• Title/Summary/Keyword: 지각된 유사성

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Granite Suite and Supersuite for the Triassic Granites in South Korea (우리나라 트라이아스기 화강암의 스위트/슈퍼스위트 분류)

  • Jwa Yong-Joo;Kim Jong-Sun;Kim Kun-Ki
    • The Journal of the Petrological Society of Korea
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    • v.14 no.4 s.42
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    • pp.226-236
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    • 2005
  • Using the concept of granite suite/supersuite we hierarchically divided the Triassic granites in South Korea which have spatio-temporally close relationships each other. Among the Triassic granites in the Okcheon belt (western Yeongnam massif), the Baegrok granite and the Jeomchon granite can be grouped into one suite, the Baegrok suite, whereas the Cheongsan granite into the Cheongsan suite. These two suites can be grouped again into a larger supersuite, the Baegrok supersuite, on the basis of the similarity in the source rocks and the contrasts in the petrographic and geochemical characteristics. Three Triassic granites in the Gyeongsang basin - the Yeongdeok granite, the Yeonghae granite, and the Cheongsong granite - can be grouped into the Yeongdeok suite, Yeonghae suite and Cheongsong suite, respectively. These three suites can be grouped again into a larger supersuite, the Yeongdeok supersuite, on the basis of the similarity in the source rocks and the contrasts in the petrographic and geochemical characteristics. Nd-Sr isotopic signatures for the Baegrok supersuite are quite distinct from those for the Yeongdeok supersuite, indicating that the source materials of each granitic magma were not identical. The source rocks for the Baegrok supersuite are thought to be a mixture of two crustal components of the Yeongnam massif, whereas those for the Yeongdeok supersuite to be a mixture of the depleted mantle with the crustal components of the Yeongnam massif. The fact that the two contemporaneous granite supersuites were derived from the different sources can be explained by the difference of the tectonic environments where the granitic magmas were produced.

How the Information Location (up vs. down) Impacts Promotion Attractiveness and Amount Perception (판매촉진 정보의 위치(위vs.아래)가 판매촉진 매력도 및 증정량 지각에 미치는 영향)

  • Jang, JungMin;Kim, Yeong-Ju
    • (The) Korean Journal of Advertising
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    • v.27 no.3
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    • pp.7-25
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    • 2016
  • According to recent studies, the location of visual information has a significant impact on consumers' interpretation and judgment in various contexts. In particular, vertical positioning is relevant to the perception of weight: consumers tend to interpret that products are heavier when information is placed at the bottom of a page or section rather than the top. This is due to the common perception that heavy things would sink to the bottom and light things would float up. Consistent with this research stream, the current study investigates how the vertical location of freebie information influences promotion evaluation. We hypothesize that consumers assume that the complimentary product is heavier when the information about it is displayed at the bottom compared to when the information is displayed at the top. Two experiments were conducted. In experiment 1, we show how the location of "get one free" information impacts the evaluation of the sales promotion in a "Buy two and get one free" context. When the complimentary information was displayed below rather than above the main product information, consumers evaluated the sales promotion more favorably. Experiment 2 tests the generalizability of the vertical location effect by using a different type of information and product: a visual picture of vitamin tablets rather than the numeric information as in Experiment 1. The dependent variable was also extended to the perceived amount of the promoted product. We suggest the boundary condition that the proposed effect is moderated by the presence or absence of an explicit message about the amount. Without an explicit message about the amount of the product, the results were similar to those of experiment 1 in that consumers perceived that the product offered a greater amount when the complimentary information was displayed at the bottom rather than at the top. However, the location effect disappeared with an explicit message about the amount. This confirms the moderating effect that presenting an explicit message about the amount is a crucial boundary condition for location effect in a value added promotion. Marketers can use this knowledge to formulate strategies in a variety of sales promotion conditions.

A Study on the Professional Image of Librarianship (사서직의 직업 이미지에 관한 연구)

  • Lee, Eun-Chul;Kim, Gap-Sun
    • Journal of the Korean Society for Library and Information Science
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    • v.36 no.3
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    • pp.25-47
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    • 2002
  • This study is an attempt to explore the professional image of librarianship through librarians' subjectivity using Q-methodology based on intraindividual difference in significance. The study identified four types of the professional image of librarianship and discussed their relationship; the ambivalent, the prideful, the advanced, and the critical. Each types are unique, not inter-exclusive characteristics reflected the context of the present. Also, all types have a positive image toward the librarianship.

The Methods of Harmony in Color Combination of Environmental Color for Apartment -Focused on Iksan City- (아파트 환경색채의 배색 조화 방법 -익산시를 중심으로-)

  • 김주미
    • Archives of design research
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    • v.16 no.3
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    • pp.329-340
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    • 2003
  • The purpose of this study is to provide the methods of harmony in color combination of environmental color for apartment in order to improve the image of the urban landscape. For this study, apartment in Iksan City was selected is a sample and twenty two apartments were analyzed. This framework of this study is A. Hard and L. Sivik's color combination model based on Natural Color System. This study examines various theories on environmental color perception and new approaches to color aesthetics, and tries to present perceptual properties that can be applied to environmental color design First, the principle of color harmony feeling in based on nuance and tone. Therefore, to control brightness and chromaticness with are related with nuance is important in color combination. Second, the aesthetic experience in color preception can be defined as a combined effect of similarities and differences of color attributes. Third, color harmony theory is one of the areas that can be benefit a great deal from and interdisciplinary approach, add empirical study such as this can be used as a basis for environmental color design and evaluation.

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A Study on the Preliminary 3-D Structure Model around East Sea and Its Vicinity

  • 조봉곤;이우동;황의홍
    • Proceedings of the International Union of Geodesy And Geophysics Korea Journal of Geophysical Research Conference
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    • 2003.05a
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    • pp.16-16
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    • 2003
  • 본 연구는 ILP(International Lithosphere Project) Task Group II-4가 진행하고 있는 상부맨틀에 대한 3차원 구조도 작성 연구의 일환으로 수행되어졌으며 구조도 작성을 위한 데이터 베이스의 구조는 task group의 표준안을 따랐다. 기존 문헌과 기존의 데이터 베이스를 통해서 획득된 자료를 이용해 동해와 그 주변을 대상으로 하는 지역의 ($32-45^{\circ}$E, $122-148^{\circ}$N) 상부 670km까지의 3차원 구조도 작성을 위한 초기 모델을 구축하였으며, 이 절차를 최대한 자동화하는 프로그램을 포트란을 이용해 만들어보았다. 연구 지역에 대한 곡율을 계산하기 위해 표준타원체 모델인 WGS84과 geoid undulation 모델인 EGM96을 사용했으며 지형 고도 자료는 GTOPO30, GLOBE 1.0, 그리고 Smith and Sandwell 데이터베이스를 사용하여 지구 중심으로부터 지표까지의 거리를 구하였다. 연구지역은 $0.25^{\circ}$간격으로 나누었으며 총 5777개의 격자점을 정의하였으며 각각의 격자점에 1차원 수직구조를 부여함으로써 3차원 모델을 구축하였다. 그리고 지형적으로나 지질학적으로 유사한 지역을 하나의 구역으로 정의하고 동일한 수직구조를 부여함으로써 모든 격자점에 1차원 수직구조를 정의하지 않도록 하였다. 본 연구에서는 지표 지질은 모델에 고려하지 않았지만 지형학적으로 의미가 있는 분지나 수평적으로 불균질성이 뚜렷한 지역을 중심으로 연구 지역의 리젼을 정의하였다. 중요 리젼에 대한 지각구조에 대해서는 기존의 문헌을 통해 모델치를 정의하였으며 지각 하부부터 상부 670km에 대한 부분은 Task Group에서 제시한 표준 모델을 이용했다. 모델을 정의하기 위해 주어진 격자점에 대한 지구 중심으로부터 지오이드까지의 거리, 지오이드로부터 지표까지의 거리를 정의해주었으며, 각 격자점의 수직구조를 정의하기 위해 깊이에 따른 각 매질의 밀도, P파의 속도, S파의 속도, P파에 대한 Q값, S파에 대한 Q값을 정의 해주었다. S파의 속도를 구하기 위해서 지구 내부 물질을 포아송 매질이라는 가정 하에, 관계식을 $Vp{\;}={\;}SQRT(3){\;}{\times}{\;}Vs$ 이용하였다. 획득한 모델치들을 이용해 동해와 동해 인근 지역에 대한 초기모델을 구축하였다.

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A Color Navigation System for Effective Perceived Structure: Focused on Hierarchical Menu Structure in Small Display (지각된 정보구조의 효과적 형성을 위한 색공간 네비게이션 시스템 연구 - 작은 디스플레이 화면상의 위계적 정보구조를 중심으로 -)

  • 경소영;박경욱;박준아;김진우
    • Archives of design research
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    • v.15 no.3
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    • pp.167-180
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    • 2002
  • This study investigates effective ways to help users form a correct mental model of the hierarchical information space (HIS) in small display. The focus is the effect of color cue on understanding the structure and navigating the information space. The concept of color space (CS) corresponds well to the HIS - one color has a unique position in the CS as a piece of information does in HIS. In this study, we empirically examined two types of color cue, namely, categorical and depth cue. Hue was used as a categorical cue and tone was used as a depth cue. In our experiment, we evaluate the effectiveness of the color cues in the mobile internet system. Subjects were asked to perform four searching tasks and four comparison tasks. The results of experiment reveal that the categorical cues significantly improve the user's mental model whereas decrease navigation performances. The depth cues cannot aid in understanding the HIS as well as improve navigation performances. This study concludes with limitations of the study and descriptions of future studies.

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Robot vs Human: Comparative Study on the Effect of Service Success and Failure on Customer Behavioral Intentions of Service Employees (로봇 vs 사람: 종업원의 서비스 성공과 실패가 고객행동의도에 미치는 영향에 관한 비교 연구)

  • Lee, Cheonglim
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.13-27
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    • 2022
  • This study focused on the role of service robots as employees, and examined how robot services affect customer behavior compared to human employees in service success and failure situations. The three experiments were performed on barista robot, serving robot, and chef robot. The results of this study are as follows. First, in the case of service success, customers showed similar intentions for revisit regardless of employee type. On the other hand, in the case of service failure, the revisit intention was found to be more negative than that of the human employee when the service was received from the robot employee. The reason for this was found to be that customers had lower expectations for the capabilities of service robots compared to humans. Finally, customers perceive that robot services are more stable than human services.

Petrochemical Characteristics of the Granites in the Jeomchon area (점촌일대에 분포하는 화강암류에 대한 암석화학적 연구)

  • 최원희;좌용주
    • The Journal of the Petrological Society of Korea
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    • v.7 no.1
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    • pp.37-52
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    • 1998
  • The granites in the Jeomchon area can be divided into hornblende biotite granite (Hbgr), deformed biotite granite (Dbgr), deformed pinkish biotite granite(Dpbgr), biotite granite (Btgr), and granite porphyry(Gp). These granites show metaluminous, 1-type and calc-alkaine characteristics from their whole-rock chemistry. Hbgr and Dbgr belong to ilmenite-series granitoids, but Gp to magnetite-series. Dpbgr and Btgr show the intermediate nature between ilmenite- and magnetite-series. Tectonic discriminations indicate that Hbgr and Dbgr were formed in active continental margin environment, whereas Dpbgr, Btgr, and Gp in post-orogenic and/or anorogenic rift-related environment. From the Harker diagrams major oxide contents of Hbgr and Dbgr show a continuous variation with $SiO_2$, indicating that they are genetically correlated with each other. On the other hand, any correlation of major oxides variation cannot be recognized among Dpbgr, Btgr and Gp. It seems like that Hbgr and Dbgr were derived from a same parent granitic magma, judging from their occurrence of outcrop, mineral composition as well as whole-rock chemistry. Variation trends of major oxide contents between Hbgr and Baegnok granodiorite are very similar and continuous. If the two granites were derived from a cogenetic magma, there exists a possibility that the granitic bodies had been separated by Btgr and Gp of Cretaceous age. Three stages of the granitic intrusions are understood in the Jeomchon area. After the intrusion of Hbgr and Dbgr during middle to late Paleozoic time, Dpbgr emplaced into the area next, and finally Btgr and Gp intruded during Cretaceous time. Tectonic movement accompanying shear and/or thrust deformation seems likely to have occurred bewteen the intrusions of Dpbgr and Btgr.

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Perceived Controllability of the Ubiquitous Computing Devices as a Function of Design Familiarity and Complexity (유비쿼터스 컴퓨팅의 친밀감과 복잡성에 따른 사용자 통제감 지각 효과)

  • Lee, Ji-seon;Lee, Kyung-Soo;Lim, Seong-Joon;Sohn, Young-Woo
    • Science of Emotion and Sensibility
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    • v.10 no.4
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    • pp.555-569
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    • 2007
  • Ubiquitous computing environment is the new surroundings, currently being realized by modern technology. Since previous usability tests are not suitable for this new technological environment, new research on psychological factors needs to be conducted. The evaluation of service scenarios also will be required in tandem with traditional usability tests of operation devices. Consequently, this study classified usability factors from a scenario perspective and was conducted with a focus on the psychological elements of controllability from a mechanical perspective. Study 1 reclassified the factors of existing usability tests according to similarity and application scenarios, and ten important groups of factors were newly created. Study 2 focused specifically on the design side of a device and showed that the degree of familiarity with the ubiquitous computing device and its complexity brought about a difference in perceived controllability of the device.

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Discovery Of Cyclic Association Rule With Loose Cycle and Error Cycle over Loose Cycle (오차를 허용하는 주기적 연관규칙 탐사를 통한 오차의 경향성에 관한 연구)

  • 배수균;남도원;이동하;이전영
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2000.11a
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    • pp.317-324
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    • 2000
  • 주기적인 연관규칙은 타겟데이터베이스를 일정 단위시간으로 나누었을 때 연관규칙이 만족하는 구간이 일정한 주기마다 발생하는 패턴을 탐색하는 방법이다. 하지만, 이 방법은 엄격한 주기를 가지도록 하여 실제 데이터에 그대로 적용하기가 어려웠다. 예를 들이 편의점 데이터에서 매일 오전 7시-8시 사이에 주기적으로 발생하는 연관규칙을 발견할 때, 이러한 연관규칙을 주기적인 연관규칙이라고 한다. 하지만, 실제 데이터에서는 날씨와 같이 사람의 행동에 영향을 미치는 다른 요인 때문에 항상 일정한 주기를 가지는 연관규칙을 찾기는 어렵다. 본 논문에서는 주기가 일정하지 않은 연관규칙을 찾기 위해서 연관규칙의 주기성을 허용 오차를 포함하며 재정의하고, 오차를 허용하기 위한 탐색 알고리즘을 보완하였다. 반면에, 오차를 허용함으로써 오차를 허용하지 않는 경우보다 더 많은 주기성을 찾을 수 있을 뿐만 아니라, 동일한 주기를 가지지만 오프셋이 다른 여러 개의 비슷한 주기가지 찾게 되어 사용자가 의미 있는 연관규칙을 찾는데 방해가 된다. 본 논문에서는 이를 해결하기 위해서 오차를 허용하는 주기적 연관규칙의 오차의 정도를 측정하기 위한 단위로 집중도(intensity)와 경향성(tendency)을 제안한다. 주기적 연관규칙이 매 주기마다 정확한 세그먼트에 나타나는 정도를 나타내는 집중도와, 최소 평균오차를 의미하는 경향성을 이용하여 유사한 주기들 중에서 대표주기만을 찾을 수 있도록 한다. 또한, 오차를 허용하는 주기적 연관규칙에서 오차가 주로 발생하는 패턴을 분석함으로써 고객들의 수요 경향성을 더 잘 파악할 수 있다. 예를 들어, 평소에는 매일 오진 7시∼8시에 나타나던 연관성이 지각하는 사람들이 같은 월요일에는 1시간 늦은 8시∼9시에 나타난다는 오타 정보까지 파악할 수 있다. 이러한 월요일마다 1시간 늦게 나타나는 오차의 경향성을 나타내는 오차 주기(error cyc1e)를 이용함으로써 고객들의 수요의 경향성을 좀 더 세밀한 부분까지 파악할 수 있게 해 준다.

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