• Journal of the Korea Institute of Information Security & Cryptology
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• v.28 no.1
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• pp.187-198
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• 2018

Recently, financial transactions and electronic commerce in cyberspace are being performed more quickly and conveniently, with the development in diverse types of fintech and biometric authentication. But user authentication using passwords still occupies a big proportion even in these new services. therefore, safe creation and management of passwords is fundamental and indispensable to protect personal information and asset. This study examined the patterns of password usage by conducting a survey and analyzed factors influencing password security behavior intentions using the heath belief model. As a result, perceived susceptibility, perceived severity, perceived benefits, and perceived barriers significantly affected security behavior intentions, and especially, perceived severity had a moderating effect in other factors.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.22-35
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• 2021

The unprecedented pandemic caused by the COVID-19 has led to a massive global public health campaign to slow the spread of the virus. Thus, this study examines the importance of individual's prevention behavior intention by adapting health belief model(HBM). In addition, we added social variables to understand the prevention behavior better considering the situation in which collective behaviors are important. The online survey results(N=298) showed that higher level of perceived severity, perceived susceptibility, perceived benefits, perceived peril, perceived social norms and lower level of perceived responsibility led to higher prevention behavior intention. Peril was the most influential factor among all the variables. In addition, perceived severity and social norms followed after that. Additional analysis also implied that socio-HBM model we proposed better explained the prevention behavior intention than traditional HBM.

• Proceedings of the KAIS Fall Conference
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• 2010.11b
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• pp.665-668
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• 2010

본 연구는 건강신념모형의 주요 변수와 신종인플루엔자 예방행동과의 관계를 파악하여 고등학생의 신종인플루엔자 예방행동에 대한 교육적 지도방안과 신종인플루엔자 예방프로그램 개발의 기초 자료를 제공하고자 시도되었다. 자료는 2009년 11월 1일에서 11월 24일까지 일부 광역시에 위치한 고등학교 4개교를 무작위 추출하여 1, 2학년 학생 총 683명을 대상으로 구조화된 설문지를 이용하여 조사하였다. 본 연구에서 심각성은 16점 만점에 평균점수 12.15(${\pm}$2.56), 감수성은 12점 만점에 평균점수9.34(${\pm}$1.90), 이득은 12점 만점에 평균점수 8.33(${\pm}$2.00), 장애는 12점 만점에 평균점수 8.63(${\pm}$1.87), 자기 효능감은 8점 만점에 평균점수 5.67(${\pm}$1.40), 예방행동은 36점 만점에 평균점수 21.02(${\pm}$4.73)이었다. 신종인플루엔자 예방행동에 유의하게 영향을 미치는 건강신념변수는 심각성, 감수성, 이득, 자기효능감으로 나타났고, 장애는 상관관계가 없는 것으로 나타났다. 각 변수들과 예방행동 간의 상관되는 순서는 이득(r=.303), 자기효능감(r =.271), 심각성(r =.222), 감수성(r =.206), 장애(r =-.007)순으로 나타났다. 지식이 높을수록(p<0.05), 예방교육을 받았던 대상자 일수록(p<0.05), 예방접종을 받을수록(p<0.05) 지각된 이득에 더 유의한 영향을 주는 것으로 나타났다. 본인의 건강상태가 좋다고 생각할수록(p<0.05), 지식이 높을수록(p<0.05), 예방교육을 받았던 대상자 일수록(p<0.05), 예방접종을 받을수록(p<0.05) 자기효능감이 높은 것으로 나타났으며, 건강신념변수들 간 상관관계에서 개인의 지각된 자기효능감과 지각된 이득 두 변수가 가장 높은 상관관계를 보였다(p<0.01). 위계적 회귀분석 결과 신종인플루엔자 예방행동에 영향을 미치는 요인 중 유의한 요인으로 인지된 이득(${\beta}$ =.179), 학년(${\beta}$ =.173), 자기효능감(${\beta}$ =.154), 인지된 심각성(${\beta}$ =.140), 예방교육경험(${\beta}$ =.111), 건강상태(${\beta}$ =.097)의 순으로 나타났다. 이상의 결과를 종합하면 건강신념모형이 신종인플루엔자 예방행동을 예측하고 교육목표와 내용을 결정하는데 있어 적합한 모형이라고 판단 할 수 있다. 건강신념모형 변수 중 이득과 자기효능감을 높일 수 있도록 프로그램과 교육목표를 설정하면 보다 효과적인 예방교육이 될 것이라 생각된다.

• Journal of Service Research and Studies
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• v.6 no.3
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• pp.107-122
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• 2016

This study was intended to examine the effect that the quality of service delivered by social commercial companies and service providers and perception towards seriousness of service failure would have on the intention of repurchase and revisit. 10 hypotheses were derived from literature review. excluding the questionnaires that contained many missing values or inconsistent or insincere answers. The results of this study can be summarized from 3 aspects. First, it was found that the quality of service delivered by social commerce companies had a statistically significant effect on social commerce companies' service failure(Hypothesis 1) and social commerce company repurchase intention(Hypothesis 3) in connection with the effect that the quality of service delivered by social commerce companies and service providers would have. The quality of service delivered by service providers was found to have a statistically significant effect on service providers' service failure(Hypothesis 2) and service provider revisit intention(Hypothesis 4). Second, the perception towards seriousness of service failure by social commerce companies and service providers was found to have the following effect: The service failure by social commerce companies(Hypothesis 5) was found to have a statistically significant effect on service provider revisit intention(Hypothesis 8), but did not have a statistically significant effect on social commerce company repurchase intention (Hypothesis 6). The service failure by service providers was found to be statistically significant for service provider revisit intention(Hypothesis 7) and social commerce companies purchase intention(Hypothesis 9). Finally, service provider revisit intention was found to be statistically significant for social commerce company repurchase intention(Hypothesis 10).

• Journal of the Korean Home Economics Association
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• v.41 no.8
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• pp.19-31
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• 2003

This study was intended to present the plan for preventing and solving the seriousness of the consumer problem perceived in the e-commerce. For this purpose, 723 questionnaires were distributed to university As a result of analysis, the following findings were obtained: 1) It was found that e-commerce users had higher knowledge of the degree of internet un, the ability to use information on the internet, the disposition of computerization, and e-commerce related consumer than e-commerce non-users. 2) It was found that e-commerce non-users had the higher level of perceived seriousness of the consumer problem than e-commerce users. Especially, it was found that e-commerce non-users had the high level of perceived seriousness of the consumer problem related to the problem of exchange, termination and after-sale nice and the leakage of exchange, termination and after-sale service and the leakage of private information e-commerce user. 3) It was found that university consumers' perceived seriousness of the consumer problem in e-commerce over the internet showed a significant difference in the ability to use information on the internet between e-commerce users and non-users.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.11
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• pp.5541-5548
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• 2013

Any enterprises cannot be free from service failure because of service attribute. Thus, the effort to recover from service failure properly has an important meaning. This study emphasizes on the need of effort of service recovery and distinguishes the operant situation of service failure into severity and controllability. At this moment in time, this study wants to verify the role of the effect of justice awareness on trust and satisfaction and adjustment role of employees' authenticity. An object of his study was 206 people who complained about service and this study analyzed their questionnaires by using SPSS, AMOS. To sum up, First, this study result shows that the seriousness of service failure has a negative effect on justice and only controllability has a negative effect on justice. Second, this study result shows that justice awareness has a positive effect on trust and satisfaction and that recovered trust has a positive effect on satisfaction. Third, authenticity has regulation effect on the structural relationship of severity, controllability, trust and satisfaction. Based on such result, this study presented suggestive point and suggested future study.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.488-496
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• 2022

For over two years, after COVID-19 was first reported in the last quarter of 2019, the world has suffered from the pandemic. The Korean government has taken an initiative and has implemented a variety of policies to protect people from COVID-19. These policies have resulted in some suffering and inconvenience for people. In this context, we aim to find out what factors influence Korean college students' intention to social distance. We surveyed with Google's online survey tool(Google Form) for 116 Korean college students using a convenient sampling from December 30, 2020, to January 8, 2021. We put perceived susceptibility, perceived severity, perceived health status, level of involvement, and trust in the policy as independent variables into a multiple regression equation using the stepwise method. We found that intention to social distance was predicted by perceived susceptibility, level of involvement, and trust in the policy in the final model. The findings mean that the more people perceive themselves susceptible to COVID-19, and the more they get involved with COVID-19, and the more they trust their governmental policies on COVID-19, the more they agree on social distancing.

• Journal of Service Research and Studies
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• v.9 no.4
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• pp.97-114
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• 2019

The relationship quality and recovery of service failures perceived by consumers play an essential role in affecting the service provider's image and sales in terms of the highly involved service industry. In particular, implementation of successful relationship marketing strategies and effective recovery of service failures provide greater satisfaction for customers expecting customized services and reinforce the relationships between the companies and consumers. Based on these previous studies, this research conducted to find out the causal relationship between the variables influencing service recovery expectations and word of mouth(WOM) by approaching the severity of service failures from the perspective of relationship marketing and attribution theory. For the empirical analysis of this research, we conducted a questionnaire surveys of 360 service users of beauty salons, who have experienced in high-involvement services, and utilized 333 questionnaires for the final analysis. The hypothesis was experimented using the Structural Equation Model(SEM), and the results are as follows. First, we identified that the higher the customer perceived the severity of the service failure, the lower the quality of the relationship. Second, we verified that service users observed service failure as a temporary and uncontrollable factor as they distinguished service quality as higher. Third, the hypothesis that customers recognize service failures as a temporary one has a positive impact on service recovery expectation level is determined through empirical analysis. Forth, it was figured out that the higher the perceived quality of the relationship with the service provider, the higher the service recovery level expected by the consumers. At the same time, the hypothesis that optimism for service recovery expectation affects positive word of mouth has been verified. The results of this study help develop the customer-oriented business model of the service companies. Furthermore, the academic significance in that it suggested a new direction for the research of high-involvement service marketing.

• Culinary science and hospitality research
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• v.17 no.4
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• pp.153-168
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• 2011

This study investigated the relationship between consumers' knowledge and risk perception towards purchase intention of organic food. The data were collected from a sample of 311 housewives in Seoul and Ulsan. A structural equation modelling technique was used to test the causal model. The results indicated that subjective knowledge was significantly associated with purchasing organic food. Objective knowledge, in contrast, was only indirectly associated with purchasing organic food, through increased subjective knowledge and risk perception towards purchasing organic food. Risk perception towards organic food had a direct positive and relatively strong relationship with purchasing organic food. Implications of the results and limitations of the study were discussed.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.609-619
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• 2022

This study was performed to research the influencing factor of COVID-19 preventive behavior focused on people in their 20s and 30s who recently have a high infection rate of COVID-19. The online survey was conducted through structural questionnaire aimed at 210 people in their 20s and 30s of metropolitan area from July 10th to 19th in 2021. The results are as follows. First, as a result of analyzing the relation between health belief and COVID-19 preventive behavior, as perceived seriousness, perceived vulnerability, perceived disability and perceived benefit, COVID-19 preventive behavior is well conducted. Second, as perceived benefit of health belief get higher, the subjective norm is well observed. Third, as subjective norm and perceived behavioral control become higher, COVID-19 preventive behavior is well conducted. Fourth, the subjective norm and perceived behavioral control have a mediating effect in the relation between subjective norm.