• Journal of the Korean Society of Food Science and Nutrition
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• v.41 no.11
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• pp.1639-1644
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• 2012

This study analyzed the Importance-Performance Analysis of selective attributes of Home Meal Replacement (HMR). This study was conducted using a primary field survey on department stores and wholesale markets in Seoul and Gyeonggi province. A total of 201 out of 234 questionnaires were analyzed. First, the highest intake frequency was 1~3 times a month (100 respondents: 48%), the most common purchasing place was wholesale market (148 respondents: 73.6%), and the most cited reason for preference was convenience (115 respondents: 57.2%). According to the IPA results, selective attributes with low satisfaction and high importance in the second quadrant were 'quality', 'health', 'hygiene', 'origin of food', and 'safety'. These results suggest that the microbiological and sensory qualities of HMR production should be improved to meet consumer's expectations.

• The Korean Journal of Applied Statistics
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• v.22 no.2
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• pp.281-296
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• 2009

This study examines the job and life satisfactions of the self-employed. It uses the Korean Labour and Income Panel Study(KLIPS, hereafter) data for 1998 and 2004. We examine the phases of satisfaction and what variables influence satisfaction for both years and compare the results in order to see what changed between the two regimes. We make use of k-means clustering to divide self-employed into similar degrees of satisfaction. As a result, we are able to classify the self-employed into three groups(low, medium and high) both for the two regimes. High groups consists of relatively younger, well-educated, low working dates, higher proportion of woman than other groups. As a result of regression analysis, we have some evidence that women are more satisfied than men for job satisfaction and that the existence of income is more important than the amount of income for life satisfaction. The age, education, satisfaction for working place, and health are significant to both satisfactions.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.591-601
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• 2017

The purpose of this research was to identify the effects of factors determining life satisfaction (LS) of local residents in chungbuk province. After reviewing the literature, this research selected and developed the 9 categories and specific indicators of LS. This research had obtained data through a face to face investigation using questionnaire, which surveyed 1,619 residents at 11 local governments in chungbuk province. This research analyzed the data using descriptive statistical methods and multiple linear regression method. This research found that 1) the level of overall LS had 4.433 points out of 7, the level of residential environment satisfaction had highest point (4.911), but the level of leisure culture satisfaction had lowest point (4.155), 2) in multiple regression analysis, The effect of income and consumption level on LS was highest. The degree of labor and life-social services was important factor to increase LS. The results of this study were expected to provide many implications for implementing policies to improve LS in the country and local governments.

• Journal of Korea Entertainment Industry Association
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• v.15 no.1
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• pp.75-85
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• 2021

The purpose of this study is to examine the importance and satisfaction of users in the use and selection of a dance academy and contribute to methods for the activation of a dance academy based on basic information. A questionnaire survey was conducted with 213 users attending 12 dance academies in G Metropolitan City using the IPA statistical method. The following conclusions were drawn. The highest importance of a dance academy in IPA analysis was a professional teacher, followed by clean dance equipment, transit accessibility, dance academy fee, and a kind teacher. The highest satisfaction was a professional teacher, followed by various dance programs, teacher's choreography ability, a kind teacher, and transit accessibility. Based on the findings, dance academy users felt that the professionalism and kindness of teachers who directly teach them, academy fee, and equipment cleanliness associated with the age of COVID-19 were important. High satisfaction factors were teacher-related factors and transit accessibility. Therefore, it is considered that a professional and kind teacher and clean and hygienic environment will contribute to the activation of a dance academy.

• Culinary science and hospitality research
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• v.20 no.2
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• pp.199-213
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• 2014

Japanese restaurant owners seek to secure their competitive advantage by implementing a unique competition strategy that may overcome hostile environment. Brand power, aggressive expansion and the partnership strategy with other businesses may be suggested. The present study is to find out the competitive advantages of Japanese restaurants, to compare the importance and satisfaction by different customer factors of choices and then, to identify what kinds of factors affect customer satisfaction. Total 205 copies of questionnaire, out of 230 distributed, were used for analyses. Cronbarch's alpha coefficient of all 20 items was 0.911. In terms of importance, Cronbarch's alpha coefficients were 0.887(food), 0.796(menu), 0.851(employee), 0.815(service), and 0.730(physical environment). For satisfaction, the coefficients were 0.876(food), 0.860(menu), 0.880(employee), 0.851(service), 0.730(physical environment). In addition, the exploratory factor analysis showed an acceptable factor loading, supporting 20 items' validity. The result showed that customers' perceptions of the importance of Japanese restaurant service quality was higher than their level of satisfaction in general. In particular, IPA analysis revealed that food and service factors were well operated as located in the first quadrant. However, service factor located in the second quadrant was perceived to be important yet perceived as being satisfied poorly. So this study suggests that Japanese restaurant owners should concentrate on the attributes included in this quadrant to improve the quality of foodservice. Lastly, menu and physical environment factors were located in the third quadrant showing low level of importance and satisfaction. On the basic of the IPA analysis, Japanese restaurant owners should identify their strengths and weaknesses and draw up a plan to improve service quality and to maximize their profits.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.23 no.1
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• pp.215-234
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• 2012

The purpose of this study is to investigate asymmetric and nonlinear nature of the relationship between service attributes and global customer satisfaction, and to identify improvement strategies of service quality in libraries. In this study, two methods(such as kano's analysis and importance grid) were used to analyze the factor structure of customer satisfaction in libraries. The results show that two quality elements are classified as excitement factors, twelve quality elements are sorted as hybrid factor and eight quality elements are classified as dissatisfiers.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.247-248
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• 2015

본 연구는 항공사 브랜드 자산의 중요도와 만족도 차이를 중심으로 실증 분석하여 항공사 브랜드 자산 경영에 도움이 되고자 하였다. 항공사 브랜드 자산의 IPA 분석과 대형 항공사와 저비용 항공사의 브랜드 자산 구성요소의 GAP 차이 분석을 통해 항공사 브랜드 자산에 대한 전략을 제안한다. 연구 결과에 따르면 항공사 이용객들은 가격과 직원의 친절성을 가장 중요하게 생각하고 있으며 직원의 친절성에는 만족하고 있으나 가격에서는 만족하고 있지 않는 것으로 나타났다. 연구 결과 향후 항공사는 환경 변화에 적응하여 가격 전략의 변화를 시도하고 그에 따른 다양한 노력과 투자를 하여야 할 것이다.

• Journal of Venture Innovation
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• v.6 no.1
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• pp.35-57
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• 2023

The purpose of this study was to analyze the moderating effect of venture start-up and general start-up based on what kinds of entrepreneurs' personal characteristics, business capabilities, and start-up motivation factors affecting start-up satisfaction. This study conducted an online survey of companies who received credit guarantee for start-ups from KCGF(Korea Credit Guarantee Fund), and finally collected 320 survey data. And it conducted statistical analyses such as frequency analysis, factor analysis, reliability analysis, correlation analysis, regression analysis, etc. using SPSS 24.0 statistics program. The results of the study were as follows. First, it is tested that creativity, one of entrepreneurs' characteristics, had a positive effect(+) on start-up satisfaction. Second, it is found that the failure burden, one of entrepreneurs' characteristics, had a negative effect(-) on start-up satisfaction. Third, experiences, one of entrepreneurs' characteristics, had not a significant effect on start-up satisfaction. Fourth, it was analyzed that business capabilities such as technology research and development, marketing, networking, and financing had a positive effect(+) on start-up satisfaction. Fifth, it is tested that the economic and self-realization motivation had a positive effect(+) on start-up satisfaction. Sixth, start-up satisfaction had a positive effect(+) on business performances. Last, it was analyzed that venture start-ups had a more positive effect than general start-up in the creativity, technology research and development, and the self-realization of start-up motivation affecting start-up satisfaction. And, it was found that venture start-ups have a less negative effect than general start-up in the failure burden affecting start-up satisfaction.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.2
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• pp.657-665
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• 2016

This study analysed how real estate investor's preference influences the investment satisfaction and re-investment intention. For the study, the investment preference was analysed using the PLS Structural Equation Model. The profitability and safety among the investment behavioral factors influenced the investment satisfaction the most. The facility characteristics among the investment behavioral factors influenced the investment satisfaction slightly. Finally, the investment satisfaction among the investment preferences influenced the re-investment intention mainly.

• Journal of agriculture & life science
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• v.45 no.6
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• pp.33-40
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• 2011

The purpose of this research is to seek political implications for management and activation of National Forest Complex Management(NFCM). Survey method was utilized for workers as respondents to measure importance and performance of NFCM. As a result, it turned out that the respondents' performance was very high. In addition, out of 14 items, two items -1) activation of e-commerce and direct business transaction, 2) production and sales marketing information, which intensive management strategy, were derived from results. Also, 6 items were derived for on-going maintenance, 3 items were derived for low priority order, and other 4 items were derived for discouragement against excessive efforts. This research may contribute to providing fundamental sources that can be utilized for promoting direction establishment and system improvement of NFCM.