• Korean Journal of Environment and Ecology
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• v.18 no.2
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• pp.263-269
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• 2004

백두대간은 한반도의 근간 축을 이루며 한민족의 상징성을 지닌 지역으로 총 연장 약 1,600km. 해발 100m부터 2,750m로 1대간, 1정간, 13정맥으로 이루어져 있으며 백두대간은 산자분수령의 기본 개념에 따라 우리 땅의 골간을 이루는 한반도의 중심 산줄기이다. 또한 남과 북이 하나의 대간으로 형성되어 있다는 상징적인 지리인식체계에 바탕을 두고 있다. 백두대간의 생태계는 우리나라 생물 다양성을 대표하는 자연환경 지역으로서 자원보전적 가치와 함께 입지 및 자원특성에 기인한 다양한 자원이용 환경도 존재한다. (중략)

• 기호학연구
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• v.60
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• pp.33-58
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• 2019

The purpose of this study is to examine the way meaning is generated by considering the exhibition as a discourse. In addition, we examine the way the narrative is transformed according to the characteristics of the genre in the syntactic aspect of the exhibition. In the process of generating meaning of the exhibition, the strategy of the enunciator is involved and the visitors are manipulated to interpret the exhibition discourse under the intention of the enunciator. Unlike the previous studies that pursue communication efficiency from a functional perspective, this study focuses on narrative structure. In order to analyze this exhibition discourse, the study adopts Greimas' narrative semiotics and took advantage of the semi-symbolic system presented by Jean-Marie Floch as a tool for visual text analysis. As the object of analysis, the special exhibition of Giacometti was selected. The exhibition theme based on the Giacometti's artistic identity is configurated by the enunciator's discourse strategy. As a result of the narrative analysis, the exhibition induces the alternative repetition of the accumulation of /knowing/ and interpretation of the texts. The visitor is required to actively interpret it in a special exhibition space as a utopic space where fundamental test takes place. This space is visualized through light, background music, and blocking wall. The semio-narrative study of the exhibition discourse is meaningful because it presents a possibility of applied semiotics.

• Sim-seong Yeon-gu
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• v.25 no.2
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• pp.224-264
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• 2010

A brief story of the tale follows : Mokdoryung was a son of an arbor tree and a fairly. When the boy was 7-8 years old, mother-fairy returned to the sky. By using father-tree, Mokdoryung survived from the flood where he saved ants, mosquitos, and a boy with the same age. They arrived on top of the highest mountain, met an old woman with two daughters, worked as servants. With help of insects, Mokdoryung passed the trials, married to a wise daughter and 2 couples became the ancestor of the mankind. Interpretation of the tale starts with amplification of tree which symbolizes Self and Libido. As the son of the tree-spirit and a fairly from the sky, Mokdoryung is a kind of 'divine child' which represents a psychic possibility to understand archetypal nature of unconscious. Adversities of early childhood due to mother's absence regarded as necessary condition for 'divine child' to attain highest good. Flood can be compensation of absence of feminine as well as to bring a new life. The notion of father·tree becomes a kind of life-boat has to do with union of opposite(vertical phallic tree and horizontal feminine boat). Ants and mosquitoes represent upper and lower level of unconsciousness, they mediate divine power. Therefore respecting insects means respecting unconscious, and reward of insects means salvation come from unconscious. The boy saved from the flood presents emergence of psychic energy in its latent unconscious condition to create mental dynamism. The old woman is Great Mother or anima, the controller or guider of unconscious. Working as servants can be an active service for the divine marriage. Trials of separating millet from sand, and finding right direction relate to separatio, means one needs to be separated from unconscious before conunctio, union of opposite. Two sets of couple becoming ancestor of man-kind has to do with number 4 (quaternity) as well as regeneration. Although the tale includes both positive couple (Mokdoryung, wise daugther in east room). and negative couple(shadow side of Mokdoryung, step daughter in west room)as ancestors of mankind, "Good" seems to be more valued than "evil".

• Journal of Communication Design
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• v.64
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• pp.64-75
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• 2018

Luxury fashion brands, which have dominated the market of high-priced apparel, bags and shoes, are recently showing changes of stepping into the cosmetics market. The purpose of this study is to examine how luxury fashion brand identity is transferred to cosmetic brand while expanding into luxury cosmetic brand, and to analyze the plastic signs of cosmetic package design and to analyze visual identity through a semi-symbolic system. Therefore, in this study, we tried to analyze the visual semiotic analysis of the package design such as the cushion compact, the lip tint and the brand logo which appeared in the popular product line of the fashion luxury brand such as Yves Saint Laurent and Armani. As a result of the analysis, this study has identified the semantic qualities expressed by each plastic element through the visual semiotic analysis process of the cosmetic package of Yves Saint Laurent and Giorgio Armani. These traits were found to be used as visual signs to reveal the 'Classicism' identity pursued by Yves Saint Laurent and the 'Baroque' identity pursued by Armani. Based on the results of this study, this study finds that the brand identity as a fashion brand is not transferring to the visual identity of cosmetic brands in the case of Yves Saint Laurent. On the other hand, this study found that Armani uses visual communication strategies to effectively transfer the brand identity as a fashion brand to the visual identity of cosmetic brands. On these two different results, it is necessary to examine whether luxury fashion brands and also Korean fashion brands are expanding into the cosmetics market and how they can better grasp the existing brand identity and apply it to the communication strategies of cosmetics brands.