• 문화기술의 융합
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• 제10권1호
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• pp.245-252
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• 2024

본 연구는 럭셔리 패션 브랜드의 소셜미디어 지속가능 마케팅의 메시지 프레이밍 유형이 소비자의 브랜드 신뢰에 미치는 영향에 있어 지각된 소비자 효과성이라는 개인의 인지적 특성이 갖는 상호작용적 관계를 규명하고자 하였다. 연구 결과, 럭셔리 패션 브랜드의 메시지 프레이밍 유형은 소비자로 하여금 지각된 소비자 효과성을 높였으며, 수용자의 지각된 소비자 효과성은 각각 해당 브랜드에 대한 소비자의 신뢰를 형성하는데 영향을 주는 것이 확인되었다. 단 메시지 프레이밍 유형은 소비자가 지각하는 브랜드 신뢰에는 유의한 영향을 미치지 않았다. 이러한 연구 결과 럭셔리 패션 브랜드의 메시지 프레임이 직접적으로도 소비자의 브랜드 신뢰를 형성하는데 있어 긍정적 효과를 불러일으킨다는 것을 확인할 수 있었다.

• 패션비즈니스
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• 제27권5호
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• pp.108-120
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• 2023

Recently, interest in eco-friendliness and sustainability has been increasing due to the rapid progress of fast fashion and the crisis of sudden environmental changes after COVID-19. This study aims to develop upcycling textiles and express product design using digital 3D to realize a sustainable fashion industry and present environmental aspects, diversity, creativity, and new directions in fashion industry design. The research method is to develop and pattern upcycling textile designs by applying weaving techniques with waste materials. It uses the developed upcycling textile design in digital 3D to incorporate it into clothing fashion and shows the utility and practicality of upcycling textile design. As a result of the study, the appearance is realistic when outputting DTP of upcycling textile design. It endures without loosening or tearing, making it a durable and creatively expressive fashion item. Texpro 3D mapping reduces the time and cost of making actual sample fabric. Upcycling textile design and 3D CLO virtual clothing are combined to produce actual clothing samples, resulting in zero waste reduction due to cutting and sewing. This study anticipates actively and continuously advancing the development of upcycling textile design and digital 3D in terms of ethics and the environment.

• 사물인터넷융복합논문지
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• 제10권3호
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• pp.35-48
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• 2024

사물 인터넷(IoT) 환경은 지속가능한 제품의 제조 및 운용, 그리고 IoT 기술을 활용한 제품 생애주기 관리를 통해 재활용 단계에서 환경적 피해 영향을 줄이고 자원을 효율적으로 활용하는 데 도움을 줄 수 있다. 이러한 사회환경을 기반으로 본 연구에서는 기존 연구문헌을 통해 환경보호적 가치, 경제적 가치, 사회적 가치를 포함한 지속가능한 패션제품의 공감가치를 분석하고 공감가치와 제품에 대한 호감도 및 구매의사와의 관계를 검증하였다. 관계 검증을 위해 연구가설을 설정하고 설문지를 작성한 후 조사하였다. 조사 대상자는 가능한 패션제품을 구매한 경험이 있는 중국 광동성(廣東省) 광저우시(廣州市)에 거주하는 여대생을 대상으로 온라인 설문조사를 실시하였다. 조사 기간은 2023년 8월 10일부터 8월 20일간에 실시하였으며, 총 352건의 설문지를 배포하였다. 회수된 설문지 중 데이터 분석에 유효한 총 313부를 분석에 사용하였다. 수집된 설문자료는 SPSS 26.0 소프트웨어를 이용하여 빈도분석, 탐색적 요인 분석, 신뢰도 및 타당성 분석, 상관관계 분석 및 다중 회귀 분석을 실시하였다. 분석 결과는 다음과 같다. 첫째, 가능한 패션제품의 공감가치는 환경보호적 가치, 경제적 가치 그리고 사회적 가치로 분류되었다. 둘째, 가능한 패션제품의 경제적 가치와 사회적 가치는 호감도에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 가능한 패션제품의 환경보호적 가치와 사회적 가치는 구매의사에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 가능한 패션제품에 대한 중국 여대생들의 호감도는 구매의사에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 결과로 볼 때 소비자들의 가능한 패션제품 구매를 촉진하기 위해 기업들은 제품의 환경보호적 가치, 경제적 가치, 사회적 가치 등의 특성을 강조할 필요가 있다고 판단된다. 본 연구의 목적은 공감가치, 호감도, 구매의사의 관계를 분석함으로써 지속가능한 패션 관련 산업 및 기업에 유용한 기본 데이터 그리고 개발 아이디어와 방법을 제공하여 나아가 가능한 패션제품의 마케팅 전략 개발에 도움을 주고자 한다.

• 한국의상디자인학회지
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• 제24권3호
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• pp.169-184
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• 2022

This study aims to discuss sustainable fashion trends and sustainable design directions that fashion companies are practicing with ESG in the post-corona new normal era. As a research method, this study examined sustainable fashion trends and ESG practices through empirical case studies focusing on each fashion brand's website, including previous research and literature research, using materials such as newspapers and magazines. As for ESG practice plans, they were divided into four categories: technology orientation, design orientation, consumption orientation, and social value pursuit orientation. The sustainable fashion trends were also divided into four categories. First, the trend exhibits cyclical sustainability using pro-environmental materials, such as pro-environmental fibers, recycled fibers, biodegradable fibers. Second, high sensitivity and rare value sustainability were shown using reuse and upcycling. Third, consumption-oriented trends were promoted through slow fashion. Fourth, in order to realize eco-friendly sustainable fashion and ESG as practical ways to pursue social values, there is a trend of integrating sustainability through changes in perception considering people, society, and the environment. Beyond spreading concern about value consumption trends and the environment, it presents a direction for future industries concerning core values with social roles, responsibility, and ethical awareness from various perspectives.

• 한국의상디자인학회지
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• 제25권2호
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• pp.1-16
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• 2023

Due to the current seriousness of environmental pollution and the eco-friendly movement of the fashion industry, research on sustainable fashion design is being actively conducted. In this study, consumer perception of upcycling products, are divided into image, function, and meaning; and image is further divided into shape, color, and material. It was redefined as pattern, and image recognition was evaluated among men and women in their 20s and 30s, and men and women in their 40s and 50s used as subjects. First, factors that determine each image were extracted based on qualitative analysis of the precedent cases of upcycling bags, and quantitative analysis of the subjects was induced through a questionnaire. As a result of the analysis of evaluation items related to image association, the average frequency analysis of all subjects for each stimuli and the cognitive variance of the frequency analysis by generation by gender were found to be similar. However, awareness of some stimuli by generation showed a significant difference. Overall, in the three stimuli with high overall preference, common features, such as the basic box-shaped symmetrical structure, the monochromatic color of the Munsell system, solid and practical texture, and appropriate use of patterns were identified. In addition, it was confirmed that there was a difference with factors such as femininity, simplicity, touch, and splendor in the measurement factors. In conclusion, it is considered that the main significance of this study is that it excluded the recognition and meaning of upcycling products and explored the original design and image elements of products. Therefore, it is expected that this study will be used as a basic data for responding to the gender image of each generation as an alternative method of sustainable fashion design, and it will be an opportunity to expand the scope of the study to a detailed study beyond the biased topic.

• 복식문화연구
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• 제29권4호
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• pp.572-584
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• 2021

The emergence of environmental and social issues has led to global discussions for the realization of sustainable development. The purpose of this study is to propose a method of sustainable fashion design using waste Hanbok, focusing on men's Hanbok with cultural values. The study utilizes literature research and fashion design development. From the literature study, reform was judged to be a higher concept encompassing reduction, recycling, and upcycling. Reduction is a design method through removal, and recycling design transforms from its original form into a completely different product. Upcycling design focuses on improvement and change in functionality. Accordingly, nine redesigns using men's Hanbok were developed from which three were produced. Consequently, the reduction design demonstrated a small range of variation without changing the item, and cultural sustainability was confirmed through the design that removed the components and recombined the Hanbok. Second, recycling redesign can be reconstituted into a different item. Third, upcycling enables various designs through module assembly, which prolongs the lifespan of the product and confirms its value as a raw material for waste Hanbok. This study is meaningful in realizing sustainable fashion and suggesting practical measures for the sustainability of Korean traditional culture and creative fashion design planning.

• 복식
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• 제60권8호
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• pp.151-167
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• 2010

This research is to analyze ethics in fashion design for more valuable and sustainable human life against the increasing alienation of the human being, the global ecological crisis resulted from contemporary consumption society. I expect that it can be helpful to plan ethical fashion design practice more effectively. For this, the documentary study and practical case study have been executed. The results are as follows. The ethics in design can be defined as the responsibility to reform the social, environmental problem of consumptive design, to sustain together without human alienation, environment disruption and to do social good for total human being ultimately. The ethical design practice means to suggest solutions to problems of human rights and environment and to act willingly. Based on this, ethical fashion design appeared as responsible design solution which has two directions. One is the fashion design for coexistence and sharing, including the design for all which considers even underprivileged minority, the design to promote public issues as well as to donate some profits. The other is the eco fashion design for sustainable environment, including eco-friendly design which is reductive and slow in whole design process, the design to inform the seriousness of environmental crisis as well as to donate some profits. The last one of the most important ethical responsibility as fashion designer is to abide by vocational ethics, that is, the prohibition of design piracy.

• 한국컴퓨터그래픽스학회논문지
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• 제18권4호
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• pp.17-23
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• 2012

IT를 접목한 스포츠 의류, M-드레스(Mobile Phone Dress), 웨어러블 컴퓨팅(Wearable Computing) 등 패션이 IT와 결합하면서 활발한 움직임을 보이고 있다. 하지만 지속적인 연구를 통하여 많은 발전을 이루고 있음에도 불구하고 패션에 사용된 IT 기술의 활용은 전원, 착용감, 세탁, 휴대성 등이 문제점으로 나타나고 있다. 따라서 본 논문에서는 착용가능 기술이 효과적으로 가방에 적용되어 개발된 제품을 제시한다. 사람의 감성을 극대화할 수 있는 레저 및 여행을 위한 패밀리 룩(Family Look) 성격의 가방과 20~30대 여성들의 감성을 디자인으로 자극할 수 있는 오띠 꾸뜨르(Haute Couture) 패션에 맞는 싱글 리미티드 가방 그리고 가족이 대상이 되는 패밀리 가방을 토대로 착용가능기술이 적용된 제품디자인을 제작하여 제시하며, 이로 말미암아 앞으로 변화될 패션의 변화를 제안한다.

• 스마트미디어저널
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• 제13권6호
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• pp.80-89
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• 2024

본 연구는 지속적인 의류 환경 문제에 대응하기 위해, 지속 가능한 대안인 업사이클링(Upcycling)을 3D 의류 시뮬레이션 프로그램 Z-weave를 사용하여 해결책을 모색해 보는데 그 목적이 있다. 업사이클링 제품은 한정된 소재와 자원으로 샘플 제작이 어렵고, 폐의류들로 바로 완성품을 제작해야 한다는 한계점이 있다. 이러한 제약을 극복하기 위해 3D 의류 시뮬레이션 프로그램을 도입해 폐의류의 한정된 자원을 효과적으로 활용하고자 한다. 본 연구의 목표는 Z-weave를 통해 생성된 가상공간에서의 의류 원단과 현실 원단의 유사도를 확인하고, 이를 통해 실제 패션 산업에서의 활용 가능성을 평가하는 것이다. 연구 방법은 실제 작품과 유사하게 표현하기 위해 Z-weave 프로그램 안에서 물성을 조절해 실제 소재와 비교하고 전공자들을 대상으로 설문 조사와 인터뷰를 시행하였다. 이로써 Z-weave 프로그램의 패션업계에서 활용 가능성과 잠재적 한계점을 알아보고자 한다. 이 연구는 디지털 기술이 패션 산업에 미치는 영향에 관한 내용과 3D 의류 시뮬레이션 프로그램이 지속 가능한 패션 제작에 어떻게 활용될 수 있는지를 알아보고자 한다.

• 패션비즈니스
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• 제27권4호
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• pp.1-20
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• 2023

This study proposes the practical design elements of sustainable fashion by understanding the values of the MZ generation and analyzing the design characteristics that can extend the life of clothing. The theoretical concept of sustainable fashion through previous studies was reviewed and in-depth interviews were conducted with the MZ generation on "design characteristics of clothes that they have actually used for a long time." The result was drawn by approaching the constant comparison method through the qualitative methodology. As a result of the study, the design characteristics of clothes that can be worn for a long time are as follows. First, simple design pursues simplicity that is not excessive to the essential characteristics of clothes. Second, sturdy material is durable and not easily damaged. The clothing storage method and laundry method were also factors that could extend the life of the garment. Third, emotional design is a design that fits well with your mood and body type and gives a special meaning to your emotions. This study is meaningful in suggesting elements necessary for extending the life cycle of clothing and providing basic data that can be applied to the practical design steps of the fashion industry.