• Title/Summary/Keyword: 중요도 만족도 조사

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Improvement and Promotion Plan for the Screen Baseball Utilization (스크린야구 이용의 개선 및 증진방안)

  • Koo, Soo-Yong;Jeon, Yong-Bae;Choi, Eui-Yul
    • 한국체육학회지인문사회과학편
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    • v.54 no.4
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    • pp.363-372
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    • 2015
  • The purpose of this study was to suggest marketing plan to improve and promote screen baseball utilization, applying Importance-Performance Analysis (IPA) incorporating marketing mix 4Cs; Customer value, Convenience, Cost, and Communication. A convenience sample was made up of 267 users in screen baseball clubs located in metropolitan area. Evidence on validity and reliability of the data was obtained through exploratory factor analysis and internal consistency analysis. Frequency analysis and paired sample t-test for the difference verification of IPA were conducted also in SPSS version 21.0 with .05 of significance level. The main results of the study were as follows. First, there were partially significant differences between importance and satisfaction regarding the sub-categories of Customer value and Convenience. Second, there were all significant differences between importance and satisfaction regarding the sub-categories of Cost and Communication. Third, as the results regarding IPA, quadrant I indicating 'Keep up Good Work' included healthy use of leisure time, improvement of self-achievement, accessibility, communication between service user and provider, etc. Fourth, quadrant II indicating 'Concentrate Here' included diversification of screen baseball program, cost regarding facility use, etc. Fifth, quadrant III indicating 'Low Priority' included interpersonal relationship, subsidiary facilities, cost of food and beverage, etc. Lastly, quadrant IV indicating 'Possible Overkill' included improvement of physical health and life satisfaction and rules and procedures of screen baseball.

A Study on Customer Segmentation of Mobile Internet (무선인터넷 서비스 고객의 세분화와 특성에 관한 연구 : Hedonic과 Utilitarian 동기를 중심으로)

  • 오인영;박철;정수연;이연진
    • Proceedings of the Korea Society of Information Technology Applications Conference
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    • 2002.11a
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    • pp.373-387
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    • 2002
  • 무선인터넷 서비스에 대해 본 연구자는 사용자들이 휴대폰을 이용해 무선인터넷 서비스를 사용할 때 어떠한 동기를 가지고 사용을 하는지에 대해 실증연구를 하였다. 설문조사는 무선인터넷 사용자를 대상으로 온라인 설문조사를 실시하였으며, 요인분석과 회귀분석을 통해 결과를 분석하였다. 무선인터넷의 접속 시작 단계부터 과금이 되므로 접속을 위해 버튼을 누르는 행위 자체를 서비스의 소비(consumption)로 정의하였다. 사용동기는 내생적이며 즐거움을 추구하는 hedonic한 측면과 어떠한 과업을 수행하기 위한 실용적인 utilitarian한 측면으로 나누어 살펴보았다. 종전의 소비에 대한 hedonic/utilitarian 측면에 대한 연구는 유선인터넷 이용과 소비자 쇼핑행동에서 많이 이루어졌다. 이들 연구를 바탕으로 해서 무선인터넷 서비스 사용동기에 대한 모형을 추출하였다. 두 가지 동기요인에 의해 무선인터넷 고객집단을 네집단으로 세분화하여 이들의 휴대폰 보유실태, 무선인터넷 사용실태, 속성 중요도 평가 및 만족도, 인구통계적 특성을 비교해 본 결과 유의한 차이가 발견되었다. 본 연구는 무선인터넷 서비스에 대한 연구를 하는 연구자들과 서비스 제공업체에 무선인터넷 서비스 이용자들에 대한 이론적/실무적 시사점을 줄 것이다.

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A Study on Customer Segmentation of Mobile Internet (무선인터넷 서비스 고객의 세분화와 특성에 관한 연구 : Hedonic과 Utilitarian 동기를 중심으로)

  • Oh, In-Young;Park, Chul;Jung, Soo-Yeon;Lee, Yeon-Jin
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2002.11a
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    • pp.373-387
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    • 2002
  • 무선인터넷 서비스에 대해 본 연구자는 사용자들이 휴대폰을 이용해 무선인터넷 서비스를 사용할 때 어떠한 동기를 가지고 사용을 하는지에 대해 실증연구를 하였다. 설문조사는 무선인터넷 사용자를 대상으로 온라인 설문조사를 실시하였으며, 요인분석과 회귀분석을 통해 결과를 분석하였다. 무선인터넷의 접속 시작 단계부터 과금이 되므로 접속을 위해 버튼을 누르는 행위 자체를 서비스의 소비(consumption)로 정의하였다. 사용동기는 내생적이며 즐거움을 추구하는 hedonic한 측면과 어떠한 과업을 수행하기 위한 실용적인 utilitarian한 측면으로 나누어 살펴보았다. 종전의 소비에 대한 hedonic/utilitarian 측면에 대한 연구는 유선인터넷 이용과 소비자 쇼핑행동에서 많이 이루어졌다. 이들 연구를 바탕으로 해서 무선인터넷 서비스 사용동기에 대한 모형을 추출하였다. 두 가지 동기요인에 의해 무선인터넷 고객집단을 네 집단으로 세분화하여 이들의 휴대폰 보유실태, 무선인터넷 사용실태, 속성 중요도 평가 및 만족도, 인구 통계적 특성을 비교해 본 결과 유의한 차이가 발견되었다. 본 연구는 무선인터넷 서비스에 대한 연구를 하는 연구자들과 서비스 제공업체에 무선인터넷 서비스 이용자들에 대한 이론적/실무적 시사점을 줄 것이다.

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Satisfaction of Industry Research for the College (전문대학에 대한 산업체 만족도)

  • Hong, Young-Ho;Park, Jin-Hong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.9
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    • pp.3967-3974
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    • 2011
  • In this study, the college's curriculum and industry satisfaction with graduates were investigated. As a result, the college education of the consumer's feedback to an education as the basis for the survey was conducted. To this end, a survey of industry conducted and analyzed a result. Questions of the survey are as follows: Foundation for industrial research, the recruitment of new employees, research on skills, basic research on curriculum, and skills related to satisfaction surveys were conducted. According to survey results the average period of employment in manufacturing. Research and development, and public officials, and management in the area has served more than three years. Distribution and service the tourism sector, mainly two years. The major practical difficulty in working theory of scarcity and insufficient foreign language skills, and inter personal relationship. Working in a variety of school curriculum and an emphasis on training relevant and practical by developing a training curriculum and the majors, colleges will improve for the satisfaction.

하나로 캡슐 지지용 와이어 스프링의 강성해석

  • 강영환;이영신;최명환
    • Proceedings of the Korean Nuclear Society Conference
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    • 1996.11b
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    • pp.494-499
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    • 1996
  • 와이어 스프링은 재료 조사시험용 캡슐을 노내에 장·탈착할 때 안내역할을 하고, 조사 시험중 캡슐에 수평방향의 외력이 작용하였을 때 이를 완화해 주는 역할을 하도록 설계되었다. 와이어 스프링의 강성은 특히 내진으로 인한 캡슐의 구조건전성 확보에 중요하므로, 본 연구에서는 스프링 강성에 스프링 와이어의 직경, 길이 그리고 형상이 미치는 영향을 해석하였다. 또한 실험을 통하여 해석 결과와 비교·검토하여 설계 요구사항을 만족하도록 하였다.

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A Study on the Direction of Restructuring of Educational Facility Management Operating System (학교 교육시설관리 지원시설 업무체계 재구조화 방안 연구)

  • Kim, Young-Bong;Lee, Yong-Hwan
    • The Journal of Sustainable Design and Educational Environment Research
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    • v.21 no.4
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    • pp.21-28
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    • 2022
  • This study analyzes the reality of the overall operating system, such as recognition and satisfaction with school field support work system of the Education Facilities Management Center, recognition level of restructuring of work areas, and the direction of improvement for school facility maintenance support in various types of future learning environments. To analyze the problem of this study, a survey was conducted on 290 education administrative officials in Gyeonggi-do. First, school site awareness and work performance satisfaction of the Educational Facilities Management Center were evaluated as "below average," and it is necessary to improve the qualitative work area that is practically helpful to schools. Second, in the area of organizational operation, it is desirable to avoid simple tasks with a low evaluation of "below average" and to switch to an operating system that improves efficiency. Third, the need for the facility environment area (professionalism, safety) was the highest, but the center's ability and work processing level were evaluated very low as "below average," so it is urgent to improve the center's capacity. Fourth, in the area of social and educational policy change, the center received a high score for the need for access from the perspective of a learning environment linked to future education. Therefore, a policy review on the restructuring and improvement of work areas suitable for this is necessary.

Evaluation of Importance and Performance by Dietitians about Events Marketing at School Foodservice Operations in Busan (부산지역 학교급식 영양사의 이벤트 마케팅에 대한 중요도와 수행도 평가)

  • Lee, Kyung-A
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.38 no.12
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    • pp.1794-1800
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    • 2009
  • This research was performed to acquire dietitians' attitudes toward events marketing at school foodservice operations in the Busan area. A total of 359 questionnaires were distributed to dietitians employed at school foodservice operations in Busan from July 1 to 31, 2006 (response rate: 93%). All dietitians assessed the importance and performance of event marketing at 3.39/5.00 and 2.78/5.00. The elementary and high school had significantly (p<0.01) higher average scores of performance of event marketing than those of the middle school. The contract managed foodservices had significantly (p<0.01) higher average scores of performance of event marketing than those of the independent managed foodservices. In the Importance-Performance Analysis (IPA), high importance and high performance (B area: doing great) were seasonal event, traditional festival day event, subdivisions of the seasonal event, environment event, school event, the day event and high importance whereas low performance (A area: focus here) was health event. Event marketing increased customer satisfaction and confidence. Therefore, these results suggest that there may be a need to implement special events at school foodservice in order to increase students' satisfaction.

A Study on Third Party Logistics Services: User versus Provider Perspectives (물류서비스제공자(3PL)와 이용자간의 물류서비스 품질 인식의 차이 연구)

  • Kim, Hye-Jin;Kim, Jong-Hun
    • Journal of Korean Society of Transportation
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    • v.25 no.5
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    • pp.7-14
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    • 2007
  • The purpose of this study is to investigate the differences between the service providers and the users of 3PL services, in their perceptions about the qualities. The results of analysis identified five elements of the quality of 3PL services: reliability, efficiency, tangibility, responsiveness, and timeliness. The perceived importance and satisfaction showed the significant differences between 3PL service providers and the clients for all of the five elements. With respect to importance, efficiency showed the largest cognitive difference. Timeliness appeared to be the most important element perceived by both the service providers and the users. In terms of satisfaction, responsiveness indicated the biggest cognitive difference. In addition, it was noticed that the clients' satisfaction levels were particularly low, with respect to responsiveness and efficiency. It must be a strategic task of the 3PL service provider to improve customer satisfaction by reducing those cognitive differences.

Exploring Factors Influencing the use of Intercity-bus Services by means of a Structural Equation Model - Focusing on Intercity-bus Users in Chungcheongnam-do Province - (구조방정식 모형을 활용한 시외버스 서비스 만족도 영향요인 분석 연구 -충남 시외버스 이용자를 대상으로-)

  • Kim, Wonchul
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.14 no.6
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    • pp.100-109
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    • 2015
  • The purpose of this study is to explore factors that influence the use of intercity-bus services by means of applying a structural equation model. The data were collected by a questionnaire survey based on personal interviews with intercity-bus users in Chungcheongnam-do province. Analysis results show that environmental attributes of the bus service are more important than operational attributes. In the case of men, the cleanliness of bus stops and the ease of transportation card recharging are likely to be the most crucial factors. However, women are likely to consider the cleanliness of the bus as the most important factor affecting their satisfaction about the intercity-bus service. Moreover, as people's satisfaction about the bus service increases, their willingness to recommend the use of intercity-bus to others will increase. Therefore, to improve the use of intercity-bus and to increase the satisfaction about the service, clean buses must be provided. These results could contribute to developing a policy to activate the use of intercity-bus.

Survey About Current Status of Pediatric and Adolescent Physical Therapy: Focus on Pediatric and Adolescent Rehabilitation Hospitals in Seoul and Gyeonggi Province (소아 청소년 물리치료 실태 조사: 서울 경기 지역 소아 청소년 재활병원을 중심으로)

  • Kim, Jeong-soo;Min, Kyoung-chul
    • Therapeutic Science for Rehabilitation
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    • v.12 no.4
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    • pp.67-80
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    • 2023
  • Objective : This study aimed to investigate the current status of physical therapy in children and adolescents. Methods : Sixty questionnaires from physical therapists treating children and adolescents with disabilities were analyzed. The questionnaire consisted of questions on physical therapy, participants, satisfaction, and the assessment of pediatric and adolescent physical therapy. Descriptive statistics and frequencies were used to investigate the current status, participants, and satisfaction. Differences between physical therapy participation difficulty, importance-ability of major aspects of pediatric and adolescent physical therapy, and therapy goal frequency were analyzed using paired T-test. Results : 11 to 15 cases (66.7%) and one-on-one treatment (95.0%) were performed independently (95.0%). The main ages of the subjects were preschool and school, the diagnoses were brain lesions and developmental delay, and treatment was conducted for up to 20 years or older. Satisfaction with pediatric and adolescent physical therapy was high (70.0%), as was the intensity of work (71.7%). Neurodevelopmental therapy, gait training, and goal-directed rehabilitation were the main treatments, and Gross Motor Function Measures of 88 and 66, respectively, were used. Respondents said that current fee system is inadequate (66.1%) and appropriate fee system is needed. Conclusion : This study extensively investigated the content of and factors related to pediatric and adolescent physical therapy. Based on the current situation, efforts to improve the expertise and continuity of pediatric and adolescent physical therapists and apply the latest treatment techniques are required.