• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.249-258
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• 2019

Changes in media technolgy affect the competitive status of broadcasting networks as news media. The competitive media environment has pushed broadcasting network news programs to find new ways for leveling their qualitative performance up and rating. This study focuses on the empirical relationship between the two key value, news quality in terms of fairness and in-depthness and news ratings. This study is based on the analysis of broadcasting network news texts and individual news item raitngs. Empirical relationship between news quality factors and ratings was proved positive. But the relationship between the length of news item and rating was proved negative.

• The Journal of the Korea Contents Association
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• v.11 no.7
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• pp.192-209
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• 2011

This study looked into coping strategies of local terrestrial broadcasting companies in the media market, since the introduction of comprehensive programming channels was confirmed. Local terrestrial broadcasting companies vulnerable to market competitiveness are driven more out to the difficulty of survival in a limited advertising market with the advent of comprehensive programming channel. and Local terrestrial broadcasting receive discriminative application than comprehensive programming channel. They have reverse discrimination in must-carry, broadcasting area, programming regulation, advertisement regulation, broadcasting development fund. Hence, Local terrestrial broadcasting needs diverse countermeasures at difficult media circumstances. Above all, Competitive content reinforcement is desperately needed. That's why content distribution structure needs diversification. And, It is necessary for local terrestrial broadcasting companies to diversify the content distribution system. As a way to expand distribution structure of local broadcasting, the introduction of local programming regulations for total amount will be highlighted in the nationwide network program. The mandatory policy that programs produced by local terrestrial broadcasting companies will be broadcast regularly in prime time through a nationwide network is an example. In addition to developing high content independently, 2nd Multiple channels of distribution is needed. It has to be supplied to various platforms including local broadcasting, SO and etc. In addition, it is necessary to activate regional co-production program between local terrestrial broadcasting companies and regions. Time rate between central stations and local terrestrial broadcasting companies must be distributed practically. And also, local terrestrial broadcasting companies in addition to ad revenue model to themselves and their own businesses by expanding the sponsorship to strengthen the competitiveness will have to nurture self-sustaining. Moreover they must have enlarge economy of scale through widen of broadcasting area.

• The Journal of the Korea Contents Association
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• v.9 no.4
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• pp.172-180
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• 2009

This study considers some changes in the program production by the local broadcasting stations through the analysis of their programs. Currently, one of the biggest changes in the local broadcasting systems is that they focus on the self-produced contents about the community and expand the joint-production. In the case of KBS Daejeon, they try to activate various joint-produced programs together with the local broadcasting stations in Yeongnam province. MBC Daejeon has also strengthened the joint-production systems since 2002 by classifying MBC's 19 subsidiary stations around the country into 5 groups in order to strengthen the competitiveness. As for TJB, they work in the cooperation with other commercial broadcasting stations in other cities, including Busan, Kwangju, Jeonju, Ulsan, Daegu by sharing the programs which they produced. In conclusion, the local broadcasting systems should depart from the function as a mediating center of the central broadcasting network and strengthen the ability of producing programs in order to be able to function as a source of producing programs. Thus, local broadcasting stations should expand the joint production of the programs about the communities and the ratio of the organization of the self-produced programs.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.12
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• pp.1825-1832
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• 2013

Since domestic terrestrial DTV transition introduces the need for a multi-channel service as raised again to multi-channel service is being promoted. Current terrestrial broadcasters to realize multi-channel services are provided jointly countermeasures. Multi-channel services also active in policy-making of Korea Communications Commission. Therefore, in this article, terrestrial technical issues that arise in multi-channel services and services for the implementation of policy measures were proposed. Therefore, in this article terrestrial technical issues that arise in multi-channel services and services for the implementation of policy measures by looking at the future terrestrial multi-channel service to pursue the direction and policies of regulatory agencies aims to help.

• Journal of Digital Convergence
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• v.11 no.6
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• pp.43-55
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• 2013

This study was to examine the operation strategy of terrestrial broadcasting system on channel image and N-screen service. Nowadays, terrestrial broadcasting system provides video streaming service based on internet. In other words, terrestrial broadcasting system provides N-screen service through TV-PC-Smart phone-Tablet PC. But it is different for terrestrial broadcasting system to analysis the choice criterion of program. Only, channel image of terrestrial broadcasting system expanded into N-screen. Finally, channel image of terrestrial broadcasting system is the competition strategy. It is necessary for terrestrial broadcasting system to prepare the strategy of program choice for users, original contents, new platform and service in connection with N-screen.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.101-111
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• 2014

This study ascertained violence regulation of television program. Television programs that infringed the standards of violence and were sanctioned, were analyzed in terms of physical and contextual violence. In order to get data, content analysis was adopted. The results shows that violent behavior in terms of physical and violence motivations in terms of contextual were most frequently regulated. There were different results of the level of imposed sanction in terms of physical and contextual violence between network and cableTV. The regulation of television violence could be confirmed with these results.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.136-147
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• 2015

In this study, we research for characteristics of exportation of Korean TV dramas during 10 years. During this decade, media environment has been changed significantly : platforms have been increased and viewing attitude have been also changed. We will find out these changes in TV exportation : types of TV rights, price per countries, frequency of trade per countries, etc. For this, export records of 2 Korean TV stations from 2005 to 2014 have been obtained. As a result, export countries have been diversed, price have been increased and types of TV rights also have been various.

• Digital Contents
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• no.10 s.161
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• pp.30-34
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• 2006

급변하는 통ㆍ방 융합 시대를 맞아 케이블방송이 새로운 도전에 직면하고 있다. 그 동안 경쟁매체라고 해봐야 지상파와 위성방송 채널 정도였지만 이제 통신과 방송의 융합이라는 거대 조류 속에서 IPTV, TV포털 등 새로운 개념의 방송 서비스와 경쟁해야만 하기 때문이다. 새로운 경쟁자들이 속속 진입하고 있는 방송 시장에서 과연 케이블방송 업계가 수성에 성공할지 관심이 모아지고 있다.

• Broadcasting and Media Magazine
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• v.8 no.2
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• pp.44-57
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• 2003

최근 ATSC DASE 기반의 지상파 데이터방송 실험방송의 성공적인 수행 및 DVB MHP 기반의 위성 데이터 방송에 대한 일반인의 관심이 급속히 증대되고 있는 반면, 매체간 규격이 상이한 관계로 데이터방송 콘텐츠의 메체간 재전송 및 콘텐츠의 재사용에는 어려움이 예상되고 있다. 이에 매체간 호환성을 확보하기 위한 노력으로 공통 규격을 만들려는 Harmonization 활동이 본격적으로 이루어지고 있다. 따라서 본 고에서는 최근의 데이터방송 표준화 동향을 살펴보고 현재 진행중인 Harmonization 현황과 향후 전망을 살펴본다.

• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.496-506
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• 2017

This study tried to examine the validity of the technical and institutional method to perform the purpose of public interest in terrestrial broadcasting. For this purpose, this study concentrated to the rate of direct reception of the terrestrial broadcasting that government and broadcasting company have offered since the digital transition. Results of analysis, it appeared that have not possibility of realization to set the direct receiving antenna and built-in Antenna for enhanced reception of the signal of the terrestrial broadcasting. Second, the MMS, if not enhanced the direct reception, was expected that repeated the retransmission through the pay broadcasting as the time of digital transition. Finally, the disaster broadcast was revealed that reduce the effectiveness of the UHD TV policy because of the mutual interference between frequencies and the incomplete solution of shadow area. According to these results, it is expected to be difficult for a while to perform the purpose of public interest in UHD TV.