• Journal of the Korean Society of Costume
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• v.52 no.3
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• pp.29-47
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• 2002

이 연구에서는 대량생산의 장점인 낮은 가격대 창출과 주문생산의 장점인 고객지향을 추구하는 매스 커스터마이제이션(Mass Customization) 방식에 따른 의류제품의 생산모델을 개발하였다. 특히 체형이 매우 다양한 시기에 있어 이러한 고객지향적 의복이 더욱 필요한 중년여성들을 대상으로 하여 기성복에서 얻을 수 없는 인체적합도가 높은 의복을 생산할 수 있도록 하였다. 이 모델은 소비자 체형파악과 체형별 패턴제작의 어려움을 해결해주기 때문에 의류제조업체의 패턴제작과정을 용이하게 해주고, 모든 생산이 주문에 따라 이루어지므로 재고부담을 감소시키게 된다. 생산모델은 크게 5 단계로 나뉜다. 1 단계는 소비자가 제품에 대한 정보를 얻어 선택을 하는 단계이고, 2 단계는 소비자의 신체치수 계측 및 입력, 체형판별의 단계이다. 1) 단계에서는 이러한 내용을 포함하는 주문서를 작성하여 본사로 전송하고. 4 단계에서는 제품을 생산한다. 그리고 5 단계는 제품의 배송 단계이다. 이 연구에서 실질적으로 검증한 매스 커스터마이제이션 의류제품의 생산과정은 주문단계에서 패턴의 수정 단계까지이며, 이후의 마커제작에서 배송단계까지는 생산설비상의 문제 때문에 설명으로 제시하였다. 또한 매스 커스터마이제이션 의류제품에서 특히 중요한 단계는 고객에 대학 접근방법과 가봉 없이도 인체적합도가 높은 의복을 생산하는 것이므로 이 연구에서는 이를 중심으로 다루었다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.11a
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• pp.162-166
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• 1999

30-40대 중년 여성 100명을 대상으로 Brassiere착용 상황, 요구사항을 조사, 분석하고 시판 Brassiere의 착용실험을 통해 착용감을 평가함으로써 Brassiere에 대한 소비자 요구와 착용감 평가차원을 추출하였다. 주관적 착용감 평가실험은 25명이 참여 하였으며, 실험은 온도 28$^{\circ}C$, 습도 65%RH의 인공기후실에서 실시하였다. Brassiere 착용감의 구성차원을 추출하기 위해 평가용어를 이용하여 평정한 값들을 요인분석한 결과, fit성 및 체형보정성, 심미성, 압박감, 동작에 의한 브라의 착용위치 변화의 4가지 요인으로 이루어졌음을 확인하였다. Brassiere 착용감을 예측하기 위해 평가용어를 회귀변수로 하여 회귀분석한 결과, Y=3.262+0.723X$_1$-0.646X$_2$ (Y: 착용감, X$_1$: 가슴과 컵모양이 잘 맞는다, X$_2$: 와이어 부분이 불편하다)로 나타났다. Brassiere 착용감에 대한 소비자의 정성적인 요구사항을 정량적으로 측정하기 위한 제품 디자인 요소중, 와이어와 주소재의 신축성이 착용감에 중요하게 작용하는 것으로 나타났다.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.9
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• pp.1633-1644
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• 2001

이 연구의 목적은 중년여성들의 체형을 분류하고 이들 체형을 분류하는 판별기준을 세우고자 하는 것이다. 이 연구에서 개발한 판별방법은 중년여성들의 체형을 간편하게 판별할 수 있도록 해주므로 이 방법을 활용하여 중년여성복을 제작할 경우, 소비자들은 인체적합도가 높은 의복을 구입 할 수 있고 의류업 체들은 이에 따른 매출증대를 가져올 수 있다. 연구의 진행절차와 이에 따른 결과는 다음과 같다. 1. 만 40세~59세 중년여성 279명에 대 한 인체 계측을 하였다. 인체 계측항목은 34개의 직접 계측항목과 측면사진 촬영을 통한 3개의 간접계측항목,11개의 지수치, 5개의 계산치 등의 총 53개 항목이다. 인체 계측치에 대한 통계분석 방법으로는 분산분석과 SNK검정, 판별분석 방법을 사용하였다. 2. 피험자는 몇 가지 체형으로 분류되었다. 상반신 체형분류는 인체측면 자세와 유방크기를 분류기준으로 하여 바른-유방중소 체형, 바른-유방대 체형, 젖힌-유방중소 체형 , 숙인/휜-유방중소 체형, 숙인/휜-유방대 체형의 5가지로 분류하였다. 하반신 체형분류는 배와 엉덩이의 돌출정도에 따라 분류하여 배정상-엉덩이정상 체형, 배 정상-엉덩이돌출 체형, 배돌출-엉덩이정상 체형 , 배돌출-엉덩이돌출 체형의 4가지로 분류하였다. 3. 분류된 체형은 다음의 판별변수에 따라 체형이 판별되었다. 상반신 체 형 의 판별변수는 앞품/뒤품, 가슴둘레/밑가슴둘레 , 앞길이/뒤 길이, 앞허리선$\longrightarrow$어깨선 길이/어깨선$\longrightarrow$뒤허 리선 길이의 4가지 항목이고, 하반신 판별변수는 엉덩이상부각도, 배 하부각도, 배상부 각도, 엉덩이둘레/엉덩이 최대둘레, 뒤엉덩이둘레의 5가지 항목이다. 상반신 체 형과 하반신 체형 판별함수 모두 70% 이상의 높은 적중률을 나타내었다.

• The Research Journal of the Costume Culture
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• v.21 no.5
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• pp.765-779
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• 2013

This paper studied why middle-aged group is using active wear as casual wear. First, we can think of 'comfort', 'ideal body shape', 'trend', 'functionality', 'economy' for the reasons. We categorized the incentives as 'comfort/functionality pursuits', 'trend/economy pursuits', and 'ideal body shape pursuits'. Studies showed that statistically significant number of men pursue comfort and functionality, and statically significant number of women pursue trend and economy. Second, this study shows that the number of consumers who use the active wear in daily lives is greater than that of those who use it only for outdoor activities. The difference was statistically significant in T-shirts and pants. The most frequent usage was in social activities, and the next frequent usage was in cultural activities. The reason is that currently, middle-aged consumers are actively participating in social gatherings than any other activities. Especially, considering that the men wear active wear more than the women do, development of the product as men's casual wear that is compatible with other apparels will be necessary. We expect this study will be used as the preliminary data for a marketing strategy targeting the middle-ages.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.127-142
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• 2017

The purpose of this study was to investigate the clothing and cosmetics purchasing behaviors of middle aged male consumers according to objectified body consciousness. The subjects were 329 male adults aged from 40 to 59, and measuring instruments consisted of objectified body consciousness, clothing and cosmetics purchasing behaviors, and subjects' demographics attributions. The data were analyzed by factor analysis, cluster analysis, multiple response analysis, cross tabs analysis, and $x^2$ test using the SPSS program. The results were as follows. First, three factors (body shame, body surveillance, and control belief) emerged on objectified body consciousness. Second, subjects were divided into 2 groups (objectified group and non-objectified group) by objectified body consciousness. Third, these two consumer groups showed many differences regarding clothing and cosmetics purchasing behaviors. The objectified group showed many more positive clothing and cosmetics purchasing behaviors than the non-objectified group in terms of purchase motives, selection criteria, information source, purchase place, and purchase cost per month. These results show that objectified body consciousness is a useful variable for understanding adult male clothing and cosmetics purchasing behavior and to segment the male consumer market effectively.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.1-13
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• 2014

The purposes of the study were to explore differences in preference for clothing images according to wearing situations and clothing product involvement. A questionnaire was developed by the researcher and was collected by 101 men and 100 women aged between 40 and 59. Data were analyzed by factor analysis, repeated measure ANOVA, t-test adjusted by Bonferroni, paired sample t-test, and independent sample t-test. The results of the study showed that clothing images were classified into five factors including hard cold image, modern urban image, bold unique image, and heavy luxurious image. There were significant differences in preference among clothing images according to wearing situations and clothing product involvement. While modern urbane image was most preferred, hard cold image was least preferred in both formal and informal wearing situations, and for either high or low involvement clothing products. Also, there were significant differences in clothing image preference according to wearing situations and product involvement. In formal situations, stronger preference for modern urban image and heavy luxurious image showed than in informal situations, and bold unique image and heavy luxurious image were more preferred for high involvement clothing product than for low involvement clothing product. In addition, there were significant differences in preferences for clothing images between groups according to gender and age. In both formal and informal situations, men showed stronger preferences than women for hard cold image, but women for bold unique image. For either high or low involvement clothing products, men preferred hard cold image, modern urban image and heavy luxurious image more than women, but women preferred bold unique image more than men. Lastly, for high involvement clothing product, subjects aged fifties showed stronger preferences than forties for modern urban image and heavy luxurious image, but for low involvement clothing product, modern urban image was more preferred.

• Proceedings of the ESK Conference
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• 1993.10a
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• pp.189-204
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• 1993

산업화로 인한 급속한 경제성장과 증가하는 여성들의 사회진출은 의생활에서 보다 편 하고 간소화된 생활양식을 추구하게 되고, 이에따라 의복의 구입에 있어서도 맞춤복보다 는 시간, 경제면에서 유리한 기성복을 선호하게 되었다. 불특정다수를 위한 기성복의 생산에 있어서 개개인의 체형에 보다 적합성이 좋은 제품의 개발을 위해 다수인의 다항 목계측치에 근거한 치수체계의 설정은 무엇보다 중요한 문제가 된다. 우리나라에서는 1979년 공업진흥청에 의해 제 1차 국민표준체위조사가 실시되었으며, 1986년에는 제 2차 조사가 실시되어 그 결과를 토대로 한국 공업규격의 의류치수 규격이 제정 발표되었다. 그러나 이것은 연령에 따른 신체적 변화를 고려한 체형분류가 되어 있지 않으며, 제품 호수에 따라 동일한 간격을 둔 체계였다. 1992년에는 제 3차 국민표준체위조사가 실시 되어 그 결과가 발표되었다. 의복은 인체계측에 의한 신체 각 부위의 치수와 형태를 기초로 2차원적인 소재에 적절한 원형을 사용하여 재단, 봉제과정을 거쳐 3차원의 입체 로 구성하고 인체에 대응시킨 것이므로 기성복에 대하여 소비자의 치수적합성을 만족시 키기 위해서는 체형의 특징을 고려해야 할 것이다. 특히, 성장이 완료된 성인 여성은 출산후 중년에 접어들면서 신체적 특성이 변하여 체형이 바뀌는 경향이 있으므로 전 여성에대한 의류치수규격보다는 연령의 구분과 체형의 분류가 필요하다고 본다. 더우기 의류업체들의 판매대상의 세분화는 이를 더욱 뒷받침해주고 있다. 따라서 체형의 분류는 의복 치수 규격에 적용되어 의복의 종류에 따라 대다수의 불특정 다수 에게 보다 잘 맞는 의복 치수를 제공할 것이며, 그 치수의 정확성을 증대시키게 된다. 김성득(1991)은 소비자의 기성복에 대한 구매확률을 높이기 위해서는 규격치를 등간격 으로 하기 보다는 소비자의 분포밀도가 높은 곳일수록 규격치 간격들을 좁게 설정함으 로써 생산자 입장에서 총손실을 줄이고, 상대적 비용절감효과를 갖게할 수 있다고 하였다. 따라서 본 연구에서는 성인 여성기성복의 치수적합성을 높이기위하여 출산 후 중년에 접어 들면서 체형이 변화되는 것을 고려하여 연령을 분류하고(18세-34세, 30세-51세), 각 연령 집단에 따른 체형을 각각 3가지로 분류하였다. 이에 따라 의복 생산시의 총손실을 줄이기위한 상의, 하의생산시 필요한 부위별 최적규격치 간격을 제시하였다.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.3
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• pp.99-113
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• 2015

The purpose of the study was to explore differences in perceived importance among factors of motives for participating in outdoor sports, product selection criteria of outdoor sportswear and store selection criteria, and in buying frequencies among store types and store locations. Another purpose was to find differences in importance of product selection criteria of outdoor sportswear and store selection criteria and in buying frequencies according to store types and store locations among groups according to motives for participation in outdoor sports. The questionnaire was developed by the researcher and was collected by 221 women aged between 40 and 59. The questionnaire was composed of four parts including participation motives, store selection criteria, and product selection criteria measured by Likert type scale, and demographic characteristics measured by nominal scale. Data were analyzed by frequency test, factor analysis, repeated measure ANOVA, Bonferroni adjusted t-test, cluster analysis by Ward method, ANOVA and Tukey's test as a post-hoc test. The results of the study showed that middle-aged women rated health improvement motive as the most important factor for participating in outdoor sports. Among product selection criteria, comfort was the most important, and among store selection, personal selling was the most important. Among store types, buying frequency in off-price store was the highest and among store locations, buying frequency in stores in a residential area was the highest. Moreover, three groups were classified according to motives for participation in outdoor sports: the health improvement motive group, the conspicuous/sociable motive group, the lower motive group The health improvement motive group rated comfort as the most important factor for product selection criteria, and showed the highest buying frequency in downtown stores. Conspicuous/sociable motive groups valued design and utilization for an everyday wear and shopped more frequently in specialty store and/or in downtown stores.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1596-1604
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• 2004

Quality Function Deployment(QFD) is a product development tool which ensures that the voice of the customer needs is heard and translated into products. To develop a sensible brassiere for middle-aged women QFD was adopted. In this study the applicability and usefulness of QFD was examined through the engineering design process for a sensible brassiere for middle-aged women. The customer needs for the wear comfort of brassiere was made by one-on-one survey of 100 women who aged 30-40. The customer competitive assessment was generated by wearing tests of 10 commercial brassieres. The subjective assessment was conducted in the enviornmental chamber that was controlled at $28{\pm}1^{\circ}C,\;65{\pm}3\%RH.$ As a results, we developed twenty-one customer needs and corresponding HOWs for the wear comfort of brassiere. The Customer Competitive Assessment was generated by wearing tests of commercial brassiere. The subjective measurement scale and dimension for the evaluation of sensible brassiere were extracted from factor analysis. Four factors were fitting, aesthetic property, pressure sensation, displacement of brassiere due to movement. The most critical design parameter was wire-related property and second one was stretchability of main material of brassiere. Also, wearing comfort of brassiere was affected by the interaction of initial stretchability of wing and support of strap. Engineering design process, QFD was applicable to the development of technical and aesthetic brassieres.

• Fashion & Textile Research Journal
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• v.15 no.1
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• pp.84-94
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• 2013

The study analyzes the effects of self-esteem on body satisfaction, clothing satisfaction, and clothing selection criteria, the effects of body satisfaction on clothing satisfaction and clothing selection criteria, and the effects of clothing selection criteria on clothing satisfaction. The questionnaire developed by the researcher was distributed to 160 women between 40 and 65 years of age in Seoul or Gyeonggi-do. One hundred fifty one questionnaires were used in the final analysis. The data were analyzed by common factor analysis, multiple linear regression, t-test, ANOVA, and Tukey's test using SPSS 18.0/Windows. The results demonstrate that clothing selection criteria is classified into design, quality, practicality, and economics. There was a significant effect of self-esteem on body satisfaction, and significant effects of body satisfaction on clothing satisfaction and on factors of design, quality, economics in clothing selection criteria. Factors such as design, practicality, and economics contributed to clothing satisfaction. Significant differences were found in self-esteem between age groups as well as self-esteem and body satisfaction among groups according to education level and monthly income.