• Journal of Korea Entertainment Industry Association
• /
• v.13 no.7
• /
• pp.61-74
• /
• 2019

The purpose of this study is to examine women's propensity to consume cosmetics and to investigate the effects of the consumption propensity on product selection attributes and information search behaviors. The purpose of this study is to propose practical implications for corporate management and to provide useful information for setting the marketing direction in the cosmetics industry by identifying differentiated marketing strategy for the cosmetics market. The results of the study are as follows. When the factors of each variable are extracted, the shopping propensity was derived from trend pursuit, pleasure pursuit, show-off pursuit, and economic benefit pursuit propensities, while product selection attributes were derived from brand factor, service factor, marketing factor, and quality factor. To examine the relationship between variables, three hypotheses were set based on previous studies. As a result of the verification the followings were found; first, the consumption propensity has a partial effect on the product selection attributes. Second, consumption propensity has a partial effect on information search behavior. Product selection attributes were found to have a partial effect on information search behavior.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.16 no.2
• /
• pp.111-126
• /
• 2014

The purpose of this study is to identify the antecedents of the attitudes toward purchasing fast fashion brands. As antecedents, fashion consciousness, eco-fashion consumption decision, ongoing search behavior, and shopping enjoyment were considered. It was hypothesized that fashion consciousness influence the attitudes toward purchasing fast fashion brands both directly and indirectly through eco-fashion consumption decision, ongoing search behavior, and shopping enjoyment. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred five questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. The hypothesized relationship test proved that fashion consciousness influences the attitudes toward purchasing fast fashion brands both directly and indirectly through ongoing search behavior and shopping enjoyment. In addition, eco-fashion consumption decision influence directly influences the attitudes toward purchasing fast fashion brands. The results suggest some effective marketing strategies for marketers in the fast fashion industry.

• Korean Security Journal
• /
• no.43
• /
• pp.99-120
• /
• 2015

This research aimed at analyzing health behavior of private security guards applying planned behavioral theory. In order to achieve the above purpose, this research conducted purposive sampling on the security guards who live in Seoul Gyeonggi region. Excluding unfaithful response and abnormal outlier, material of 187 persons was used for analysis. As the concrete analysis method, multiple regression analysis and logistic regression analysis to presume exploratory factory analysis(EFA), Polyserial Exploratory Factor Analysis(EFA), Polyserial correlation analysis, and causal relationship between each variable. The result can be summarized as follows. First, attachment, attitude subjective standard on behavior, perceived behavioral control appeared to positively influence affirmative(+) effect on health behavior continuance will. Second, attachment had no meaningful influence attitude toward behavior. Third, attachment had affirmative(+) influence on health behavior continuance will. Fourth, perceived behavioral control had affirmative(+) influence on realization of health behavior, possibility of practising health behavior increased by about 62.9% when perceived behavioral control increased by 1 unit.

• Asia Marketing Journal
• /
• v.3 no.4
• /
• pp.59-89
• /
• 2001

본 연구는 글로벌 시장에서 소비자들에게 주요 제품평가단서로서 이용되고 있는 브랜드, 가격, 물리적 특징, 판매점과 관련된 정보내용(합의정보와 속성정보)에 대하여 소비자의 문화적 지향성이 정보탐색원천과 정보탐색 유형별로 어떻게 작용하는가를 한국과 중국의 소비자들을 대상으로 탐색해 보았다. 연구 결과 양 국가에서 공통적으로 발견된 내용은 개인주의 성향을 가진 소비자들은 타인의 태도가 반영되지 않고 소비자들에게 스스로 판단하도록 하는 속성정보를 더 선호하였으며, 반면에 집단주의 성향을 가진 소비자들은 타인의 태도가 반영된 합의정보를 더 선호하는 것으로 나타났다. 또한 개인주의 성향을 가진 소비자들은 비인적 정보원천에서 속성정보를, 반면 집단주의 성향을 가진 소비자들은 인적정보원천에서 합의정보를 주로 더 이용하였고, 정보탐색 유형에서는 지속적 탐색보다 구매전 탐색에서 합의정보와 속성정보를 더 많이 이용하는 것으로 나타났다. 한편, 양 국가의 비교문화적 관점에서 차별적 결과도 제시되었는데, 개인주의 성향을 가진 한국 소비자들은 속성정보와 더불어 합의성 정보도 병행하여 이용하였으나 중국 소비자들은 주로 비인적 정보원천을 활용한 속성정보를 주로 활용하는 것으로 나타났다. 또한 집단주의 성향을 가진 한국 소비자들은 주로 판매원을 통한 합의정보를 선호하였으나 중국 소비자들은 판매원과 더불어 친구나 동료의 구전정보도 평상시에 많이 탐색하는 것으로 나타났다. 따라서 글로벌 시장을 공략하려는 국제 마케터들은 공통된 결과들을 바탕으로 한 표준화된 마케팅단서의 활용과 더불어 양 국가간의 문화적 차이에 기초한 차별적인 마케팅 믹스도 동시에 수행해야 할 필요성을 제기하고 있다.

• The Journal of the Korea Contents Association
• /
• v.22 no.8
• /
• pp.159-169
• /
• 2022

The study explored the key factors(content satisfaction factor, functional satisfaction factor, inertia factor and situational factor) that influence OTT users' continued use from the perspective of Behavioral Economics. In addition to rational factors that make OTT users feel satisfied after experiencing the contents and functions by the platform, we assumed that it would also affect habitual factors from the 'status quo bias'. To verify this, an online survey was conducted on 523 adults in 20s and 40s who have subscribed to the Top3 OTT platform(Netflix, Wavve, and Tving). As a result of regression analysis, 'content satisfaction factor', 'functional satisfaction factor' and 'inertia factor' were significant in OTT continued use. 'Inertia factor' did not affect domestic OTT users. Unlike previous studies that supposed OTT service users as beings with complete rationality, this study is meaningful to explain OTT continued use by applying 'bounded rationality'.

• Journal of Digital Convergence
• /
• v.14 no.7
• /
• pp.347-353
• /
• 2016

This study aims to analyze how parents and their children participating in sports after school hours positively affects their communication and behavior based on the stratified sampling of 189 students (fifth and sixth graders) in Cheongju city C-province. The result from the exploratory factor and the structural analysis using SPSS18.0 showed that participating in sports improved parent-child communication including increasing their motivation, self-confidence, and self-esteem, and reducing children's problematic behavior such as anxiety, feeling insecure, insubordination, and aggressiveness. In order to improve the children's mental health, it would be essential to set various programs of after school sports and more importantly validate its quality.

• Proceedings of the Korea Database Society Conference
• /
• 2010.06a
• /
• pp.267-275
• /
• 2010

최근 모바일 기술이 지속적으로 발전해 감에 따라 모바일 통신 네트워크를 통한 방송서비스인 모바일 TV가 급속한 확산을 보이고 있다. 기존 모바일 TV 서비스를 대상으로 수행한 선행연구는 주로 모바일 TV 서비스 관련 기술 탐색, 최신 시장동향 분석, 서비스 수용 영향요인 등을 중심으로 연구가 활발히 진행되어 온 반면 서비스 수용 후 행동에 관하여 체계적인 분석을 수행한 연구는 부족한 것이 현실이다. 이러한 배경 하에서, 본 연구는 모바일 TV 서비스 이용자를 대상으로 해당 서비스에 대한 지속적 이용의도 형성에 중요한 영향을 미칠 것으로 예상되는 요인을 파악해 보는 것을 주목적으로 하였다. 연구목적을 효과적으로 달성하기 위하여 본 연구에서는 관련 문헌에 관한 종합적 고찰을 통해 모바일 TV 서비스의 채택 후 행동을 체계적으로 파악해 보기 위하여 지각된 놀이성, 기대 일치, 지각된 사용용이성, 지각된 유용성, 만족, 지속 이용 의도 등 여섯 가지 차원을 포함한 연구모델을 제안하였다. 그리고 제안된 연구모델에 포함된 각 요인들 간의 영향관계에 관한 연구가설을 수립하였다. 향후 모바일 TV 이용자를 대상으로 설문조사를 수행하고, 제안된 모델 및 가설에 대한 실증적 분석을 실시해 보고자 한다. 본 연구의 결과를 토대로 최근 사용자 수가 급증하고 있으며, 높은 관심의 대상이 되고 있는 모바일 TV 분야의 연구자 및 실무자들에게 서비스 이용자를 장기적으로 유지하고, 이를 토대로 지속적인 수익을 창출하는데 도움을 줄 수 있는 시사점을 제공해 보고자 한다.

• Korean Journal of Social Welfare Studies
• /
• v.49 no.1
• /
• pp.5-28
• /
• 2018

Smoking is one of the important public health concerns because it is preventable causes regarding individuals' negative health consequences and increased social and economic cost. However, few studies have examined longitudinal patterns of stages of changes(SOC) in smoking behaviors among the general population. The purpose of the study is to explore the latent patterns of SOC over time among Korean adult smokers using the 2008-2016 Korea Welfare Panel Study. A repeated measure latent class analysis is employed in the present study. The finding of the present study are as follows: First, four latent groups were identified: (1) action/maintenance stage(33.6%), (2) contemplation/preparation to action/maintenance stage(14.8%), (3) continuously contemplation/preparation stage(29.6%), and (4) continuously pre-contemplation stage(22.1%). Second, the results of a multinomial logistic regression found that socio-demographic and clinical characteristics were associated with the identified longitudinal patterns of smoking behaviors. Compared to a continuously pre-contemplation stage, higher levels of depressive symptoms and drinking behavior were associated with increased odds of being in action/maintenance stage. The findings of the present study highlight that a tailored intervention is needed for individuals with continuously pre-contemplation stage and contemplation stage.

• 한국경영정보학회:학술대회논문집
• /
• 2008.06a
• /
• pp.972-977
• /
• 2008

최근 소프트웨어 업계의 화두로 등장하고 있는 정보기술은 오픈소스 소프트웨어(Open Source Software: OSS)이다. 하지만, 사용자의 많은 관심에도 불구하고 지금까지 오픈소스 소프트웨어에 대한 연구는 정성적이거나, 탐색적인 연구로 한정되었다. 사용자 관점에서 왜 오픈소스 소프트웨어에 만족하고, 나아가 지속적으로 이 기술을 사용 하는지에 대한 실증적 연구는 아주 미미하다. 따라서 본 연구에서는 오픈소스 소프트웨어의 성공모델을 제안하는 대신 사용자의 만족에 그치지 않고 지속적인 사용으로 이끄는 영향요소에 대해 실증적으로 증명하고자 한다. 본 연구에서는 Oliver(1980)의 기대불일치이론 (Expectation Disconfirmation Theory: EDT)을 근거로 한 Bhattacherjee(2001)의 정보시스템 수용 후 행동 모델을 연구모형의 기초로 소프트웨어 특성(사용용이성, 유지보수성, 호환성, 맞춤화, 상호 작용성)의 영향을 제안하였다. 본 연구의 결과를 통해 개인 및 기업의 오픈소스 소프트웨어 활성화를 촉진시키는데 기여하는데 그 의의가 있다.

• Journal of Digital Convergence
• /
• v.14 no.9
• /
• pp.579-588
• /
• 2016

This study is to identify the relationship between cultural physical education class of enjoyment factor, class satisfaction, and exercise continuation behavior. For this purpose, 275 out of 300 copies of survey aimed at students in four universities located in Gyeong-gi province were used. PAWS 18.0 program was used for analysis to present descriptive statistics. Principal component analysis and rotation of Max Berry were used among exploratory factor analysis to check factor extraction and internal consistency. Cronbach's alpha was used for checking reliability. Multiple regression analysis was used to clarify the relationship between enjoyment factor, class satisfaction, and exercise continuation behavior of cultural physical education. These are the following conclusions. First, instructional behavior, grade in physical education, environment, and exercise ability among the enjoyment factors in cultural physical education class have a significant effect on persistence of exercise. Second, instructional behavior and grade in physical education are the factors of class satisfaction and the have a significant effect on persistence of exercise.