• 제목/요약/키워드: 지향성

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미엔더 라인을 이용한 사다리꼴 다이폴 구조의 VHF 대역 능동 위상 배열안테나 복사소자 연구 (A Study on Radiator of VHF-Band Active Electronically Scanned Array with the Trapezoidal Dipole Structure Using Meander-Line)

  • 박대성;고영관;최재훈
    • 한국전자파학회논문지
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    • 제27권12호
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    • pp.1027-1035
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    • 2016
  • 본 논문에서는 VHF 대역의 능동 위상 배열 안테나에 사용하기 위한 복사소자를 소형화하는 방안에 대해 연구하였다. 이를 위하여 미엔더 라인을 갖는 다이폴 안테나를 사다리꼴 모양으로 설계하여 성능 열화는 최소화하면서 다이폴 안테나 길이를 소형화하였다. 또한, 그리드 반사기를 사용하여 지향성을 향상시키고, 외부환경에 둔감하도록 하였으며, 배열 안테나에 적용하기 위한 구조로 설계하였다. 제작된 안테나는 VSWR 2:1 기준으로 약 9.1 %의 대역폭을 가지며, 4.24 dBi의 최대 이득을 갖는다. 그리고, 전후방비(FBR)는 15 dB 이상의 양호한 특성을 나타내었다.

간호사가 지각한 내부마케팅 활동이 직무만족, 이직의도, 고객지향성에 미치는 영향 (The Effects of Clinical Nurse's Internal Marketing on Job Satisfaction, Turnover Intention, and Customer Orientation)

  • 하나선;최정
    • 간호행정학회지
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    • 제13권2호
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    • pp.231-241
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    • 2007
  • Purpose: The purpose of this study was to identify the effects of nurse's internal marketing on job satisfaction, turnover intention, and customer orientation. Method: The subjects were 559 nurses were working in 3 general hospitals. The data were collected from October 20 to November 15, 2006. For data analysis, descriptive statistics, Pearson correlation coefficient, stepwise multiple regression were used. Results: The mean score of the total internal marketing was 2.68, communication 3.03, vacation and suspension from office 2.64, education and training 2.60, reward system 2.56, work environment 2.53, and employment benefits 2.38, total job satisfaction was 2.96, turnover intention was 3.10, and customer orientation was 3.76. 'Internal marketing', and total subcategories of internal marketing were positively related to job satisfaction. 'Internal marketing', and total subcategories of internal marketing were negatively related to turnover intention. 'Internal marketing', 'communication', 'vacation and suspension from office', 'education and training', and 'work environment' were positively related to customer orientation. Conclusion: Through this results, to increase job satisfaction and customer orientation and to decrease turnover intention, it is necessary to concentrate on improving internal communication and reward system in the internal marketing strategy.

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직장인의 시간관리행동 유형화 연구 (A Typology on Time Management Behaviors of Workers)

  • 채화영;이기영
    • 대한가정학회지
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    • 제43권11호
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    • pp.211-224
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    • 2005
  • The purposes of this study were firstly to reveal the sub-dimensions of time management behaviors and secondly to group workers by time management behaviors. The major findings of this study were as follows. (1)Factor analysis of the 36 items on the time management behaviors instrument revealed three components: factor planning, relations-intention, and urgency. (2)Workers were categorized into four types by the level of those three factors of time management behaviors: 'accomplishment type'($28.31\%$), 'chronic-urgency type'($24.39\%$), 'valuing-job type'($23.73\%$) and 'valuing-human relations type'($23.57\%$). (3)The accomplishment type gained the highest points on the time management satisfaction score, and the level of important${\cdot}$non-urgencies was the highest score, indicating that the accomplishment type had good time management. However, the level of unimportant${\cdot}$urgencies was the highest score. Therefore, this type should try to reduce the level of unimportant${\cdot}$urgencies.

영업사원의 영업성과 영향요인에 관한 연구 : 의료기 영업사원을 대상으로 (A Study on the Determinants of the Salespeople's Sales Performance)

  • 김규동;김정래;이우철
    • 한국전자통신학회논문지
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    • 제7권6호
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    • pp.1545-1553
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    • 2012
  • 다기업간 경쟁의 격화, 저성장세의 지속, 고객욕구의 다양화 등 최근의 급격한 마케팅환경 변화는 기업들로 하여금 보다 강력한 마케팅 마케팅수단인 인적판매(personal selling)에 주목하게 하고 있다. 그것은 영업사원의 영업성과는 성격상 기업의 매출로 바로 연결되기 때문이다. 따라서 영업사원의 영업성과(salespeople's sales performance)와 관련된 인과관계를 밝히고 영업사원의 영업성과를 높이는데 어떠한 요인이 중요한 영향을 미치는가를 파악하는 것은 마케팅연구자와 영업관리자들에게 있어 매우 흥미로운 관심사가 되어 왔고 많은 실증적 연구들이 수행되어 왔다. 본 연구에서는 이러한 문제점에 대해 의미있는 방향을 제시하고자 영업사원의 영업성과에 영향을 미치는 선행요인들을 파악하여 성과와의 구조적 관계를 실증분석하고자 하였다.

프랜차이지의 환경 동태성과 프랜차이저의 시장 지향성 및 거래 관계에 대한 인식 - 프랜차이지의 지역과 업태를 중심으로 - (Franchisees' Perception of Environment Dynamics and Franchisors' Market Orientation and Transaction Relationship - Focused on Franchisee's Territory and Category of Business -)

  • 이은용;윤혜현;김태희
    • 동아시아식생활학회지
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    • 제18권5호
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    • pp.861-872
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    • 2008
  • Despite the recent increase in the prevalence of the franchise system in the foodservivce industry is increased recently, the its variation the exigencies of the industry itself requires that franchise systems to be fully equipped with various a variety of business strategies which is indispensable to run franchise system. In the previous studies, most the majority of researchers have been likely to gathered samples from only one region, or all from a similar type of business. However, considering the difference between Seoul and other areas or categories of business type, there could be may be differences different with in these conditions (market orientation, transaction specific assets, environmental dynamic, and trust and trust). Therefore, the principal objective of this study aims was to verify the differences among areas and categories of franchise business. The results of this article are as follows : the variables of customer orientation, competitor orientation, environmental dynamics, and trust and transaction- specific assets show evidence regional differences (p<0.01), and these variables are differ significantly different by category of business (p<0.05). However, the present paper is limited in its scope. Further studies on into different largesclae assessments are needed required.

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피부미용실의 관계마케팅요인이 관계 질과 성과에 미치는 영향에 관한 연구 (The Impact of Factors of Relationship Marketing in Skin Care Salons Upon the Quality and Outcomes of Relationship)

  • 이유미;이난희
    • 복식
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    • 제58권9호
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    • pp.151-165
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    • 2008
  • The purpose of this study is to establish theoretical basis for relationship marketing exercised in the esthetic industry and to empirically analyze causal relationship among factors of esthetic relationship marketing, together with quality and the performance of the relationship. With empirical research, this study finds out that such relationship marketing factor as customer orientation, employee' expertise, physical property have an impact on the relationship quality between customers and esthetic salons' service providers. Customer satisfaction and trust increase the relationship between service providers and customers, and this also increases repurchase intention of the customer towards the service providers. These are significant findings in that they illustrate the importance of employee' expertise and customer orientation, and physical property in determining satisfaction and trust. The result of this study shows that service providers can enhance customer satisfaction and trust by utilizing relationship marketing more effectively, and can preserve the current customer basis.

대용량 셀룰러 이동통신 시스팀에 있어 새로운 채널할당 알고리듬 (A New Algorithm for Frequency Channel Assignment in High Capacity Cellular Mobile Communication Systems)

  • 정선종;박세경
    • 대한전자공학회논문지
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    • 제26권3호
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    • pp.1-7
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    • 1989
  • 본 논문에서는 대용량 셀룰러 이동통신 시스템에 있어 새로운 채널할당 알고리듬을 제안하였다. 새로 제안된 채널할당 알고리듬은, 고정배치된 채널이 모두 사용중인 Cell에 요구된 Call의 서비스를, Idle한 채널이 있는 인접 Cell에서 대행하도록 하였으며, 채널의 순서적인 할당, 채널의 재할당 및 지향성 안테나의 사용등의 기법을 이용하였다. 49개의 Cell로 구성된 시스템에 본 알고리듬을 Simulation 한 결과 고정채널 할당방식에 비해 18~38%의 높은 채널이용율을 나타내었다.

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전자상거래에서 물류서비스품질, 관계지향성, 고객만족, 고객충성도 간의 구조적 관계 (Structural Relationships of Logistics Service Quality, Relationship Orientation, Customer Satisfaction and Customer Loyalty in Electronic Commerce)

  • 소순후;유일;조건;박이숙
    • 한국정보시스템학회지:정보시스템연구
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    • 제16권4호
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    • pp.107-129
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    • 2007
  • The purpose of this study is to examine the effect of logistics service quality and relationship orientation factors on customer satisfaction and loyalty in the electronic commerce context. Based on extensive review of relevant literature, nine components of logistics service quality(i.e. information quality, ordering procedures, ordering release quantities, timeliness, order accuracy, order quality, order condition, order discrepancy handling and personnel contact quality) and six components of relationship orientation(i.e. trust, bonding, communication, shared value, empathy and reciprocity) are introduced in this study. And a conceptual model is developed and five research hypotheses are empirically examined using structural equation modeling. The findings indicate that logistics service quality and relationship orientation are positively and significantly associated with customer satisfaction, and customer satisfaction is the antecedent variable of customer loyalty in the Internet Shopping Mall. In addition, a significant impact of logistics service quality on relationship orientation of the customer is revealed. Implications of these findings are discussed, and limitations of the study as well as further research directions are addressed.

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레스토랑 직원의 Up-Selling에 대한 목적 지향성이 판매 행동과 판매 성과에 미치는 영향 (A Study of Learning and Performance Goal Orientation in Restaurant Servers' Up-Selling and Its Impact on Sales Behaviors and Sales Performance)

  • 김영갑;홍종숙
    • 동아시아식생활학회지
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    • 제20권5호
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    • pp.776-784
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    • 2010
  • This study investigated causal relationships between goal orientation, sales and performance towards increasing the effectiveness of up-selling in internal promotion methods in family restaurants and provided implications about the hiring and training of sales people. The subjects were 232 sales people in family restaurants. The data were collected by self-administered questionnaires and analyzed by exploratory factor analysis, reliability analysis, comparative analysis of the average, and regression analysis. Results, showed that variations in goal orientation, sales, and performance depended on the age and experience of salespeople and that goal orientation makes adaptive selling more effective. It turned out that effort selling affects up-selling result than adaptive selling. Long-term workers were better than short-term workers in goal orientation, selling, and up-selling results, so human resource management needs to implement a long-term plan to enhance these effects. And, because effort selling is more effective than adaptive selling in up-selling results in family restaurants, effort selling requires training.

Cognitive Radio에서 서비스 영역 외부의 사용자를 위한 BBA 기반의 전력할당기법 (The BBA based Power Allocation Method for the User in Outside Service Area in Cognitive Radio)

  • 조주필
    • 한국인터넷방송통신학회논문지
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    • 제9권4호
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    • pp.123-127
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    • 2009
  • Cognitive Radio 환경에서 서비스영역 밖에 있는 사용자는 통신을 하지 못하도록 규정을 하고 있다. 그 이유는 주사용자가 서비스를 제공받는데 피해나 간섭의 영향을 대비하기 위해서이다. 이와 같은 규정이 보장된다면, CR 사용자는 서비스 영역 밖에서도 충분히 서비스를 제공받을 수 있게 된다. 본 논문에서는 주 사용자에게 과도한 간섭을 발생시키지 않는 실용적 시스템에 대한 논의, 즉, 제안된 기법을 통해 부사용자를 위한 가능한 이득이 주사용자에게 비간섭이 되는 사항에 중점을 둔다. 본 논문에서는 그 방법을 BBA(Bi-directional Beamforming Antenna), 즉 지향성 양방향 안테나를 이용하여 제시한다.

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