• Title/Summary/Keyword: 지각적 의미

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Factors Influencing Mobile Commerce Adoption and the Moderating Effect of Gender: Focused on Shanghai and Guangzhou (중국 소비자의 성별 모바일커머스 수용의도에 미치는 요인에 관한 연구: 광저우.상하이지역 소비자를 중심으로)

  • Lee, Jungsae
    • International Commerce and Information Review
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    • v.16 no.3
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    • pp.25-50
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    • 2014
  • This study is to identify the factors and explore the moderating effects of gender in influencing customer behavioral intention to adopt mobile commerce in Shanghai and Guangzhou in China. An extended study based on TRA, TPB and TAM, UTAUT, technology adoption model is applied for designing on this study model of behavioral intention to adopt mobile commerce focused on emotional variables and cross-gender differences. The results of analysis reveal that the effects of perceived risk, personal innovativeness, individual familarity and social influence on behavioral intentions to adopt mobile commerce as well as to differ across gender. Differences cross gender is specially the perceived risk and social influence. Findings imply that mobile commerce operators need to be communicated to female consumers, the risk-free quality including security, payment and certification system along with the social influence of using mobile commerce. When targeting female consumers in China, the word of mouth marketing strategic approach and improvement of communications of mobile commerce should be focused.

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The Buffering Effect of Non-Self Perspective on Life Stress in Middle Age (중년기의 생활스트레스에 대한 무아관의 완충효과)

  • Park, Hui-Yeong;Yoon, Seok-In
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.803-812
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    • 2022
  • The purpose of this study is to examine whether non-self perspective(NSP) reduces the negative effects of life stress experienced by middle-aged adults. an online survey was conducted using a sample of 207 adult men and women in their 40s and 50s, and a hierarchical regression analysis and simple slope analysis were performed. As a result, it was found that NSP modulates the negative effects of life stress on perceived stress and subjective well-being. Specifically, NSP reduced the positive effect of life event stress on perceived stress and reduced the negative effect on subjective well-being. The results of this study suggest that eastern and Buddhist self-view, NSP, has a buffering effect on life stress experienced by middle-aged adults. This study suggests that NSP should be considered as an important factor for coping with stress in middle-aged adults in counseling and clinical settings, and is expected to promote subsequent empirical research on the Buddhist concept of non-self. Finally, limitations and future studies are suggested.

Analysis of Social Network between Consumption Emotion based on the Uniform of Full-Service Carrier and Low-Cost Carrier Crews (대형항공사와 저비용항공사 승무원의 유니폼에 따른 소비정서 간의 사회연결망 분석)

  • Seo, Ran-Sug
    • Journal of Digital Convergence
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    • v.16 no.8
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    • pp.99-107
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    • 2018
  • The purpose of the study compares the difference between the carriers' reported large consumption emotion of customers in regards to the appearance of the crew. The research method was conducted for 15 days from March 11 to 25, 2018, and the number of valid samples was 289 in total. The results of the study showed that customers differ in the influence of perceived consumption sentiment between full service carrier and low cost carrier on uniform of flight attendant. Consumer sentiments perceived by low cost carriers are comfortable, familiar, and lively, and these results have proven that they are distinguished from low cost carriers by being clean, sophisticated, and large. The results of this study are significant when the airline has changed the crew uniform at the right time and considered it to be a marketing tool that is important to the image change of the company.

An Exploratory Study of Image Retrieval Using Aesthetic Impressions (심미적 인상을 이용한 이미지 검색에 관한 실험적 연구)

  • Yu, So-Young;Moon, Sung-Been
    • Journal of the Korean Society for information Management
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    • v.21 no.4 s.54
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    • pp.187-208
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    • 2004
  • In this study, aesthetic impressions were used for a high-level feature of image retrieval. The term, 'aesthetic' has been studied in psychology, art, and literature. It means unconscious, instantaneous parts of visual perception and emotion. The literatures related to aesthetic impressions were reviewed and four kinds of aesthetic impressions were defined operationally : strong impression, soft impression, courteous impression, and refined impression. 66 image files of paintings were sampled randomly from 1100 paintings and low-level color features were extracted from them by a using perceptual color model(Lai, & Tait, 1998). The high-level features of an image, that is, four kinds of aesthetic impressions of each painting were measured by 4 subjects and averaged. In CBIR, 2 subjects performed image retrievals using example queries. They were asked to retrieve images by using the aesthetic impressions or the keywords. In evaluations, subjects showed that they were satisfied with the aesthetic impression-based image retrieval system on the average. And R-precision of the image retrieval with both color features and aesthetic impressions was higher than that of the image retrieval with color features only. But further studies with larger test collections and query sets should be followed for generalization of the result of this study.

A Study on the Issue of "Existence" for Merleau-Ponty (메를로-퐁티에 있어서 '실존'의 문제)

  • Sim, Gui-yeon
    • Journal of Korean Philosophical Society
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    • v.139
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    • pp.81-104
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    • 2016
  • Given that the goal of study lies in the pursuit of truth and that philosophy asks questions about the origin of being, dealing with existence rather than essence is distant from the original meanings of philosophy. In spite of this, people talk about existence because it is closely related to the academic goals of phenomenology. It is true that phenomenology is Wesenswissenschaft ("the science of essences") in that it tries to restore the original nature of philosophy and establish philosophy as a strict science, but it cannot be ignored in phenomenological research that essence starts from existence. The purpose of this study is to examine the issues that traditional philosophy has sought after and missed by focusing on the issue of "existence." Existence is man's participation in the world, thus being expressed as being-to-the-world. All that has been perceived is understood in total unity and accordingly cannot be restored to ideological essence. In the end, the issue of existence should make a new start at the root of perception. Man is a thinking being and, at the same time, acting being. Here, an attempt to determine the priority between thinking and acting will be meaningless, indeed, and make an issue where there is none. Human beings will not thus stay at Descartes cogito argument' and try to go out into the world through the door opened by cogito. With these reasons in mind, this study examines the issue of existence with a focus on a phenomenal field and body.

A Study on Comicality of Animation (애니메이션의 희극성(喜劇性) 연구)

  • Cho, Mil-Ra
    • Cartoon and Animation Studies
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    • s.12
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    • pp.103-119
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    • 2007
  • This study investigated the comical essence of animations and the comicality found in Korean animations focusing on the comical elements signifying the promotion of laughing and its meaning. In addition, it has been found from this study that the comical essence of animations was the laughing that expanded the recognition and awareness for the entity to be revived, by suggesting the following: 1) the fact that the laughing would be unexpected and it would stimulate the imagination of audience in unprecedented situations in which the method of creation would be unthinkable and thereby the laughing occurred would endow audience with thought, feeling and sense etc. that would not have been perceived so far; and 2) furthermore, the ideal world through grotesque expressions. Meanwhile, unlike the general preconception that animations would be considered one of the popular art forms with strong comical elements, it has been noted that there have been a very few Korean animations with strong comical elements. Besides, it has been confirmed that they have focused not on created and grotesque comicality, but on linguistic comicality based on the forms of characters or their movement itself, or humor and witty remarks.

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A Study on the Effects of Customers' Roles in the Service Recovery Process (서비스 실패와 회복과정에서 고객의 역할에 관한 연구)

  • Lee, Choong-Ryul;Ahn, Jinwoo
    • Management & Information Systems Review
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    • v.33 no.3
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    • pp.105-128
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    • 2014
  • This study attempted to examine the role of customers in service recovery process. There have been an argument regarding whether the role of customer in service failure situation 'buffer' or 'deteriorate'. Thus, the role of customer such as relationship quality and customer participation was discussed in this research. According to the result of study, (1) customers' perceived recovery have positive effect on positive emotion significantly. (2) customers' perceived distributional justice and interactional justice positively affected encounter satisfaction in the of recovery justice variable. However, whereas procedure justice has no effect on encounter satisfaction directly, there was indirect effect through customers' positive emotion. (3) As a result of the analysis for the effect of perception of recovery justice on recovery satisfaction, the effect of interactional justice was significant only. Distributional and procedural justice have indirect effect on recovery satisfaction through positive emotion or encounter satisfaction. (4) Customers' positive emotion positively affected encounter satisfaction and recovery satisfaction. (5) Relationship quality negatively moderated the relationship between procedural justice and positive emotion while customer participation positively moderated two paths that distributional justice to encounter satisfaction and interactional justice to recovery satisfaction.

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The Perceptual effect of 'Prosodic vs. Semantic' Focus Representation in Phoneme Detecting (음소 지각에 대한 초점의 운율적 실현과 의미적 실현의 효과(I))

  • Kim Hee-Sung;Jo Min-Ha;Kim Kee-Ho
    • Proceedings of the KSPS conference
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    • 2006.05a
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    • pp.71-74
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    • 2006
  • The purpose of this study is to observe how Korean listeners detect a target phoneme with 'Focus' represented by prosodic prominence and question-induced semantic emphasis. According to the automated phoneme detection task using E-Prime, Korean listeners detected phoneme targets more rapidly when the target-bearing words were in prominence position and in question-induced position. However, when phoneme targets were in prominence position, response time was much faster than in question-induced position. The results suggest that the prosodic prominence which is explicit method of focus representation be more effective than question-inducing, implicit method of it, in phoneme detecting.

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옥천변성대의 변성진화에 대한 논평

  • 조문섭;김현철
    • Proceedings of the Mineralogical Society of Korea Conference
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    • 2003.05a
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    • pp.50-50
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    • 2003
  • 옥천변성대의 변성진화사를 밝히기 위한 많은 연구의 결과, 중온-중압형의 최고변성조건(약 490-63$0^{\circ}C$, 4.2-9.4 kbar)과 함께 시계방향의 압력-온도-시간 경로가 알려졌다. 이는 드러스트 나페에 의해 옥천변성대의 지각 두께가 증가했으리라는 제안과 일치한다. 하지만 변성작용에 관련된 조산운동을 규명하는데는 여러 가지 어려움이 남아 있다. 특히 변성시기에 대한 논란은 오랫동안 거듭되어 왔으며, 최근의 연구 결과는 옥천변성대의 최고변성작용 시기를 석탄기와 페름기의 경계 부근인 약 300-280 Ma로 규정짓는다. 또한 소위 황강리층의 화강암질 역에서 구한 SHRIMP U-Pb 저어콘 연대도 오차범위가 크긴 하지만, 석탄기의 열 사건을 지지한다. 이상의 연구결과는 지체구조적으로 중요한 의미를 지니며, 특히 옥천변성대와 태백산분지가 서로 다른 진화 과정을 경험한 별개의 지구조구임을 시사한다. 두 지구조구의 봉합은 약 250-220 Ma 사이에 이루어졌으리라 추정되지만, 보다 자세한 해석을 위해서 신뢰할만한 연대 자료의 축적이 필요하다. 그럼에도 불구하고, 이러한 결과들은 옥천대의 진화과정에 대한 기존의 생각과 일부 배치되며, 새로운 지체구조적 파라다임을 요구한다.

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A Study on the Use of Youth Mobile Easy Payment (청소년 모바일 간편 결제 이용에 대한 연구)

  • Kim, Hyo-Kyung;Lee, Sae-Bom;Moon, Jae-Young
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2019.01a
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    • pp.199-200
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    • 2019
  • 모바일 간편 결제란 모바일을 통해 재화, 서비스 이용에 관련된 결제를 처리하는 것을 의미한다. 모바일 접속자가 늘어나고 모바일 채널로 구매하는 사용자 규모가 커짐에 따라 모바일 간편 결제 시장은 지속적으로 성장되고 있다. 따라서 본 연구에서는 청소년을 대상으로 모바일 간편 결제에 대한 이용 실태를 조사하고자 한다. 정보기술에 대한 개인혁신성과 현금 결제 습관을 사용자의 개인적 속성으로, 사용자가 인지하고 있는 위험성과 상대적 이점을 지각된 신념으로 보고 모바일 간편 결제 이용에 대한 청소년들의 인식을 연구하고자 한다. 대부분의 학생들이 온라인/모바일 쇼핑을 통해 모바일 간편 결제를 많이 사용하는 것으로 나타났으며, 상대적 이점이 있다고 높게 생각하고 있고, 현금 사용에 대한 습관 역시 높게 나타났다.

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