• Title/Summary/Keyword: 직거래

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Suggestions of E-business Education to Promote Direct Sales of Agricultural Products (농산물 직거래 활성화를 위한 e-비즈니스 교육 방향)

  • Park, Gil-Seog;Choi, Jae Hyeok;Cho, Hyeon Ji;Kim, Sung-Yong
    • Journal of agriculture & life science
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    • v.50 no.5
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    • pp.239-249
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    • 2016

  • The direct sale of agricultural products is an alternative distributional channel which can provide satisfactions to both producers and consumers by reducing marketing cost through a direct connection between them. Due to this role, there has been rising interest in farmers' direct selling of agricultural products. However, the direct selling by farmers expose many problems and obstacles, because farmers should take a role as a middleman when they directly sell their products. This study tries to identify the obstacles from farmers who started the direct sales, and suggested a direction of e-business education programs being in place by RDA for the purpose of promoting farmers' direct sales. Suggestions of e-business education is needed to enhance education programs such as improving personal capability, cooperative work between farmers, expending programs what farms want.

  • https://doi.org/10.14397/jals.2016.50.5.239 인용

Analysis of C2C Internet Fraud and Its Counter Measures (인터넷 직거래 사기의 실태 및 보안대책)

  • Jung, Jinhyo;Lee, Chang-Moo
    • The Journal of Society for e-Business Studies
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    • v.20 no.2
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    • pp.141-153
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    • 2015

  • In recent days, internet appears to be a daily necessity, which leads to the increase of internet fraud. This study particularly focuses upon C2C internet fraud, while other researches on internet fraud seldom touch such a topic. The aim of this study is to grasp the stark reality of the soaring C2C online fraud, to categorize the type of the frauds, to identify the root causes of the fraud, and to suggest security measures to prevent the C2C online fraud.

  • https://doi.org/10.7838/jsebs.2015.20.2.141 인용 PDF KSCI

An Empirical Study on the Adoption of Online Direct Marketing in Agricultural Firms (농업경영체의 온라인 직거래 마케팅 수용에 관한 실증적 연구)

  • Cheolho Yoon;Changhee Park
    • Information Systems Review
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    • v.20 no.1
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    • pp.41-59
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    • 2018

  • This study analyzed the factors that affect acceptance of online direct marketing in agricultural companies. Empirical analysis was conducted using the research model based on the individual's technology acceptance model (TAM) and the information technology adoption models in organizations. These models have four dimensions: 1) technology characteristics, which include perceived usefulness and perceived ease of use of TAM 2) CEO characteristics, which including the innovativeness and IT capability of CEOs; 3) organizational readiness, which include financial, technological, and human resources capabilities and 4) environment and external pressure, which include government support and changes to the Internet environment. These concepts were empirically tested. A total of 209 valid data were collected through questionnaires and analyzed using confirmatory factor analysis and path analysis through the application of structural equation modeling. Results show that perceived usefulness, IT capability of CEOs, and changes to the Internet environment have significant effects on the adoption intention of online direct marketing. However, perceived ease of use, CEO innovativeness, government support, and the variables of organizational readiness dimension did not have significant effects on adoption intention. This study suggests practical implications for adoption of online direct marketing in agricultural companies.

  • https://doi.org/10.14329/isr.2018.20.1.041 인용 PDF