• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2011.07a
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• pp.143-147
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• 2011

3월11일 오후 2시46분경 일본 동북지역을 중심으로 M. 9.0 규모의 동일본대지진이 발생해 수많은 희생자가 나왔다. 지진발생 후 쓰나미가 일어나 방사선이 대량으로 유출되는 등 일본사상 최대의 국가적인 복합재난이 일어났다. 그럼에도 불구하고, 일본인들이 침착함을 잃지 않은 시민의식에 대해 세계 시민들은 극찬을 아끼지 않았다. 우리나라도 국가적으로는 대형 재난발생 시를 대비하여 행정안전부, 방송통신위원회, 소방방재청, 기상청, KBS, 재난전문가 등으로 구성된 가칭 "긴급재난방송협의회" 같은 것을 구성하여 긴밀하게 재난정보를 교환하는 유기적인 협력체제구성이 필요하다. 또, 나아가서는 이들 관련 부서에서는 재난방송 전담관을 두어 재난방송에 적극적으로 대처하여야 할 것으로 본다. 정부도 KBS에 대해 대폭적인 지원을 아끼지 않아야 하겠지만, KBS 또한 지금까지의 대응 자세에서 벗어나 "재난방송의 선진화"를 위해 재난방송시스템을 새로 구축해야 할 것이다. 마지막으로 KBS는 NHK의 지상파방송과 같이 KBS 위상에 걸 맞는 재난방송시스템을 구축하는 한편, 디지털시대에 있어서의 뉴 미디어를 이용하여 DMB나 스마트 폰, SNS 등을 이용한 각종 재난경보체제를 선도해야 할 재난주관방송사로서의 의무가 있다. 그것이 곧 공영방송의 본연의 임무이자 국민의 생명과 재산을 지키는데 최선을 다하는 길이다.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.55-63
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• 2015

One of the most notable changes in entertainment programs has been the gamification since 1991. The comparative analysis of 255 weekend entertainment programs run by terrestrial broadcasters between 1991 and 1998 and between 2008 and 2014 indicates that entertainment programs have emigrated from the variety format to the reality, and that adopted entangled plots than interwoven ones more and more, using mission performances and competition heavily. Further, even within the reality format, different competitive factors and plot composition are adding the diversity in the end results immensely. The interaction among the gamification, plots and competitive factors is quite likely to drive creative changes in the broadcast formats in the years to come.

• Journal of Korea Technology Innovation Society
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• v.8 no.2
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• pp.783-808
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• 2005

초고속인터넷은 지상파방송, 케이블 TV, 위성방송에 이어 또 다른 미디어로 부각되기 시 작 하였다. 특히 통신과 방송이 융화되는 환경 하에서 IP-TV 서비스는 통신사업자나 방송사 업자에게 매우 중요한 중심 매체로 등장 되었고, 접속기술, 네트워크 기술, 동영상 압축기술등 기술의 발전은 더 이상 기술적인 요인이 IP-TV 서비스 활성화의 장애 요인으로 작용하지 않게 되었고, 서비스를 위한 장비 및 단말가격의 급격한 가격하락은 사업의 성공 가능성을 더 높여 주게 되었다. IP-TV 서비스는 보다 양질의 멀티미디어 서비스를 원하는 고객의 수요와 신규 고객을 유치하고 가입자를 Lock-in 시키며, 타 통신 사업자의 고객을 자사 고객으로 전환시키고자 하는 차별화 전략의 일환으로 통신사업자들이 적극적으로 도입하고 있다. 특히 망 진화에 따른 차세대 초고속인터넷 서비스 기술인 VDSL이나 Advanced 케이블모뎀을 이용 DVD 급 고화질의 IP-TV 서비스가 시작되면서 ARPU를 증대 시키고 다양한 수익원 개발의 일환으로 인터넷 접속서비스 외에 부가가치를 창출 할 수 있는 Killer Service로서 주목을 받고 있다. IP-TV 서비스는 가입자망의 진화 와 밀접하게 연관되어 전개되는 서비스로 Post-ADSL에 대한 예측과 IP-TV 서비스에 대한 설문조사 결과를 토대로 하여 예측 한 바에 의하면 Post-ADSL 가입자는 2005년 300만 명에서 2006년 480만으로 증가하고 2009년 1,024만 명에 이를 것으로 전망되고, IP-TV 서비스 가입자도 2005년 36만 명에서 2006년 88만으로 증가하고 2009년 382만 명으로 증가하는 것으로 예측되었다.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.199-210
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• 2019

Virtual Advertising, which was introduced exclusively in sports casting programs in 2010, has enlarged its scope to terrestrial TV networks' sports news, entertainment shows, and dramas by 2015. Such advertising deregulation allows broadcasting business operators to insert more various virtual advertising methods into TV programs. Despite recent evaluation that virtual advertising was deregulated to a large degree, it is still inadequate compared to foreign state of affairs and has a lot of room for growth. Therefore, this research explores a literature review of virtual advertising in other countries and considers possible ways for virtual advertising in Korea to move forward. Additionally, through in-depth interview with seven virtual advertising experts, the research unravels positive and negative impacts of virtual advertising as well as its current state of affairs and struggles. This research also analyses the regulation of virtual advertising and finally explores possible revitalization strategies. The results of the research show that it is necessary to first improve the viewers' favorable concerning virtual advertising in order to revitalize virtual advertising. Revitalization will also require a clarification of regulation as well as a more unified and consistent content review and rating system. Furthermore, it is imperative that data of advertising impact will be accessible to advertisers and that advertising regulation will loosen. Revitalization will also require a clarification of regulation as well as a more unified and consistent content review and rating system. Furthermore, it is imperative that data of advertising impact will be accessible to advertisers and that advertising regulation will loosen. It is necessary to further develop new techniques and creators of virtual advertising. The research suggests strategies and alternative paths for the growth and revitalization of the virtual advertising market in light of recently revised law.

• Korean journal of communication and information
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• v.43
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• pp.282-313
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• 2008

Advertising is both applauded and criticized for its characteristics and roles on society. Advertising environment is changing and developing. The important changes in advertising are fragmentation of traditional media, growth of new media, and increasing clutter. The major issue in advertising and broadcasting system in Korea is reintroduction of in-program advertising on terrestrial television stations. The purpose of this study is investigate the responses of viewers to in-program advertising. This study considers program genre as mediating variable which may affect the viewers' responses to in-program advertising. Independent variables of this study are the insertion of in-program advertising (insertion/non-insertion) and program genres(news/educational/drama/entertainment program). Dependent variables of this study are viewers' responses, attitude towards broadcasting station and attitude towards advertiser. This study was run as a $2{\times}4$ factorial design with 30 subjects per cell, resulting in a total sample size of 240. This study randomly assigned each subject to 1 of the 8 treatment groups. The result of this study shows that in-program advertising induces negative responses of viewers, attitude towards broadcasting station and advertiser. And this study found that viewers showed the negative responses to in-program advertising regardless of program genre. The findings of this study illustrate the need of consideration and planning of in-program advertising to protect viewers' right.

• Survey Research
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• v.12 no.1
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• pp.141-152
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• 2011

During major elections, three terrestrial broadcasting stations in Korea have covered the progresses of election results by announcing the simple sum of ballot counts of all ballot counting stations. The current approach, however, does not properly reflect the actual ballot count differences by ballot counting location, leading to cause unnecessary but possible confusions. In addition, the current coverage approach restricts the broadcasters from using regional poll data gained through exit polls by letting them to use the significant information on a one-off purpose to announce the initial prediction of the poll results and to fully disregard the exit poll results during the ballot counting process. Based on the understanding, this paper is designed to suggest a Bayesian approach to consolidate the exit poll results with the progressive ballot counting results and announce them as such. The suggested consolidation approach is expected to mitigate or avoid the possible confusions that may arise in connection with the different ballot counting paces by ballot counting station.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.21-34
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• 2014

The purpose of this paper is to examine how technological innovation and increasing competition affect the relationship among market players and what policy issues are emerging through the case of UHDTV. There emerges sharp conflicts among consumer-electronics companies, telcos, terrestrial broadcasting companies and pay-TV companies since they all have different perspectives and interests regarding the way UHDTV services are introduced in the competitive broadcasting market. Dualized governance structure leads to aggravating conflicts. While the case of UHDTV demonstrates clearly that technological innovation and more competition into the market create conflicts among these market players, it is well expected that we will see very often similar conflicts and policy chaos in this innovative and competitive broadcasting industry.

• Journal of Broadcast Engineering
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• v.24 no.4
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• pp.643-659
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• 2019

In this paper, the technology verification of next generation broadcasting technology and service suitable for domestic broadcasting environment was carried out to build and activate domestic terrestrial UHD broadcasting. ATSC 3.0-based mobile HD broadcasting is currently conducting experiments with various parameters from broadcasting companies, research institutes and others. However, experiments on integrated transmissions, including audio services, have not been carried out. Through this experiment, we first performed the theory and experiment on the maximum number of ATSC 3.0 based UHD broadcasting service, maximum service number of HD broadcasting considering mobility, and maximum service number of audio broadcasting within one channel (6MHz). Second, parameters for integrated transmission of each service (UHD broadcasting, mobile HD and audio broadcasting) in one channel were derived. Finally, we studied technical possibilities through field tests that we receive while moving directly in the field.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.213-221
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• 2018

As the mobilization of audience' media consumption getting escalating, terrestrial broadcasting, especially public broadcasting is severely affected in Korea. After 9 years' downfall, public broadcasting is trying to aim for citizen platform. Even though the Korean broadcasting law already has the articles of protecting viewer's right and profit, it has some contradictory limits also. Implied by Japanese magazine Taberutsushin, which was originated from CSA model, I suggest the new model of committee for viewers. The new committee for viewers has various planning committees and evaluation committees to ensure citizen's participation on planning, programming, and production. The new committee for viewers would function as minimum system to prompt the public broadcasting to play it's role in rapidly changing digital era.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.36-46
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• 2021

The purpose of this study is to have insights comparing Korea with US media companies on investigating their CSR goals, targets, methods, and strategies. Specifically, this study finds out the characteristics of CSR cases on broadcasting companies, telecom enterprises, and internet businesses on both countries. The results indicate that the US media companies focus more on inner stakeholders like employees as stimulating employees' welfare, ESG recognition, education, and culture via socially responsible business practices whereas the Korean media companies prefer to supporting have-nots, solving social issues, and market expansion through cause promotions and community volunteering. On CSR activity strategies, there is no difference between countries but some gaps between ones. Of companies, telecom enterprises, regardless of nations, are the best on strategical approaches of CSR activity.