• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.16 no.2
• /
• pp.55-62
• /
• 2016

Recently, users choosing a restaurant basedon information provided by blogs are increasing significantly. However, those of most blogs are unreliable since domestic restaurant blogs are occupied by advertising postings written by 'power bloggers'. Thus, in order to ensure the reliability of blogs, it is necessary to filter the advertising blogs which are sometimes false or exaggerated. In this paper, we propose the method of distinguishing the advertising blogs utilizing an automatic classification technique. In the proposed technique, we first manually collected advertising restaurant blogs, and then analyzed features which are commonly found in those blogs. Using the extracted features, we determined whether a given blog is advertising one applying automatic classification algorithms. Additionally, we select the features and the algorithm which guarantee optimal classification performance through comparative experiments.

• The Proceedings of the Korean Institute of Illuminating and Electrical Installation Engineers
• /
• v.30 no.3
• /
• pp.29-37
• /
• 2016

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2004.10a
• /
• pp.166-167
• /
• 2004

• Proceedings of the Korea Society of Design Studies Conference
• /
• 1999.10a
• /
• pp.62-63
• /
• 1999

최근 기하급수적으로 늘어나고 있는 인터넷 웹사이트는 광고, 방송 등 많은 부분에서 기존 매체의 역할을 대신하고 있다. 다른 매체들과 마찬가지로 인터넷 웹사이트의 주요 목적 중의 하나는 정보전달이다. (중략)

• Journal of the korean veterinary medical association
• /
• v.50 no.7
• /
• pp.398-400
• /
• 2014

• The Korean Society of Law and Medicine
• /
• v.18 no.1
• /
• pp.103-141
• /
• 2017

The (Korean) Medical Services Act revised in 2009 introduces the accreditation of specialty hospital. When a hospital meets prescribed standards, passes a board review, and is accredited as a specialty hospital by the Minister of Health and Welfare, then it may use 'specialty hospital' in its name and certification mark of specialty hospital. The problem is that the (Korean) Fair Trade Commission and the (Korean) Ministry of Health and Welfare, both of which have authorities to regulate advertising in general and in health care service in turn, announced the guidelines to prohibit internet (portal) service providers to provide keyword search ads service using key-words such as 'specialty' or 'specialized in' for those who are not accredited by the Minister of Health and Welfare. In this article, whether these guidelines can be justified by the current regime and whether the current specialty hospital policy is agreeable would be examined. To do this, the legal nature of accreditation of specialty hospital, the limit of advertisement regulation, the law of keyword search ads, and the liability of internet service providers also would be analyzed.

• Korean journal of communication and information
• /
• v.24
• /
• pp.119-150
• /
• 2004

1980년대 이후 미국에서 통합 마케팅 커뮤니케이션(Integrated Marketing Communications) 개념이 본격적으로 도입된 이래 IMC는 국내외적으로 실무에서 폭 넓게 활용되고 있으며, 1990년대 이래 학문적으로도 많은 연구들이 행해지고 있다. 그러나 IMC는 여전히 새로운 학문분야로서 아직도 학문적으로 많은 논쟁이 일어나고 있으며 체계적인 이론 정립이 미흡한 상황이다. 이러한 상황에서 본 논문은 지금까지의 국내외 IMC 관련 연구들을 체계적으로 고찰하여 IMC 연구의 전체 흐름을 이해하고, 쟁점은 무엇인지 파악하여, 이를 바탕으로 향후 연구방향을 탐색하였다. 본 논문은 지금까지의 IMC 관련 연구를 IMC의 개념 및 인식에 관한 연구, IMC 실행에 영향을 미치는 요인에 관한 연구, IMC 실행과정에 관한 연구, IMC 실행의 효과에 관한 연구 등 크게 네 가지 형태로 분류하여 각 분야 연구들의 논점들을 정리하였다. 분석결과 IMC 연구에 있어서 주요 쟁점으로 학문적 체계에 관한 문제, IMC 실행 수준의 측정 문제, 연구방법상 실무자를 대상으로 한 설문에 지나치게 의존하고 있는 문제 등이 부각되었다. 이러한 결과를 바탕으로 향후 IMC 연구방향으로 IMC 정의 및 개념의 통일, 객관적인 IMC 측정방법의 연구, 광고주나 대행사뿐만 아니라 소비자 측면에서의 연구, 광고주와 대행사의 협력에 관한 연구, 구체적인 통합의 범위와 정도 및 효과를 규명하는 연구들이 필요한 것으로 드러났다.

• Journal of Korea Society of Industrial Information Systems
• /
• v.14 no.5
• /
• pp.209-225
• /
• 2009

This research has been studied to analyze affecting factors for the consumer's acceptance to mobile advertisement by worldwide survey into mobile users of Korea, U.S. and Japan. Based on TAM & Flow theory, our research adopts some factors for a theoretical model such as entertainment, information, irritation, credibility, flow experience, attitudes and acceptance intention. And our research collects data from common consumers & students of each countries to try comparative study with mobile users who has different scope & environment of markets. This data was analyzed based on using AMOS, the structural equation modeling and a second-generation multi variant technique, and has gained distinct advantages over other technique.

• Journal of the Korean Society of Costume
• /
• v.53 no.8
• /
• pp.53-63
• /
• 2003

Under the social conditions that an understanding of a men change socially and men's interests in their appearances are on the increase, this research intends to study and analyze the changes of people's sensibility of values on ads for men's cosmetics, which is said to be performed the social, cultural function reflecting the social consciousness, the value and the idea creating a new one. The documents for the research was sindonga. The documents were analyzed quantitatively in regard of contents of a linguistic expression and a visual expression showing on advertisements for man's cosmetics, a time series analysis. As a result of analyzing the consumption value through headline of an ad, the emotional value took the highest percentage extending whole periods. Beside emotional value, a time series analysis showed that social values appeared to the major themes in the 1970s, and functional values was important themes in 1980s, and the social values and functional values appeared equally during 1990-2002.

• Journal of Korea Society of Industrial Information Systems
• /
• v.13 no.5
• /
• pp.1-6
• /
• 2008

Database Administrators (DBA) play a role in designing and maintaining database systems. It is one of the Information Technology (IT) jobs in high demand and is important in developing and maintaining Information Systems (IS). Little research has been conducted on the skill requirements for a DBA. By collecting and analyzing job ads posted on the websites of Fortune 500 companies, we investigated the skill requirements needed for today's DBA.