• 베이커리
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• no.11 s.352
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• pp.76-77
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• 1997

• Journal of Distribution Research
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• v.16 no.5
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• pp.103-122
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• 2011

This study suggests regionally closely-related traditional market support measures that are intended. Market and the community to investigate the relationship between traditional markets and the degree of relationship with the local economy, whether the degree of cooperation with local communities, local people in stores and traditional markets, with a visual image, interacting with local relevance were. Executed questionnaire to merchants and traditional market connection specialists of the tradition market engaged to whole country small town. Small town region's traditional markets have a close relationship with the community. Contribute to regional economic development, and locals have a passion for shopping. Small town to enable local traditional market requires the following way. Through surveys and research policy implications are as follows: First, by constructing a civil partnership with a focus on the needs of local residents need market activation measures. Second, the traditional market members to build social relationships that contribute to their local needs. Third, Installation and utilization of community space in traditional markets is required. Fourth, to increase the participation of young people need to be developed in the program. Fifth, small town regional market collapse and space reorganization is needed.

• The Journal of Industrial Distribution & Business
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• v.2 no.2
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• pp.39-45
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• 2011

The Korean distribution industry is gearing up for an endless competition. Greeting low growth era, less competitive parties will be challanged seriously for their survival. But for large discount stores, they have shown steady annual growth for years. However, because of the saturation for numbers of stores, the difficulty of gaining new sites, and the changes in the consumer's consumption behavior caused by the recession, now they are seeking for a new customers-based business formats. Accordingly, a large corporate comopanies made supermarkets which are belonged to affiliated companies of large corporate comopanies. They based on the strong buying power, focused on SSM(Super Super Market) ave been aggressively develop nationwide multi-stores. The point is that these stores are threatening at small and medium-sized, community-based private supermarkets. Private supermarkets and retailers, who are using existing old operation systems and their dilapidated facilities, are losing a competitive edge in business. Recent the social effects of large series of corporate supermarkets for traditional markets has been very controversial, and commercial media, academia, and industry associated with it have been held many seminars and public hearings. This may slow down the speed in accordance with the regulations, but will not be the crucial alternative. The reason for this recent surge of enterprise-class SSM up, one of the reasons is a stagnation in their offline discount mart, so they are finding new growth areas. Already in the form of large supermarkets across the country got most of the geographical centre point and is saturated with stages. Targeting small businesses that do not cover discount Mart, in order to expand business in the form of SSM is urgent. By contrast, private supermarkets are going to lose their competitiveness. The vulnerability of individual supermarkets, one of the vulnerabilities is price which economies of scale can not be realized so they are purchasing a small amount of products and difficult to get a quantity discount. The lack of organization and collaboration, and education which is not practical, caused the absencer of service-oriented situations. As a first solution, making specialty shops which are handling agricultures, fruits and vegetables and manufactured goods is recommended. Second, private supermarkets franchisees join the organization for the organization and collaboration is recomaned. It can be meet the scale of economy and can be formed a alternative business formats to a government. Third, the education is needed as a good service will get consumer's awareness. In addition, a psychological stores operating is also one way to stimulate consumer sentiment as SSM can't operate. Japan already has a better conditions of their lives through small chain expression. This study includes the vulnerabilities of private supermarkets, and suggests a competitiveness reinforcement strategies.