• Title/Summary/Keyword: 지각된 혁신성

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Effects of External Environment of Franchisor on Corporate Performance -Focused on Entrepreneurship, Market Orientation and Organizational Structure- (프랜차이즈 본사의 외부환경이 경영성과에 미치는 영향 -앙트러프러너십, 시장지향성, 및 조직구조의 매개변수를 중심으로-)

  • Lee, Tae-Yong;Yoo, Young-Jin
    • The Journal of the Korea Contents Association
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    • v.11 no.3
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    • pp.351-367
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    • 2011
  • Few previous researches have been studied in terms of franchisees' perceptions of franchisors' entrepreneurial activities within the boundary of restaurant franchising industry settings. The sampling frame for this study included 605 restaurant franchisees in the business-format franchising system in Korea and data were collected from 1 October 2009 to 28 February 2010. This study, from franchisees' views, investigated the relationship among franchisors' entrepreneurship, external environment, organizational structure(mechanistic-organic) and managerial performance, with structural equation modeling(SEM). The research findings were, firstly, external environment positively affected entrepreneurship which positively affected market orientation and managerial performance, and secondly, market orientation made franchisors select organic structure and heighten managerial performance. Also, external environment led franchisors to adopt organic structure and aggravated their managerial performance. The implications of these findings were as follows. Firstly, the more franchiors had initiatives, innovatedness and risk-taking attitudes, the higher they had managerial performances and market orientation. Secondly, franchisors should keep and heighten market share with keeping in mind with customer orientation, competition orientation, harmony between departments, long-term orientation and profitability. Thirdly, continuous and cautious environmental scanning was necessary because external restaurant environment made organizational structure being changed and managerial performance being aggravated.

A Study on Mobile Convergence Products using Multi-Regression Analysis Methods -based on Mobile Phone- (다중회귀 분석기법을 이용한 모바일 컨버전스 제품에 관한 연구 -휴대전화 중심으로-)

  • Cho, Dae-Ho;Cheon, Hyeon-Jae;Lee, Hong-Cheol
    • Science of Emotion and Sensibility
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    • v.10 no.1
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    • pp.13-21
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    • 2007
  • Many companies launched convergence products that are merged with several functions. Mobile convergence has some advantages such as portable convenience, usability of use, economic advantage that takes parts of the common component among products in the aspects of the digital products. Even though a plenty of items launched by convergence boom in the market, not tons of convergence products succeeded in the market because One of the major reasons is that companies don't take consumer evaluations in the process of the product development. It is important to set up infrastructure and excellent quality of the products for lasting the lifecycle of the convergence items. But, above all, it is imperative to find out how consumers evaluate convergence products and what they are affected to meet their satisfaction. Nevertheless, there are few case studies about consumer evaluations in mobile convergence until now. This study is to find out how consumers evaluate convergence products and what is the factor. This study surveyed 158 subjects and used multi-regression analysis and ANOVA(analysis of variance). The results of this study show that factors such as relative advantages, complexity, observability, perceived convenience affect the attitude of consumers.

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The Influence of Champion Leadership of R&D Project Leader on Project Viability and Team Efficacy (R&D 프로젝트 리더의 챔피언 리더십이 프로젝트 생존성 및 팀 효력에 미치는 영향)

  • Shim, Duk-Sup
    • Journal of Korea Technology Innovation Society
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    • v.10 no.2
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    • pp.206-229
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    • 2007
  • This study draws on a sociopolitical perspective to investigate the possible impact of champion leadership by project leaders on project viability(resource supply and organizational support) and team members' team efficacy by analyzing the empirical data of 92 ongoing projects collected from 22 public and private R&D institutes in the electronics, telecommunication, machinery, and chemical industries. Results revealed that higher level of project championing by project leader tended to positively related to a high level of organizational support and resource supply. It was also found that teams members who experienced higher level of project championing by project leader tended to have higher team efficacy. Furthermore, project type and innovative climate moderate the champion leadership-project performance relationships. The results found in this study offer several theoretical and managerial implications. First, champion leadership by project leaders is quite helpful to get more moral support and legitimacy of the organization for the project, and thus for acquisition of more tangible and intangible resources required for successful implementation of the R&D project. Champion leadership by project leaders also impacts the morale and self-confidence of the team members. Project leaders gives a sense of purpose and meaning to project members by actively and enthusiastically promoting the project, and by expressing confidence in team members' capabilities to perform a given task. In addition, his or her soliciting assistance and additional resources can contribute the building the confidence of members that the project can be performed well. Second, the relationship between champion leadership and project performances is context-specific (i.e., project type and innovative climate). This study is one of the few to have tested the moderating effects between champion leadership and project performances with a empirical research design. This study extends the current knowledge on champion leadership in the innovation process by generalizing their importance in R&D projects to a new industrializing context, Korea, and further sheds light on the contingent relationship between champion leadership and project performances in the innovation process. Based on these findings, some areas for future research are discussed.

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Exploring on the job competence of the staff in center for teaching and learning (교수학습지원센터 실무자의 직무역량 탐색)

  • Kim, Jeongkyoum
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.12
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    • pp.6163-6172
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    • 2013
  • This study examined the job competence of the staff at the center for teaching and learning(CTL) in university and to find out the level of job competence, which has been asked to the staff of the CTL. For that, the factor of the job competence, which is required of the staff of the CTL, was inquired through a literature review. Based on the job competence, this study examined the required job competence of the staff in Daejeon city and Chungnam province. The result suggests that the job competence required of staff are the basic job competence, planning-analysis job competence, management job competence for the project, and evaluation job competence. The first factor in basic job competence is the attitude to change and innovation. In the planning-analysis job competence, the first factor is an analysis and consultation of instruction. In managing the job competence for the project, the first factor is the management of human resources, and the first factor in evaluating the job competence is an evaluation of the effectiveness of the media. Therefore, to revitalize the CTL, there is a need to organize an expert pool, plan and support program that is suitable for professional development.

The Effect of Perceived Justice on Organizational Commitment and Innovative Behavior in a Simplified Personnel System : Focusing on the Roles of Cognitive Attitude and Cognitive Intensity (조직구성원의 직급단계축소에 대한 공정성 지각이 조직몰입과 혁신적 업무행동에 미치는 영향 : 인지태도 및 인지강도의 역할을 중심으로)

  • You, Jong-Ok;Yang, Sung-Byung
    • Journal of Information Technology Services
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    • v.18 no.4
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    • pp.1-22
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    • 2019
  • Companies have attempted to build a rational and future-oriented new personnel system in order to adapt and survive in a rapidly changing environment. Recently, Samsung, LG, SK, and CJ, which are large domestic corporations, have been introducing new types of simplified personnel systems competitively. Although there are several prior studies that tried to classify these simplified personnel systems from a strategic point of view, there is a lack of empirical research in terms of the specific types from the perspective of employees. Therefore, in this study, an empirical study on the simplified personnel system which has currently been highlighted was carried out. The relationship between perceived justice (i.e., distributive justice and procedural justice) and organizational effectiveness (i.e., organizational commitment and innovative behavior) were tested. In addition, the mediating role of cognitive attitude as well as the moderating role of cognitive intensity in the simplified personnel system were investigated. The results of structural equation model using 157 survey data show that both distributive and procedural justice have a positive effect on cognitive attitude toward the simplified personnel system, which in turn leads to increased organizational commitment and innovative behavior. Interestingly, it is found that cognitive intensity intensifies the effect of distributive justice on cognitive attitude, whereas it attenuates the influence of procedural justice as expected. This study is among one of the first empirical studies focusing on the simplified personnel system and expands the concept of related variables such as perceived justice, cognitive attitude, and cognitive intensity in this context. Moreover, by clarifying the causal relationship between perceived justice and organizational effectiveness through the roles of cognitive attitude and cognitive intensity, it could provide several practical implications to managers who are interested in the introduction and early settlement of simplified personnel systems in a successful manner.

The Effect of Ethical Leadership on Organizational Effectiveness: Intermediation Effect of Ethical Consciousness (윤리적 리더십이 조직유효성에 미치는 영향: 윤리의식의 매개효과)

  • Kang, Seong-cheon
    • Journal of Venture Innovation
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    • v.3 no.1
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    • pp.27-45
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    • 2020
  • It can be said that the effectiveness of organization is influenced by the ethical leadership of the boss, including the CEO, who is the subject of ethical management. In this study, ethical leadership was set as the subject of the study, and the concept of ethical leadership was set as ethical leadership that perceives the superiors in the process of performing subordinates by members of a company or organization. In this study, the effects of ethical leadership on organizational citizenship behavior and job satisfaction were examined, and the effects of ethical leadership on the ethical consciousness of subordinates were analyzed, and ethical consciousness in the relationship between ethical leadership, organizational citizenship behavior, and job satisfaction The mediating effect was analyzed. The subjects of this study were surveyed on 300 small and medium-sized workers in Gyeonggi Province from March 7 to May 10, 2020, and used as empirical analysis data. For data analysis, SPSS 24.0 and AMOS24.0 statistical analysis programs were used. The results of this study are as follows. As a result of the study, it was found that ethical leadership has an effect on organizational citizenship behavior, job satisfaction and ethical consciousness, and organizational characteristics such as ethical consciousness affect organizational citizenship behavior and job satisfaction according to how individuals perceive the organization. It was found that. Ethical leadership affects organizational citizenship behavior and job satisfaction. And these results are absolutely necessary to practice ethical management as a way to strengthen ethical leadership in order to increase organizational citizenship behavior and job satisfaction. Therefore, it is necessary to develop and implement various programs that make you feel a sense of unity with the organization.

The Impact of Servant Leadership on Job Satisfaction and Job Performance: Mediated Effects of Organizational Trust (서번트 리더십이 직무만족과 직무성과에 미친 영향: 조직신뢰의 매개효과)

  • Lee, Yong-sun;MUNGUNTSETSEG, MUNGUNTSETSEG
    • Journal of Venture Innovation
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    • v.4 no.2
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    • pp.1-16
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    • 2021
  • It can be said that it has various effects on the organization depending on the leadership of the boss, including the CEO, who is the main agent of management. In this study, Servant Leadership is the subject of research, and the concept of Servant Leadership is established as Servant Leadership, in which subordinates who are members of a corporate organization perceive their bosses in the course of performing their duties. In this study, we examined the impact of Servant leadership on job satisfaction and non-financial organizational performance, analyzed the impact of Servant leadership on subordinates, and analyzed the mediated effects of ethics in relation to Servant leadership and job performance. The subjects of this study conducted a survey of 300 workers at small and medium-sized enterprises nationwide from March 15 to April 20, 2021, and used 273 data as empirical analysis data. Data analysis uses the SPSS 24.0 and AMOS 24.0 Statistical Analysis programs. Research has shown that Servant leadership is affecting job satisfaction and non-financial organizational performance. These results are absolutely necessary for management practice in various ways, such as strengthening servant leadership, to enhance job satisfaction and non-financial organizational performance, so it is necessary to develop and implement a program to feel unity with the organization. Therefore, organizational leaders need to create new ideas and actions to suit their objectives. To do so, it suggests that it is important to create a horizontal organizational structure in which fresh views can be derived rather than a vertical organizational structure that follows only the command system.

Application of ZVI/TiO2 towards Clean-up of the Contaminated Soil with Polychlorinated Biphenyls (ZVI/TIO2를 이용한 폴리염화비페닐로 오염된 토양 정화)

  • Jae Wook Park;Yun Jin Jo;Dong-Keun Lee
    • Clean Technology
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    • v.29 no.2
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    • pp.118-125
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    • 2023
  • Once a site is contaminated with polychlorinated biphenyls (PCBs), serious environmental and human health risks are inevitable. Therefore, innovative but economical in situ remediation technologies must be immediately applied to the contaminated site. Recently, nanoscale zero-valent iron (nano-ZVI) particles have successfully been applied for the dechlorination of various chlorinated organic compounds like TCE, PCE and DDT, and they are considered to be environmentally safe due to the high abundance of iron in the earth's crust. Nano-ZVIs are much more reactive than granular ones, but tend to agglomerate due to their high surface energy and magnetic properties. In order to prevent them from being agglomerated toward larger particles, TiO2 was used as a support to immobilize the nano-ZVI particles as much as possible. 10wt% ZVI/TiO2 was prepared by adding NaBH4 slowly into an FeSO4/TiO2 aqueous slurry. In spite of their non-uniformity in size, the nano-ZVI particles were quite successfully dispersed onto the exterior surface of a non-porous TiO2 powder. The ZVI/TiO2 was then employed to degrade Aroclor 1242, a kind of PCBs standard, in spiked soil, and its reactivity towards the degradation of Aroclor 1242 was investigated. The fabricated ZVI/TiO2 degraded Aroclor 1242 in soil quite effectively, but the creation of remaining dechlorinated compounds, possibly high molecular weight hydrocarbons, in the soil was unavoidable.

A Study on the Color Grouping System to Fashion (섬유컬러 그루핑 체계에 관한 연구)

  • 이재정;정재우
    • Archives of design research
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    • v.17 no.3
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    • pp.27-38
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    • 2004
  • It is important for designers to be supported with their decision-making on colours which is often based on personal distinction rather than logical dialogue that may lead to confusion within communicating with others. To help these problems and to gain productivity, we would like to propose a way to define colour grouping method. In other words, the purpose of this study is to help to improve the communication and productivity within the design and designers. The grouping was based and inspired by from the studies of Kobayashi, Hideaki Chijiawa, Allis Westgate and Martha Gill. The study of grouping is based on the "tones" of each group, as they seem to reflect a designer s sentimentalism of chosen colours the best. Each of these groups will be named Bright , Pastel ,Deep and Neutral The general concept of each groups are: - Bright: high quality of pixels of primary colour - Pastel: primary colour with white - - Deep: Primary colour with gray or black - Neutral: colours that does not include any of above Each of the colour group has been allocated into Si-Hwa Jung's colour charts and colour prism to visualize the relationships between the colour groups. These four groups and the colours included in them will be broken down to smaller groups in order to make colour palette. This would break the barrier and result in using colours in groups as well as crossover coordination. This study would result in new ways of using colurs for designers designers

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An Empirical Study on Perceived Value and Continuous Intention to Use of Smart Phone, and the Moderating Effect of Personal Innovativeness (스마트폰의 지각된 가치와 지속적 사용의도, 그리고 개인 혁신성의 조절효과)

  • Han, Joonhyoung;Kang, Sungbae;Moon, Taesoo
    • Asia pacific journal of information systems
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    • v.23 no.4
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    • pp.53-84
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    • 2013
  • With rapid development of ICT (Information and Communications Technology), new services by the convergence of mobile network and application technology began to appear. Today, smart phone with new ICT convergence network capabilities is exceedingly popular and very useful as a new tool for the development of business opportunities. Previous studies based on Technology Acceptance Model (TAM) suggested critical factors, which should be considered for acquiring new customers and maintaining existing users in smart phone market. However, they had a limitation to focus on technology acceptance, not value based approach. Prior studies on customer's adoption of electronic utilities like smart phone product showed that the antecedents such as the perceived benefit and the perceived sacrifice could explain the causality between what is perceived and what is acquired over diverse contexts. So, this research conceptualizes perceived value as a trade-off between perceived benefit and perceived sacrifice, and we need to research the perceived value to grasp user's continuous intention to use of smart phone. The purpose of this study is to investigate the structured relationship between benefit (quality, usefulness, playfulness) and sacrifice (technicality, cost, security risk) of smart phone users, perceived value, and continuous intention to use. In addition, this study intends to analyze the differences between two subgroups of smart phone users by the degree of personal innovativeness. Personal innovativeness could help us to understand the moderating effect between how perceptions are formed and continuous intention to use smart phone. This study conducted survey through e-mail, direct mail, and interview with smart phone users. Empirical analysis based on 330 respondents was conducted in order to test the hypotheses. First, the result of hypotheses testing showed that perceived usefulness among three factors of perceived benefit has the highest positive impact on perceived value, and then followed by perceived playfulness and perceived quality. Second, the result of hypotheses testing showed that perceived cost among three factors of perceived sacrifice has significantly negative impact on perceived value, however, technicality and security risk have no significant impact on perceived value. Also, the result of hypotheses testing showed that perceived value has significant direct impact on continuous intention to use of smart phone. In this regard, marketing managers of smart phone company should pay more attention to improve task efficiency and performance of smart phone, including rate systems of smart phone. Additionally, to test the moderating effect of personal innovativeness, this research conducted multi-group analysis by the degree of personal innovativeness of smart phone users. In a group with high level of innovativeness, perceived usefulness has the highest positive influence on perceived value than other factors. Instead, the analysis for a group with low level of innovativeness showed that perceived playfulness was the highest positive factor to influence perceived value than others. This result of the group with high level of innovativeness explains that innovators and early adopters are able to cope with higher level of cost and risk, and they expect to develop more positive intentions toward higher performance through the use of an innovation. Also, hedonic behavior in the case of the group with low level of innovativeness aims to provide self-fulfilling value to the users, in contrast to utilitarian perspective, which aims to provide instrumental value to the users. However, with regard to perceived sacrifice, both groups in general showed negative impact on perceived value. Also, the group with high level of innovativeness had less overall negative impact on perceived value compared to the group with low level of innovativeness across all factors. In both group with high level of innovativeness and with low level of innovativeness, perceived cost has the highest negative influence on perceived value than other factors. Instead, the analysis for a group with high level of innovativeness showed that perceived technicality was the positive factor to influence perceived value than others. However, the analysis for a group with low level of innovativeness showed that perceived security risk was the second high negative factor to influence perceived value than others. Unlike previous studies, this study focuses on influencing factors on continuous intention to use of smart phone, rather than considering initial purchase and adoption of smart phone. First, perceived value, which was used to identify user's adoption behavior, has a mediating effect among perceived benefit, perceived sacrifice, and continuous intention to use smart phone. Second, perceived usefulness has the highest positive influence on perceived value, while perceived cost has significant negative influence on perceived value. Third, perceived value, like prior studies, has high level of positive influence on continuous intention to use smart phone. Fourth, in multi-group analysis by the degree of personal innovativeness of smart phone users, perceived usefulness, in a group with high level of innovativeness, has the highest positive influence on perceived value than other factors. Instead, perceived playfulness, in a group with low level of innovativeness, has the highest positive factor to influence perceived value than others. This result shows that early adopters intend to adopt smart phone as a tool to make their job useful, instead market followers intend to adopt smart phone as a tool to make their time enjoyable. In terms of marketing strategy for smart phone company, marketing managers should pay more attention to identify their customers' lifetime value by the phase of smart phone adoption, as well as to understand their behavior intention to accept the risk and uncertainty positively. The academic contribution of this study primarily is to employ the VAM (Value-based Adoption Model) as a conceptual foundation, compared to TAM (Technology Acceptance Model) used widely by previous studies. VAM is useful for understanding continuous intention to use smart phone in comparison with TAM as a new IT utility by individual adoption. Perceived value dominantly influences continuous intention to use smart phone. The results of this study justify our research model adoption on each antecedent of perceived value as a benefit and a sacrifice component. While TAM could be widely used in user acceptance of new technology, it has a limitation to explain the new IT adoption like smart phone, because of customer behavior intention to choose the value of the object. In terms of theoretical approach, this study provides theoretical contribution to the development, design, and marketing of smart phone. The practical contribution of this study is to suggest useful decision alternatives concerned to marketing strategy formulation for acquiring and retaining long-term customers related to smart phone business. Since potential customers are interested in both benefit and sacrifice when evaluating the value of smart phone, marketing managers in smart phone company has to put more effort into creating customer's value of low sacrifice and high benefit so that customers will continuously have higher adoption on smart phone. Especially, this study shows that innovators and early adopters with high level of innovativeness have higher adoption than market followers with low level of innovativeness, in terms of perceived usefulness and perceived cost. To formulate marketing strategy for smart phone diffusion, marketing managers have to pay more attention to identify not only their customers' benefit and sacrifice components but also their customers' lifetime value to adopt smart phone.