• International Area Studies Review
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• v.13 no.2
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• pp.445-474
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• 2009

This study tries to investigate the factors influenced on the performance by top management team's(TMT's) international entrepreneurship(IE) and firm's capabilities(marketing capability and R&D capability) of Korean Ventures. The research model and hypothesis set that TMT's IE directly affect to the performance directly affects and TMT's IE indirectly affect to the performance through the capabilities(marketing capability and R&D capability) by research prior studies. To verify research model, 115 high-technology based Korean ventures survey to be as samples by structured questionnaires and the data is tested by SEM(structural equation modeling) analysis. The results of analysis are as follow. First, there was no relationship between TMT's IE and performance. Second, the IE positively affected to firm's capabilities(marketing capability and R&D capability). Third, firm's internal capabilities positively affected to performance. These results only few TMT's IE cannot sufficiently affect to performance but IE should be propagated to marketing and R&D departments and then firm's performance can improved. This study respect to provide a meaningful implication to globalization and performance of Korean Ventures.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.239-243
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• 2009

A various regional competitions through the introduction and settlement of a local self-government have been important in city marketing. For city developing, a serial activation polices are come and in this process the native history and cultures have recognized as the core tool of cities. For possession of city competition, we have developed the ciies's tangible and/or intangible cultural properties and make full use of a attractive asset. The city identity is estibilished and the opportunity of a special space is made. This city identity has been dependent on spending time. We suggest the strategy for city image through the historical element and the development of program for the promotion of publicity activities. The preservation and application of the modern architectures as the cultural and historical element promote the city image and build the position of city identity. We suggest the city marketing for the implication on the sustainable reproductive city.

• Culinary science and hospitality research
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• v.22 no.2
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• pp.176-188
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• 2016

The main purposes of this study is to examine a local restaurants menus' importance and satisfaction of the servicescape. Survey was collected by December 1 through December 31 2015, in the region Kijang County. the data from this survey were analyzed by using various statistical techniques including frequency tables, factor analysis, reliability test, and IPA. Results of IPA analysis showed that menu consisted of local products is the highest average value, and it means the local food restaurants need to use the nostalgic marketing techniques. In addition, menus are currently for sale in order to attract continuing foreign tourists as perceived by Busan residents Kijang. Therefore, the local food restaurants need to revive the traditional flavors and recipes coming down area from ancient times. Based on these results, this study will contribute to provide fundamental information for developing marketing strategies especially local food restaurants.

• Journal of Convergence for Information Technology
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• v.8 no.2
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• pp.163-169
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• 2018

The purpose of this study is to analyze educational needs and perception of job performance in the community service investment program service providers. Data were collected from 619 service providers and was analyzed by t-test. In the case of the director, there was a significant difference in 10 professional qualification areas, 2 business management areas, 4 customer management areas, and 4 service development and marketing areas. In the case of the practitioners, there was a significant difference in 3 professional qualification areas, 2 business management areas, 2 customer management areas, and 5 service development and marketing areas. In the case of the therapist, there was a significant difference in all 35 areas. These findings offer theoretical background and practical implications for the education direction of community service investment program service providers.

• Journal of the Korean association of regional geographers
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• v.14 no.5
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• pp.492-506
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• 2008

This paper aims to explore the characteristics of regional network of Korean firms in Dalian City, China, which is focused on social, cultural and institutional characteristics. To achieve this goal, the paper attempts to analyze the supply of raw material and parts, sales and cooperative relations of the firms. Among Korean firms in Dalian City, the characteristic of non-local network can be seen in supply enterprise of raw material, parts and semi products. On the other hand, a tighter local network relationship can be seen in sales. Large companies appear stronger in non-local network than small businesses and small businesses are stronger in local network. In terms of cooperation among enterprises, many firms have networks of joint marketing, joint use of equipments, exchange of techniques and information with the supply enterprise. With the customer enterprise, there is a network in joint marketing and manpower training. Especially, most of the customer enterprises are Chinese ones, which have extensive networks in big cities, such as in Beijing, Shanghai, Guangzhou, Tianjin and Dalian. In local network, the Korean firms in Dalian cooperate in product development, finance and manpower training with local firms. And in non-local cooperation, Korean firms are active in tech support, information exchange and R&D.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 1999.12a
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• pp.463-474
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• 1999

본 시스템은 1997년부터 추진된 지역정보화 사업의 추진 과제인 $\boxDr$과학기술정보시스템$\boxUl$ 과 $\boxDr$중소기업지원 정보시스템$\boxUl$ 을 확대 발전시키고 시스템 운영의 효율화를 도모하고자 DB를 통합하여 확대 재 구축함으로써 서비스 수준을 한 단계 높이고 고객 중심의 정보 이용 활성화 차원에서 추진되었다. 기 구축되었던 $\boxDr$과학기술정보시스템$\boxUl$ 과 $\boxDr$중소기업지원정보시스템$\boxUl$ 은 정보화를 통한 지역경제 발전에 일익을 담당하고자 관. 산. 학. 연이 참여한 지역정보화 사업이다. 이번에 확대 개발된 $\boxDr$과학산업종합정보시스템$\boxUl$ 은 연구개발정보센터로부터 자금 지원을 받아 구축한 시스템으로 크게 과학기술정보, 무역지원정보, 기업정보, 기업지원정보, 인력정보, 도서관정보, 시민광장 등을 중심으로 구성하였다. 특히 지역 기업체의 해외 마케팅 강화를 위한 무역지원정보는 상품전시관, 무역/거래알선, 무역통상정보 등 지역기업활동 지원 및 수출진흥을 도모하고 지역경제 활성화에 기여토록 하고자 한다.

• The Journal of the Korea Contents Association
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• v.7 no.3
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• pp.129-139
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• 2007

The purpose of this study was to investigate the visitors' satisfaction with the Daegaya History Experience Festival and to provide practical implications to festival planners. Some important results of this study were as following. First, educational effectiveness had the highest satisfaction among visitors. Second, picking strawberries was founded as the most favored family oriented experience and experiencing the Daegaya vessel was perceived as the next layered program. Third, This festival provided pay experiences to the visitors including drawing bronze age rocks on the visitors' faces and Daegaya vessel making. Fourth, this festival achieved specializing of volunteers and increased satisfaction of guides. For future study, it is necessary to do empirical studies including investigating the determinant factors of festival visitors' satisfaction and behavioral intentions.

• Venture DIGEST
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• s.119
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• pp.12-15
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• 2008

1980년 영등포구에서 분리된 구로구는 종전 제조업 위주의 구로공단의 칙칙한 이미지로 각인되었다. 하지만 이제 구로는 첨단 벤처단지로 거듭나면서, 디지털 단지를 중심으로 우리나라의 첨단산업을 이끄는 메카로 부상하고 있다. 4대 권역별 균형개발이란 청사진이 완료되면서, 가리봉동 일대 균형발전 촉진지구는 디지털 단지의 배후 기능도시로, 신도림동 일대는 상업복합화를 통해 상권 중심지로, 개봉역 일대는 영등포 교정시설 이전과 주거.문화가 어우러진 복합단지 건설로 생활중심권으로, 서남권 시계지역(오류동, 수궁동 지역)은 수목원과 도시자연공원이 어우러진 전원형 신도시로 변신중이다. 이같은 변화의 주체이며 조력자인 구로구청을 찾아 구로구 소재 중소.벤처기업의 포괄적 마케팅 지원 사업과 해외시장개척단 운영사업, 디지털산업 지원시책을 듣는다.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2011.10a
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• pp.86-86
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• 2011

• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.888-889
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• 2010

본 논문은 도시에 대한 새로운 인문학적 담론이 형성되고 도시의 이미지 개선을 위한 다양한 마케팅 전략 수립을 통한 방법론이 제시되고 실행되는 과정에 주목하고자 한다. 이와 같은 상황을 고려하여, 본 연구에서는 케빈 린치(Lynch, K)의 ‘실체적 이미지’의 도시이론을 통해 도시와 지역이 어떻게 ‘시간’과 ‘공간’의 기능으로서 작용하고, 도시 이미지 형성과 장소의 역할을 하고있는 미국 서부지역의 Santa Monica 도시의 ‘상징적 이미지’를 통해 어떻게 도시 기능이 유기적 관계가 형성되고 있는지 살펴보고자 한다.