• Title/Summary/Keyword: 지역전략산업

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충북 U-Health 제품의 효율적 시장진입을 위한 마케팅 전략

  • Ha, Dae-Yong;Oh, Sang-Yeong
    • Proceedings of the Korea Society of Information Technology Applications Conference
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    • 2007.05a
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    • pp.430-454
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    • 2007
  • 국가 간의 자유무역협정을 통한 세계 경제는 통합화를 추구하고, 이러한 결과로 국가 또는 기업 간의 경쟁이 점점 가속화되고 있다. 시대적 Paradigm은 세계 경제의 통합과 경쟁 방식의 변화이며, 이러한 가운데 소비자들은 건강과 Wellbeing에 대한 관심이 혁신적으로 증대되고 있다. 특히 U-Health의 필요성 증대, 지속적인 U-Health 시장 수요의 증가의 전망되고 있으며 고령화 사회로 접어들면서 건강관리 비용이 GDP의 7% 상회할 것으로 예측되고 있다. 따라서 국가는 국가 경쟁력을 위해, 지역은 지역 경쟁력을 위해 U-Health 산업의 육성을 간과할 수 없다. 그러므로 본 연구에서는 충북 지역의 독자적 생존노력 강화 차원에서 차별적인 U-Health 서비스의 우수 브랜드 개발을 통하여 지역 경제활성화 방안을 연구하고자 한다. 먼저 충북 지역은 U-Health 분야의 Power Brand 제정을 통한 충북 지역의 U-Health분야의 독자적 경쟁력을 구축할 수 있다. 그렇게 하기 위해서는 U-Health 제품에 대한 효율적 마케팅전략 전개 필요하다. 그러므로 본 연구에서는 SWOT 분석을 통한 경쟁력 확보 전략, STP 분석을 통한 지역 산업화 전략, Marketing Mix 전략을 통한 산업의 활성화 전략을 연구하였다.

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A Modified RCA Index for Identifying Regional Strategic Industries (변형된 현시비교 우위지수와 지역전략산업의 식별)

  • Kim, Hyun-Chul
    • Communications for Statistical Applications and Methods
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    • v.16 no.6
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    • pp.903-913
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    • 2009
  • In this paper, we suggested a modified revealed comparative advantage(RRCA) index for identifying regional strategic industries. The index is developed under the assumption that the concentration of industries in Korea is not based entirely on the comparative advantages. The Korean government has set up balanced development strategies since 2003 under the assumption too. The index is the ratio between the comparative advantage index and economic imbalance of the region. By the index, we selected strategic industries for 15 regions under the rule of 1) relative ratio of the index is more than 15%, 2) 1 to 3 regions for a industry according to the industry's output.

Sucess Strategy for IT Industry Promotion in Yongin Region (용인지역 IT산업 육성 성공전략)

  • Choi Jong-Ho;Yoon Jong-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.10 no.5 s.37
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    • pp.251-258
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    • 2005
  • In this paper, we investigate the strategy for the promotion of IT industry in Yongin region and suggest some directions for operations strategy of them. we divide the strategy into centralization of supporting facilities , construction of supporting network, development of lesion based firm, and modernization of marketing/logistics based on the result of the Previous study on the 19 critical success factors. The strategy foactors are analyzed by AHP and evaluated by the three groups(IT firms, local government official worker, professor) which have an influence on IT policy. This research contribute to assist planners and policy-makers in supporting IT industry by providing useful information about the suggested strategy, and by suggesting the effective means to assist the IT industry.

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Evaluation and Competition Strategy for Korean Industry Clusters (한국 산업단지별 클러스터 평가 및 경쟁전략 수립)

  • Ku, Sang-Wuk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.8
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    • pp.3446-3451
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    • 2011
  • Nowadays, industry clusters have been considered as critical factors for regional competitiveness and economic revitalization. It should be important to evaluate strategic positioning and establish competition strategies for Korean industry clusters. I proposed strategic positioning, identified problems, and established strategic directions by analyzing potential attractiveness based on growth and productivity and retained capabilities of proximity, networks, correlation and revenue increase for 7 regional industry clusters. In addition, I analyzed best practices of global industry clusters to provide implications on establishing competition strategies.

가전산업의 발전전략 연구 - 동서지역 백색가전 제조업의 지역군집 가능성을 중심으로 -

  • Choe, Seok-Sin
    • Journal of Global Scholars of Marketing Science
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    • v.3
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    • pp.39-62
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    • 1999
  • 본 논문은 영 호남 양 지역의 백색가전제품(냉장고, 세탁기 두 제품에 한정함)제조기지에서 출시되는 제품의 원가분석을 통해서 강한 원가우위를 유지할 수 있을 것인가 하는 문제에 대해 먼저 양 지역의 산업군집(regional cluster)의 형성요인, 발전요인 및 경쟁력 현황을 1차, 2차 자료의 수집을 통해 분석하고 가용자료의 한계속에서 제품별 원가구성을 도시하여 비교하였다. 위 두 분석의 결과를 가지고 가용전략을 도출하였다. 글로벌 경쟁속에서 지속적인 비교우위는 점차 멀리 떨어져있는 경쟁자들이 대적할 수 없는 지방적인 것, 그것이 지식이건 관련성이건 아니면 개인 및 집단의 성취동기이건 간에, 그 내부에 놓이게 된다. 양 지역 가전산업의 발전전략으로 재료비 비중의 혁신적 절감방안(신소재 개발 R&D 추구), 국내외 관련산업과의 전략적 제휴, 고유의 우위요소 개발, 지역군집 또는 집적효과의 이용, SERM모형의 대입, 품질원가제도의 강화 등을 연역 귀납하였다.

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A Study of Business Support Policy for Small-Medium Enterprises in Regional Strategic Industry (지역전략산업 연계 중소기업 지원정책의 효율성 개선방안)

  • Kyung, Jong-Soo;Lee, Bo-Hyung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.6
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    • pp.2030-2037
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    • 2010
  • In this study, We will find approach to improve the efficiency of business support policies for small-medium enterprises(SMEs) in the regional strategic industries. Especially, based on the customized needs of SMEs in strategic industries, we intend to find directions of the business support policy. we can use the decisions criteria(for example, business strategy, business portfolio, effective budget allocation, core business plans, etc.) by research results. To achieve the research objectives, we surveyed from 243 SMEs in regional strategic industry. we found the differences of industry characteristics, strategy and industry-specific by growth stages. Thus, this result implies the necessity of creating a customizing policy for SMEs. We found implications about the efficiency improvement of regional industrial policy. In conclusion, regional industrial policy must reflect the central government's policy direction of regional industries and the demand of SMEs.

IT Industry Complex Scheme in Yongin City (용인시 IT산업단지 조성방안)

  • Choi, Jong-Ho
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.1 s.45
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    • pp.169-176
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    • 2007
  • In this paper, we suggest the IT industry complex strategy based on previous study on the success factor and success strategy for the promotion of IT industry in Yongin city. The strategy factors are evaluated by the three groups(IT firms, local government official worker, professor) which have an influence on IT policy, and the priority and important rate of strategy analyzed by AHP. The results of this research extracted through expert inquiry and survey contribute to assist planners and policy-makers in supporting IT industry by providing useful information about the suggested strategy.

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International Marketing Strategies for Chungbuk's U-Health Industry (충북 u-Health 산업의 국제적 마케팅전략 연구)

  • Ha, Dae-Yong;Oh, Sang-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.8 no.6
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    • pp.1655-1661
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    • 2007
  • Recently, various industries have appeared which are applied ubiquitous technology. Particularly, health and medical fields, have been focused as future's industry, have been combined with ubiquitous system. This is what we called' u-Health industry. Korean government has encouraged local governments to develop specialized high value-added industries along each local's circumstance. According to the policy, I had an assumption that u-Health industry is Chungbuk province's specialized high value-added industry and studied marketing strategy for the point of penetration into markets. I presented STP strategy for international markets. This strategy referred to developed countries' aging index and based on Modigliani's life cycle hypothesis. Finally, considering none of u-Health has been released, I presented strategies of marketing mix to be utilized when u-Health items march into the markets.

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Machine Learning Prediction of Economic Effects of Busan's Strategic Industry through Ridge Regression and Lasso Regression (릿지 회귀와 라쏘 회귀 모형에 의한 부산 전략산업의 지역경제 효과에 대한 머신러닝 예측)

  • Yi, Chae-Deug
    • Journal of Korea Port Economic Association
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    • v.37 no.1
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    • pp.197-215
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    • 2021
  • This paper analyzes the machine learning predictions of the economic effects of Busan's strategic industries on the employment and income using the Ridge Regression and Lasso Regression models with regulation terms. According to the Ridge estimation and Lasso estimation models of employment, the intelligence information service industry such as the service platform, contents, and smart finance industries and the global tourism industry such as MICE and specialized tourism are predicted to influence on the employment in order. However, the Ridge and Lasso regression model show that the future transportation machine industry does not significantly increase the employment and income since it is the primitive investment industry. The Ridge estimation models of the income show that the intelligence information service industry and global tourism industry are also predicted to influence on the income in order. According to the Lasso estimation models of income, four strategic industries such as the life care, smart maritime, the intelligence machine, and clean tech industry do not influence the income. Furthermore, the future transportation machine industry may influence the income negatively since it is the primitive investment industry. Thus, we have to select the appropriate economic objectives and priorities of industrial policies.

The Relationship between Innovation Capability of R&D and the Firm's Performance : Comparing Regional Strategy Industry with Non-Regional Strategy Industry in Daegu (R&D 혁신역량과 기업성과 간의 관계: 대구지역 전략산업과 비전략산업 간 비교분석)

  • Shin, Jin-Kyo;Jo, Jeong-Il
    • Management & Information Systems Review
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    • v.30 no.2
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    • pp.211-235
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    • 2011
  • We examined the relationship between innovation capability of R&D and the firm's performance by mainly comparing regional strategy industry with non-regional strategy industry. Also, this analysis involved comparing the relationship by regional strategy industry. For the purpose of this study, we divided innovation capability of R&D into input, process and output. The first of main results in this study was that regional strategic industry was significantly higher than non-regional strategy industry in innovation capability of R&D with the exception of the CEO's mind for technological innovations. However, we found no significant difference in the firm's performance. Second, in the results of comparing innovation capability of R&D and the firm's performance by regional strategy industry, electronic-information equipment industry was significantly superior to other industries. Third, it was found that the relationship between innovation capability of R&D and the firm's performance was different by regional strategy industry. Also, R&D manpower and R&D process were more significant factors affecting the firm's performance rather than R&D input and output.

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