• 한국IT서비스학회:학술대회논문집
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• 2009.11a
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• pp.83-88
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• 2009

본 연구는 모바일 게임의 이용의도에 관한 연구로서 기존연구들을 바탕으로 한국과 중국 양국간의 차이를 비교하고자 한다. 기존의 연구에서 제시한 게임의 이용의도인 탈출, 사회적 상호작용, 경쟁/도전감, 환상감, 시간 보내기에 모바일기기의 이용의도인 정황성, 과시욕을 추가하여, 중국의 모바일 게임 이용자들의 이용의도를 조사하고 한국의 모바일 게임 이용의도와 비교하고자 한다. 본 연구를 통해서 중국과 한국 게이머의 이용의도에 있어서 공통점과 차이점이 무엇인지를 파악하고, 양국의 사회문화적 특성이 이용의도의 차이에 미치는 영향에 대해 설명하고자 한다. 현재 소수의 한국 게임기업들이 중국에 진출하고 있고 중국의 문화와 시장을 충분히 파악하지 못하고 있는 실정이다. 본 연구의 결과는 향후 한국기업이 중국 모바일 게임 시장에 진출하는데 도움이 되는 시사점을 제시할 수 있을 것으로 여겨진다.

• Nuclear industry
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• v.18 no.6 s.184
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• pp.70-79
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• 1998

• Journal of Distribution Research
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• v.15 no.5
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• pp.195-215
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• 2010

Large-scale discount stores, that were in charge of leading role up to recently, reach the limit of growth because of increasing competition, saturation of domestic market, and shortened product life-cycle. As per the limit of domestic market, large-scale discount stores are trying to various global market entry strategy and global marketing strategy like new store entry, takeover of foreign distribution chain, and global sourcing strategy. In the past, global companies of advanced country have been entering to Asian market with leading position. But, as per the rapid growth of Asian economy in the late 1980's, East Asian distribution companies like Japanese company were trying to enter the Asian market. In Asian market, starting with China, that was relatively not advanced in comparison with economic development, not only western advanced countries but also East Asian countries like Japan and Korea are entering actively for overcome their limitations of domestic market. Many of distribution companies experienced success and failure for various reason already. Korean large-scale discount stores are relatively late starters in Asian market. So, this paper purposed to review global market entry strategy of Japanese large-scale discount stores, and find out strategic implications for successful global market entry strategy of Korean large-scale discount stores.

• Journal of the Korea Society of Computer and Information
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• v.11 no.3
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• pp.249-258
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• 2006

This study was conducted to identify a strategy on using the high qualify human resources for single PPM quality renovation of advancing Korean companies into China. According to the results of the study, it is very important for Korean managers to adapt themselves to Chinese circumstances. The best strategy on using the high quality human resources for single PPM quality renovation in China is employment on the spot.

• Construction Engineering and Management
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• v.5 no.5 s.21
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• pp.3-7
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• 2004

• Korea Logistics Conference
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• v.13 no.2
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• pp.307-325
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• 2005

• Bulletin of Korea Environmental Preservation Association
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• v.26 s.354
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• pp.20-24
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• 2004

• Bulletin of Korea Environmental Preservation Association
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• v.28 s.366
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• pp.20-24
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• 2006

• Bulletin of Korea Environmental Preservation Association
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• v.27 s.360
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• pp.25-29
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• 2005

• 월간 기계설비
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• s.39
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• pp.33-39
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• 1993