• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.68-86
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• 2016

This study confirmed structural causal relations among concepts such as characteristics of store, store image, affective satisfaction, affective commitment, and loyalty and surveyed mediating roles of affective commitment in grocery retailing. Analysis of structural equation modeling with SPSS18.0 and AMOS18.0 were performed to test the research hypothesis. The results are as follows. First, Perceived quality, product assortment and product price influenced satisfaction. Second, Store image influenced affective satisfaction, affective commitment and loyalty. Affective satisfaction influenced affective commitment but not loyalty directly. Third, affective commitment influenced loyalty through the powerful mediating role. The store characteristics was seen to have a positive impact on affective satisfaction through store image, and in turn related to affective commitment, ultimately leading to loyalty. Especially, It is meaningful result in this study which is confirmed affective commitment have a strong mediating role in between store image, affective satisfaction and loyalty. Finally, we discussed the role of affective commitment and the strategies of affective commitment development, and suggested future studies.

• Journal of Korean Academy of Nursing
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• v.31 no.4
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• pp.584-597
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• 2001

목적: 간호전문직 위상정립에 영향을 미치는 간호 이미지에 관해 대학생을 대상으로 그들이 지각하는 간호이미지와 바람직한 간호자질을 조사하여 전문직 간호사로서의 이미지 형성을 위한 기초자료로 제공하기 위함이다. 연구방법: 본 연구는 N.시에 있는 1개 대학교의 간호학생 92명과 일반학생 100명으로 총 192명을 대상으로 설문지를 이용한 서술연구이다. 연구결과: 대상자의 일반적 특성에 따른 간호 이미지정도를 살펴보면, 비간호학생군(A군)에서는 영화나 TV를 통해서 간호 이미지가 형성된 것보다는 그렇지 않은 경우가 통계적으로 유의하게 높은 것으로 나타났고(F=4.81, p=.03), 신문이나 잡지에서는 의사의 보조역할로 비춰진 것이 통계적으로 유의한 것으로 니타났다(F=3.41, p=.01). 반면에 간호학생군(B군)은10%유의수준에서 통계적으로 유의한 결과는 간호사와 간호조무사를 복장이나 행동을 보고 구분할 수 있는 것으로 나타났다(F=2.25, p=.06). 대상자의 일반적 특성에 따른 간호사 자질정도를 보면, 두 군 모두 통계적으로 유의한 차이를 보이지 않았다. 간호이미지와 간호사 자질간의 상관관계에서는 r=.720(p=.000)으로 높은 순 상관관계를 보임을 알 수 있었다. 간호 이미지에 영향을 미치는 가장 중요한 예측변인은 간호사 자질로 52% 설명할 수 있었으며, 여기에 영화나 TV를 통해 형성된 경우를 추가하면 54%, 간호학생인 경우를 추가하면 총 56%로 간호 이미지를 설명할 수 있는 것으로 나타났다. 결론: 연구결과를 토대로 다음과 같은 제언을 할 수 있겠다. 1. 간호 대학생들이 긍정적인 간호 이미지를 경험하도록 올바른 윤리와 간호전문성을 정립할 수 있는 교육 프로그램 개발이 필요하다. 2. 간호사 이미지 향상을 위한 대중매체의 활용전략에 대한 연구가 필요할 것으로 사료된다.

• Journal of the Korean Society for information Management
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• v.21 no.4 s.54
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• pp.187-208
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• 2004

In this study, aesthetic impressions were used for a high-level feature of image retrieval. The term, 'aesthetic' has been studied in psychology, art, and literature. It means unconscious, instantaneous parts of visual perception and emotion. The literatures related to aesthetic impressions were reviewed and four kinds of aesthetic impressions were defined operationally : strong impression, soft impression, courteous impression, and refined impression. 66 image files of paintings were sampled randomly from 1100 paintings and low-level color features were extracted from them by a using perceptual color model(Lai, & Tait, 1998). The high-level features of an image, that is, four kinds of aesthetic impressions of each painting were measured by 4 subjects and averaged. In CBIR, 2 subjects performed image retrievals using example queries. They were asked to retrieve images by using the aesthetic impressions or the keywords. In evaluations, subjects showed that they were satisfied with the aesthetic impression-based image retrieval system on the average. And R-precision of the image retrieval with both color features and aesthetic impressions was higher than that of the image retrieval with color features only. But further studies with larger test collections and query sets should be followed for generalization of the result of this study.

• 한국벤처창업학회:학술대회논문집
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• 2019.04a
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• pp.103-107
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• 2019

최근 에어비앤비나 우버와 같은 협력적 소비 기반의 비즈니스모델을 가진 공유경제가 성장하고 있다. 본 논문은 공유경제에 대한 개념을 정의하고, 이용의도에 미치는 영향을 분석하였다. 본 논문은 경제적, 기능적, 경험적, 사회적 가치를 포함한 4가지 지각된 가치와 주관적 규범, 이미지, 사회적 임계점을 구성하는 3가지 사회적 영향이 공유경제 이용의도에 미치는 영향을 알아보고 신뢰와 사회적 규범, 네트워크와 사회구조를 포함한 사회적자본의 조절효과에 관심을 두고 있다. 가설을 검증하고자 온라인과 오프라인에서 설문조사를 실시하였고, 지각된 가치와 사회적 영향이 공유경제 이용의도에 미치는 영향을 알아보고자 변수별로 다중회귀분석을 실시하였다. 또한 사회적자본의 조절효과를 알아보기 위하여 위계적인 회귀분석을 실시하였다. 다중회귀분석 결과는 다음과 같다. 지각된 가치 중 경제적, 경험적 가치는 공유경제 이용의도에 영향을 미치는 것으로 나타났다. 위계적인 회귀분석의 결과에서 사회적자본은 지각된 가치와 사회적 영향의 공유경제 이용의도 관계에 있어 조절적인 영향을 미치는 것으로 나타났다. 본 연구는 지각된 가치를 통합적 분석, 기존 공유경제 연구에서 자주 다뤄지지 않았던 사회적 영향과 사회적자본의 요인을 다룬 점에 의미가 있지만, 설문조사 결과의 한계가 있었기에 향후 새로운 연구 방향성을 제시할 수 있다.

• Culinary science and hospitality research
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• v.9 no.4
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• pp.163-178
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• 2003

The purpose of this study is to find the effect of restaurant brand image upon service quality, price acceptability, and revisit intention, and to propose the importance of brand image to operators and managers who manage restaurants. To accomplish the purpose of this study, sampling was taken among customers who visit six deluxe hotels and six family restaurants in Seoul. Six hundreds questionnaires were distributed to each hotel and restaurant and 487 valid samples were selected for statistical analysis. The questionnaire consists of 77 items about demographical characteristics, brand image, service quality, revisit intention, price acceptability, and spending patterns. SPSS WIN 10.0 was used for statistical analysis. A research model was built up and three null hypotheses were established. Based on theses research model and three null hypotheses, the test was conducted, and the results are as follows. Brand image has an effect upon service quality, and furthermore this can be preceding variable of service quality. Also Service quality has an effect upon price acceptability and revisit intention.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.317-322
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• 2020

This study was conducted to examine the effect of parenting attitude perceived by adult children on marriage values and marriage image. For this purpose, online and face-to-face surveys were conducted for 411 unmarried men and women in their 20~30s living in the Daegu, Gyeongsangbuk-do and Gyeongsangnam-do areas. The SPSS 25.0 program was used for analysis and the results are as follows. First, in the general characteristics of the study subjects, there was a significant difference in marriage values according to gender, age, marriage type of parents, religion, and birth order, but no significance found according to education and occupation, family members living together, monthly average household income, or education of parents. Also, marriage image showed significant difference based on gender, marriage type of parents, and marriage intention. Second, the parenting attitude perceived by adult children confirmed that the lower the father's rejective parenting attitude and the higher the mother's acceptive parenting attitude, the more stable the value of marriage was and that the effect of parenting attitude on marriage image confirmed that the lower the father's rejective parenting attitude, the better the marriage image.

• KIPS Transactions on Software and Data Engineering
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• v.8 no.10
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• pp.403-410
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• 2019

Image de-snowing aims at eliminating the negative influence by snow particles and improving scene understanding in images. In this paper, a perceptual generative adversarial network based a single image snow removal method is proposed. The residual U-Net is designed as a generator to generate the snow free image. In order to handle various sizes of snow particles, the inception module with different filter kernels is adopted to extract multiple resolution features of the input snow image. Except the adversarial loss, the perceptual loss and total variation loss are employed to improve the quality of the resulted image. Experimental results indicate that our method can obtain excellent performance both on synthetic and realistic snow images in terms of visual observation and commonly used visual quality indices.

• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.785-795
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• 2014

The purpose of this study was to develop and validate of Smoker Image Scale and to evaluate the effect of the smoker image on adulthood smoking intention of youth. Data were collected from 610 high school students were analysed using SPSS 21.0 and AMOS 21.0 programs. Smoker Image Scale were developed and verified the reliability and validity. In addition, ordinal logistic regression analysis was implemented for impact of smoker image on adulthood smoking intention. As a results of analysis, first, the developed Smoker Image Scale confirmed with 10 items in 1 factor and Cronbach's ${\alpha}$ was .91. Second, men and smokers had significantly higher positive smoker image formed by cigarette advertising. Third, positive smoker image had a significant positive effect on adulthood smoking intention while controlling of gender and smoking status. Positive smoker image formed by cigarette advertising was associated with adulthood smoking intention of youth. Based on these findings, implications and suggestions for future research were discussed for the risk of adulthood smoking intention of youth.

• Proceedings of the Korea Society of Costume Conference
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• 2004.05a
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• pp.42-42
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• 2004

본 연구는 의복의 시각적 이미지 평가의 차원을 조사하고, 지각자의 내향성-외향성 성격특성과 의복비, 의복스타일에 따른 이미지평가의 차이를 조사하며, 성격특성과 의복비에 따른 의복스타일 선호도의 차이를 조사하는데 그 목적이 있었다. (중략)

• Archives of design research
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• v.15 no.4
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• pp.263-274
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• 2002

This study aims to analyze the image of long-span structures. For the intention, it analyzes the relationship between images and physical attributions of elements such as materials, stresses, configurations, compositions and shapes of structures. The image of structures can represent following 5 factors; friendly-unfriendly, strong-weak, dynamic-calm, superior-inferior, and regular-irregular. The friendly-unfriendly in the image of structure mostly determines on a finished material and partly with a structural shape. The strong-weak in the image of structure determines on configuration of the structural members. The dynamic-calm in the image of structure determines on the structural shape. Hence the structure has dynamic forms when it seems to be open and sharp, namely when it receives the flow of forces in the structural shape, and it has a (-) gauss curved rate or an diagonal appearance. The superior-inferior in the image of structure determines on composition of structural elements. The structure seems to be superior is contributed not simply to support load but positively to create design as a tectonic element. From now on, this study can provide the useful information on the long-span structure design through the more appropriate analysis of the image.