• Title/Summary/Keyword: 중국진출

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The current situation of Chinese Fourth Party Logistics Industry and Korean Fourth Party Logistics Companies' market entry strategy (중국 제4자 물류산업의 현황과 우리나라 제4자 물류기업의 중국 물류시장 진출전략에 관한 연구)

  • Oh, Moon-Kap
    • International Commerce and Information Review
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    • v.15 no.4
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    • pp.313-339
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    • 2013
  • Logistics industry was changed after China join into the WTO. Compared with other countries, cost of logistics is very high in China. Besides, there are several problems with the demand basis, service and information technology of the third-party logistics. The forth-party logistics was appeared in logistics market in this context. The forth-party logistics was just become to develop in China so there are many problems recent years. Chinese government propose some solutions with the development of the fourth-party logistics such as the adjustment of the logistics industry policy, strengthening of the logistics information system and infrastructure, training logistics expertise. This research pointed out the obstacles in the development of the forth-party logistics in China by analyzing the present situation and the development strategy of some representative companies such as ANDE Logistics Company and Philips Logistics Company. The purpose of this paper is to research the development of the forth-party logistics in China by analyzing the problems with Chinese government and logistics companies, and finally bring up some solutions with these problems.

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A Study on the Development of the Contents in Corporate Education Programme - Focusing on the CSR Strategy in China (기업교육 컨텐츠 개발 연구 - 중국 진출을 위한 CSR 전략을 중심으로)

  • An, Hyoung-Tae;Kim, Ji-Young;Myung, Jae-Kyu
    • Journal of Practical Engineering Education
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    • v.10 no.2
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    • pp.149-157
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    • 2018
  • China evaluates corporate management activities based on the policies and assessment criteria of corporate social responsibility (CSR) based on the national development plan goals. This assessment should be understood in advance as a key issue for Korean companies into the Chinese market. Therefore, this research was presented to analyze the process, trends and related systems of CSR based on Chinese political specialties. Through this is aimed at utilizing this study as a CSR implementation strategy and CSR training frame for companies considering to China in order to understand the reality of CSR in China and applying it to business strategy.

A Study on the Entry Strategy into Asian ASP Service Market (ASP 서비스의 해외 시장 진출 방안 연구)

  • Kim, Dae-Ho;Kwon, Sun-Dong;Yang, Hee-Dong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.5 no.1
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    • pp.69-80
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    • 2010
  • The purpose of this study is to help the companies that have the experience and know-how about ASP and that want to go abroad. This study analyzed information and communication infrastructure of Asia, foreign investment of Korean companies, and market attractiveness, selected China, Japan, Indonesia, and Malaysia as the target for the advance into overseas markets, and then suggested the strategy for ASP overseas markets. This study can contribute ASP-related venture company or entrepreneur.

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Strategies of the into the India of the Korean Firms (한국 기업의 인도 진출 방안)

  • You, Ha-Sang
    • Journal of Korea Port Economic Association
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    • v.23 no.4
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    • pp.196-215
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    • 2007
  • The Representatives of Korea & India hold The Sixth negotiation for conclusion of Korean-India CEPA(Comprehensive Economic Partnership Agreement) at IFANS(Institute of Foreign Affairs & National Security) in Seoul at April 4, 2007. The latest, India is paid attention by the citizen of the world as the leading country that it lead the 21C's world economic with the China, India is called one of the BRICs and Chindia countries. Now, the concern of the citizen of world inclines huge potential energy of India. It is that time, we must change our concern from Chinas to India slowly. This paper put emphasis the point that we have to move switch over the focus of our study from to India, now.

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A Study on Positioning Strategy for Korean Animation Industry in the Chinese Market (한국 애니메이션 산업의 중국시장 진출전략 : 포지셔닝(Positioning)전략 및 실행방안)

  • Kim, Young-Jae
    • Cartoon and Animation Studies
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    • s.11
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    • pp.55-72
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    • 2007
  • Entering the Chinese animation market is a requirement for the survival and growth of Korean animation industry. While the size of Korean domestic animation market is not big enough to explain the investment for the production of animation project, the rapidly growing Chinese market provides a great potential for Korean animation. However, in recent few years, a high entrance barrier has been raised by Chinese government who aggressively enforce the strong policy to protect and develop the Chinese animation industry, by blocking the foreign animations out of Chinese domestic TV broadcasting. As a result, Chinese animation industry has witnessed a rapid growth enough to satisfy the domestic TV programming needs, and there seems no room for Korean animation to be exposed to Chinese animation consumers, whether through export of the program or co-production with Chinese companies. Through the study on Chinese government's policies and recent development of Chinese animation industry, this article is suggesting a new strategy for Korean animation industry to effectively exploit the Chinese market. In order to overcome the entrance barrier, Korean animation industry should satisfy the needs of Chinese government and industry for mutual benefit of both countries, and it can be accomplished by positioning Korean animation industry as a partner for Chinese industry, helping China in its way to the No.1 position in the global animation market. By providing the creative development capability, business knowhow and global marketing network for the co-production project, Korean animation industry can make a win-win situation for both countries, and at this point of stage, it would be the most effective way to make a meaningful presence of Korean animation industry in Chinese market.

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A Study on Acceptance Factors of High-tech Product of Chinese consumer - Focused on smart phone - (중국소비자들의 첨단제품 수용요인에 관한 연구 - 스마트폰을 중심으로 -)

  • Park, Cheol;You, Jae-Hyun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.6 no.1
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    • pp.83-107
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    • 2011
  • Recently Korea products or companies are conducting to advance to China by rapid economic development of China. In these circumstances, a study on important factors which have effects on acceptance of high-tech product by Chinese consumer will provide important strategic implications to Korea companies that plan to advance to China. But a study on the acceptance factors of high-tech product of existing Chinese consumer is insufficient. In addition, the basic research about acceptance and diffusion of advanced technology and services in China market is still insufficient. Therefore, this study suggested acceptance model of high-tech product by Chinese consumer so the empirical study was conducted. As a result, it shows that system quality has positive effect on usefulness and ease of use. Playfulness has positive effect on usefulness and acceptance intention. In addition, ease of use has positive effect on usefulness and acceptance intention. Usefulness had positive effect on acceptance intention. At the end of this study, the marketing implications for advancing to China market based on the results of empirical analysis were presented.

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중국원전사업 진출의 추진방향과 과제

  • 박용집
    • Nuclear industry
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    • v.16 no.5 s.159
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    • pp.4-14
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    • 1996
  • 중국은 96년 현재 3기의 원전을 가동하고 있는데, 원전 설비를 가속화하여 원전 총설비 용량을 2010년에 2천만$\~$2천5백만kW, 2020년에는 4천만$\~$5천만kW까지 확충할 계획으로 있다. 따라서 중국 원전 시장은 세계 원전 수출 국가의 각축장이 되고 있으며, 그에 따라 치열한 수주 경쟁이 벌어지고 있다. 본고는 필자가 중국 광동 원전에서 약 1년간 광동 원전 1$\cdot$2호기의 운전$\cdot$정비 및 운영 전반에 걸친 자문, 광동 3$\cdot$4호기 건설 프로젝트의 기획 업무, 광동 5$\cdot$6호기의 기술성과 경제성 평가 업무 등에 동참한 경험으로, 중국의 원전 사업 수행과 금후 사업을 전망하면서 한국 원전 사업이 중국에 진출할 수 있는 제반 여건을 기술한 것이다.

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A Study on Mobile Game usage in Korea and China (모바일게임 이용에 관한 연구: 한.중 비교 분석)

  • Joeng, Hyun-Il;Min, Dai-Hwan
    • 한국IT서비스학회:학술대회논문집
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    • 2009.11a
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    • pp.83-88
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    • 2009
  • 본 연구는 모바일 게임의 이용의도에 관한 연구로서 기존연구들을 바탕으로 한국과 중국 양국간의 차이를 비교하고자 한다. 기존의 연구에서 제시한 게임의 이용의도인 탈출, 사회적 상호작용, 경쟁/도전감, 환상감, 시간 보내기에 모바일기기의 이용의도인 정황성, 과시욕을 추가하여, 중국의 모바일 게임 이용자들의 이용의도를 조사하고 한국의 모바일 게임 이용의도와 비교하고자 한다. 본 연구를 통해서 중국과 한국 게이머의 이용의도에 있어서 공통점과 차이점이 무엇인지를 파악하고, 양국의 사회문화적 특성이 이용의도의 차이에 미치는 영향에 대해 설명하고자 한다. 현재 소수의 한국 게임기업들이 중국에 진출하고 있고 중국의 문화와 시장을 충분히 파악하지 못하고 있는 실정이다. 본 연구의 결과는 향후 한국기업이 중국 모바일 게임 시장에 진출하는데 도움이 되는 시사점을 제시할 수 있을 것으로 여겨진다.

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