• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.193-202
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• 2019

In this study, we want to check if there are similarities and differences between Chinese students and Korean university students who make up the highest percentage of Korean students studying abroad and see what attributes affect their satisfaction with the use of Internet shopping malls. Based on the results, Chinese students will be able to suggest ways to increase their satisfaction in the process of using local Internet shopping malls and advise companies operating domestic Internet shopping malls on strategies to improve the satisfaction of foreign customers. According to the study, among the system evaluation factors experienced by Korean students and Chinese students when using Internet shopping malls, Korean students showed better information quality than their Chinese counterparts, and Chinese students showed better functionality than their Korean counterparts. Second, among the logistics system evaluation factors Korean and Chinese students experienced when using Internet shopping malls, both speed and delivery quality showed that Korean students were better than Chinese students. Third, when Korean students use local Internet shopping malls, the factors that affect their satisfaction with consumption were found to have significant effects on functionality, delivery quality, response reliability, information quality and speed. Fourth, Chinese students studying abroad showed that functionality, information quality, speediness and response reliability all had a significant impact on satisfaction, except for delivery quality.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.167-168
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• 2012

본 연구는 중국의 대형할인점과 전통시장을 대상으로 점포이미지, 고객만족, 구매의도간의 관계에 대한 연구모형을 수립하고, 이들 변수들 간의인과관계를 규명하는데 주된 목적을 두었다. 설문조사를 통한 실증분석 결과를 통하여 대형할인점과 전통시장의 공통점과 차이점을 확인하였다. 따라서 본 연구결과는 마케팅이론은 물론 실무적인 측면에서 할인점과 전통시장의 마케팅전략 수립에 활용할 수 있는 유익한 시사점을 제공해 줄 수 있을 것이다.

• 한국IT서비스학회:학술대회논문집
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• 2007.11a
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• pp.137-142
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• 2007

본 인구에서는 5개의 국내 SW기업들의 사례를 활용하여 해외진출 노력을 분석한다. 국제신생벤처 이론 ((INU theory; International New Venture theory) 관점에서 중국시장 진출에서 발생하는 독특한 해외 진출 장애구간 즉 캐즘 (chasm)의 극복 방식과 기업의 성과와의 관계를 살펴본다. 특히 시장선점 (MS) 전락과 고객동반 진출 (CF) 전략에 따른 핵심역량과 지식 및 네트워크 구축 빙식의 차이와 외진출성과 차이와의 관계를 도출한다. 사례분석 결과 캐즘을 극복할 기업들은 진출 후 자식의 획득, 네트워크의 구축 면에서 정보를 내재화 (internationalization)하는 방식을 가지고 있음을 밝혔다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2016.07a
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• pp.160-161
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• 2016

본 연구는 중국 식당평가사이트인 디엔핑닷컴(dianping.com)을 이용하여 정량데이터 형태인 식당의 음식품질, 서비스품질, 분위기품질을 평가한 값을 수집하고, 비정량데이터인 현지고객들이 작성한 리뷰를 이용하여 텍스트마이닝과 콘텐츠분석을 통해 식당의 브랜드개성을 정의하고, 도출된 식당의 브랜드개성과 지각된 서비스 품질과의 영향력을 파악하기 위해 다중회귀분석을 시행하였다. 중국의 경우는 브랜드개성요소 중 세련은 품질에 있어서 가장 큰 영향을 미치는 변수로 나타났다. 지각된 서비스 품질 요소와 브랜드 개성과의 영향력을 파악하는 것은 현지진출 전략수립 뿐만 아니라 한국에 방문하는 중국인들 대상으로 관광유치전략 수립시에도 보다 나은 시사점을 제시할 수 있다.

• International Commerce and Information Review
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• v.14 no.2
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• pp.497-521
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• 2012

This paper is to conduct comparative analysis of the impact of overall logistics service quality and its different influence across countries in internet shopping mall context. After reviewing the different approaches given by the literature, SEM analysis was used to testify the hypotheses. A questionnaire based on personal survey was conducted from internet shopping mall users in Korea, China, Japan. This paper collected data from 786 respondents in the countries. Structural equation modeling was also applied to these data to test relationships among the variables in the study. The empirical results of this study are summarized as follows. First, overall logistics service quality of internet shopping mall has a positive direct effect on the consumer assurance as well as consumer satisfaction. Second, consumer assurance and consumer satisfaction have mediated effects between overall logistics service quality and post-purchasing behaviors intention. Third, its effect size of the '$GLSQ{\rightarrow}$ consumer assurance' and the '$GLSQ{\rightarrow}$ consumer satisfaction' links are the same in each country. However, that of the consumer assurance and the consumer satisfaction for the organizational performance are different for each country.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2009.10a
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• pp.206-207
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• 2009

It is estimated that the potential of Chinese market is infinite. The success of Chinese economic reformation is generating the high economic growth in China. China is a rising logistics market as its growing throughput and port expansion but China's railway transportation system is not well-linked with ports. China built TCR(Trans-China Railway) which is across the Chinese territory and connected to as far as Europe. With this mode, it is possible to place more overseas freight and meet more customers' needs. Lian yun gang is a city on the East coast of China where the commencing station of TCR is located. This paper reviews the present conditions of Lianyungang and presents the development direction of the city to become a logistics point.

• Journal of the Korea Society of Computer and Information
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• v.27 no.7
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• pp.195-202
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• 2022

The purpose of this study is to study the perceived value of consumers of traditional Chinese music training institutions, and the resulting research on the impact of customers' purchase intentions. This research refers to relevant literature on customer perceived value and customer purchase intention, and divides customer perceived value into five value dimensions: emotion, quality, experience, price and reputation. Questionnaire survey method, using SPSS analysis AMOS tool to conduct empirical research, the research results show that customer perceived value has an important positive impact on purchase intention in five value dimensions of emotion, quality, price, experience and reputation, which is a traditional music training institution. Provide reference and suggestions for improvement.

• International Commerce and Information Review
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• v.15 no.4
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• pp.313-339
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• 2013

Logistics industry was changed after China join into the WTO. Compared with other countries, cost of logistics is very high in China. Besides, there are several problems with the demand basis, service and information technology of the third-party logistics. The forth-party logistics was appeared in logistics market in this context. The forth-party logistics was just become to develop in China so there are many problems recent years. Chinese government propose some solutions with the development of the fourth-party logistics such as the adjustment of the logistics industry policy, strengthening of the logistics information system and infrastructure, training logistics expertise. This research pointed out the obstacles in the development of the forth-party logistics in China by analyzing the present situation and the development strategy of some representative companies such as ANDE Logistics Company and Philips Logistics Company. The purpose of this paper is to research the development of the forth-party logistics in China by analyzing the problems with Chinese government and logistics companies, and finally bring up some solutions with these problems.

• Journal of the Korea Convergence Society
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• v.12 no.3
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• pp.115-124
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• 2021

The outbreak of covid-19 has brought the characteristics and advantages of non-contact services to increased prominence, and the development of smart hotels"has accelerated. This study aims to identify, categorize and define the smart service experience at different touch points of the customer experience. The concept and characteristics of the smart hotel were examined based on existing research and literature. An analytical framework was designed using smart experience factors and customer touch points of smart hotels. Selected Chinese smart hotels were then examined under this framework. The case analysis results show that the customer experience design of smart hotels has developed to different degrees, in terms of interactivity, personalization, accessibility, information and privacy security. Based on the above findings, this article suggests that the design of smart hotels should use integrated data to further enhance personalized service experience.

• Journal of Digital Convergence
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• v.13 no.8
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• pp.145-151
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• 2015

In this study, we analyze using a structural equation model if an appropriate composite relations among the perspectives(Learning & Growth, Internal Business Process, Customer, Financial perspective) of the balanced scorecard are formed to achieve the ultimate goal in Chinese SMEs. In this study, we find that Learning & Growth perspective is related positively to Financial perspective directly and indirectly via Internal Business Process and also find that for success the careful management is required for Learning & Growth and Internal Business Process perspective. The results of this study will provide information about where the need to emphasis on management to improve the financial performance in Chinese SMEs.