• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.167-175
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• 2011

Increased numbers of Chinese are using the Internet as communications technology develops, and more Chinese are downloading and watching Korean dramas and movies. According to a survey conducted to assess the present state of Korean wave in China, most Chinese young people are watching Korean dramas by downloading them from the Internet. The objective of this study is to see the characteristics of Korean dramas preferred by Chinese viewers: the factors are years of production, diffusers(Broadcasters), types of drama, story topics, main actors, and directors. As a result, Chinese viewers tend to prefer to dramas recently diffused in Korea, miniseries, and comic dramas and romance. Otherwise, broadcasters, main actors, and directors do not influence directly on the choice of dramas of Chinese. Particularly, Korean wave stars in China do not always appear into the dramas favored by Chinese viewers.

• International Area Studies Review
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• v.12 no.3
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• pp.517-545
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• 2008

This study, tried to describe the corporations and competitiveness of IT industries in Korea and China as well as the general trend in trade using import-export structure. Further, based on trade intensity index, revealed comparative advantage index, Grubel-Lloyd index, constant market share, the trade structure between Korea and China was analyzed for the equipment in the fields of communication, information, broadcasting and their parts. The results are; first, since 2004, China has been catching up with Korea in the number of their companies listed in the global top 500 conglomerates. Second, the trade intensity index increased in 2007 4.57% up from 2002, showing increasingly closer connection between the two countries in the area of communications equipment. Third, according to revealed comparative advantage index, Korea's info-communications equipment seems to comparatively lag behind, but in terms of import-export structure is in the black. Fourth, in recent years, Korean equipment's market share in the Chinese market has been dropped due to the weakening competitiveness and the changing commodity supplies.

• Journal of the International Relations & Interdisciplinary Education
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• v.3 no.1
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• pp.87-103
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• 2023

In the era of self-media, short videos are developing strongly. In addition to its rapid development, it has brought new development opportunities for the dissemination of Chinese traditional culture through innovative cultural expressions. In this environment, the video blogger Li ziqi has rapidly become popular among many other types of self-media, which provides good material for us to analyze the reshaping and dissemination of Chinese traditional culture in the age of self-media. This paper discusses the reshaping and dissemination of Chinese traditional culture in the age of self-media by combining the case of the famous short video blogger "Li ziqi", reveals the problems of the current traditional culture dissemination through the content analysis of the reshaping and dissemination of traditional culture in the age of self-media, and puts forward the optimization strategies.

• Culinary science and hospitality research
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• v.21 no.4
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• pp.309-324
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• 2015

The foodservice industry is applying new marketing strategies, and advertisements are the best way to convey their distinctive brand images. The foodservice companies have been choosing a type of advertising called Product Placement(PPL) because it is unconsciously shown more often than other types of advertisements while customers are watching a movie or TV drama. Therefore, the aims of this research were to investigate the influence of the customers' perception of PPL inserted into TV dramas on brand image and purchasing intention. Additionally, present study performed to identify the differences between Korean and Chinese customers. For the survey, the study used both offline and online sampling methods, and the analyzed data was from 150 Korean and 150 Chinese respondents. As results, the more respondents were positive and familiar about PPL, the higher the brand image and purchasing intention. Chinese consumers had positive perception of PPL, which positively influenced the brand image and purchasing intention while Korean consumers' ethical awareness about PPL had a negative influence. Therefore, the Korean foodservice industry needs to differentiate the strategies for the PPL marketing between the Korean and Chinese market.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.19 no.4
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• pp.139-149
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• 2019

As of 2018, a large amount of Chinese fine dust is flowing into Korea in westerlies. However, the amount of fine dust generated in Korea can not be ignored. Even 52% of the causes of fine dust are domestic factors. Especially in Seoul, where the population is densely populated, the dust levels are high enough to be comparable to other regions. In Seoul, the dust levels are different from each other district. In order to understand the difference of fine dust generation by distinction, it is judged based on the highest traffic volume among the causes of fine dust generation in Seoul. Comparing the traffic volume and the fine dust concentration in 2017, it is possible to know the effect of traffic volume actually, how much it affects.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.5
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• pp.39-54
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• 2018

This study aims to expand K-Wave business. For this, it firstly investigated previous studies and pointed out limitations of the current scope of the K-Wave business. Therefore, as a theoretical background, it attempts to construct an analysis framework based on four types of creativity type model and to redefine the concept of K-Wave business, which refers to a series of business activities that create, utilize the asset, and reuse the originality of intellectual property assets. This study analyzes the business activities of K-Wave's asset creation, utilization, and talent linkage during 2013~2017. The scope of the asset creation covers the highest ranked movies, dramas, and K-pops, while the utilization of those is analyzed in cosmetics, food, and fashion industries. The personal talent is the source of new K-Wave value creation and Webtoon IP is analyzed. As a result, in the case of movies and dramas, the representative market is China, which is the result of the efforts to avoid the continuation of China's regulation and the development of local OTTs. It is confirmed that the product development for Chinese consumers is active as activities of K-Wave utilization in cosmetics, food and fashion. Interesting is that new K-Wave content is circulated in the beauty sector. Finally, it is confirmed that Webtoon IP, which has been structured with a solid story in individual talent, is the origin of new K-Wave asset creation such as movies and dramas.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.3
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• pp.9-21
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• 2017

The purpose of this study is to identify the current situation and actual condition of the video security industry, The research method was based on interviews with twelve specialists, and examined the market trends, the problems of the video security industry, the improvement plan and the government promotion strategy. The problem with the domestic video security industry is that there are the decline in overseas exports and the slowdown in exports to China, insufficient measures to overcome certification barriers due to the strengthening of national certification system, domestic demand growth slowed, expansion of domestic market share of Chinese products, lack of high-tech development of domestic products, lack of expertise in technology development and operation and inadequate legislation for revitalizing the video security industry. The improvement plan is as follows. Need to implement export expansion support policy, need to build tailored response system for each country, need improvement of security related demand creation system, take measures such as domestic industrial protection policy, certification barriers and tariff barriers, induce future core technology to create high added value. The government also needs to actively support human resources development, and induce stabilization of relevant laws and institutions. This study will contribute to the development of related industries by suggesting the development direction of the video security industry.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.6
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• pp.43-52
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• 2018

Livestock production is the second largest economic activity of Pakistan's rural population, more specifically; sixty-seven percent of Pakistan's total population that live in rural areas sources their income from livestock activities. As this subsector of agriculture within rural Pakistan is so critical to Pakistan's economy it is especially important to further develop the sector through the introduction of cost effective, efficient, and practical technologies. In an effort to improve such an important sector within the agriculture sector in Pakistan research has been carried out to better understand the capabilities and feasibility of leveraging Internet of Things based technologies, such as, microprocessors and microcontrollers within Pakistan's livestock production and management. The internet of Things can potentially allow for the scaling of small-scale rural livestock production to larger operations through cost effective and efficient livestock management through the application of IoT technologies. This paper discusses the architecture models of IoT based smart animal farms and delves into the pitfalls and advantages of applying IoT technologies in this sector. In this work we will explore the cheap sensors to monitor the internal activities of cattle farm with the aim of using these sensors as part of system to detect the important operations that need on the time response. This system should provide the feed and water as required, and control the temperature in sheds to protect the cattle being ill and on heat, and humidity level .internet connection used to connect these devices with smartphones or computers. In this paper we proposed the architecture model of IoT based smart animal farm.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.3
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• pp.25-30
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• 2022

This study is a study on the filter bubble reinforcement phenomenon of SNS recommendation algorithm such as YouTube, which is a characteristic of the Russian-Ukraine war (2022), and the victory or defeat factors of the hybrid war. This war is identified as a hybrid war, and the use of New Media based on the SNS recommendation algorithm is emerging as a factor that determines the outcome of the war beyond political leverage. For this reason, the filter bubble phenomenon goes beyond the dictionary meaning of confirmation bias that limits information exposed to viewers. A YouTube video of Ukrainian President Zelensky encouraging protests in Kyiv garnered 7.02 million views, but Putin's speech only 800,000, which is a evidence that his speech was not exposed to the recommendation algorithm. The war of these SNS recommendation algorithms tends to develop into an algorithm war between the US (YouTube, Twitter, Facebook) and China (TikTok) big tech companies. Influenced by US companies, Ukraine is now able to receive international support, and in Russia, under the influence of Chinese companies, Putin's approval rating is over 80%, resulting in conflicting results. Since this algorithmic empowerment is based on the confirmation bias of public opinion by 'filter bubble', the justification that a new guideline setting for this distortion phenomenon should be presented shortly is drawing attention through this Russia-Ukraine war.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.5
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• pp.119-124
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• 2017

In 1997, IBM's DeepBlue won the world chess championship, Garry Kasparov, and recently, Google's AlphaGo won all three games against Ke Jie, who was ranked 1st among all human Baduk players worldwide, interest in deep running has increased rapidly. DeepPurple, proposed in this paper, is a AI chess engine based on deep learning. DeepPurple Chess Engine consists largely of Monte Carlo Tree Search and policy network and value network, which are implemented by convolution neural networks. Through the policy network, the next move is predicted and the given situation is calculated through the value network. To select the most beneficial next move Monte Carlo Tree Search is used. The results show that the accuracy and the loss function cost of the policy network is 43% and 1.9. In the case of the value network, the accuracy is 50% and the loss function cost is 1, respectively.