• Asia Marketing Journal
• /
• v.2 no.4
• /
• pp.79-93
• /
• 2000

본 사례는 LG 전자가 독일시장에 진출하여 냉장고 사업 부문에서 성공적인 마케팅 활동을 소개하고 있다. 사례연구의 주요 내용은 LG 전자가 1970년대 독일시장에 OEM(주문자 상표 부착방식)으로 유럽에 진출하여 1980년에 유럽최초의 판매법인을 설립하여 경영활동을 하던 중 1990년대 경영위기를 맞이하여 이를 극복하기위한 구조조정 과정과 독일 가전 시장에서 성공적인 마케팅 활동의 전략적 실행의 과정을 다루고 있다. 특히 독일 가전시장에서 기존의 유수한 현지기업과의 치열한 경쟁에도 불구하고 냉장고 사업 부문에서 우수한 사업 성과를 기록하는 마케팅 전략을 3 C 와 4P 관점에서 연구하였다. 사례연구의 시사점은 다음과 같다. LG는 독일의 선진 시장에 진출한 EU에 포함되지 않는 역외업체로서 독일현지시장에서 기존의 강력한 현지업체들과 경쟁하기 위하여 선택과 집중 및 차별화 전략을 실행하였다. 이러한 전략은 기업의 틈새(niche)시장 전략으로 불리어질 수 있다. 즉, 틈새 시장 전략은 후발 진출기업이 경쟁이 치열한 시장에서 주요 경쟁 기업들이 참여하지 않는 세분시장을 발굴하여 이 세분시장에 모든 가용 자원을 투입하는 전략이다. LG는 이러한 현지 시장환경에서 한국 내수모델 중 LG특유의 경쟁력이 있는 품목을 현지시장에 맞게 개발하고 이에 대한 효율적인 마케팅 전략과제의 실행으로 현지시장에서 성공적으로 진출할 수 있었다.

• Korea Trade Review
• /
• v.48 no.3
• /
• pp.131-150
• /
• 2023

The purpose of this study was to find a countermeasure to the U.S. import refusals for the Korean healthcare and life sciences industry. To this end, an analysis of trends during the pandemic was conducted using the KITA Border Rejection Database, which includes information on items and types of import refusals. The reason for rejection was also analyzed according to the FDA violation codes. The degree of countermeasure for import refusals was identified by measuring the unit rejection rate (URR). The results of the analysis showed that the major U.S. import refusals for the Korean healthcare and life sciences industry had expanded from contact lenses to COVID-19 diagnostic kits and drugs after the pandemic broke out. The major reasons for import refusals were non-compliance with the Predicate Device and Drugs Act and non-approval by the FDA for products and facilities. On the other hand, the unit rejection rate (URR) of major items in the Korean healthcare and life sciences industry was measured higher than the industry average. The results therefore showed a low level of response to U.S. import refusals. The results of the analysis of reasons for import refusals by item according to FDA violation codes were as follows. First of all, the main violation for contact lenses and COVID-19 diagnostic kits corresponded to misbranding. This was often due to the fact that Korean companies did not provide the relevant notices and information required by the FDA. Many cases also failed to demonstrate a substantial equivalency compared to predicate devices already on the market. On the other hand, applications for new unapproved drugs were not accepted as they had yet to pass relevant regulations that would prove their safety and efficacy. In conclusion, import refusals for the Korean healthcare and life sciences industry were found to be closely related to technical barriers to trade (TBT).

• Archives of design research
• /
• v.19 no.5 s.67
• /
• pp.85-94
• /
• 2006

In the 2000s, character animation technique is used at domestic TV character animation ads of diverse items displaying new character patterns and expression techniques of a high level. This study intends to identify the characteristics of TV character animation ads based ell character aesthetic theory and advertising rhetoric theory, and based on these findings, analyze trend and stream of expression in TV character animation ads by examining and classifying advertisements released in the past four years by items, character patterns and expression techniques. The results showed that TV character animation ads have been concentrated on confectionery, beverages and foods in the past, but the items have been diversified through the years. With reference to character patterns, personal and animal characters had made the main pattern, but recently product, virtual and composite characters are on the increase. In expression techniques, cell animation technique was found to be the most frequently used technique, which was followed by full-3D, cell and live action, cell and 3D and the clay animation technique. A trend like this suggests that TV character animation advertising items will continue to increase in line with the participation level of targets. In the meantime, personal and animal characters will continue to make the leading character pattern, while virtual and composite character patterns emerge in new forms. In expression techniques, live action combined with 30 technique and techniques using new expression materials will appear with cell animation technique as a central figure. As a whole, Korean character animation advertisement is expected to keep on growing to a new dimension in the aspect of items, character patterns and expression technique.

• Journal of Korean Society of Forest Science
• /
• v.103 no.3
• /
• pp.490-502
• /
• 2014

This study investigates the cultivation processes of major nuts and fruits such as Ginkgo biloba L., Vitis coignetiae, Actinidia arguta Planch, Rubus coreanus Miq., and Rubus crataegifolius and analyzes standard income in order to provide foundational data necessary to make reasonable policies related with the criteria of compensating the loss of forest products or diagnosis of forestry management. According to the research results, the types of cultivation by items can be largely divided into open field culture and mountainous culture. Regarding the average annual income per unit area (3.3) by items, the open field culture of Ginkgo biloba L. was 1,060 Won, mountainous culture of Ginkgo biloba L. was 618 Won, open field culture of Vitis coignetiae was 5,891 Won, mountainous culture of Actinidia arguta Planch was 8,113 Won, open field culture of Rubus coreanus Miq. was 14,701 Won, and open field culture of Rubus crataegifolius was 17,482 Won or so; thus, the average annual income of Rubus coreanus Miq. and Rubus crataegifolius was very higher than that of the other items. In particular, because the production of Rubus crataegifolius starts two years after the planting and they rely on family labor mainly for the cultivation, the expenses for employment and labor were analyzed to be low. In addition, the analysis shows that at most of the nuts and fruits cultivation, initial investment costs for facilities or seedlings occupy a great part as about 30% averagely out of the management cost, so it is thought that the government should provide proper support to vitalize the cultivation.

• Journal of Korean Society of Forest Science
• /
• v.107 no.3
• /
• pp.316-323
• /
• 2018

This study was conducted with the intention of providing basic data that are essential for establishing compensation standards for forest products and diagnosing forestry management in the future by investigating the cultivation process of major wild edible greens such as Pteridium aquilinum var. latiusculum, Ligularia fischeri, and Allium victorialis and analyzing related incomes. According to the result, the cultivation was generally divided into the open filed cultivation and mountain cultivation by the cultivated item. The annual average income by unit area ($3.3m^2$) for each item was 6,500 won for Pteridium aquilinum var. latiusculum cultivated open filed, 3,200 won for Pteridium aquilinum var. latiusculum cultivated in the mountain, 20,400 won for Ligularia fischeri cultivated open filed, 20,900 won for Allium victorialis cultivated open filed, and 7,300 won for Allium victorialis cultivated in the mountain. Particularly, while consumer demand for Allium victorialis and Ligularia fischeri are increasing phenomenally recently, the annual average income per unit area ($3.3m^2$) for these wild edible greens grown open filed was distinctively higher than that for Pteridium aquilinum var. latiusculum. This can be explained by very high working expenses (land rent and labor cost) required for the cultivation of Pteridium aquilinum var. latiusculum compared with other items. As for Ligularia fischeri and Allium victorialis yielding high annual average income, the initial investment costs including the cost of purchasing seeds and seed stocks account for 40% of the working expenses or over and thereby requiring proper support from the government for solidifying the income source and promoting cultivation in the agricultural and mountain regions in the future.

• Journal of Korean Society of Forest Science
• /
• v.97 no.4
• /
• pp.408-416
• /
• 2008

This study was analyzed the changes of the tariff reduction for the timber products according to the modalities proposed by the chairman of Non-agriculture Market Access. The resulted data would be expected to be used for establishing the strategies for the WTO/DDA negotiation of Korea. As WTO/DDA negotiation was officially resumed in the early 2007. It was necessarily required to develop a strategy how to address debating core issues raised during the negotiation since 2006. For this purpose, major core issues and agenda were arranged and analyzed in this study. In Korea, the results of the analysis show that, in the position of developed members, the applicable tariff rates after the tariff reduction of sawnwood and veneer sheet was not different from that in 2007. However, in the position of developing members, the applicable tariff rate of sawnwood and veneer sheet was increased after the tariff reduction. The unbound tariff lines, wood-based panels such as plywood and medium-density fiberboard, the applicable tariff rate after the tariff reduction was analyzed to be reduced more than 50% in the position of developed members, and therefore is determined to be considerable influenced upon the applicable tariff rates. On the other hand, in the position of developing country the tariff rates after the tariff reduction was higher than that of the applicable tariff rates in 2007. Thus no changes of the tariff reduction by a negotiation agreement was analyzed to be happened.

• The monthly packaging world
• /
• s.262
• /
• pp.94-104
• /
• 2015

환경부는 '화학물질의 등록 및 평가 등에 관한 법률(화평법)'과 '화학물질관리법(화관법)' 시행규칙을 공포하고 지난 달부터 시행했다. 환경부에 따르면 두 법안은 화학물질의 체계적인 관리로 사전에 안전사고를 예방하고 국민건강과 환경을 보호하기 위해 제정됐다. 화학물질의 생산 유통 등 모든 과정의 안전관리를 강화하는 것이 골자다. 우선 화평법 시행에 따라 모든 신규 화학물질과 연간 1톤 이상 제조 수입되는 기존 화학물질에 대한 등록이 의무화되고 등록 신청 기준도 강화된다. 다만 제조 수입량이 연간 1톤 미만일 경우 등록 신청 제출 자료를 정식 등록 9개보다 적은 4개로 간소화하고 등록기간도 30일에서 3~7일로 줄였다. 또 유해물질 함유제품으로 인한 피해를 예방하기 위해 생활화학 제품 15종을 우려제품으로 지정해 안전 표시기준을 준수하도록 했다. 관리대상 품목은 세정제 합성세제 표백제 섬유유연제 코팅제 접착제 방향제 탈취제 방청제(금속부식 방지제) 김서림방지제 물체염탈색체 문신용염료 소독제 방충제 방부제 등이다. 화관법에서는 유해 화학물질 취급 때 공통 적용되는 46개 준수사항을 규정하고 물질별로 구체적인 취급기준을 고시하도록 했다. 취급시설의 설치 관리기준도 시설 종류별로 구체화했다. 새로 도입되는 장외 영향평가는 취급시설 설치자가 화학사고 발생 시 사업장 주변지역 사람이나 환경에 미치는 영향을 사전에 평가해 시설을 안전하게 설계 설치하도록 규정했다. 과징금과 행정처분 기준도 구체화했다. 행정처분은 2년 내 위반 횟수에 따라 경고 개선명령 영업정지 허가취소로 차등화하고 사고가 일어나면 사상자와 사업장 밖 피해액을 기준에 따라 산정해야 한다. 본 고에서는 두 법률의 주요 내용과 함께 주요 문의 사항을 살펴봄으로써 이해를 도우고자 했다.

• Journal of the Korean Society of International Agriculture
• /
• v.23 no.5
• /
• pp.485-490
• /
• 2011

In Southeast Asia, Myanmar is the largest country of the continent with land area 676,577 km² that is three times higher than Korea. Nonetheless, a lot of diversity in agricultural enterprises is available in Myanmar as different climatic zones are available due to its unique location from north to south and east to west. Agriculture is considered the most important industry in Myanmar that largely relies on rice production. During 2009-10, rice and black gram are also among the major export items of Myanmar. Wheat, maize and sorghum are among the other major crops of the country and cultivation area of wheat and corn has been steadily increasing. Sesame is an important oilseed crop of Myanmar that is cultivated on the largest area. Presently, Myanmar has trade relations with Thailand, India and China.

• Journal of Nutrition and Health
• /
• v.51 no.1
• /
• pp.73-86
• /
• 2018

Purpose: The aim of this study was to design optimized food intake patterns that meet the nutritional recommendations with minimal changes from the current food intake patterns among Korean adults using linear programming. Methods: Data of a one day 24-hour dietary recall from the 2010 ~ 2014 Korea National Health and Nutrition Survey were used to quantify the food items that Korean adults usually consumed. These food items were categorized into seven groups and 24 subgroups. The mean intakes and intake distributions of the food groups and the food subgroups were calculated for eight age (19 ~ 29, 30 ~ 49, 50 ~ 64, and over 65 years old) and gender (male and female) groups. A linear programming model was constructed to minimize the difference between the optimized and mean intakes of the food subgroups while meeting the Dietary Reference Intakes for Koreans (KDRIs) for energy and 13 nutrients, and not exceeding the typical quantities of each food subgroup consumed by the respective age and gender groups. Results: The optimized food intake patterns, which were a set of quantities of 24 food subgroups, were obtained mathematically for eight age and gender groups. Overall, major modifications of current diet were required to increase the intake of vegetables and milk/dairy products and decrease the Kimchi intake. The optimized intake of seasonings, including salt, was calculated to be 0 g for all the age and gender groups. Conclusion: The optimized food intake patterns designed using linear programming in this study lack feasibility because they suggest a seasoning consumption of 0 g. Modification of intake goal for sodium is needed to obtain optimized food intake patterns with improved feasibility.

• Korean Journal of Construction Engineering and Management
• /
• v.23 no.2
• /
• pp.16-23
• /
• 2022

This study examined the trend of international competitiveness over the past 10 years (2011-2020), focusing on comparative analysis with China and the United States, targeting seven major export items of Korean construction machinery based on 6 units of HS code. To this end, the export similarity index and trade competitiveness index were calculated and analyzed using UN Comtrade and Korea International Trade Association trade statistics. As a result of the analysis, competition between Korea and China has intensified over the past decade, and competition with the United States has remained at a certain level. Korean forklifts (8427.20) are exporting to the world with strong competitiveness in the global market. Excavators (8429.52) and loaders (8429.51), which have the largest export share of Korean construction machinery, have a weight advantage, but they are exporting due to price inferiority. The rest of the items were found to be inferior in price and weight, and were not competitive in the global market. These analysis results suggest the following implications. First, it is necessary to strengthen efforts to expand exports of universal construction machinery items, which are expected to increase in demand in the future, by boosting the economy and expanding infrastructure investment in accordance with eco-friendly policies. Second, excavators, which have been shown to have a quality advantage and a price competitive advantage, need to further strengthen export marketing activities not only in China and the United States but also in emerging developing countries.