• The Journal of the Convergence on Culture Technology
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• v.6 no.1
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• pp.289-299
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• 2020

The wearables market has fast grown, demanding a more consumer-centric academic attention. The current research explores the moderations of consumer individual characteristics (i.e., age, need for cognition, involvement) in the dynamics of perceived psychological benefits of wearables adoption (i.e., perceived usefulness, perceived ease of use) towards perceived product quality. the results indicate a strong positive influence of both the perceived usefulness and ease of use on perceived quality. however, the predicted moderations of age, need for congitiion, and involvement were partially supported.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.68-77
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• 2021

The purpose of this study is to The exhibition's service quality was divided into three factors: event content, publicity, and empathy. First, the exhibition's service quality had positive effects on visitors' perceived value and overall satisfaction. Visitors' perceived value also showed a positive effect on their overall satisfaction. Second, each of visitors' perceived value and overall satisfaction had positive effects on their loyalty. Third, in effect decomposition, the total effect of the exhibition's service quality on visitors' perceived value was largest, followed by the service quality's total effect on their overall satisfaction and the service quality's total effect on their loyalty in order. In addition, statistically significant total effects were found between visitors' perceived value and overall satisfaction, as well as between visitors' perceived value and loyalty. As a result, mediating effects such as visitors' overall satisfaction had a positive contribution. Accordingly, statistically significant effects were confirmed in the relationships between all endogenous and exogenous variables.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.245-252
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• 2024

This study sought to identify the interactive relationship between the individual cognitive characteristics of perceived consumer effectiveness and the impact of the message framing type of a fashion brand's sustainable marketing on consumers' brand trust. As a result of the study, it was confirmed that the fashion brand's message framing type increased consumers' perceived consumer effectiveness, and that the recipient's perceived consumer effectiveness each influenced the formation of consumers' trust in the brand. It was confirmed that the fashion brand's message frame directly had a positive effect in forming consumers' brand trust.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.350-360
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• 2014

The purpose of this study was to identify the moderating effect of resilience and hope among satisfaction of university, family cohesion, and perceived entrapment. It was conducted to measure research variables from 610 university students. The moderating effect according to resilience and hope was analyzed through hierarchical regression analysis and presented in graphs of significant moderating effect. As a result of analysis, first, there were significant relationship, among satisfaction of university, family cohesion, and perceived entrapment. Second, satisfaction of university and family cohesion had a significant negative effect on the perceived entrapment. Third, resilience had moderating effect within the relationship of university satisfaction and perceived entrapment. Forth, hope had moderating effect within the relationship of family cohesion and perceived entrapment. Implications of these results were explored in relation to the importance of resilience and hope that could be taken to reduce perceived entrapment.

• Journal of vocational education research
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• v.30 no.4
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• pp.203-220
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• 2011

This study examined the relationships between learners' perception on parents academic involvement, academic self-efficacy, school adjustment, and career maturity, and also to analyze the hypothetical structural equation model relating three independent variables to career maturity. The participants were 443 sixth grade children(218 boys and 225 girls). The findings are as follows. career maturity positively showed the highest correlations with learners' perception on parent academic involvement, and academic self-efficacy. The findings revealed that learners' perception on parent academic involvement indirectly influenced career maturity mediated by academic self-efficacy and school adjustment. Furthermore, school adjustment displayed the highest direct effect on career maturity, whereas learners' perception on parent academic involvement showed the highest indirect effect on career maturity. It was discussed to develop and mange career program, career education, and career counseling effectively for elementary school children.

• Korean journal of communication and information
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• v.35
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• pp.362-393
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• 2006

The purpose of this manuscript was to investigate the effects of issue involvement and relation of perceivers to comparison targets on the magnitude of third person perceptions. The investigation was expected to help us to understand the underlying process of third person effect hypothesis. Data was collected from adult residents in Ohio, United States by telephone survey in 2003(n=524). Like most other third person effect studies, this study supported the hypothesis: Respondents perceived more media effects on others than themselves for both 'Negative media portrayals of smokers' and 'News coverage of Roman Catholic priest's sexual scandals'. Results of five hypothesis tests suggest that when relationship between a perceiver and a particular comparison target is present third person perception is explained more by cognitive components than motivational components. In this case, third person perception varies with comparison target's issue involvement while it is independent of social distance between the perceivers and the comparison target. Also, perceivers' issue involvement positively correlates with the magnitude of third person effect. Based on the results, it is concluded that when perceives or a comparison target is involved in a message cognitive processes accounting for the relationship can impact the magnitude of third person effect. An important theoretical implication of the study is that third person effect is, to some extent, related with framing effect and priming effect.

• Korean Journal of Culture and Social Issue
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• v.17 no.1
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• pp.63-79
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• 2011

The purpose of the present study is to examine effects of anger expression and perceived emotional competence on school anger in adolescents. The participants were 304 high school students (134 males, 170 females). They were administered the anger-related subscales (anger-out, anger-in, and anger control) of the Korean Version of the State-Trait Anger Expression Inventory (STAXI-K), the Korean Version of Trait Meta-Mood Scale (K-TMMS), and the Korean Version of School Anger Inventory(SAI-K). The results showed that school anger positively correlated with anger-out and anger-in, and negatively correlated with anger control and perceived emotional competence. Neither interaction effects of anger-out and perceived emotional competence nor interaction effects of anger-in and perceived emotional competence on school anger were significant. On the contrary, interaction effects of anger control and perceived emotional competence on school anger were significant. The results of post-hoc analysis revealed that the effect of anger control on school anger was significant in the case of high perceived emotional competence but not significant in the case of low perceived emotional competence. Based on these results, it was suggested that psychological programs designed to reduce school anger in adolescents need effective measures to enhance not only anger control skills but also perceived emotional competence.

• Culinary science and hospitality research
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• v.17 no.1
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• pp.155-170
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• 2011

The purpose of this study was to test the influence of restaurant customers' perceived price on their satisfaction and revisit intention through the examination of the mediating effects of emotional responses and the moderating role of coupons. Data was obtained from a survey conducted to 319 quick service restaurant customers and analyzed using SPSS 16 and AMOS 16. The results indicate a full mediation effect of perceived price on customer satisfaction through emotional responses. It was also noted that discount, free and entry coupons did moderate the influence of perceived price on customers' emotional responses. The strongest moderator for perceived price and positive emotions was a discount coupon followed by a free coupon and an entry coupon in order. For perceived price and negative emotions, an entry coupon had a higher moderating effect followed by a discount coupon. The study put forward an appropriate implication to restaurateurs on the use of coupons as well as emotional responses and perceived price that will effectively elevate customers' satisfaction level.

• Proceedings of the Acoustical Society of Korea Conference
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• spring
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• pp.293-296
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• 2002

운동이론(motor theory)에 따르면 조음에 관한 정보는 말소리 지각에 중요한 역할을 한다고 한다. 조음에 관한 시각정보가 자음지각에 중요함을 시사하는 것이 바로 McGurk 효과이다. McGurk 효과는 말소리 지각에서 청각정보와 시각정보가 상충될 때 지각의 결과는 청각에 의한 조음정보와 시각에 의한 조음정보가 통합(integration)되어서 나타나는 것을 말한다. 예컨대, 시각적으로는 /ga/를 발음하는 모습을 보여주면서 동시에 청각적으로는 /ba/를 들려주면 그 결과로 /da/로 지각된다. 마찬가지로 시각적으로는 /ka/를, 청각적으로는 /ma/를 제시하면 /na/로 지각된다. 따라서 McGurk 효과는 시각적인 조음 정보가 자동적으로, 무의식적으로 말소리 지각과정에 통합됨은 보여준다. 한편 이러한 McGurk 효과는 문화마다 그 강도가 다르게 나타난다는 보고가 있다(Sekiyama, 1997). 예컨대, 일본가 중국 원어민의 경우 미국 원어민보다 McGurk 효과가 약하게 나타났다. 본 연구는 한국인에게는 McGurk 효과가 어떠한 양상으로 나타날지를 규명해 보고 아울러 기존의 미국, 일본 그리고 중국 원어민에 대한 연구결과와 비교 분석해 보았다.

• Journal of Advanced Technology Convergence
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• v.1 no.2
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• pp.27-35
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• 2022

We investigated the role of product-influencer congruence between social distance, perceived authenticity and attitude toward ads. In particular, we focused on the mediating effect of perceived authenticity on the relationship between social distance and attitude toward ads. Also, we interested in the conditional indirect effect of product-influencer congruence on the mediation process. For our purposes, data were collected from a convenience sample of 340 undergraduate students at a large university in South Korea. Our results indicated that social distance is directly related to the perceived authenticity and, consequently, affects attitude toward ads. Also, an indirect effect of the perceived authenticity was significant on the low level of product-influencer congruence and not in the high level. Our findings suggest that marketing managers should consider the social media influencer's authenticity and congruence between the product and the influencer.