• The Journal of Bigdata
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• v.6 no.1
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• pp.179-196
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• 2021

With the spread of untact culture resulting from the Covid-19 pandemic, the size of the car camping market has expanded to minimize contact with others. As a result, SUVs have exceeded sales of sedans, and sales of recreational vehicles (RVs) have increased by 101% compared to the same period last year. Despite the explosive increase in demand for car camping, research on car camping has not matched this increase. Therefore, in this study, we intended to conduct a study focused on car camping users. According to a survey of Naver's famous car camping cafe, it was difficult to find articles, maps, and websites with car camping places. Analysis of car camping websites showed that most only post information about the camping itself, so details of car camping places were not available. Furthermore, according to a survey derived from related prior studies and literature surveys, most users urged solutions to the problem of unauthorized garbage dumping in the car camping locations. In addition, car camping users wanted to receive information on amenities near the car camping places. Therefore, we aimed to establish a car camping website that provides basic information on car camping places and nearby convenience facilities. Moreover, to solve the problem of garbage dumping, we provided a category wherein users can post pictures of clean camping campaigns. We also developed a business model utilizing the certification process of clean camping. The business model is designed with a structure wherein car camping users are rewarded through the clean camping certification process. Compensation for clean camping certification was proposed to be provided through partnerships with domestic automakers, Korea Tourism Organization, and Small Business Market Promotion Agency.

• The Journal of Society for e-Business Studies
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• v.26 no.2
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• pp.61-81
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• 2021

In the era of untact, the "Chabak" using cars as accommodation spaces is attracting attention as a new form of travel. Due to the advantages, including low costs, convenience, and safety, as well as the characteristics of the vehicle enabling independent travel, the demand for Chabak is continuously increasing. Despite the rapid growth of the market and related industries, little academic has investigated this trend. To establish itself as a new type of travel culture and to sustain the growth of related industries, it is essential to understand the public perception of Chabak. Therefore, based on the marketing mix theory and big data analysis, this study analyzes the public perception of Chabak. The results showed that Chabak has established itself as a consumer-led travel culture, contributing to the aftermarket growth of the automobile industry. Additionally, consumers were found to be increasingly inclined to enjoy travel economically and wisely, and actively share information through social media. This initial study on the new travel trend of Chabak is significant in that it employs big data analysis on a theoretical basis.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.01a
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• pp.237-238
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• 2022

본 연구에서는 언택트 시대에 여행 트렌드가 된 차박을 위한 모바일 앱 'GO차박'을 설계하고 구현하였다. 코로나 19로 인해 언택트 문화가 새로운 트렌드로 자리 잡게 되면서 '차박'에 대한 관심이 급격하게 증가하게 되었다. 이에 따라 차박에 대한 정보를 찾는 수요자와 정보는 증가하였으나 방대한 정보에 대한 용이한 접근을 제공하고 증가하는 수요자를 만족시킬 수 있는 어플리케이션은 미흡하였다. 따라서 본 연구에서는 많은 차박 수요자들에게 쉽게 접근하여 차박에 대한 정보를 종합적이고 간편하게 찾아볼 수 있고 서로 정보 공유도 할 수 있는 모바일 앱을 제공하고자 'GO차박'을 개발하게 되었다. 방대한 정보를 다루기 때문에 깔끔한 UI를 구성하였고 Firebase와 NaverSearch API, Naver Map API, OpenWeatherAPI를 사용하여 정보의 정확도를 높이고자 하였다. 본문에서는 차박 앱에 대한 주요 기능들을 설명하고 결론에서는 'GO차박'의 기대 효과와 향후 확장 방향에 대해 제시하고 있다.

• Journal of Information Technology Services
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• v.20 no.5
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• pp.11-28
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• 2021

As untact travel has become a new trend in leisure culture due to the spread of COVID-19, car camping market is rapidly increasing. The sales of car camping-related goods increased by up to 600 percent, and the sales of SUV in Korea also increased by about four times. Despite the growth of the car camping market, there is a lack of research on the actual condition of the car camping market or research on the user's perspective. Therefore, in this study, a survey of actual camping users was conducted to derive factors that they consider important in camping, and through this, a car camping map was produced. As a result, two types of maps were produced: a map about the car camping site and convenience facilities closest to the car camping site in Gangwon-do, and a hash tag themed map based on keywords for each car camping site. We gathered data on portal sites and social media to obtain information related to camping sites and proceeded with analysis using text mining. In addition, we extracted keywords using network analysis techniques and selected key themes that represent them. This allows the user to choose a car camping site by selecting keywords that suit their taste. We hope that this research will help car camping researchers as a prior study and provide a foundation for leading a clean camping culture through clean camping campaign. Also, we hope that car camping users will be able to do quality trip.