• Journal of Korea Entertainment Industry Association
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• v.14 no.2
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• pp.155-164
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• 2020

This study identifies the relationship between selection value, existence value, heritage value, pride, and show on satisfaction, and suggests cultural marketing and cultural policy suggestions for Jikji cultural assets to activate Jikji as tourism cultural assets. Was intended. Therefore, the implications of this study are as follows. First, Jikji cultural property officials should develop tourism products that can mix Jikji cultural properties with the image and attractiveness of Jikji cultural properties. In addition, it is necessary to pay attention to education and public relations by city and county in providing local information, prices, and services for tourists to increase the satisfaction of tourists. Second, Jikji cultural property officials should suggest ways to create differentiating elements from tourism of other cultural properties. By emphasizing the existence, the existence value of Jikji cultural property should be increased. Third, Jikji cultural property officials should emphasize that Jikji tourism is more valuable as cultural heritage than now, and develop unique killer contents that can be boasted to others in tourism and present it to tourists. Fourth, Jikji cultural property officials should prepare a plan for local residents to recognize how excellent cultural heritage is. It should also be recognized that Jikji cultural property has high added value as a tourist factor. Lastly, Jikji cultural property officials should promote various jikji projects to local residents and tourists to increase their pride and awareness that Jikji cultural property exists in a certain area.

• Journal of Korean Society of Environmental Engineers
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• v.28 no.1
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• pp.74-80
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• 2006

Benefit transfer is a method, which obtains an estimate for the economic valuation of non-marketed commodities at a given site through the analysis of studies that have been previously carried out to value similar commodities at a different location. The objective of this study was to estimate benefit transfer values for the construction of the integrated sewerage system in the catchment area of dams in Korea. For pooled data analysis, five models were suggested in this study. Among five models, model 2 showed only 6 to 7% errors when the willingness-to-pay(WTP) predicted in the policy-site, Dam Soyang was compared with that estimated using contingent valuation method(CVM) in the study-sites, Dams Namgang, Hapcheon, and Daecheong. However, the WTP estimate predicted by model 1 showed the absolute errors of 42 to 47% when it was compared with WTP estimated using CVM in Dams Andong and Imha. It seemed that residents of Dams Andong and Imha have feeling of being victimized since two dams were constructed very adjacently, the upstream area was designated as drinking water source protection zone, and thereafter their developmental economical actions have been significantly restricted.

• Journal of the Korean Geographical Society
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• v.49 no.4
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• pp.563-584
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• 2014

This study discusses the reasonable point of views and categories that meet legalistic requisitions and reflect academic conceptions concerns. To approach these thesis, the author thought that 'Myeongseung[名勝] as a cultural landscape' is a useful standpoint, and reviewed major focuses of recent discussions on the evaluation of world heritage theoretically. As a result, three kinds of categories for the value-description of Myeongseung are proposed. First category is 'connectional values' which refer to the connectional values between tangible and intangible values. Second category is 'sustainable values' which are about the sustainability of relationships between human and nature(environment). Third category is 'enjoyable values' that concern experiential facet of Myeongseung from the landscape welfare.

• Management & Information Systems Review
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• v.30 no.4
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• pp.385-414
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• 2011

Fans' role and influence is becoming more extensive in these days' complex and competitive sports market. This research considers fans as internal members of sports team, employee and confirms active and voluntary fan citizenship behavior's effects on team, community, and social exchange among community residents, so that an enterprise can increase accessibility from many-sided perspectives when establishing sports marketing strategy in the future. The concept of fan citizenship behavior is set up considering characteristic of sports industry based on employee's organizational citizenship behavior discussed from the internal marketing and organization theory and preliminary studies about client citizenship behavior mentioned from service industry area. Although the sixteen research hypothesis are not fully supported. The results are summarized as follows. These findings give theoretical and marketing implication to future researcher and marketer. First, fan's positive aspect is confirmed which is different from general consumer by examining fan citizenship behavior's effect on teal value in the sports industry. Second, it was confirmed that the team needs marketing strategies about not only relationship between each individual fan, but also interaction between fans in the future. Third, it was confirmed that direct fan's behavior as well as individual fan's cognitive area have effects on team's and social value.

• Proceedings of the Korea Water Resources Association Conference
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• 2006.05a
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• pp.657-662
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• 2006

공공사업의 목적은 사업을 통해서 발생하는 혜택을 인간 및 사회가치 적합하도록 최대한 확산하고자 하는 것이다. 그럼에도 불구하고 당해 사회적 가치를 고려하지 않는 경제 및 정책 범주에서만의 분석은 공공사업의 추진타당성에 신뢰저하를 가져오거나 사업추진지역사회의 막연한 불안감(저항)에 효과적으로 대응하지 못하는 문제를 일으키고 있다. 따라서 타당성 있는 사업추진 및 지역사회 저항을 극복할 수 있는 방법발견은 중요하다고 하겠다. 해결방향은 공공사업으로 영향 받는 당해지역에서의 경제(정책포함)외적인 제약조건까지 파악하여서 전반적인 사회경제적가치(시장가치)를 재발견해 가는데 있다. 그것은 공공사업의 예비타당성 평가시에 잠재적으로 부딪힐 저항이나, 개발이후에 발생할 수 있는 확산가치까지도 대상에 포함시켜야 한다는 의미이다. 주지하는 바와 같이 잠재적 가치는 경제적 요소에서만 발생하기 보다는 당해지역의 사회문화적 잠재성 극대화에서 나온다. 지금까지의 계획수립과정은 정부와 전문가집단이 중심이 되어 계획을 수립하고 작성된 계획안에 대해 시민단체, 환경단체 등 이해당사자들이 공청회나 공람을 통해 의견을 제시하는 소극적 프로세스였다. 한편, 대안적 프로세스는 계획수립의 초기단계부터 다양한 이해당사자를 참여시키고 이들을 보조자가 아닌 계획수립의 주체로서 인정하고 협의와 조정과정을 거쳐 합의를 도출함으로써 계획의 정당성을 확보하고 실행가능성을 높이는 방식이 유용할 것으로 사료된다. 본 연구는 미래지향적 가치를 포괄하고 있는 예비적인 사회적 타당성의 평가항목 및 방법을 제시하고자 한다. 이것은 일반적으로 사회영향평가(SIA: Social Impact Assesment)모델을 통해서 공공사업 및 민간사업이 당해 사회에 미치는 영향을 파악하고, 이의 대응방안 마련에 초점을 맞추고 있다. 주요 내용은 공공사업관리방식의 체계를 파악하고 공공사업의 사회적 타당성 및 국내외 적용사례 분석을 통한 시사점 도출과 사회성 검토항목 및 평가방법을 제시한 후, 우리나라에의 적용방안을 검토하였다.

• Journal of the Economic Geographical Society of Korea
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• v.16 no.1
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• pp.99-117
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• 2013

This study aims to suggest the values and utilization measures of the stone walls in Jeju Island as place assets. The discussion on this subject may serve as a breakthrough to resolve the current situation where the stone walls in Jeju Island have been focused on for their potential value not for their practical value as place assets. Moreover, specific measures to utilize Jeju stone walls may become a vehicle to seek the sustainable development of the region. This study discussed the types, functions and values of the stone walls in Jeju Island as place assets and suggested practical measures to use the structures based on their regional distribution. The in-depth discussions largely concluded that there might be five values and seven utilization measures with regard to the Jeju stone walls. The results of the study are expected to be utilized as a new indicator for the regional development of Jeju Island.

• Environmental and Resource Economics Review
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• v.17 no.2
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• pp.349-379
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• 2008

Otters which are the nearly extinct feral animal as well as indicator species of ecological balance of river have a wide variety of public value. The objective of this paper is to estimate non-market value of preservation of otters' habitats in Cheongju Si and Cheong won Gun. In this research, the one-and-one-half bound dichotomize choice method as a contingent valuation methods is used to derive willingness to pay for the preservation of otters' habitats. 311 residents were surveyed to determine their recognition and willingness to pay for preservation of otters' habitats. The results show that the value of preservation of otters' habitats is 5,904 won per house and month.

• Korean Journal of Heritage: History & Science
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• v.48 no.2
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• pp.82-95
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• 2015

Cultural heritage contains traditional values and we have to conserve its intrinsic value. But in the other hands it is argued that it's no need to preserve heritage for its own sake, and nowadays we appreciate that active use of heritage is enhancing its value and making position secure in its society. It will need not only to protect heritage, but also to ensure its use, and its economic value are harnessed to the benefit of local communities. We are going to enter upon experience economy through information society and to have a creative economy policy discourse. The effects of globalisation on societies are manifested in the attrition of their values, identities of vernacular heritage. Therefore relationship between development and heritage must be examined. In this article I suggest the methodologies of vitalizing cultural heritage based creative industries, especially through making the creative ecosystem and optimising the performance of the cultural heritage based cluster.

• Journal of Digital Convergence
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• v.11 no.7
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• pp.1-7
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• 2013

The reality which cannot protect existing tangible intangible modern cultural heritage in Daejeon is makes historical value and identity of a city weakened and then, this leads to absence of the foundation of urban regeneration based on the history. References as recording inheritance indicates characteristics or identity of the area and they represent the physical mental symbol of the area; images of diverse structures or sceneries with historical or cultural characteristics are contents of urban regeneration based on history and culture, which can be utilized as historical sources to verify realness of disappearing modern cultural heritage. Therefore, understanding and utilization of modern cultural heritage through this study on regional archiving can be deemed to be the first stage to bring community spirit, affection and pride to local residents. In this connection, this study intends to suggest a policy direction not only to maintain realness of modern cultural heritage through preservation and utilization but also to expect formation of settling and fellowship as well as cultural economical effect from the viewpoint of urban regeneration.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.638-651
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• 2022

Last year, a new perception of the right to peace on the Korean Peninsula was adopted: DMZ Yanggu Peace Declaration 2021. The Declaration reflects that there is a raising of necessity for a new perception and approach from the perspective of DMZ-related laws, sustainable ecological environment and security. Gangwon is making considerable efforts to make the border area in DMZ as an area of peace by continuously enhancing publicity on the establishment of the 'Peace Special Self-Governing Province'. This study suggests the necessity of a paradigm shift towards the significance of the interkorean border region that it should function as a passage between the South and the North rather than a dam. For, to be renewed as a sustainably developing region through newly constructed flow of communication, the wall of hostility must preliminarily fall dawn. Then a question arises about how Gangwon is, out of other border region, most eligible for the reconsideration of its significance as a border area. The answer relies on the newly established agenda and understandings towards the right to peace in the perspective of founding the policy for the Unification of the Korean Peninsula. Furthermore, the conservation of DMZ ecological environment through enlistment of UNESCO Biosphere Reserve should go hand in hand with the ultimate value of global agenda of the conservation and protection of the environment. The study insists that the peace zone is a prerequisite for the adaption of the era of future-oriented glocalization featured by the Fourth Industrial Revolution. Up to this date, the border area was an area of pain and agony. It is time for Gangwon to be reborn as an area of peace and coexistence. The aim of this study is to point a direction for Gangwon to become a sustainably developing region by illuminating the value of the Gangwon border area as a new area of peace.