매출발생 사이트)와 차별화 전략 시도 가. 상품 컨셉 차별화 (국내최초 생식품 위주의 생필품 할인 매장) 나. 운영컨셉 차별화 (백화점식 종합몰이 아닌 할인점식 종합몰) 다. 취급상품 차별화 (직매입상품으로 100% 재고 보유) 라. 최저가격 선언 (할인점보다도 최소 5%-30% 저렴하게-실물 매장 관리비용 상당액을 상품가격 인하에 반영) (중략)

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.1
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• pp.52-63
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• 2019

Biased performance implications are common in conducting empirical analysis on leading firms in strategic management field. Venture businesses in which successful and failing firms in the future are mixed in the present could provide a better discriminative result for examining the determinants of performance. We suggest hypotheses on how competitive strategy, CEO characteristics, and their interactions affect firm performance. We examine these hypotheses through empirical analyses on the basis of a survey collected from 387 venture businesses in order to assure the validity of strategic management theories by using more deviated data. Empirical results show that innovative differentiation from competitive strategies affects firm performance and innovativeness and long-term orientation from CEO characteristics affect firm performance. According to the results of the interaction analyses between competitive strategies and CEO characteristics, cost-leadership and marketing differentiation strategies have combination effects with risk taking, innovativeness, and long-term orientation, while innovative differentiation strategy has no combination effects with risk taking, innovativeness, and long-term orientation. We conclude that cost-leadership and marketing differentiation strategies have no direct effect on firm performance but have combination effects with CEO characteristics, while innovative differentiation strategy has direct effect on firm performance but has no combination effect. Our primary contribution is that we test and confirm that the fit between competitive strategies and CEO characteristics are an important consideration to increase firm performance in venture businesses.

• Asia Marketing Journal
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• v.8 no.3
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• pp.101-121
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• 2006

This case study explores various marketing strategies of Grundfos Pumps Korea Inc. that has become a front-runner in the industrial pump market of Korea as the enterprise that got into the business later. Grundfos Group, a multinational company with its head office in Denmark, has acknowledged diversity of each country and has granted its subsidiary companies with discretionary power so that they can establish marketing strategies suitable for the market they were competing in. Grundfos Pumps Korea has been very successful in its localization and differentiation of marketing strategies. First, Grundfos Pumps Korea achieved the trust of their customers by its high quality and consistent pricing strategies and has expanded its market very successfully with continuous product innovation and new product ideas. Second, it increased its brand awareness and recognition by brand differentiation along with the product differentiation strategy, which is exceptional in industrial market. It has conducted creative marketing activities and strategies to build brand equity and successful customer relationship management.

• Information and Communications Magazine
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• v.25 no.1
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• pp.64-68
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• 2008

우리 IT산업은 연평균 19%의 성장세를 유지하며 국가 경제에 중추적 역할을 수행해 오고 있다. 그러나 최근 세계경제의 침체 및 중국 경제의 고성장에 따른 부담 등으로 인한 IT산업의 위기감이 고조되면서 수출품목 및 대상국가의 다변화와 그에 따른 차별화된 수출전략이 요구되고 있다. 이러한 차별화된 수출전략을 위하여 전략품목 및 국가에 대하여 대기업과 중소기업간, 산업간, 연계사업간 등의 다양한 IT분야 패키지형 해외진출 방안을 제시해 보고자 한다. IT산업은 앞으로도 우리 경제의 큰 버팀목으로 자리잡고 발전해 나아갈 것이며, IT분야의 패키지형 해외진출 방안이 일조를 해 나아갈 것이다.

• Proceedings of the Korea Association of Information Systems Conference
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• 1998.10a
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• pp.178-187
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• 1998

전략정보시스템의 성공사례로서 항상 제시하고 있는 것이 항공사의 CRS이다. 처음 CRS가 출현했을 때 항공사들은 CRS를 통해서 그렇지 않은 항공사에 비해 상당한 전략적 우위를 지킬 수 있었다. 그러나 현재의 경우 이러한 CRS의 전략적 활용의 예는 그다지 중 요한 의미를 갖지 못할 수 도 있다. 왜냐하면 이제 어느 항공사(서비스제공자)나 어느 여행 사(사용자)의 경우도 이러한 CRS를 활용하지 않는 경우는 없기 때문이다. 그렇다고 해서 CRS가 전략적 가치가 전혀 없다고 단정 지울 수 없다. 만일 특정의 CRS가 다른 CRS와의 차별화 된 기능을 갖고 있다면 그것은 충분한 전략적 가치가 있다고 볼 수 있다. 즉, 보다 다양한 기능, 광범위한 데이터 량, 풍부하게 제공되는 정보 그리고 사용상 편리성 등의 특 성을 가진 CRS는 전략적 의미가 있는 것이다. 본 연구는 이러한 입장에서 CRS의 차별화 된 전략적 특성을 파악하기 위하여 AMADEUS에 대한 사례연구를 수행하였다. 사례를 분석 한 결과 일부 차별적인 기능에 대해서는 전략적 특성을 갖고 있다고 볼 수 있었다.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.218-226
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• 2014

In order to improve manufacturing performance by flexibilities, type of strategies, types of information with manufacturing companies in Korea. This study is based on the situation theory. The variables of flexibility were applied with 'product flexibility' and 'mix flexibility'. 'low-cost strategy' and 'differentiation strategy' were applied at strategy types. Financial information and non-financial information, information attributes are applied at. At this study, product flexibility is significantly influenced the differentiation strategy. Mix flexibility is significantly influenced the low cost strategy. Only the low-cost strategy significantly affected on financial information and non-financial information. financial information and non-financial information were significantly influenced on Productive performance. To achieve the purpose of this study, Structural Equation Model (SEM) has been applied.

• 한국인삼전략화협의회:학술대회논문집
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• v.2003 no.09
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• pp.29-53
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• 2003

"[ $cdot$ ]브랜드 전략 - 정관장 쌀(?) $ ightarrow$ 이천쌀, 여주쌀 - 정관장, 한삼인, 금산인삼 $ ightarrow$ 고려인삼(안성인삼, 강원이삼, 풍기인삼, 등) $cdot$정보전략 - 마케팅과 연계한 정보전략 $cdot$상품전략 - 생산자별로 차별화 할 수 있는 지"

• Archives of design research
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• v.12 no.4
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• pp.79-88
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• 1999

A AD communication strategy is a inregrated strategy of business group for the purpose of attaining certain goals with a series of activities, which are systematically planned, investigated, fomulated,performed, and evaluated. The ad communication strategy should be established on the result of researching and analyzing the conditions of a company. And it can has to be commonly applied to every strategy to heighten the mutual effect. The purpose of the thesis is to suggest direction of an effective ad communication strategy and to recognize the importance of prantical example of ADcommunication strategy. The object of this thesis is the general aspect of strategy than specific aspect. The first chapter explains in general terms the purpose of this study and communication strategy. The second chapter explains the analysis of the market for seasoning products. A thorough investigation has performed to determin the entire market enviornment. The third chapter suggests the communlcayion strategy based on the market analysis of the seasioning product. Which can be applicable to any other products. The fourth chapter explains the results of this study and evaluates the K.J Sampoo ad communication strategy and given for the future.

• 주택과사람들
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• s.207
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• pp.58-61
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• 2007

분양 시장이 침체되면서 고객의 특성을 파악한 마케팅 경쟁이 치열하다. 오는 9월 분양가상한제 시행을 앞두고 건설업체들이 수익 보전할 방안을 마련하는 데 고심하고 있다. 특히 미분양이 쌓여 있는 업체들은 파격적인 조건을 내세우는가 하면, 또 일부 업체는 신규 분양을 중심으로 차별화된 전략으로 고객의 니즈에 부합하고 있다.