• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2007.11a
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• pp.441-445
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• 2007

The mass housing supply policy of the government has resulted in the customer-centered market, and thereby the age of quality competition in the industry. In line with this trend of quality competition, therefore, this preliminary study aims to investigate the requirements of housing product planning to live up to the needs of customers in terms of quality, and thus analyze the types of quality differentiation of a housing product unit in our housing market. It turned out that many cases attempted differentiation in such ways as merely using luxurious finishing materials and instantly popular environment-friendly materials, and combining partial and limited household items with architectural elements of the facility system. The result of this study shows that the differentiation plan of housing product should be customer-centered, and therefore, focus on quality differentiation through organic combination of architecture-oriented plane and interior elements with technology-oriented facility and product elements. Hereby, in the future, housing product planning should include sustainable differentiation plans with reconsideration of concepts that customers have, and the needed procedure.

• Korean Journal of Construction Engineering and Management
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• v.9 no.1
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• pp.126-133
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• 2008

Current changing to the customer-oriented market naturally causes suppliers to meet an age of competition on the quality. In order to plan housing meeting this quality competitiveness era, I set up the type classification system of quality differentiation for the unit of apartment housing by executing differentiation cases of unit quality and type analysis of the object. The system is consist of 3 classification systems by quality element, user convenience element and product element as follows: First element is to classify quality element on the basis of plane and interior elements, architectural elements and second one is user convenience element relating facility to classify environment-oriented, safety, energy saving and convenience. The other one is the product element to classify furniture, installing product and convenient product. I believe that this classification system will be useful to determine any classification elements of product for product positioning and product planning in the stage of marketing planning of apartment housing in the future.

• 주택과사람들
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• no.27 s.44
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• pp.59-92
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• 1994

지난 11월 26일(금) 한국주택학회 (회장 : 김정호)는 ''제2회 정기총회 및 학술발표회''를 개최했다. 이중 김정호(한국경제연구원 연구위원)가 발표한 ${\ulcorner}$주택의 상품적 특성과 정부규제${\lrcorner}$에 관한 논문을 게재합니다.

• 주택과사람들
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• s.205
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• pp.14-17
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• 2007

21세기는 소비자 중심 시대다. 소득 수준이 높아지고 경제적으로 여유로워지면서 정보화 시대의 소비자들은 똑똑해졌다. 최근 10년간 일본에서는 가족 구성원이나 라이프스타일에 따라 달라지는 주거 형태에 대한 연구가 계속되고 있고, 미국과 영국의 고급 세컨드하우스 시장에 주목하고 있다. 더 이상 생활이 아닌 상품 가치가 중요시되는 주거상품의 향방을 가늠해보자.

• Journal of the Economic Geographical Society of Korea
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• v.5 no.2
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• pp.293-302
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• 2002

China in the era of economic transition has conducted the housing reform policy over the past 20 years. Housing providing systems have changed from the free distributing housing system under the governmental planning to the monetary housing system for individual customers. The 1998 monetary housing distribution policy, which ended the 20-year Chinese housing reform, departed from the direct distribution system that had blocked housing commodification. The purpose of the housing reform was to provide and reproduce housing without the expenses of the Chinese government and work unit (danwei), which is different from Russia. In order to achieve the housing reform, the Chinese government introduced various policies, which enabled residents to purchase housing by themselves. However, it took long for residents, who had taken government's welfare system granted, to accept housing as goods. In addition, the Chinese government's efforts to reproduce housing by market systems failed because housing was closely linked to land and was expensive consumption goods, which differentiates housing from other goods that can be commodified through market prices and diverse ownerships. Accordingly, despite a political burden, the Chinese government waived the real distribution policy for housing. After the waiver, the housing commodification process excelled through the private housing markets.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.11a
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• pp.74-78
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• 2002

소비의 패턴이 이성소비에서 감성소비로 전환되면서 오감이 중요한 마케팅 요소로 등장하고 있다. 특히 시각적 요소는 인간이 사물을 인지하는데 있어서 83%정도의 영향력을 발휘하기 때문에 매우 중요하게 고려된다. 따라서 본 연구는 Color Code를 토대로 사용자의 성격을 분류하고 동시에 사용자가 선호하는 색상을 이용하여 색채배색을 제안하는 방법을 설명하고 있는데 성격을 RED, BLUE, WHITE, YELLOW의 4개의 컬러코드로 분류하기 위해서 ‘The Hartman Color Code Personality Profil’을 이용하였다. 조사결과 사용자의 컬러코드 중 가장 많은 코드는 BLUE코드였으며 선호도도 가장 높았다. 이러한 BLUE 코드의 특징 중 색채와 대응할 수 있는 감성어휘를 중심으로 색채배색안을 제시하고 이를 주택상품의 컬러마케팅에 이용하고자 하는 것이 본 연구의 목표이다.

• 주택과사람들
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• s.204
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• pp.70-73
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• 2007

Simon Group, Taubman, Westfield, Hongkong Land. 이들은 이름만 들어도 알 만한 해외의 유명한 부동산 전문 디벨로퍼들이다. 이들은 모두 수십 개 이상의 쇼핑몰을 직접 소유하고 운영하고 있다. 이들의 사례에서 보는 바와 같이 선진국의 대형 쇼핑몰은 대부분 개발회사가 개인 투자가들에게 분양하지 않고 쇼핑몰을 소유하면서 매출에 연동해 임대료를 받는 방식으로 운영한다. 반면 국내는 선분양 형태의 분양형 상품이 대부분이다. 전문가들은 임대형이 아닌 분양형 상품으로 짓기 때문에 쇼핑몰 시장에 난기류가 형성되고 있다고 진단한다. 경매시장에 무더기로 쏟아지고 있는 쇼핑몰과 성공한 쇼핑몰의 차이를 알아보고 이에 대한 대응책을 찾아본다.

• 주택과사람들
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• s.166
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• pp.20-24
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• 2004

부동산 간접투자 여건을 개선하여 자금흐름의 선순환을 유도하는 것이 부동산 실물 투자 욕구를 흡수할 수 있는 효과적인 대안으로 보인다. 지난해 아파트시장에 이어 토지시장이 다시 들썩이고 있다. 정부의 각종 투기억제정책 등으로 투기가 확산되기는 힘들겠지만 시중 유동성이 자본시장 등으로 선순환되지 않는 한 부동산투기는 언제든지 재현될 가능성이 남아 있다. 부동산 투기가 상품을 바꿔가면서 반복되고 있는 가장 큰 원인으로는 저금리 기조에 따른 풍부한 유동성과 부동산 간접투자상품 등 대체투자 수단이 다양하지 못한 점을 들 수 있다. 이에 부동산 직접투자의 대안으로 부상하고 있는 부동산 간접투자 여건을 진단해 본다.

• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.77-89
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• 2020

Nowadays, urban townhouses are being developed in various forms according to the characteristics of different regions in consideration of the trends of the housing market. Misperceiving the needs of consumers or their characteristics as a house for living, however, they often end up becoming products that are not suitable for urban life or degraded on account of reckless regional development. It is so unfortunate that such trial and error keeps being repeated. Urban townhouses are advantageous because there is no such problem as either invasion of privacy or noise from neighbors, and it is possible to have one's own garden and enlarged parking space, obtain quality of grounding, and plan unique interior and exterior design. They are also equipped with the strengths of apartment houses as well, for example, the efficiency of joint control in crime and disaster prevention or security, architecture of diaphragm walls with the separation of gates, or the planning of common space like a central square or park. Therefore, there is a great chance that they can be developed as the types of urban housing. Accordingly, the purpose of this study is to establish the basic direction of developing housing products right as space for urban life and maximize the roles of urban townhouses. By understanding their spatial as well as functional elements as a house for living, this author aims to provide a guideline for housing product development to realize urban townhouses that can meet consumer needs.

• The Magazine for Energy Service Companies
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• s.39
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• pp.62-63
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• 2006