• Title/Summary/Keyword: 지각 단서

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평면에서 공간지각 단서를 이용한 심볼 마크의 조형성 연구

  • 유재균
    • Archives of design research
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    • v.9
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    • pp.901-906
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    • 1994
  • Recently, symbol marks have been developing in many ways with different characteristics, which results in the generation of symbol marks design by space perception cue. We examined and discussed the examples which space perception cue is expressed in symbol marks based on Coren's theory regarding space perception cue.

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Perceptual Ques of Korean Affricate vs. Fricative Distinction (한국어 마찰음과 파찰음의 지각 단서)

  • 박순복
    • Proceedings of the Acoustical Society of Korea Conference
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    • 1998.06c
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    • pp.371-374
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    • 1998
  • 본 연구의 목적은 한국어 마찰음과 파찰음을 변별적으로 지각하게 해 주는 결정적 단서를 찾아보려는 것이다. 마찰음의 마찰 소음 구간 길이를 감소시키고, 파찰음의 마찰 소음 구간 길이를 증가시키는 두 가지 실험을 통해 소음 구간의 길이 변화가 지각에 미치는 영향을 살펴 보았다. 실험 결과, 소음 구간 길이의 변화가 주된 지각적 단서임을 확인하였다.

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The Moderating Effect of Visual Cues in eWOM on the Relationship between Perceived Risk and Purchase Intention (위험지각과 소비자의 구매의도의 관계에 대한 온라인 구전정보의 시각적 단서의 조절효과)

  • Ahn, Sun Young;Hong, JungHwa
    • Journal of Digital Convergence
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    • v.16 no.11
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    • pp.281-288
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    • 2018
  • The current study examined the moderating effect of visual cues in eWOM on the relationship between perceived risk and purchase intention. Specifically, the study tested the different directions of the moderating effect in positive and negative eWOM. Two studies from a 2 (perceived risk: high vs. low) by 2 (visual cue: presence vs. absence) experimental design were used with online subjects. Findings from study 1 (n=123) supported that visual cues in positive eWOM help to reduce the negative effect of perceived risk on purchase intention. However, study 2 (n=122) showed that visual cues in negative eWOM intensify the negative effect of perceived risk on purchase intention. The findings demonstrated that visual cues in eWOM influence consumers' decision under high risk conditions. We discussed findings of this study how visual cues in positive and negative eWOM can be strategically managed for new online sellers.

An Influence of Private Brand′s Perceived Cues on It′s Proneness (유통업체 상표의 지각된 정보단서가 이의 지각품질, 지각희생 및 선호에 미치는 영향)

  • 김성배;전인수
    • Journal of Distribution Research
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    • v.6 no.2
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    • pp.19-40
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    • 2002
  • According to the secondary data, private brand(PB)'s share of retail sales is 25-30% in the USA, but about 45 in Korea. In Korea PB's average price is 23.3% less than manufacturer brand. It is very interest that PB's price advantage doesn't have a good effect on it's share of retail sales. This research's objective is to study why Korean consumers don't purchase private brand cheaper than manufacturer brand. A theoretical reasoning depends on information cue theory and means-ends model of perceived value. A unit of analysis is consumers who purchase private brand at E-mart in Pusan city, one of largest discount store in Korea. Hypothesis tested by Lisrel's structural equation model and interesting results as follows: First, favorable brand image among extrinsic cues is most positively correlated with perceived quality/sacrifice and intrinsic cues is also statistically significant. This fact imply that intrinsic cues; package, logo, country of origin are very important in the adoption of private brand in Korea. Second, compared with manufacturer's brand, PB's perceived price is positively correlated with perceived quality/sacrifice. This fact imply a assimilation effect between manufacturer's brand and private brand. Finally, a correlation between perceived sacrifice and PB proneness is satistically insignificant, but perceived quality has a significant effect on its proneness. this fact imply that innovators(about 4% of potential consumer) are risk-taker.

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Acoustic Characteristics and Auditory Cues for Korean Lax vs. Tense Fricative Distinction (한국어 평마찰음과 경마찰음의 음향적 특성과 지각 단서 - 길이를 중심으로 -)

  • 이경희;이봉원
    • The Journal of the Acoustical Society of Korea
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    • v.19 no.2
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    • pp.95-100
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    • 2000
  • The purpose of this paper is to show their distinctive auditory cues. Until now research of acoustic characteristics has been confined to simple experiments concerning the restricted conditions. Therefore this paper examines all of the acoustic characteristics of the lax and tense Fricative Consonants and shows to how acoustic characteristics can be used to differentiate lax and tense Fricative Consonants. The results of this paper are (a) auditory cues are especially important if there is a large difference between acoustic characteristics, (b) the lax and tense Fricative Consonant's distinctive auditory cues contain a hierarchy, and (c) there is a different hierarchy between CV and VCV.

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Depending on Mode and Tempo Cues for Musical Emotion Identification in Children With Cochlear Implants (조성 및 템포 단서에 따른 인공와우이식 아동의 음악 정서 지각)

  • Lee, Yoonji
    • Journal of Music and Human Behavior
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    • v.21 no.1
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    • pp.29-47
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    • 2024
  • The purpose of this study was to investigate how children with cochlear implants (CI) perceive emotion in music depending on mode and tempo cues, and to compare them to NH children. Participants in this study included 13 CI children who were implanted with either unilateral or bilateral cochlear implants aged between 7 and 13 years, 36 NH children, and 20 NH adults. The musical stimuli used in this study were piano recordings in either major or minor mode, with tempos of 130 bpm and 56 bpm. A comparison of the emotion perception levels of NH children and NH adults before the experiment showed that there was no significant difference between the two groups. Meanwhile, the way they perceive different emotions from each music condition varies, in that CI children perceived all music conditions except as happy, while NH children perceived music in a major key as happy and music in a minor key as sad. It supports that CI children tend to rely primarily on tempo cues to process and identify emotional information from music, which is contrary to NH children. It is important to note that this study enhanced and specified the understanding of how CI children perceive music emotion and use specific musical elements in the process. These findings indicate baseline data on emotion perception in music in CI children.

Relative Depth-Map Generation of Natural Scenes using Monocular Cues (단안단서를 이용한 자연영상의 상대적 깊이지도 생성)

  • Han Jong-Won;Jo Jin-Su;Lee Yill-Byung
    • Proceedings of the Korean Information Science Society Conference
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    • 2006.06b
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    • pp.367-369
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    • 2006
  • 사람은 일반적으로 깊이를 지각하는데 두 눈으로 들어오는 영상의 시차(binocular disparity)를 이용하며 6-15m 정도의 범위 내에서는 매우 뛰어난 깊이 판별 능력을 보인다. 그러나 사람은 하나의 눈만으로도 깊이를 지각하는데 별 어려움을 느끼지 못한다. 이것은 공간의 깊이 지각 단서로 양안단서안이 아니라 다양한 단안단서(monocular Cue)들이 함께 사용되기 때문이다. 본 논문에서는 사람이 공간 깊이정보 파악에 사용하는 것으로 알려진 여러 단안 단서들 중 영상의 채도(saturation) 정보와 디포커스(defocus) 정보, 기하학적 깊이(geometric depth) 정보에 기반을 둔 단안 영상에서의 상대적 깊이지도의 생성방법을 제안한다.

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Conceptualization of Joint Attention - Triadic relationship between Target, Cue and Attentive Response (공동주의의 개념화 - 목표물, 단서 그리고 주의반응간의 삼자관계)

  • Lee, KangWoo;Shin, Myoung-Hee
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2014.01a
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    • pp.145-147
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    • 2014
  • 공동주의는 사회적 개체간의 지각적 경험을 공유하는 상호작용과정으로, 최근 인간-로봇 상호작용연구와 관련해서 로봇 공학자의 관심이 커지고 있다. 발달심리학에 기초한 기존의 developmental robotics의 접근과는 달리, 본 연구에서는 사전단서 패러다임을 이용해서 목표물, 단서, 주의반응 간의 삼자관계를 수학적으로 개념화하였다. 간단한 목표물 탐사과제를 통해서 계산모형의 수행을 검증하였다. 연구결과에서는 컴퓨터 시스템의 시각적 주의 모형이 사용자가 지시하는 단서(손가락 지시)의해 목표물(이온음료)을 주의를 할당하는 것을 보였다. 본 연구는 심리학에서 연구된 사전단서 패러다임을 인간-로봇 상호작용에 적용될 수 있음을 보여준다.

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The Effects of Ecological Cue on Risk Perception in Insurance Buying Situations (보험 구매 상황에서 위험 지각에 영향을 주는 생태학적 단서의 효과)

  • Jeong, Ju-Ri;Lee, Na-Keung;Lee, Young-Ai
    • Korean Journal of Cognitive Science
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    • v.23 no.2
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    • pp.205-224
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    • 2012
  • How would people who buy an insurance policy respond to a low probability risk with a high future cost? Presented with a scenario describing a low probability accident of a chemical plant, participants in four experiments were asked to rate their perception of the risk and also their intention to buy an insurance of a given premium, an insurance, or a ratio insurance. Participants differently responded only to ratio insurance when rating their perception of risk, not to either premium or insurance. The pattern of results in four experiments converged to the conclusion that ratio insurance, an ecologically valid cue, makes people sensitive to the level of risk expressed in low probabilities of an accident. Our results were consistent with the prediction generated by the ecological cue hypothesis which empathizes the importance of frequency over probability in risk perception (Gigerenzer, 2000).

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Height perception of large airplane pilots during landing flare (대형 비행기 조종사의 착륙 조작 시의 높이지각)

  • Kim, Yong-Seok;Sohn, Young-Woo;Park, Soo-Ae;Kim, Chil-Young
    • Science of Emotion and Sensibility
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    • v.10 no.4
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    • pp.539-554
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    • 2007
  • Pilots of large airplanes have to land their airplanes with insufficient visual information because of high approach speed, high vertical velocity and high location or altitude of the cockpits from the runway intending to touch down. This study verifies that, due to the insufficient information, large airplane pilots can't exactly perceive height of their airplanes during the flare. Study 1 explored whether it's possible for the pilots to accurately perceive height with the static visual cues only. We showed them pictures of the runway taken from the pilot's pionts of view and asked them to assess the height of the airplanes. They determined exact height of the airplanes at the height of 85 feet, but they could not, at lower than 55 feet which is the flare preparation altitude. Study 2 explored whether it's possible for the pilots to accurately perceive height when dynamic cues were added to the static visual cues. We showed them videos of the runway taken from the pilot's pionts of view. With more cues they determined exact height of the airplanes at the height of 50 feet, but they could not, at the altitude of lower than 30 feet which is the flare altitude. As experience is believed to be a major factor which affects interpretation of the visual cues, we compared the accuracy of the assessment of the experienced captions and that of the in-experienced first officers. We found there was no significant difference between them.

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