• Korean Journal of Plant Resources
• /
• v.31 no.1
• /
• pp.37-51
• /
• 2018

Molecular phylogenetic analysis was conducted to evaluate the taxonomic relationships of genus Arisaema L. distributed in Korea and the molecular phylogenetic characteristics of three authentic Arisaema species for the herbal medicine Arisaematis Rhizoma (the rhizomes of A. amurense, A. heterophyllum, and A. erubescens). The sequences of three DNA barcodes (rDNA-ITS, matK, and rbcL) were analyzed using 50 samples of nine taxa consisted of eight Korean and one Chinese Arisaema with one outgroup (Dracunculus vulgaris). Both individual and combined phylogenetic analyses of three DNA barcode sequences revealed that the treated nine taxa are independently classified into six distinct clades (Clade I, A. amurense f. amurense and A. amurense f. serratum; Clade II, A. serratum and A. takesimense; Clade III, A. ringens; Clade IV, A. erubescens; Clade V, A. heterophyllum; Clade VI, A. thunbergii subsp. thunbergii and A. thunbergii subsp. geomundoense). These six clades were reasonably divided into three individual sections, Pedatisecta, Sinarisaema, and Tortuosa. Futhermore, the results of comparative DNA barcode sequences analyses provided a significant information for the taxonomic reconsideration of Arisaema L. at the specific and intraspecific level. However, we could not confirm the taxonomic characteristics or identity among the three authentic medicinal species through the molecular phylogenetic analyses of genus Arisaema L. for Arisaematis Rhizoma.

• International Commerce and Information Review
• /
• v.16 no.3
• /
• pp.25-50
• /
• 2014

This study is to identify the factors and explore the moderating effects of gender in influencing customer behavioral intention to adopt mobile commerce in Shanghai and Guangzhou in China. An extended study based on TRA, TPB and TAM, UTAUT, technology adoption model is applied for designing on this study model of behavioral intention to adopt mobile commerce focused on emotional variables and cross-gender differences. The results of analysis reveal that the effects of perceived risk, personal innovativeness, individual familarity and social influence on behavioral intentions to adopt mobile commerce as well as to differ across gender. Differences cross gender is specially the perceived risk and social influence. Findings imply that mobile commerce operators need to be communicated to female consumers, the risk-free quality including security, payment and certification system along with the social influence of using mobile commerce. When targeting female consumers in China, the word of mouth marketing strategic approach and improvement of communications of mobile commerce should be focused.

• Life and Agrochemicals
• /
• v.27 no.4 s.217
• /
• pp.36-38
• /
• 2006

중국, 對일 농산물 수출기업 대상 연수 실시/ 세계 농약시장, 3년 연속 증가/ 일본, 지역특산물에 대한 농약관리법 특례 종료/ 中상해시, 오염된 밭 농산물 생산 금지/ 영국, 농약사용 규정 개정/ 美소비자단체, GM작물 철회 위한 농무성 소송/ 中운남성 중소기업, 메콩강 유역국가와 경제관계 강화

• Journal of Fashion Business
• /
• v.10 no.5
• /
• pp.105-121
• /
• 2006

Body measurement was first made with the subjects of 193 males in their 20s residing in the Ningbo area, Zhejiang Province in China. In this first report, lower body shapes were classified and discriminated by using anthropometric measurement indices and lower body analysis. The following sums up the research: 1. Compared with the average values of Korean males in their 20s, the Chinese subjects were characterized with thinner waist, more flat hip, and smaller midthigh. 2. The subjects of Chinese males in their 20s showed three types of lower bodies: H-Round Type (25.91%)-thick waist-abdomen, round cross-section waist-abdomen, and small waist-hip difference. A-Trapezoid Type (34.72%)-small width of omphalion waist-abdomen, average cross-section waist-abdomen, and large waist-hip difference. A-Balance Type (39.38%)-average width of omphalion waist-abdomen, flat cross-section waist-abdomen, and large waist-hip difference. 3. Seven useful variables for the categorization of the subjects' lower body types were chosen through stepwise discriminant analysis, and the hit ratio of discrimination was 96.89%.

• Journal of Fashion Business
• /
• v.7 no.2
• /
• pp.97-106
• /
• 2003

The purpose of this study was to investigate Chinese men's perception and satisfaction on Korean apparel products. The 1000 Questionnaires were distributed to Chinese men, and returned 863 questionnaires were analyzed by mean and percentage with SPSS 10.0. The results of this study were as follows: Chinese men had more perception on their own brand and Italy brand than UK, Korean, and Japan brand. Over age fifties of Chinese men preferred Korean brand to the other ages. Chinese men perceived positively Korean fashion products as more trendy, very creative, high-class, qualitative, expensive and creditable, otherwise, there were little famous brands among Koran apparel products. Chinese men satisfied on Korean apparel products positively, specially, age forties and fifties, resident from Harbin, income 2 and 3 level, and young casual mild group showed higher satisfaction on Korean apparel products than the others.

• Journal of Fashion Business
• /
• v.11 no.1
• /
• pp.108-124
• /
• 2007

Body measurement was held for the subjects of Chinese adult males in their 20s through 40s residing in the Ningbo area of Zhejiang Province in order to provide body type information and raise the fit of clothing products for the advancement into the Chinese market. The following sums up the analysis of body types based on body measurement: 1. Seven factors to compose body types were produced from the analysis of males in their 20s, explaining 76.07% of variables and representing 3 types according to cluster analysis. Type 1 was H-b and appeared as much as 32.14%. Type 2, semi X-d, was 40.81%, while Type 3, A-i, had 27.04%. 2. Eight body type composing factors were extracted from the analysis of men in their 30s and 40s. The factors explained 76.77% of all the variables and represented 4 types according to cluster analysis. Type 1, H-d, had the appearance rate of 18.47%; Type 2, H-b, 40.84%; Type 3, Y-i, 27.71%; and Type 4, semi X-s, 11.95%.

• Journal of Fashion Business
• /
• v.6 no.4
• /
• pp.141-150
• /
• 2002

The purpose of this study was to investigate factors to influence on buying behavior of Chinese male consumers in regards to apparel types. Furthermore, this study provided fundamental data for marketing strategy in export apparel business to China from domestic apparel business. Returned 863 questionnaires from Chinese male consumers analyzed by factor analysis, and multidimensional scaling with SPSS10.0. The result of this study were as follows: Chinese male consumers bought formal wear with evaluating two groups of factors; one for functional (fitness, A/S, durability, and management), the other for external (brand, and trend). They bought casual wear with evaluating three groups of factors; functional/useful (price, A/S, and durability), aesthetic (color, and design), and external (brand and trend). Also they bought sports wear with evaluating three groups of factors; functional/useful(price, A/S, durability, and fabric), aesthetic(design and color), and external(brand and coordination).

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2014.01a
• /
• pp.435-438
• /
• 2014

본 논문에서는 중국의 소비자가 e-비즈니스에 대한 행태를 설문조사를 통해 분석하고 있다. 본 연구에서는 크게 e-비즈니스에 대한 만족감, 신뢰도, 개인정보유출에 대한 태도, 그리고 온라인 소비에 대한 제약 요인 네 가지 측면에서 조사하였다. 조사결과에 의하면 중국의 소비자는 e-비즈니스 이용에 대해서는 비교적 만족하고 있으나 상대적으로 e-비즈니스에 대한 신뢰도는 만족감보다 낮게 나타나고 있다. 개인정보유출에 대해서는 비교적 긍정적이지만 남성보다는 여성이 상대적으로 소극적인 태도를 보이고 있다. 그리고 온라인 소비를 제약하는 가장 중요한 요인으로 제품의 품질에 대한 보장으로 나타났다. 이는 온라인 거래에 있어서 제품에 대한 보장이 결국은 e-비즈니스의 신뢰도를 높이는 가장 중요한 조건으로 해석할 수 있다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.41 no.2
• /
• pp.362-377
• /
• 2017

This study examined the relationship between country-of-brand-origin perception and brand equity elements among Korean and Chinese male consumers. It also examined if there were differences between the two national consumers in the effect of country-of-brand-origin on brand evaluation. We analyzed survey responses from 414 Korean men and 393 Chinese men in their 20s-30s. Country-of-brand-origin perception was found positively related to brand awareness and brand image for both Korean and Chinese men in each group that selected domestic or foreign country-of-brand-origin. The results revealed a positive relationship between brand attitude and brand awareness as well as brand image for the two national consumers in each country-of-brand-origin selection group. The results indicated differences in the influence of brand image on brand attitude between these two male consumers in the group that selected the domestic country-of-brand-origin. The results also support the hypothesis on differences in the effect of country-of-brand-origin as well as brand evaluation between male consumers in the group that selected foreign country-of-brand-origin. This study has significant implications for fashion marketers, particularly when building brand equity by revealing country-of-brand-origin.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.7 no.11
• /
• pp.273-283
• /
• 2017

This study aims to analysis the types of features of confucian values of China normal university students. To achieve this purpose, Q methodology is applied. This study was conducted at Sichuan Normal University in China. Total 42 students and 47 statements collected through literature research. The implementation were formed in four types, statism, traditionalism, nominalism, and naturalism. Through this study, from the perspective of international relations, family relations, and friendship, all four type of features were presented intellectualized intelligentiae. The common feature of the four types is gender role, and the cognition of gender role is changing, and women will becoming an independent individual. Although confucian values had made great contribution for the development of Chinese traditional culture, it is an undeniable fact that some ideas not according with the modern social demand for development are hidden in the back.And we should look at and appreciate confucian values from a comprehensive and dialectic view.