• Korean Institute of Interior Design Journal
• /
• v.21 no.2
• /
• pp.133-140
• /
• 2012

Our government finally understood the true meaning of this wisdom and is attempting to revive the rural area by establishing local produce exhibition hall. This is to allow different regions to promote their specialties and provide diverse experience to the public. However, the reality is that unstructured marketing and PR is not achieving much. Marketing in the past was a paradigm of function and benefit. As we passed 20th century, this was challenged, leading to experiential marketing. Customers' cultural urge and interest in experience and participation are getting stronger. With the facilitation of Promotion Center for local special products, local special products and relevant local communities will be promoted, and the distribution business will grow further. This research was performed to establish basic research materials for planning information center in order to invigorate regional products. This study brought about the following results: first, the Promotion Center for local special products can acquire emotional elements by associating the elements with local special products; secondly, the Promotion Center for local special products can acquire cognitive elements by harmonizing local communities' unique identities with their own other special products; thirdly, the Promotion Center for local special products can acquire behavioral elements by enjoying various experiences and events; fourthly, the Promotion Center for local special products can acquire relational elements by integrating other new spaces.

• The Journal of the Korea Contents Association
• /
• v.9 no.2
• /
• pp.359-364
• /
• 2009

This study is which sees analyzes the distance perception of the tourist affects in tourist resort selection conduct and this leads and there is the goal provides a fundamental data to the marketing strategic establishment an area tourist resort activation. According to the research result residence of choice there was a difference to psychological distance perception, according to sex and occupation appeared with the fact that is difference to tourist resort selection conduct. The psychological distance perception while tourist resort selection acting was analyzed with the fact that affects in travel ability. The research which sees psychological distance perception affects with the scholastic questionable matter which analyzes the thing a practical questionable matter respects an area tourist resort marketing strategic establishment together in tourist resort selection conduct and provided new fundamental information.

• Journal of Global Scholars of Marketing Science
• /
• v.5
• /
• pp.1-14
• /
• 2000

김해시에는 약 3,000개가 넘는 기계산업을 중심으로한 전국 두 번째로 많은 중소기업이 있다. 김해국제공항이 10km 이내에 있으며, 부산항과 마산항, 가덕신항만이 자동차로 30분 거리에 있고 서울, 대구, 광주로 가는 고속도로와 울산, 양산, 부산, 창원, 진주를 잇는 동남 공업벨트의 중심지로서 사통팔달의 최적 교통조건을 갖추고 있다. 또 남해바다 해양성기후의 영향을 받아, 화훼, 과수, 채소 등의 신선농산물 재배에도 최적이며 공항을 통해서 50분 거리의 후꾸오까와, 70분 거리에 있는 동경에 이들 농산물의 신속한 수출도 용이하다. 한편 김해시는 가락국의 가야문화권 중심도시로 국립김해박물과의 개관, 문화유적의 복원 등으로 관광도시의 면모도 갖추어 가고 있다. 김해시는 이러한 입지적 요건을 최대한 활용하여 다음과 같은 지역전략산업을 육성하여야 할 것이다. 첫째, 기존의 기계 자동차 금속산업은 지식집약형 기계산업(정밀의료기기 및 첨단 자동차부품포함)으로 특화하여야 할 것이다. 둘째, 화훼 및 농산물수출은 현대화된 재배시설 및 유통시설의 조성, 수출전문생산단지 조성, 대체에너지의 개발 등으로 수출경쟁력을 제고시켜야 할 것이다. 셋째, 기존 기계산업을 정보기술산업과 접목시키는 벤처기업의 육성으로 장기적으로는 하청구조의 산업구조톨 지양하고 기술개발을 통해 경쟁력있는 중소기업을 육성시켜야 할 것이다. 넷째, 유적, 화훼 등의 관광자원을 개발하여 부산과 제주도를 잇는 관광도시로 육성시켜야 할 것이다. 끝으로 인제대학의 특성화분야인 의생명공학을 중심으로 우리나라 최초의 헬씨어밸리(healthier valley)조성올 통해 생물 건강소재산업을 개발하는 것이 바람직 할 것이다. 이상의 특화산업들이 산업연관 효과를 가지고 조화있는 발전을 할 때 21세기의 경쟁력 있는 김해시 건설이 가능할 것이다.

• Journal of Global Scholars of Marketing Science
• /
• v.15 no.2
• /
• pp.123-140
• /
• 2005

Recently, one of the issues that are significantly considered is to keep Changwon F3 car racing. In most existing studies, however, there is shortage of opinions for understanding the reactions of the host community. The question addressed in this paper is what are the underlying factors that affect which inhibitors are likely to be discussed by the host community for car racing. Survey collected from 299 participants in Changwon city were analyzed to test their reactions. Through the empirical study, several research findings emerged. The results indicate that (1) the event seeker, the drive seeker, and the hard internal seeker were significant discriminant factors to separate inhibitors from the host community, (2) the significant differences between the recognition of demographic characteristics and that of negative effects, (3) the significant level between cluster groups(overcontrolled, resilient, undercontrolled) and negative effects is found. The findings also provide implications for practice on several fronts, which is to understand the reaction of the host community to F3 car racing, and for the event planner to reduce complaints.

• Journal of Global Scholars of Marketing Science
• /
• v.15 no.2
• /
• pp.49-69
• /
• 2005

This study is to investigate causal relationship among store image, private brand image and purchase intentions through comparing national distributors with local distributors in Pusan city. More specifically, the objective of this study can be explained as follows; First, what store image have an effect on private brand image. Second, individual store image and their private brand image have different effects. Last, store image and private brand image influence purchase intention of private brands. The results of this study suggests a positive relationship between consumers' perceptions of individual private brands and their associated store image dimensions and purchase intentions toward private brands. A key implication of this research suggests it is desirable for retailers to build up a positive consumer's perceptions of private brand by improving store image. Especially, it is suggested that through the development of specific features of store images, retailers are to manage private brands.

• The Journal of the Korea Contents Association
• /
• v.8 no.11
• /
• pp.347-355
• /
• 2008

This research has been conducted against Cheong-Ju undergraduate students. A total of 213 questionnaires was used for the data. The first purpose of this research is to analyze eating habits of food-related lifestyle of the students. The second purpose is to classify them into groups depending on their food-related lifestyle. The third purpose of this research is to identify eating out behavior patters among the groups classified by food-related lifestyle. Based on the information obtained from those results, this study would help restaurants have their marketing strategies. From the factor analysis, 6 factors of "popular-oriented group", "health-oriented group", "safety-oriented group", "decoration-oriented group", "tasted-oriented group" and "wellbeing-oriented group" were extracted. Additionally, "safety type group", "passive food groups" and "high-interest in foods group" were classified from the cluster analysis.

• Journal of the Korean Society for information Management
• /
• v.28 no.4
• /
• pp.221-242
• /
• 2011

The changes of university entrance system which is affecting public library management and services, and current situation of private education market were analyzed for this study. It was revealed that we have several competitive forces that determine library service justification in Korean service environment(market) which has not experienced in the developed countries. The elements of private education may drive competition in the book reading service industry. Such elements effectuate serious problems and discourage library service marketing to the user. For a sustainable competitive advantage, English language collection and reading program model was developed for library marketing strategies(as applying leverage).

• Journal of Korea Entertainment Industry Association
• /
• v.15 no.7
• /
• pp.17-32
• /
• 2021

This is an environmental analysis study for discovering specialized local sports tourism and aims to provide implications for the development of sports tourism industry in the Chuncheon region by analyzing the current status of domestic and overseas sports tourism and presenting overseas cases of specialized regional sports tourism. Therefore, through SWOT analysis and secondary data survey, implications for the development direction according to facilities, programs, and public relations and marketing were derived. Sports tourism contributes to vitalization of local economy by converging with local tourism centering on sports participation or viewing. Thus, it must be organized with differentiated products taking into account the characteristics of the area. An investigation of the main components of domestic and overseas sports tourism shows that mega sports events or specialized local leisure sports are connected to tourism resources for commercialization. In Korea, 3 to 4 local areas are discovered and supported annually through the specialized local sports tourism promotion program. This study suggests a development plan by evaluating and analyzing the performance of the Chuncheon Spo-Tour program. In terms of facility, it is necessary to construct accommodation facilities that harmonize with the natural environment, develop new programs connected to Songam Sports Town, and reinforce existing equipment. In terms of program, it is necessary to develop canoe/kayak water courses utilizing Uiam-Lake, train professionals to operate programs, and develop programs that take into consideration seasonal characteristics as well as the level of each participants. In terms of PR/marketing, it is important to build competitiveness by using ICT, improving public awareness of the sites, and adopting reasonable pricing policies. The development of specialized local sports tourism products through remedies and efforts will contribute to vitalization of local economy.

• The Journal of the Korea Contents Association
• /
• v.10 no.6
• /
• pp.378-385
• /
• 2010

The purpose of this study is finding the way of vitalizing local festival of Chung-buk through successful local festivals and local festivals of Chung-buk. Therefore this study analyzed case of local festivals Young dong with reference definitude, participation, foundation, organizing, capability of calling the people. And It is pointing out the problems of the local festivals and suggesting the ways of vitalizing local festival in Chung-buk.

• Proceedings of the KAIS Fall Conference
• /
• 2008.05a
• /
• pp.73-76
• /
• 2008

박물관은 과거의 단순한 유물의 수장과 전시라고 하는 전통적 개념에 더하여 일반 대중에게 휴식과 교양을 제공하는 문화시설로서 현대인의 심리를 충족시키는 사회교육기관으로까지 그 기능이 확대 되고 있다. 이러한 요구에 비하여 현존하는 지역 박물관은 기능을 충족하기 어려운 현실이고 이를 해결 할 방안이 모색되어야 할 시점이다. 이에 본 연구는 이러한 기존 박물관의 문제점을 지역 사회의 특징을 고려하지 않은 사업 시행의 결과로 파악하고, 이를 바탕으로 새로운 박물관의 계획 및 기존 박물관의 리모델링에 있어서 기초적으로 고려하여야 할 사항을 문화 정책과 장소 마케팅 차원에서 접근하였다. 이러한 이론적 조사를 토대로 지역 박물관의 계획의 중요 요소를 도출하여 기초 자료로서 제안하고자 한다.