• Journal of the Korean Society of Costume
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• v.56 no.7 s.107
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• pp.18-32
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• 2006

The objectives of this research were to identify the differences of image evaluations by perceiver's gender, majors and jeans' finishing and to examine image characteristics that have an influence on attractiveness and preferences of jeans' finishing. The subjects are 96 undergraduate students in Los Angeles of the USA. Elegant and refined images had a significant effort on perceiver's gender, so men tended to highly evaluate jeans as elegant and refined images than did women. Soft images were recognized differently by perceiver's major, so non-specialists in design tended to highly evaluate jeans as soft images than did specialists in design. In finishing, shattered wash was evaluated as the most individual, attractive, energetic, and splendid images, and stone wash was evaluated as the most ordinary, unattractive, and plain images. Light images tended to have interaction effects by majors and finishing. Specialists in design did not perceive differences between light images from finishing well, but non-specialists in design perceived that stone wash finishing's image is lighter than indigo blue finishing's image. Sociable images had interaction effects by perceiver's gender, majors and jeans' finishing, and especially non-specialists in men estimated that shattered wash has the lowest sociable images in finishing. According to evaluations about finishing images of ladies' jeans, men tended to be attracted by splendid images, and women tended to be attracted by sexy images. In addition, both men and women were commonly attracted by feminine images, so the study found that feminine images is important image for developing jeans for ladies. According to evaluations about finishing images of ladies' jeans, men preferred sexy and natural images to comfortable and energetic images, and women preferred sexy and neat images. Female undergraduate students of the USA tended to be attracted by sexy images, and we found that actually they consider buying jeans with such images.